Stop listening to your fans. “Your enemies know information your friends won’t tell you.”
I’ve heard a lot of this lately… “I’m at 15,000 followers, why would I do anything different?!”, “I just got 500 likes on one post, amazing!”, or a personal favourite; “We’re doing a give away at 20,000 followers, like, share, comment, slay your first born to be entered!”. Maybe we’re over thinking it, and that’s not a good thing. “Fans” on social media networks aren’t necessarily real relationships. Sure some are, but most are superficial social passings by, meaningless in the
When validation has gone too far
I heard a story of high school students posting on Instagram and if they don’t receive over a certain amount of likes within the first 15 minutes they delete it and try again later.
Could you imagine testing your creative in real time, then when not performing you pull it immediately? Are these students getting feedback and acting upon in hyper-speed without even knowing it?
I instantly said, “We should be doing that with clients!”
Or should we?
A consultant from Calgary was in town working with one of our clients. As the marketing arm of this organization I was interviewed by the consultant. After asking a bunch of topical questions to what the organization was going through he then asked me a rather interesting question I thought;
“How are you staying current?”
How are you staying current? I’d never been asked that before. Well not in that context, I’m sure I’ve questioned my age and opinion’s relevance more and more over the past year. But every now and then I get a little too preachy and the coach in me comes out. It’s a bad habit I’m trying to stop.
The question at hand, “how are you staying current?” is a wonderful thought experiment. You ask yourself, “what IS current?”, “how would one stay current?”, “what’s the number one sign someone isn’t “staying current”?” I’m pretty sure he was wondering whether or not I was a growth or fixed mindset person. You know, someone who believes in the future and is bettering ones’ self. The growth mindset allows you to improve no matter what. If you have a growth mindset you’re probably staying current in a number of specific ways.
I’m definitely a growth mindset person. Growth mindset people never have to worry about a job, they’ll always be valuable because they can learn as they go. Reminded me of a podcast with an eerie subtext called: How Safe Is Your Job.
It’s worth a listen. Read more
SEO is an ugly topic. Lots of hearsay floating around with little evidence based opinion. Many assumptions, rarely facts that you can trust. It’s not my intention to tell you how to do SEO, no no, like they say, there are many ways to skin a cat! This is simply my findings over the past five years.
First of all we’re going to simplify what you’re doing with your website. Set one goal, one page must be more important than every other page. Pick three keyword phrases in your industry, those are your first three goals. Then develop your outreach strategy (how other websites will link back to your websites). Determine what you’ll update your website will ongoing forever and ever amen, and you got yourself a perfect little search engine optimization strategy.
- Set one main goal
- Pick three main phrases you want to come up for in Google search
- Why will people want to link to your website?
- Update your website weekly
- Measure relentlessly
If it isn’t as easy as described above than come along for the ride, you aren’t alone!
First, you don’t need traditional SEO if you are;
- A major corporation, simply changing how your website is structured will do wonders!
- If you have an amazing social media presence (e’hem, Wheel House, The Riders, Hard Pressed do NOT need SEO help)
- If you publish content (stories, photos, videos) weekly to your website you most likely have no use for SEO
For everyone else here are a few starting points to give you enough information to piss off your I.T. manager at the office.
Who would you rather have operate on you, a newly minted Doctor recently out of her residency or a surgeon with 16 years of experience?
The statistics would indicate the later is more error prone than the former. That means if you think experience in the operating room matters you may be wrong. This post uncovers the hidden side of the medical industry that you never knew about. Freakonomics did a three part series called Bad Medicine, below are the three podcast and one marketers banter.
What else could we simply be wrong about in the medical establishment?
Prescription opioid use has gone up about 300-400 percent since the year 2000.
83% of all Oxycodon sales come from the United States.
Medical error is the third-leading cause of death in the United States.
Do you think that the United States has 83% of the World’s pain?
America is a world leader in the consumption of painkillers? We’ve created a pill dependant society always searching for the next quick fix. It’s always so easy to ask the doc for one more prescription, just something different, maybe a new pain killer will work. Maybe not.
Bad Medicine Part 1 – The Story of 98.6
Looking for free downloadable songs for your video blog? Has BenSound sent you cease and desist order? Well you’ve found the best thing possible. Yup, free downloadable stock songs made by DJ Clumsy Vegetarian.
It happens on every video project now, it’s almost ready to ship and we come to a slamming halt and then ask that age old question; what music should we use? Music can make a video, it can also ruin it. Music gives you a feeling, it attaches what you’re watching to a sound. It makes video more memorable and is something to listen to when you’re at your very worst AND your very best. There are few things in this world that can compare to music.
So here you have it. DJ Clumsy Vegetarian’s (cause I be droppin’ so many beats) compilation. 45 electronic beats developed in Garage Band, so yes yes you can make your own too.
Few phrases say more about an individual than those five words. So much is communicated when one judges a product or service based on the price alone.
The fact that you can find anything these days for a cheaper price shouldn’t come as a surprise. The surprising part is people still use price as a major factor in decision making, when they verbalize their frugal attitude it labels them.
1. When you say the words “I can get it cheaper” you seem, well, cheap.
We don’t look up to cheap people. Do you have a friend or family member brag about a “deal” they got at Walmart? Probably not because that’s not something to brag about. We look up to people who are generous, who don’t count the change after some one gives it to them, who tips more than they should, who doesn’t make a big deal about money ever. Those are the people I look up to.
In the creative field you can always find someone who’s willing to do what you do for a cheaper price, but that price comes with a cost.
Just because it costs less at first it may end up costing you a whole lot in the long run. I find in my old age I’d rather pay a good price for something and get a great product in return. Every now and then when cutting costs you get burned. Ever buy something just because it was cheap? Tennis balls, never buy the cheap tennis balls, I’d much rather pay more for a better quality ball.
Pizza, sure you can get cheap pizza but c’mon Sparky’s isn’t even that much more but the taste!!
As a kid it was hockey sticks. You could buy a cheap stick at Superstore but it won’t last long.
I wrote about this 7 years ago, labeled it as “Walmart Culture” cheapest prices for the cheapest products, it wasn’t sustainable. Now in 2017 it has become extremely apparent some people will always use price as their major deciding factor.
Price is a calculation, value is a feeling.
Be careful not to confuse the two, value is a much bigger topic for another day. Read more
In our culture we tend to equate thinking and intellectual powers with success and achievement. In many ways, however, it is an emotional quality that separates those who master a field from the many who simply work at a job. –Robert Greene, Mastery
I’ve been teaching at a Sask Polytechnic for the past Four years and at a University if Regina for one. Since my second year I’ve always incorporated class projects that involve real world organizations, here’s why.
The back story…. I think I subconsciously want to teach using projects because the classes that included real works projects were the classes I found I learned the most in. Whether be Al Derges unconventional approach to the class or Lorne Schnel giving us real examples from the company he was running at the time. One of my favourite classes was one where we actually got to pitch an insurance company out of Toronto a new marketing strategy. I only remember that because our commercial was incredibly forward thinking and probably would have made them millions. Sadly they didn’t use the Idea. I didn’t care, I got to work on a real problem.
I had this idea of creating a learning moment by helping students “experience” entrepreneurship. By experience I obviously mean failing at something, learning, retrying, and succeeding. Here was the video I recorded before I started my first class project. Little did I know I was stumbling upon a gold mine of possibility!
Students need to work on real world problems, they learn more that way. At least that was my theory when I was in school, it holds true 10 years out. What an amazing conclusion!! The best way we learn inside or outside of school is by doing.
The “marketing apprenticeship” was born.
After your formal education, you enter the most critical phase in your life—a second, practical education known as The Apprenticeship. –Robert Greene, Mastery
My top three reasons why I always do a real world class project: Read more
- 33 Lessons in Neuromarketing
- 23 Questions On How To Break Your Customers Expectations
- 21 Questions About Your Change Management Strategy
- Content Creation Strategy
- 27 Questions About Your Customer Service Strategy
- What’s Your Why? Strategic Planning in 2017
- 32 Questions About Your Research Strategy
- 24 Questions About Your Measurement Strategy
- 21 Questions About Your Search Engine Strategy?
- 14 Questions About What Type of Company You Want To Be
- How Do We Do Search Engine Optimization (SEO)?
- How Do We Measure Your Website Strategy?
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Strategy Lab Marketing
2151 Albert St.
Regina, SK S4P 2V1