Google Analytics 101: a Capital Cares Production

On October 10th, 2013 in Regina we’re hosting a Google Analytics workshop with Capital Ford Lincoln in the Capital boardroom. We’re discussing measurement for non-profits; how to use your website to measure your marketing efforts.

When: October 10, 2013 @ 10am sharp!

Where: Capital Ford Lincoln boardroom, high a top the dealership.

Who: 15 of Regina’s brightest non-profit marketers

Cost: Free for non-profit ($499+tax for companies)

How do I sign up? We only have a couple spots left for the October 10th workshop. Quickly e-mail: JephMaystruck(at)gmail(dot)com or Tweet me @jephmaystruck

Is this for me? Have you ever asked:

How many people visit our website? (and how long do they stay on there for and how many pages do they visit?)

How do we measure what’s working or not working on my website?

How do people find my website?

How do we know which pages most people go to on our website?

Is our traffic going up or down over the past six months?

Are people Googling terms to find us? If so, what terms?

We’re going to answer all of these and more on October 10th in Regina, Saskatchewan.

We’re almost full for this workshop but will be offering more in the future. If you are a non-profit and would like help measuring your marketing efforts using your website let us know in the comments below or contact us here.

To download the Google Analytic dashboard click below:

The basic SL dashboard – Shows the top 10 traffic sources, top 10 organic keyword searches, desktop/mobile/tablet breakdown, top 10 most visited pages.

The advanced SL dashboard – Shows the top 10 referrals, the top 10 social network referrals, visits by country of origin, new vs returning, the top 10 exit pages, and average page load time.

The unbranded keyword search dashboard in Google Analytics – Once you edit the report and input your own branded keywords, this report tells you how many people are searching for something other than your name brand. Or the people who don’t necessarily know about you yet and could just as easily land on your competitors website.

The branded keyword search dashboard in Google Analytics – Once you edit the report to represent your brand name you can measure how many people are actually search for your brand. A good indicator as to how strong of an offline brand you have. Many companies use this to measure offline advertising, correlating advertising blitzes with spikes in search and direct traffic.

The Capital Ford Branded and Unbranded keyword dashboard in Google Analytics. Now for this one you’ll have to edit the filter in each column to whatever keywords you’re focusing on.

Steel Mace Valkyrie

Carter from Strategy Lab designed my website better than I could have ever imagined. He took care of everything. Super professional and speedy! Thank you!

Jeff LS Security

We have worked with Strategy Lab for over ten plus years. Brandon has always been a true pleasure to deal with. He is very creative and made the design process very easy. I would highly recommend them to anyone looking for a New Design or Revamp of an old Website.

Doug Dimen

Brandon and his crew at Strategy Lab are amazing to work with. Not only are they very knowledgeable but they go out of their way to make sure their customers are beyond happy. Highly recommend!

Smb Construction

Fantastic experience with this company. They made things very easy and at a very affordable price. Will definitely continue to use this company in the future.

Carter Bezan

I honestly don't even know where to start with this crew over at Strategy Lab! We went to them on a whim from recommendations by a few other entrepreneurs in our city. We went to them over the big name companies who specialize in what Strategy Lab does because of the love that was being shown from people they'd worked with. To say we were blown away is an understatement!!! Jeph, David, Carter and Brandon took our social media and marketing to a whole new level and not just that but helped develop us into managing it ourselves in the end. They helped us create awesome content for our website and social media game as well as our advertising campaigns. Content the grabbed our audience and increased all of our viewing and impressions on everything we posted. Thank you doesn't cover the feelings of gratitude we have for the team at Strategy Lab. We cannot wait to see what they can help us do in the next year!! PS, we've only been working with them for 5 months!

Brenda MacLauchlan

Brandon and Jeph worked with Astonished! Inc. to create a beautiful website that reflects Astonished! and they are right there for any technical support we need. Thanks Strategy Lab

Jenni Bast

The Strategy Lab Crew will always be my GO TO for Marketing business and help. They did a (Real Estate) Business Video for me about 5 years ago and I am still proud to share it around the on-line world today. They are innovative thinking, creative minded, professional, approachable & a fun group of people. I have went to their past Social Media courses and have learned a lot. I have and will continue to refer anyone and everyone to them as I think very highly of them and their work!

Matt Robertson

Not all heroes wear capes. We wanted to make a difference in our community by undertaking an ambitious charity event. These things tend to be a lot more wok than anticipated and it was obvious the event would need a strong web presence to grow. That is where Strategy Lab became not a vendor, but a partner. Very quickly in our engagement with their passionate team, the vision of a website transferred from our shoulders to theirs. They took the ball and ran with it and the resulting website is incredible and much better than anything we could have envisioned. Thanks to their efforts, our plans for an annual charity event have grown quickly, and the impact in our community is significant. If you want an innovative and energetic team to make your online presence shine; look no further.

Nuit Blanche Regina

Tanisha, Marc and team do a fantastic job and are wonderful to work with :D

Mederic Lanoix

Jeph and all the crew are amazing to work with and provide a very high quality service. Highly recommended!!!!

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