PRESENTING: Strategy Lab’s How To Be Awesome Online Workshop

Jun 26, 2013/3 Comments/in Advertising, Advice, Blogging, Consumer Behaviour, Customer Service, Innovation, Marketing, Measurement, Regina, Research, Social Media, Strategy, Uncategorized/by Strategy Lab

internet workshop

The date has been set! Some amazing marketing influencers and presenters are ready and eager to spend a morning in July imparting upon you their experiences marketing online in this rapidly changing business world.

Kaeli Decelles of the Regina Police Service, Mitch Gallant of Capital Ford, Jackson Middleton of First Foundation, and Brin Werrett of Rockstar Homes all have experience in the trenches and want to share them with you.

The day will be a combination of short presentations and interactive panel discussions designed to equip you with a deeper understanding of how to crush it online. And, of course, our very own Jeph Maystruck will be on the microphone with his unabashed opinions and signature candor.

Whether you’re just beginning to think about marketing online or have vast experience, this interactive, informative, and collaborative day is for you and your company.

See you there!

Speakers:

Kaeli Decelles
Regina Police Service

Jackson Middleton
First Foundation

Mitch Gallant
Capital Ford Lincoln

Brin Werrett
Rockstar Homes

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Nobody Likes a Know-It-All

Apr 29, 2013/0 Comments/in Advertising, Customer Service, Human Resources, Strategy/by Jeph

Nobody Likes A Know-It-All

Nobody likes a know-it-all. -Julien Smith

1. Stop trying to be ‘right’.

In 1936 Dale Carnegie wrote in one of the most widely read business books How to Win Friends and Influence People that you should never tell someone that “they are wrong”. When you prove someone wrong you may have convinced them of the facts but they don’t believe you. Do you like being proved wrong? The last time someone blatantly proved you wrong how did you feel? Did you feel you still had that same level of respect for them?

You may have proved them wrong but that doesn’t matter, they don’t like talking around you anymore because you’re a know-it-all who always has to be right. People don’t like associating with people who always have to be right. A willingness to be wrong makes you easy to talk to and makes the other person feel comfortable to share information with you.

I love the quote from Mark Twain:

“It ain’t what you don’t know that gets you into trouble, it’s what you know for sure that just ain’t so.” Read more

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5 Tips for Effective LinkedIn Advertising

Feb 27, 2013/2 Comments/in Advertising, Marketing, Research, Social Media/by Strategy Lab

bluemosaic

1. Bid at the high end of the suggested bid range.

2. Continuously review and adjust your daily budget.

Make sure your daily budget supports your click goals.

ie) $10 per day at $2 per click = 5 clicks. $10 a day at $4 per click = 2 clicks.

Note: Wednesday is the highest traffic day on LinkedIn so adjust your budget and optimization accordingly.

3. Be leery of granular targeting.

Although it may seem counterintuitive, adding more criteria to a campaign severely limits your audience. Shoot for an audience size of 200,000 to 400,000.

a) Determine criteria

b) Create several campaigns with only one or two criteria

c) Carefully watch estimated audience numbers to see if they fall in the 200,000 to 400,000 range.

4. Pay attention to creative best practices.

a) Calls to action

b) Mention value-adds like white papers and free trials

c) Use legible images (50×50 is very small). If using words, make sure they can be read easily

5. Optimize

Shoot for CTR (click-through rates) of above .025%. LinkedIn rewards ads of this nature while a poor track record is difficult to bounce back from. If you develop a poor track record, start a brand new campaign. In order to hedge against the poor track record, create three or more ads, put two live, then swap the third one in for the poorest performing one at the end of the first week.

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If I Were a Contractor, Homebuilder or Tradesworker

Jan 24, 2013/2 Comments/in Advertising, Customer Service, Marketing/by Brandon

If I was someone working in the construction industry, this is how I would be marketing:

1. I would be filming all of my projects (with the homeowner’s permission of course) and showing people the process and work that goes into building things right. I would share these videos on youtube and on my website.

2. I would be interviewing other local trades, the experts, that know the in’s and out’s of their trade. You don’t have to give away the secrets, but general tips and things to watch out for. Again, share these with people! They will thank you in some way (maybe even by hiring you).

3. I would share cool and interesting trends in the industry. New products, building materials, reviews, architecture, land developments, etc. People like to see that you’re passionate about your industry.

4. Encourage questions. Let people email, tweet, facebook you with questions. The knowledge you provide will show that you know your stuff! It will set you apart from the Joe Schmo renovators that give contractors a bad rap.

Are you a contractor, homebuilder or tradeworker doing these? What other tips do you have? Please share below!

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Thinking Differently This Year

Jan 2, 2013/0 Comments/in Advertising, Innovation, Marketing, Research, Strategy/by Strategy Lab

Throughout my teenage years, I loved to ride BMX. “BMX” encompasses more than the more commonly known racing aspect and includes street riding, dirt jumping, park-riding, and basically any type of 20″ bicycle expression.

During those years, I was constantly torn between the more rigid team sport of hockey and the absolute freedom of making my own rules on my bike. Now I’m not saying that there’s no room for freedom and creativity in hockey – because I’ve found plenty of that – but turning an old tree stump (affectionately deemed “The Stump Jump”) into a launch ramp or an old cement pad into hours of fun was some of the most fun I’ve ever had.

The sport/art/lifestyle of BMX has progressed exponentially since my bike got stolen a few years ago, and what some consider to be more astounding than a double backflip are the results of outside-the-box thinking. Take a look at the video below and see the skill and humour behind Tate Roskelley’s ingenuity. In many areas of life and business, it’s helped me to view the seemingly inflexible *dramatic pause* as a world of opportunity.

Music: Beach House – Myth

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You Know Advertising Is Down When…

Sep 6, 2012/2 Comments/in Advertising/by Jeph

Have you ever driven past a billboard and on it there’s some cliche, “hey you looked!!! see advertising does work!!!” line trying to promote the usage of billboards?

This is a sign advertising is on the decline in that area. If it was such a great medium the company wouldn’t be foregoing revenue to put their own “hey you should advertise here” bullshit.

I’ve heard in Regina, many billboards have a 6 month wait list to get on them (though this isn’t verified) and I don’t think I’ve seen an advertisement promoting billboards on a billboard in Regina for a long time.

In Palm Springs however, you see many billboards talking about how great billboards are. It’s their low tourist season right now so no wonder advertising on billboards isn’t in high demand.

The next time you see a billboard advertising about how good they work, you now know exactly what they’re actually saying.

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