My best guess is you must experience it.
I don’t have the answer but I do know it’s not the traditional way of textbooks, quiz’s, sitting in desks and writing tests. Memorization is not a quality we need in the world of 2015 and beyond, so why do we keep putting so much emphasis on the standardized test? Read more
When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you.
People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email.
3 Reason Most Presentations Suck Read more
Hugh MacLeod says the future of marketing is social objects. I wholeheartedly agree. That’s why I give away stickers regularly, I want someone to be inspired a week, a month, a year after I have met them.
There’s something special about seeing a sticker you gave someone displayed in public. It’s like a badge of honour. If you can make stickers that make people feel good or inspire them, bonus!!
We all have a vested interest in making the people around us happy, why not encourage the people on your team with an uplifting sticker, postcard or (fill in the blank).
Introductions mean a lot in documentaries. They set the stage for what’s about to come. The intro can either turn the viewer on, having them beg for more, or can work against the film by boring the $!%$ out of the audience.
Searching for Sugarman begins with the controversial story of how Rodriguez killed himself. Some say it was a gun to the head, some say it was the most gruesome suicide in history, where he doused himself in gasoline and lit himself on fire in front of an audience. The beginning of this documentary in incredibly captivating, you can’t turn it off or switch the channel. You desperately want to know what happens. A sign of a great story is you can’t turn away because it’s so spellbinding.
K2 is one of the deadliest mountains the world, far more dangerous to climb than Everest, for every four people who summit K2, one dies trying. This is the story of the fateful day 11 climbers never returned home from K2. One of the deadliest expeditions in mountain climbing history.
There are conflicting stories on how some people made it off K2 that fateful day, not every agrees to what happened. Were some people hero’s? Or were they just trying to be selfish. In desperate times, people do some strange things.
You can’t help but be at the edge of your seat the entire time the movie plays. The camera shots, the epic story that changes back and forth, and the mysticism around this life altering mountain that is so very hard to summit.
Whenever a movie or documentary comes out that features animals, it’s hard not to get emotional. Yeah, I cried in Babe, Homeward Bound, and maybe The Lion King, didn’t everyone?
We have a natural (biological) tendency to care for babies and animals (and animal babies). When a documentary like Blackfish comes out you know it’s going to be an emotional ride but what you don’t know about is how these beautiful creatures are treated in captivity. It’s horrible. It’s hard to watch. You’re going to get emotional.
The good news is is that this documentary actually is influencing change in how the public views SeaWorld. Several articles have touched on the protests and how angry people are over SeaWorld, and even a bill introduced in California that could introduce the end of Killer Whale shows in the state as well as importing and exporting Killer Whales.
All of these documentaries can be found on Netflix. I strongly encourage you to watch.
To recap, telling a compelling story in the media, to a friend, on your website, in a video, in an article, remember these three things:
1. Start off with a bang
2. Introduce controversy
3. Pull on peoples heart stings.
Simon Sinek: Why Leaders Eat Last from 99U on Vimeo.
I think Leaders Eat Last is one of the best books on leadership that has ever been written. Just the concept, putting others before yourself, is such a simple yet powerful principle to live by. Yet the majority of the worlds most inspiring leaders don’t see it as service, they see is as their destiny, they see it as what they were meant to do. Some people were meant to serve.
If you were born to lead that means you were born to serve others.
This was filmed in November in Saskatoon at the TCU Centre. I’ve done the Sharpening Your Competitive Edge conference for a couple years now. It’s always a great crowd. This years presentation was titled Finding your Mustache: how to standout in a clean shaven media world.
Part 1:
1. The One Thing – if you don’t need motivation, if you get lots done in a day, if you’re a great multi-tasker you’re going to hate this book. It won’t inspire you to do your best work yet.
I loved it. Read more
Updating your blog or website and not getting results? Ever wonder where your traffic is coming from and who is visiting? Does it take you a long time to update your website? This workshop is for you. More information below:
Thanks to everyone who came out to dive into the deep world of Google Analytics and measurement tools with us. The morning went very well, stimulated some educational conversation, and highlighted some compelling case studies. This workshop was geared toward non-profit organizations and will be followed by workshops open to all companies. See you all at the next one!
