I’ve heard this question a lot and people ask it all the time, how are you supposed to “be” on social media? Not just share this, talk to this person, what’s the norm? What are other people doing on social? Better yet, what are the best people doing on social? Read more
A couple years ago, 60% of apps were never even downloaded. That’s a startling stat. I’m sure it’s not exactly that bad now but geez, when it comes to apps we sure do have a choice, A LOT of choices. Before you demand your marketing department to “make a company app!”, make sure you do your due diligence. Before you just hop on the app ban-wagon make sure you’re solving a problem or entertaining us. Otherwise you’re boring us.
Ready for the best week of Summer?!? Welcome Big Idea Camp 2015. We combine the two best parts of school to create the most effective learning environment possible. Field trips (working with real companies and organizations) and team based competitions.
In school, getting out of the classroom was when you started learning (outside your comfort zone) and team based competition teaches students many different applicable skills such as, communication, empathy, leadership (more importantly followership), listening, initiative, trust, and of course teamwork.
In school field trips were the best! You got to learn from the experts in the field doing their real job. This is what we want to create. A real learning experience. We’re working with companies and a couple non-profits to offer the students real case studies on problems businesses are currently facing. You’ll get to offer ideas that may get implemented by an actual company. How neat!
It’s for highschool students (grades 9-12), you don’t need prior business education whatsoever. We’re going 9-4 for 5 days straight! You’ll never sit in a chair longer than 30 minutes. Big Idea Camp will keep you laughing, keep you on your toes, and get you thinking about YOUR big idea.
7 hours of non-stop learning every day
6 team building challenges
5 field trips to local businesses
4 case studies with local organizations
3 pieces of limited edition team gear
2 energetic instructors
1 summer camp you’ll never forget
Find out more here: Big Idea Camp Dot See Eh!
The greatest customer service moment happened to me just the other day.
Hugh MacLeod says the future of marketing is social objects. I wholeheartedly agree. That’s why I give away stickers regularly, I want someone to be inspired a week, a month, a year after I have met them.
A photo posted by Strategy Lab Marketing (@stratlab) on
There’s something special about seeing a sticker you gave someone displayed in public. It’s like a badge of honour. If you can make stickers that make people feel good or inspire them, bonus!!
We all have a vested interest in making the people around us happy, why not encourage the people on your team with an uplifting sticker, postcard or (fill in the blank).
You Know What Really Grinds My Gears? The condescending customer service rep.
You know who I’m talking about. That person at a place you frequent that just doesn’t understand customer service. They need to be right, they seem to dislike human interactions, they make you feel bad for simple things. Usually a customer representative at a front desk or a place that interacts with people a lot. It’s sad really. Read more
1. Make your online passwords an uplifting or encouraging phrase.
This week on #InTheLab, the Strategy Lab video series, we answer questions from a couple views.
Question 1 from Shalyn: Read more
Episode 8 of #InTheLab I get to talk to Eddy Alvaro, a design, dance, and digital professional from Regina who has a brilliant way of looking at designing your next logo. Eddy has a brilliant eye for design. In everything he creates he takes into account who the audience is, what he’s trying to get out of them and determines the minimalist way to get there. He’s a creative mastermind who takes the personality of an organization and captures it in a logo. Read more
The 20 mile march
In Jim Collins’ Great By Choice he tells the story of the famous discovery of the South Pole. Roald Amundsen and Robert Falcon Scott were both vying to be the first explorer to plant their country flag at the South pole. Amundsen did a lot of prep work. He learned about extreme cold, he lived with Eskimos to see how they deal with the cold, he researched the trip, he stashes much more supplies than he needed, just in case something happened along the way. Read more
- 33 Lessons in Neuromarketing
- 23 Questions On How To Break Your Customers Expectations
- 21 Questions About Your Change Management Strategy
- Content Creation Strategy
- 27 Questions About Your Customer Service Strategy
- What’s Your Why? Strategic Planning in 2017
- 32 Questions About Your Research Strategy
- 24 Questions About Your Measurement Strategy
- 21 Questions About Your Search Engine Strategy?
- 14 Questions About What Type of Company You Want To Be
- How Do We Do Search Engine Optimization (SEO)?
- How Do We Measure Your Website Strategy?
Strategy Lab Marketing
2151 Albert St.
Regina, SK S4P 2V1