The importance of accepting anothers point of view

The Importance of Accepting Another Person’s Point of View // eps 51 #inthelab

“I now appreciate public transit.” -Conrad Hewitt, 2016

Trying to see peoples’ points of view isn’t something that comes natural to humans. As we’ve evolved, the softer skills in life have become much more important to our survival than the hard skills (fight or flight) as of the last hundred years. In business it’s even more rare. Empathy is a word that is not often discussed in the board room. Love, Kindness, generosity, all words never uttered in the corporate world. Until now.

There are many unforeseen benefits of seeing the world through another persons eyes here are three.

  1. It’ll cause you less stress. You don’t need to constantly be “right”. It’s counterintuitive when you think about it. Usually we go into a discussion to be heard or to get our way, but if you’re smart about it you’ll go in trying to learn and adapt your point of view based on the new knowledge you discover.
    The next time someone tries to argue with you try and agree with what they’re saying and come up with a better solution all together.
    The smartest people in an argument will change their mind, one of the hardest things to do, on a topic to see the issue through a different lens. This take willpower, empathy and some mental Jujitsu but it a very powerful tool.
  2. Your clients perspective is a great reflection of your business. Your brand is what your customers say about you. Every interaction is showing others a reason to like or dislike your organizations brand. Smart organizations are asking customers what they think, how could they do better, and what they love about their service or product.
    You gain empathy when you show empathy to others, when you truly know how people feel about you.
  3. You’re not the most important person in the world. The sooner we all come to grips with this the better. It’s easy in a moment of lost baggage rage to freakout on the airport attendee, afterall, you needed your bag for tonight! Get over yourself.
    Nothing can happen to you that is so bad that you have to ruin someone else’s day over it.
    Remember, you aren’t the most important person in the world and that service worker that you’re about to reem out about an over charged phone bill could be having the worst day of their life. You never know when showing someone kindness could mean the wo rld to them.
    The next time someone thinks you’re about to get really mad at them do the opposite. You’ll see it in their eyes, that priceless look of a genuine human ‘thank you’.

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Why You Don't Need a Marketing Strategy

Why You Don’t Need a Marketing Strategy // eps 50 #inthelab

Why You don’t Need a Marketing Strategy

How many small startups have a marketing strategy? I’d venture a guess as very few. No I don’t mean a “marketing plan” I mean an actual strategy with tactics, objectives, and intended outcomes. Rarely do startups care about marketing because if you have to rely on marketing to make your product or service successful you’re not going to be.

How many recent extremely successful products or services have grown exponentially because of a marketing strategy? I’d guess very few. The reason something catches fire is one part luck and one-part remarkability.

Remarkability: The odds that someone will talk about your company, product, service or organization.

Most business owners think of marketing as logos and commercials when really it about getting people to spread your story. There’s nothing traditional about marketing in 2016.

You don’t need a marketing strategy. A lot of people will tell you you do. Professors of marketing, those who’ve never practiced their theories just taught them in the classroom are the worst at spreading the lies about why you need a marketing strategy.

They’ll say you can’t be “off brand” and that every communication you make needs to be consistent.

“Mind your four p’s!” they’ll tell you, even though three out of the four are almost obsolete or useless for your company. Price, Place, Product, Promotion.

Marketing needs to start at the beginning of the planning process of your product or service.

I love the Seth Godin quote “Advertising is the tax for the unremarkable.”

Advertising is the tax for the unremarkable Read more

Business Stock Photography, download or DIE!!!

FREE Downloadable Business Stock Photography Vol 2

“Didn’t we bet you couldn’t go a week without wearing suspenders?”

“Guilty!”

you need to be better at work-stratlab stock photos

Stock photography is cluttered with people wearing things that no one in their right mind would ever wear to the office. The ol Jean and suspenders combination? Ain’t nobody got time for that!

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Say Yes More

The One Thing You Need To Do To Get Further In Life // eps 47 #inthelab

Say yes MORE!

In episode 47 of #inthelab Conrad and Braedon are talking about that elusive concept called opportunity. Not everyone gets it. Not everyone is so lucky. If you are to have opportunity knock, well you know what to do, open that fricken’ door with a smile on your face and a warmth in your heart!…..Or something like that.say yes more

Conrad talks about how he never was involved at University a couple years ago. Last year at 5 Days For The homeless, Braedon reached out to Conrad to be a part of the event. It turned out to be one of the best decisions of his life. Conrad had a blast there, and started learning more about what Braedon did at Strategy lab. And then of course two months later Braedon is asking Conrad to come to work and try it out for a week. The rest is history.

 That moment when you have a chance to say “no” and you say “yes” instead, is the moment you start to change for the better.

The ‘Yes Man’ philosophy works.

You never know what you’re saying no to. You never know what could happen, who you could meet or what opportunity you’re passing up. Conrad attributes a lot of his current happiness due to the change of his mindset to trying to say yes more. Without that moment of saying yes to Braedon, Conrad may not be here today.

Braedon is a part of Hitchhikers Improv here in Regina. The classic art of theatre based around the concept of never stopping a scene on stage. you have to keep the scene going even if you disagree with what’s going on. Improv is great training for public speaking. Thinking on your feet, encouraging those around you, and trying to create laughter. What a great skill-set to be learning in 2016.

 

Better and Faster Book

Better And Faster: The Proven Path To Unstoppable Ideas [7 Quotes]

No matter what business you’re in, to thrive you must fight the presumption that you know your customer

“No matter what business you’re in, to thrive you must fight the presumption that you know your customer.”

As soon as you claim to “know your ideal customer” you’ve lost. You no longer try to impress, you develop a standard operating procedure, you try and stream line your operation at the detriment of your customer. Always, always, ALWAYS ask for feedback and never shut down a customer from speaking their mind, even if you disagree. The fact that you are willing to open yourself up to feedback it a step ahead of everyone else. Read more

You Dont Have to be Goofy to be Different

You Don’t Have to be Goofy to be Different // eps 43 #InTheLab

Being Different Doesn’t Mean Being Goofy

It’s bothered me for a while now. I give people my business card or a lottery ticket, they smile and the first thing they say is, “Oh we can’t be goofy like that!!” Well no $!%& Sherlock!! I don’t expect you to outright copy what we do, it’s the thought that matters. It’s the intention of being a little bit different in a lot of little ways. Read more

Stock Photos are the worst

FREE Downloadable Professional Business Stock Photos

1. The “It smells like success in here!” “Nah, it’s just COFFEE!” stock photo

Professional Stock Photos-the two folks enjoying a coffee

People seem to like to look off into the distance in stock photos, why? See it looks so weird! Stop using photos like this on your website please. Read more

Google Adwords Image

Why You Should Be Using Google Adwords Featuring Mitch Gallant || Eps 36 #InTheDealership

This week’s #InTheLab I get to interview Mitch Gallant, Marketing Manager for the Capital Auto Group. I’ve worked on and off with him and his team for around 4 years now. Mitch is brilliant when it comes to online marketing let alone Google Adwords. This talk is mostly focused on Google Adwords.

“Buying a car is a hassle! That’s probably why buying a car is one of the most researched industries on the internet.”

Mobile traffic is more valuable than desktop traffic

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remarkable customer service is similar to being a dog

Customer Service Explained By The Friendliest Person In The World || Eps 33 of #InTheLab

  

I’ve only known Maple for a few years, but in that time she’s taught me a life time of lessons on how to treat people. We used to work up above Coda Clothing and shoes. Maple would be working on the floor of Coda when we’d come into work. We’d have to walk past her as we shared an entrance. She was always excited to see us no matter what. She genuinely wanted to get to know you better, it wasn’t fake or contrived, Maple is actually one of the happiest people I’ve ever met. She could keep a conversation going with a mute person! Read more

How we measure your website using Moz

How We Measure Your Website || Episode 32 of #InTheLab

Warning, Jeph gets nerdy in this one!!

The slides I go through in the video are included in the Slideshare below. Some of the images aren’t the highest quality in the presentation, if you want to look at the specific reports referenced, scroll down I’ve included them in this post!

1. Open Site Explorer

Open Site Exporer strategylab website metrics

You have to start somewhere with measurement, Open Site Explorer is a good place to start. It’s also a Free SEO tool you can use. We use Domain Authority as a central metric to compare websites to each other. If you want to learn more about Domain Authority check out this blog here (What is Domain Authority? And why do we use it?). Read more