don't take the credit

Don’t Take The Credit

Awards are overrated!

I received an email “sorry to bother, but would you mind voting for me? I’ve been nominated for an award!”. They were serious. I went and voted for their competitors out of spite.

Kidding!

In all honesty, it’s 2017.Who sends an email asking for a vote?

Ask on social media sure, maybe text or talk to your close friends.In my eyes the more people you have to ask to vote for you, the less you deserve the award.

I do realize this comes off as a rant from someone, who doesn’t win awards. Ha! You’d be right if you thought that, but I don’t think awards matter! Here are four individuals, who have put award winning on the back burner and focused on doing things that matter.

For every winner, there must be a loser. Every time you show, talk about, or mention an award you won, it’s simply your ego rearing it’s ugly face. Don’t do it. Don’t buy in. Don’t talk about awards you won. There’s a time and a place for it. During a job interview, on your LinkedIn Account sure, but in your social media bio? No!

Don't tell me what you invented. Tell me about who you changed

In the words of Seth Godin, “Don’t tell me what you invented. Tell me who you have changed.”

Humility is a virtue.

When you send an email asking someone to vote for you to win an award it makes you seem desperate. Awards are special, meant to celebrate something remarkable you did. If you ask others to “vote” for you via email, personally, I don’t think you deserve the award. With all the commotion about the awards out there, I thought something had to be said.

In the business community when you find out the vast majority of “awards” companies and people win, they had someone close to them apply for it, it doesn’t really seem like awards matter. Literally, an agency nominating their own client work for an award? I get a part of it, I mean, it makes them look great, but eventually unwarranted awards will ketchup to you. Results will always matter more than awards.

If you could afford to buy an award would you?

Five years ago a client asked about an ethical dilemma she was having.

“Do you think we should keep advertising in major Canadian magazine, they’re the ones who decide on Canada’s 50 Top Employers.We seem to be on the list if we advertise, but we won’t be if we pull our budget. What do we do?

If you automatically throwout the notion on advertising to win an award ask yourself, why? Sure it feels unethical, but all the major companies do it.Well at least the ones winning the awards anyway… You can choose to be a part of that world, or you can choose a different path.

How the holy hell did he get an award?

I always find it fascinating to look into the criteria for winning awards, generally someone has to apply for it. This reminds me of my 3rd year University. The Business faculty always had scholarships for “the top students”. This made no sense, because the top students were usually the kids who didn’t have to work, had school paid for, and could focus all their attention on class. Myself, on the other hand struggled to pay for school, had a terrible average and would have LOVED a scholarship. I just didn’t agree with “applying for it”.

As the story goes, my arch nemesis, the know-it-all kid, who never wanted to help out with the Business Students Society, who actually quit on us, applied for the BSS funded scholarship. Then he won. I couldn’t believe it. Why the hell would you pick the guy that was doing fine to give a scholarship to? Here I was struggling to get through classes (though I never failed one!) volunteering my ass off and the goodie two shoes just got a free ride, because he had a high average?!?

That’s when I began to mistrust “school” and any awards given away at school.

Life’s about being able to do your art, not winning awards.

Eddy introduced me to an amazing designer that he looks up to, Aaron Draplin. I’ve written about him before, You don’t need to win awards to be amazing. But I think you should watch his Ted Talk. He doesn’t care about awards, he cares about being able to do his art every single day.

What good is an award if you aren’t happy?

Aaron is a happy guy, my favourite part of his talk is when he talks about how lucky he is to just be able to do his art every day. How often we all take for granted what we do for a living? Here’s a guy, who is one of the most amazing designers of our generation and he is very open about not winning awards. I look up to people like Mr. Draplin. He could apply for awards and put that on his website and proposals, but I think his work speaks for itself.If you’re good enough you won’t need awards to make you feel better. Plus, putting syrup on shit doesn’t make it a pancake. Stop worrying about awards and start worrying about results!

pancake quote

What about BIG awards like the Nobel prize?

The Undoing Project by Michael Lewis tells the story of the remarkable relationship of two brilliant Israeli Psychologists, Amos Tversky and Daniel Kahneman. Amos wasn’t a fan of awards. For every winner there had to be a handful of losers and that just wasn’t fair to Amos.

When the Nobel committee called Amos to notify him he was on a very short list to win the Nobel Prize in Economics, Amos didn’t even take the call. He was quoted later saying winning the Nobel prize wasn’t one of the things he was going to miss when he was gone. The Nobel Prize comes with a $1,000,000 cash prize. Not a small prize to be walking away from. Amos died far too early, the behavioural economics community and the world lost a brilliant mind on June 2, 1996.

This was coming for a guy that was offered a job for the rest of his life from one of the top Universities in the world. Amos, was one of the greatest thinkers of our time! On his deathbed when the President of Stanford was preparing a last lecture and celebration for Amos, he quickly called and negotiated out of the big celebration. He never wanted to credit for what he did, it just wasn’t important to him.

undoing project quote-amos

How smart was Amos Tversky? Really?

The Tversky Intelligence Test.

In 2013 in Malcolm Gladwell’s David and Goliath, Gladwell tells a story about how highly Amos Tversky was regarded among his peers. As told to Gladwell by psychologist Adam Alter, the Tversky intelligence test was, “The faster you realized Tversky was smarter than you, the smarter you were.

Don’t take credit for what isn’t yours.

Shep Gordon never needed the credit. (I’ve written about Shep Gordon, the Supermench before). When a music manager works on an album or with an artist they are entitled to royalties for perpetuity of the sales that album makes. Shep never signed contracts with artists to guarantee royalties. He never thought he needed to, he trusted the people he worked with. This created loyalty with the artists and groups he worked with. Shep’s reputation proceeded him, after he is referred to as the Supermench. He did admit there was a fine line between smart and stupid when using contracts though. Not to claim royalties on an album like the Beatles Anthology (he worked on it) would fall into the category of the later.

Shep is still doing fine, instead of all that money he’d much rather have Mike Myers refer to him as “the nicest person he has ever met”.

Being a good teammate is better than winning an award.

From the book Give and Take, Adam Grant tells the story of George Meyer a habitual ‘giver’ that has never worried about receiving credit, even though he was involved in some major television productions in the past 30 years.

If his name – George Meyer doesn’t – sound familiar, the shows he’s worked on will; Saturday Night Live, Late Night With David Letterman and The Simpsons. Many people involved with The Simpson’s production agreed that Meyer was a pivotal part of the team, a linchpin really.

Your reputation is far more valuable than receiving credit or an award.

Seeing your name in the credits is an ego boost.

Many people in the entertainment industry thrive off the mention of their name in the credits. To be a part of a major production even as a small role, most people would demand their name appear in the credits. George Meyer was not one of those people. Meyer was a writer and producer on over 300 episodes of the Simpsons and was only mentioned Twelve times in the credits. Having his name mentioned in the credits wasn’t important to him, being an integral part of the team was. We should all strive to be a little more like George Meyer.

being a good teammate is better than winning an award

Congratulations StratLab! You won an award!

Finally if you don’t believe me that awards are something you should never focus on or put time in to, because you never know when someone just makes something up. Look to the top right hand corner of this page (sorry not on mobile). “Canada’s 50 Most Inclusive Employers” was an award I made up to celebrate the first 50 companies participating in the 4to40 initiative. See even you can make up an award and give it to whoever you choose.

Thanks to Aaron, Amos, Shep and George for setting an example for future leaders.

I look up to these four individuals for the courage it took to focus on what really mattered to them. Instead of idolizing pop, culture icons or TV stars try putting up a poster of Amos Tversky in your office. Or maybe it’s a Draplin original, to keep yourself humble at work. I love looking up to people like this, people I want to be like some day. After all, we become our hero’s in the end don’t we? Just make sure you pick the right hero’s to emulate.

stratlab video department 17

StratLab Video Production in 2017

One of my favourite videos of all time. It made me tear up the first time I watched it. The part about this video no one really knows is Andy edited it the same day and had it to pride week organizers a few hours after the parade. The response online was overwhelming and I don’t think we would have had that type of response if we would have waited a few days or the regular week or two to ship the video. Hats off to you Andy!

Tourism Regina wanted a campaign to showcase what Regina is to us. That’s easy, we call it the greatest city you’ve never seen. The idea came when we had folks visit us from Fort McMurray visiting and they couldn’t stop talking about how much they loved the city. From Wascana park to the amazing night life, it’s easy to take Regina for granted, this short video puts into perspective all the different options you have in the Queen City. Read more

Four Lessons From “The Virgin Way”

Recently I’ve been making a concerted effort to get more reading done. My mother is a teacher librarian so when I was a kid reading was priority numero uno, but as often happens when one goes through university “reading for pleasure” is squeezed out of the equation by “required reading”. That said, (oops, ignore that) I’m realizing more and more how little I’ve actually learned about life and business from such riveting reads as “Managing Information Systems, 1st Edition”. As a pro tip if you find you have a hard time sitting down and actually turning pages I would highly recommend downloading an audiobook app like Audible, it goes a long way. Last night I mowed through Richard Branson’s “The Virgin Way” and managed to get about half way through. I gotta say, the guy knows his stuff. As I often do, I found myself texting myself some of the best quotes and biggest ideas from the first half of the book and they eventually stacked up to the point where I had to write a blog post just to get them out. So here goes.

 

 

1.”Nobody has ever learned anything from hearing themselves speak.”

The entire first section of The Virgin Way deals with the importance of listening. The best business leaders it turns out are not necessarily great orators, but rather are extremely good at actively listening to everyone who talks to them and, most importantly, acting on feedback. Richard stresses that it’s much better to listen and say nothing than to talk and say nothing (which many people are prone to do). His advice is simple and, true to form, he summarizes it perfectly in this quote. Shouldn’t you be looking to learn as much as possible in your interactions with clients or colleagues? Are you really going to learn anything from speaking yourself?

2. “The only valuable thing on your business card is your name and your contact info.”

On the subject of “rank”, the “Virgin Way” (as Virgin staff affectionately refer to their way of doing business) deals with hierarchy in a very flat way. As far as Richard is concerned your title at the company is subservient to your ideas and your work ethic. Your name (and by association, your reputation) is a much better indication of your value. Furthermore, being able to get a hold of you directly and easily is much more valuable than the letters behind your name.

 

3. “Delegation is better than relegation.”

When it comes to leadership in management, Richard stresses the importance of handing things off to trusted people, and then trusting them entirely. The Virgin Group is made up of over 30 companies, each with their own team of C-level executives and Richard rarely gives them input on how to run their respective companies. The Virgin Way makes the firm distinction and relegation. Delegating passes the full blame or praise for decisions along with the unfettered ability to make those decisions and respond to the outcomes. Relegating in contrast passes the blame but takes away full control of the decisions, or puts the other party in a box (think: “I’m passing this along to you, pick the best bad option).

 

4. “Sometimes not knowing the correct way to do things and doing them anyways opens up the most amazing doorways.”

One of Richard’s most well-known “catch phrases” and consequently the title of his first book, is “Screw it, let’s do it!”. Think about the diversity of the Virgin Group of companies. You’ve got everything from records production, to air travel, to cell phones, to the ill-fated Virgin Cola (yes, that was a real thing). A product offering this diverse comes from jumping in with both feet, having only a “pretty good” idea of what’s below. Often times, approaching a situation you’ve never dealt with puts you at an advantage, because you’re not pre-trained to achieve predictable (and often mediocre) results. Take risks, try things, fail and learn, says Sir Richard.

I’m very much looking forward to finishing The Virgin Way tonight. Branson writes in a very personal tone, and you can almost hear the smile behind every word. It doesn’t hurt that the guy reading his audio-book has a voice like butter. Part 2 will be coming soon!

Read more from Conrad Hewitt.

Just Try It: Cheat Codes on How to Differentiate

(From the night of!)

It’s hard to give a presentation on being different. So instead of talking about it I wanted to show people that creating and being different is something anyone can do.

We made a painting, a song, and a video!

Check it out!

 

supermensch-the legend of shep gordon

10 Business Lessons From The Amazing Supermench, Shep Gordon


Supermench, the legend of Shep Gordon. So I’m listening to the Timothy Ferriss Podcast and this guy who Tim’s about to interview has one of the coolest introductions, Shep’s done a lot. He’s cooked for His Holiness the Dali Lama, entertained who’s-who of Hollywood, and managed some of the most amazing musical acts, then the most amazing chefs in the world. He was a brilliant story teller and had accomplished so much. He seemed content, I wanted to know more. So i bought the book, They Call Me Supermench: A Backstage Pass to the Amazing Worlds of Film, Food, and Rock’n’Roll. This post is inspired by the book. I highly recommend it. Entertaining, funny, and thought-provoking, one of my favourite books this year.

This quote pretty much sums up Shep.

hero

Shep Gordon is one of my hero’s, here are a few reasons why.

1. Create history.

Don’t wait for it to happen, you can create history. Most people believe all you have is what you’re dealt, like you can change your future if you want to. What a lie! Create history. When Shep first started managing his first artist, Alice Cooper, these were his marching orders, to create history. Quite literally working with Alice they didn’t try to “market” Alice Cooper, he didn’t “advertise” Alice Cooper. No that’s what the other managers would do, if he really wanted to stand out he needed to create history. 

Whether it was wrapping an album in Panties or shooting Alice Cooper out of a cannon, Shep tried nearly everything. The first time Alice was to play in the UK they needed a really aggressive stunt as ticket sales were nonexistent. Shep got a flatbed truck with a giant billboard on the back displaying Alice wearing nothing by a large snake. Oh and he paid the driver handsomely to ensure the truck “broke down” several times in Piccadilly Square downtown London during rush hour. The driver was subsequently arrested, but they sold the show out! Create history. 

Or the time that they promised to shoot Alice out of a cannon on stage in Pittsburgh. The problem was the cannon didn’t work. The night before the big show, Shep invited media to a “pre-concert party” where they were going to demo the cannon shot, how exciting! Shep was up to something, because when the cannon fired, Alice (or a dumby, who knows!) fired but only went ten feet. Panic strikes, the star is injured! Rush him to the hospital!

On the news you’d hear of the “accident” and how Alice was hurt with “non-life threatening” injuries. He played the show the next night in a wheel chair with hospital staff on stand-by if anything should go wrong. But how could it? It was all staged, Alice wasn’t hurt at all. It worked perfectly.

Create history, don’t wait for it to happen.

Create history Read more

social media by banksy

The Most Infamous Street Artist of All Time 

He stands up for what he believes in. Love him or hate hime, Banksy makes you think different.

One of the most prolific artists of our time and the most famous street artists in the world. Banksy’s style of anti-authority and entertaining political commentary within his art, makes him loved by many and hated by some. One thing is for sure, you can’t ignore street art. It makes your city look better and it creates inspiration out of a blank space. The more artists the better.

 

this was not my dream-banksy

“This was not my dream.”

Let them eat crack

“Let them eat crack” beside the infamous Banksy Rat. A spin on the ol’ “let them eat cake!”.

 

A caveman delivering a fast-food meal.

The crying kid might be my favourite, I think it sums up our society quite well.

“Kissing Coppers”

Einstein with a bottle of Jameson is the funnier part of this Banksy piece. To top it off he adds “Just Google it!”, another comment on society’s addiction to simple solutions and no longer worries about the bigger problems in our world.

Many people recognize the original sayings he’s using, then he makes it “Banksy” by adding “cancelled” by the desperately looking painter.

Stop Wars.

The stop and search painted in Palestine.

In Palestine….

Enjoy your lie.

banksy tidying up your sons face

Making sure he’s go to go for school. A constant reminder that unconditional love is unconditional love.

banksy-no ball games

No Ball Games!

banksy-robot grafiti

Robot Graffiti.

graffiti is a crime

“Graffiti is a crime”

what we do in life eccos in eternity

What we do in life echoes in eternity.

if graffiti changed anything

If graffiti changed anything-it would be illegal.”

 

if at first you don't succeed call in an air strike

Pretty relevant in our world today. We’re so quick to call the boss, manager, Mom, teacher or whoever, and call in a preverbal Airstrike.

banksy crayons as bullets

No parking.

one original thought is worth

 

“One original thought is worth a thousand mindless quotings.” -Diogenes

UpliftingTshirts-a business,experiment and class

3 Reasons Why I Always Have Students Do “Real World” Projects In My Class

In our culture we tend to equate thinking and intellectual powers with success and achievement. In many ways, however, it is an emotional quality that separates those who master a field from the many who simply work at a job. –Robert Greene, Mastery

I’ve been teaching at a Sask Polytechnic for the past Four years and at a University if Regina for one. Since my second year I’ve always incorporated class projects that involve real world organizations, here’s why.

The back story…. I think I subconsciously want to teach using projects because the classes that included real works projects were the classes I found I learned the most in. Whether be Al Derges unconventional approach to the class or Lorne Schnel giving us real examples from the company he was running at the time. One of my favourite classes was one where we actually got to pitch an insurance company out of Toronto a new marketing strategy. I only remember that because our commercial was incredibly forward thinking and probably would have made them millions. Sadly they didn’t use the Idea. I didn’t care, I got to work on a real problem.

I had this idea of creating a learning moment by helping students “experience” entrepreneurship. By experience I obviously mean failing at something, learning, retrying, and succeeding. Here was the video I recorded before I started my first class project. Little did I know I was stumbling upon a gold mine of possibility!

Students need to work on real world problems, they learn more that way. At least that was my theory when I was in school, it holds true 10 years out. What an amazing conclusion!! The best way we learn inside or outside of school is by doing.

The “marketing apprenticeship” was born.

After your formal education, you enter the most critical phase in your life—a second, practical education known as The Apprenticeship. –Robert Greene, Mastery

My top three reasons why I always do a real world class project: Read more

You can judge a company based on how many thank you cards they get

You Can Measure Success by The Amount of Thank You Cards Received

We have a row of cards at the StratLab office we keep there as a reminder of why we do what we do. A hand written thank you card is something so precious because you rarely see them anymore. Think about the times you’ve given away a hand written card, and think of the times you’ve received one. Those moment are very special here’s why.

It’s hard to fake a thank you card. Generally people who give a hand written note REALLY mean it. You never write a nice thank you note because you “ran out of time to thank someone”, or “you couldn’t figure out what to get them!”. No you wrote the thank you note because you actually care. Something very rare these days.

It’s hard to take time out of your day to write something using your thoughts, that’s why it means so much more.

In a world where a tweet, snap or post on Facebook is so simple to do, write a hand written note, you’d be surprised as to how far it goes.

Learning Friday

Learning Friday(s) 2017

We want to be one of the most caring, smartest, driven companies in the world. How can we do that? By working on the team!

Every Friday after lunch our team gets together and learns something about work at @StratLab. We invite clients to learn with us and so far it’s been awesome!

Week one was “All About Dat Measurement”

This coming week (January 27th) is “Learning About Your CreativEddy” -with your favourite @edwardoalvaro.

  • Learn how he uses Photoshop and Illustrator
  • Learn what goes though his mind when he posts on Instagram
  • Learn how to put simple text over a photo as well as make simple edits
  • Delve into the awesome world of Edwardo Alvaro

February 3rd – 5 Minutes Question Roundtable, no question is off limits.

Business Card-goes good with your face

February 10th – Eddy (Illustrator) Alvaro is leading down another creative rabbit hole. 

  • Reviewing Photoshop quick keys (lets make a checklist!)
  • Troubleshooting in photoshop
  • Creating freaking amazing Instagram moments

Photoshop Phun

 

February 17th – Creating your own business cards/team building

  • You business cards should reflect you, your personality, your beliefs. Let’s create some!
  • Similar to the Hugh cards, we make personalized business cards by illustrating and putting quotes on the back
  • What’s on the front you ask? Well lets decide as a team!

February 24th – Brooke on how to create a following on Instagram

  • How do you make pictures look GOOD?
  • What frequency do you post at? Time of day? Day of the week? Are those annoying questions?
  • How do you gain a following?

March 3rd – Andy on how to make you a better videographer with 5 tips

  • How can you take a simple video, add music, a title and post, AND still make look good? ………..You can’t.
  • How do you prioritize what to do when creating a major video? (Walter Scott as an example)
  • What have you changed your mind on in regards to video in the last three months? What trends are happening currently?

March 10th – Conrad on how to be a better, faster, smarter writer

February 24th – Brandon on how he designs a website and where websites are going in 2019