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Video Is The Future And These Regina Kids Are Beating You At It

An article by FastCompany, already a year old, claims that short-form video is the future of marketing. Well, the future is now and it’s plain to see that FC was dead on.
YouTube is the internet’s second most popular search engine (behind Google), Vine is this year’s fastest growing app, and Instagram followed suit with the addition of video mere weeks after Vine’s explosion.

The Fast Company article cites 5 main reasons for video becoming the dominant medium:
1. More and more users are consuming video entertainment online.
2. Marketers are using video to engage social media audiences.
3. Barriers to entry are low.
4. Quality is rapidly improving.
5. There are plenty of avenues for videos to spread.

Wondering what this means for you and how you should go about doing video? Start off by seeing how effective a simple and bare bones video can be by checking out Gary Vaynerchuk’s YouTube Channel.

Then, take a look at some local talent who have been absolutely crushing it with dynamic video content:

1. Chris Dimas – Drummer – 16 Years Old

2. Alex McIntosh and Matt Stefan – Students – 20 Years Old

What makes these videos so successful? Here’s what I think:

Both of the above videos reside at the intersection of the creators’ strengths and what is relevant. In Chris’s case, his strength is his high energy and skillful drumming and the relevance is that he uses popular music in his videos. For Matt and Alex, their strengths are sense of humour and comedic timing and the relevance of their video lies in the fact that levelling was partially a spoof on the planking craze and exemplified what most people are looking for on YouTube: a good laugh. This concept is illustrated below:

Regina Video Content Strategy

For your business, this “sweet spot” framework should really simplify things, as it did for Stella and Sway in this video we filmed for them:

Stella And Sway – Summer Weddings from Strategy Lab on Vimeo.

If you have any video questions please comment below! And if you’re looking for some help with your first/next video, email us at info@strategylab.ca

 

 

 

Everything You’ve Heard About Social Media Is Wrong [Workshop in Saskatoon]

Saskmade Marketplace

Hey Saskatoon, what are you doing September 18th? Sask Made Marketplace and Strategy Lab have teamed up to offer an afternoon workshop titled “Everything You’ve Heard About Social Media Is Wrong”. An afternoon workshop about your online marketing strategy.

You’ll learn about Twitter, Facebook, blogging, how to establish an online strategy (and how to measure it) and how to standout. You’re going to learn a lot.

When:  Wednesday, September 18, 2013

Time:  1:00 pm to 5:00 pm.

Location: The Saskatoon Club, 417-21st East, Saskatoon
(Dress code in effect.  Smart, casual business attire, no jeans.)

Cost:  $50 – CAMA Members
$60 – Non-CAMA Members

Here’s some inspiring words from Meph Jaystruck…


Here’s a little video I put together about it…

 

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The Top 100 Most Engaging People On Twitter In Regina [Infographic]

Follow me please!Hopefully you’ve seen the 100 Most Influential People on Twitter from Regina infographic we compiled last week. 

This list differs from the 100 Most Influential list because this is a list of the people who actually talk to other people on Twitter. So yeah, this is the list of people you’re going to want to follow.

This list is made up of people who have Regina listed in their bio on Twitter. Then I sorted the list of 16,141 people by percentage of @ mentions in their time line. I think this is one of the most interesting lists because these are the people who will talk to you.  Who want to talk to you. These are the folks who engage the most.

Methodology: 

Searched bios on Twitter for: Regina

Sorted by: % of Tweets containing @ mentions

For the entire list of everyone who came up for the “Regina” bio search (and to find your own score), see the Spreadsheet here: 8,267 people from Regina on Twitter. Read more

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The Top 100 Most Influential People on Twitter in Regina [Infographic]

Twitter birds RTingHave you ever wondered who the most influential people on Twitter in Regina are? I have, lots, I compiled a list of people to follow a while ago but it was a list I came up with myself (pretty, pretty, pretty, biased). The list below was created using Followerwonk An awesome tool from the goodlookin’ folks at Moz.

In Followerwonk you can search peoples’ bios, location, and much, more. For this infographic, I searched for all the people on Twitter with ‘Regina’ listed as their location. There were just over 21,000 results. Below are the top 100 people ranked by Social Authority. Social Authority is made up of three main parts, you can read more about it here and here.

The definition of Social Authority from MOZ:

  1. The retweet rate of a few hundred of the measured user’s last non-@mention tweets
  2. A time decay to favor recent activity versus ancient history
  3. Other data for each user (such as follower count, friend count, and so on) that are optimized via a regression model trained to retweet rate

Below you’ll also find three columns on the right that provide each individuals % Tweets w/ @contacts (a measure of how engaging you are), % Tweets w/ URLs (a measure of what you share) and % Retweets in your Timeline (a measure of how active you are). If you want a further explanation of what % Tweets w/ @contacts, % Tweets w/ URLs, and % Retweets in Timeline, see this post from the Moz on the new engagement metrics for Twitter. If Tweeter doesn’t have these values beside their name, it’s because Moz didn’t register the number, either inadequate information or not enough Tweet volume.

Methodology: 

Searched bios on Twitter for: Regina

Sorted by: Social Authority

For the entire list of everyone who has a Social Authority ranking (and to find your own score), see the Spreadsheet here: 1292 of the Most Influential People on Twitter in Regina.

Read more

The Debate Continues: How Much Do Colours Affect Your Website’s Performance?

During the creation of a content-driven, engaging, educational, and well-measured website, people often spend a lot of time fretting over design details. While we’ll be the first to stress the website’s function and measurability as it meets your needs as being a much larger part of the website development and marketing strategy, the fact that the colours use have an effect on customers’ propensity to trust your business and make purchases from you can’t be overlooked. This is illustrated in great detail in this awesome infographic from the folks over at KISSmetrics. We’re sure you’ll learn something new. Let us know what you think.

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Don’t Be Scared: What Email Marketers Can Do About Gmail’s New Inbox Changes

Adjusting to Inbox Changes Shouldn't Be Difficult

Adjusting to Gmail’s Inbox Changes Shouldn’t Be Scary

As many of you know, Gmail has recently added tabs to its inbox, automatically sorting incoming emails into one of 5 categories: Primary, Social, Promotions, Updates, and Forums.

While email recipients who are on the front end of this new format’s rollout are enjoying the ease of use and automatic sorting, some email marketers have hit the panic button and seen open rates decrease.

But hey, don’t fret. If you’re sending quality content, engaging your contacts, and have a loyal following, you will not only be okay but will have a chance to stand out amidst the noise.

Here are a few great articles that tell you exactly what to do to ensure you’re setting yourself up for success in this time of change in the world of e-mail marketing.

Marketing Land: What The New Gmail Inbox Means For You by Ashley Kemper

MailChimp: How Gmail’s New Inbox is Affecting Open Rates

Harvard Business Review: How E-mail Marketers Can Survive Gmail’s Tabbed Inbox

Let me know what you think!

Related: 32 Questions About Your Engagement Strategy

 

They Can’t Be More Passionate Than You

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Older people have more experience than you.
CFL linemen are stronger than you.
Accountants are more analytical than you.
Comedians are funnier than you.
Financial analysts are better with their money than you.
Religious people are more spiritual than you.
NCAA football coaches are better leaders than you.
People who work at Google are smarter than you.

The only thing they can’t be is more passionate than you.

What ever your thing is, nobody can be more passionate about it than you.

You may never be as smart, or as strong, or as fast, or as spiritual, or as rich as the next person. But you CAN be more passionate about your thing than anyone else in the world.

The quote in the picture at the top is from Sir Ken Robinson in his Ted Talk How Schools Kill Creativity

20 of the Most Difficult “Regina” Keyword Searches in Google [Top 10 Google SERP included]

Google logoYour search results are wrong. Well not exactly, but kind of. Google personalizes your search results based on your search history and location. To get a true look at the top search results in Google you have to turn off your cookies or use a service like Moz (the company we use).

Before we get into the 20 top Regina keyword searches we need to define a few terms for you.

Domain Authority

From Moz (formerly known as SEO Moz):Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings.”

  • Based on 40 different signals Moz measures, including linking root domains, number of total links, MozRank, MozTrust, etc.
  • It’s a logarithmic scale so going from 10 to 20 is significantly easier than going from 60 to 70.
  • It’s a relative measurement for predicting Google search results. It’s better to compare Domain Authority to other websites than simply using it to track a single websites’ success.

Page Authority

From Moz:Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results.”

  • Based on 100 measured variables Moz tracks
  • Also a logarithmic scale, going from 10 to 20 will be easier than going from 50 to 60.
  • Page Authority differs from Domain authority as the former measures how well a single page will rank in Google and the later predicts the overall performance of your website in Google.

External Linking Domains

External Linking Domain are hyperlinks on websites pointing back towards your website.

  • Top SEOs believe that external links are the most important source of Google ranking power.
  • Links to your website act as votes to search engines. The more votes you get, the more valuable your website appears to Google

Here are 20 of the most difficult “Regina” keywords to rank for in Google. It’s interesting to compare these keywords to the same for Vancouver, San Francisco and Palo Alto. It’s obviously not as difficult to rank here in Regina, but looking at other centres to see what the future of search engine optimization holds is always a good idea.

SERP

Search Engine Results Page

 

20. Apartment Regina

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19. Dentists Regina Read more

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Extreme Trust: Honesty As A Competitive Advantage [11 Quotes]

Extreme Trust Book

Don Peppers and Martha Rogers get it. They’ve been around the business world long enough to know what’s important to business. I like their approach to the internet and social media. You can’t stop it so you may as well try to understand it better and ensure you’re as transparent as possible. Read more

The Top 101 Most Searched Regina Keywords in Google [Infographic]

Have you ever wondered how many people in Regina are searching on Google for what you provide? From Pizza Regina (12,100 monthly local searches) to Yoga Regina (1,900 monthly local searches), some surprises and some obviously very popular searches (Hotel Regina).

Below you’ll finally get an idea of how many people actually Google Church Regina, Lawyer Regina, and Party bus Regina. We also solve the age old question, what do people from Regina Google more, Pizza or Chinese Food? (hint, pizza Regina wins by a long shot. Shocking.)

***Warning*** these numbers aren’t’ perfect, they are the average and they fluctuate just the same as local demand fluctuates. If you want to find the search volume of your own keywords check out Google Adwords Keyword Tool.

Listed below are 101 of the most searched Regina keyword terms in Google. Listed is the local search demand and the global search demand in Google. Read more