Changing the Mission, Vision & Core Values of a Public Organization [Case Study]

Regina Police On Twitter

One of my favorite projects of my professional career so far has to be working with the Regina Police Service. I was hired to help with their marketing, in the months leading up to the project the Regina Police were really making a name for themselves and it was time to capitalize on their newly found online fame. Read more

Strategy Lab Logo - Purple cow

PRESENTING: Strategy Lab’s How To Be Awesome Online Workshop

internet workshop

The date has been set! Some amazing marketing influencers and presenters are ready and eager to spend a morning in July imparting upon you their experiences marketing online in this rapidly changing business world.

Kaeli Decelles of the Regina Police Service, Mitch Gallant of Capital Ford, Jackson Middleton of First Foundation, and Brin Werrett of Rockstar Homes all have experience in the trenches and want to share them with you.

The day will be a combination of short presentations and interactive panel discussions designed to equip you with a deeper understanding of how to crush it online. And, of course, our very own Jeph Maystruck will be on the microphone with his unabashed opinions and signature candor.

Whether you’re just beginning to think about marketing online or have vast experience, this interactive, informative, and collaborative day is for you and your company.

See you there!

Register Now

Speakers:

By The Way You Are Awesome

How To Actually Teach Entrepreneurship

Campbell Business

I’ve taken several entrepreneurship classes in my day, in Highschool and in University. Nothing compares to what Mr. McFarlen is doing at Regina’s Campbell Collegiate. Read more

if-its-your-customers-you-wish-to-delight-strive-to-do-the-little-things-right

If It’s Your Customers You Wish To Delight…

cool711store…strive to do the little things right.

I went to a Seven Eleven the other night to grab a drink. When I walked in there was a line up three people deep. I grabbed my drink and stood at the end of the lineup. Then something amazing happened.

Read more

Kitchener School Needs Your Help

My good friend Stacey Laing (@stacelaing) works as a “dream broker” at Kitchener School. Awesome title right? Anywho, Stacey is doing a used sporting equipment drive for the school so more kids have the opportunity to play sports. As of now they don’t have nearly enough equipment, that’s where you can help.

dream broker equipment drive

If you have used equipment that you want to get rid of, let us know where to pick it up from and Capital Ford Lincoln has agreed to let us use one of their trucks to pick up the equipment tomorrow morning.

All you need to do is Tweet (@CapitalFord or @JephMaystruck), e-mail jephmaystruck(at)gmail(dot)com or comment on this post and tomorrow morning, Friday April 19, from 9:00-12:00 we’ll come by to pick up your used equipment.

Please help spread the word, it’s a great cause. Every kid should have the chance to play sports.

CBC Interview

Listen to Jeph Maystruck on CBC Radio in Regina

Thanks to @sheilacolescbc for having Jeff on CBC’s The Morning Edition! Would love to hear your feedback on the interview. You can listen to it here or stream it above.

 

Professional Stock Photos-the we can make a mobile and a desktop website

9 Websites Brandon Built That Got To The Front Page of Google

@Brandon_wuThe other day going a bunch of websites that Brandon had built a while ago we started noticing something odd. Whenever we would Google the obvious search terms that a website should be ranking for they turned out to not only rank but usually rank within the top 3.

And yes I checked the actually universal search terms not just the Google results on my laptop. Any time you Google something it’s customized based on your past search, location, and activity on Google+. For a true search you must turn off personalization.

Here are some examples: Read more

The stratlab office

My 2013 Goals

This will be the biggest year of my life and hopefully yours too.  As such I thought it would be helpful to set a couple goals.  Do you set goals?  You should.  I could help you.

1.  Win the last game of the season coaching volleyball.

My favorite pass time for the past few years has been coaching volleyball. It’s the best.

2.  Read 52 books this year.

Came up several short last year.

3.  To have a family dinner once a week.

I have a 15 month old nephew who thinks I’m just the funniest.

4.  To help the University of Regina Alumni create something to be proud of.

Already in progress. Will report back.

5.  To fall in love with the organizations that want my help. (Ehem, Capital Ford, Regina Police, Regina and District Association for Community Living).

6.  Have SIAST ask me to teach more. (I’m teaching a marketing class for the first time ever this semester).

7.  To speak in a province or state that I’ve never spoke in before.

Yes I’m still giving out lottery tickets during presentations if you were wondering.

8.  To grow Strategy Lab to five of us.

Yeah that’s right, tell yer kids, tell yer wife.

9.  Lose 20 pounds.

(I’ve been trying for 7 years but love cooking and wine far too much)

10.  To always give credit when do.

A teacher in grade 11 once told our class when ever you receive amazing service you should tell the person or company. They may never know the impact they’re making unless you tell them.

11.  To admit being wrong more often.

This is more so for Brandon and Linden. We argue a lot. Good arguing though. I think.

5 Reason Why You Should Support Our U of R Cougars

UofR - cougars logo

1. We support local in Regina. As a rule we (Regina folk) like to support local businesses and organizations in Regina. If you disagree you can go pound salt. It’s always more fulfilling to dine at a local restaurant (Rock Creek, Freehouse, Enso) or local clothing store (Coda Clothing & Shoes, Venice Tailors, Colin O’Brien’s), so why not also support your local sports teams? Read more

What Does Strategy Lab Actually Do?

I was in a meeting this year and a lady, not knowing what we do, asked this most important question I had ever been asked around a boardroom table.

What do you actually do?


Simple right? Unless you’re a part of a brand new marketing strategy company who specializes in Social Media, marketing strategy and web design. What do we actually do? Make organizations smarter.

What we actually do is quite simple. We find out why you make sales, we find out why sometimes you don’t make sales and together we try and do more of the stuff that makes more sales. We find the best parts of your business and put them online for the world to find.

We base our strategy on the methodology, research, create, engage, measure.

Research: we find everything we can about your organization and your competitors.

Create: we develop your story and begin telling it somewhere (yes somewhere, we’re not sure until we talk to you, it could be Facebook, Twitter, a website, who the heck knows where!)

Engage: we establish a communication strategy including a method of acquiring feedback from your customers.

Measure: finally we develop a way to measure sales increases based on online lead generation. Yes we measure social media, no it’s not impossible we’ve done it lots before. Besides measuring lead generation and conversion rate we also use a lovely customer service measurement tool called Net Promoter Score. And remember, if someone tells you that you can’t measure social media, give them a Ken from Street Fighter uppercut.

We don’t claim to do anything we can’t, and we don’t try to be bigger than we are. We help smart companies who want to grow, with their marketing and strategy. We help you make more informed decisions based on data. We help you measure what matters to your business.

If you think we might be able to help you or if you just have some questions on marketing we’d love to chat. Leave a comment below or check out our contact us page (it’s pretty sweet…)