- Talk to us!
- 306.535.9697
- info@strategylab.ca
- Visit us at Path Cowork
- 200 – 1965 Broad St, Regina, SK
What’s your website strategy?
Ever since we started building websites eight years ago we’ve always tried to lower the cost every year. We’ve done that very successfully, now offering the lowest cost on a website we have ever offered. But you don’t want that kind of a website. Most people we deal with don’t want a templated website.
That’s why we will start offering fully customized, optimized and managed websites.
1. Design Customization
Meeting with our graphic designer and lead programmer, we help you develop a design based on your brand. We hold 1 to 3 sessions to develop your brand guidelines, colour palette, and user experience choice architecture (the website wireframe).
The graphic designer can take your design vision and bring it to life. Our programmer can develop the logic behind the vision to make your website come to life.
Lastly, we never want to “over-design” a website. If you can’t edit it then it’s not going to work down the road. We design for usability and psychology, making things over complicated for no reason other than design isn’t something we like to do.
2. Search Optimization
We meet with you to develop an understanding of what you should be coming up for in Google search. We have a software program (Moz) that tracks 100-200 keyword phrases that your website should be coming up for. We develop a strategy to target your top 3-5 keyword phrases in Google and measure throughout the year.
Your website can rank really well if optimized properly in advance.
3. Managing Your Website
Together, we develop a plan to keep your website updated. Monthly blog posts, new photos posted, embedding video. Anything that makes your website better. You can send us what you want updated weekly or monthly or we help do it for you.
