An article by FastCompany, already a year old, claims that short-form video is the future of marketing. Well, the future is now and it’s plain to see that FC was dead on. YouTube is the internet’s second most popular search engine (behind Google), Vine is this year’s fastest growing app, and Instagram followed suit with […]
During the creation of a content-driven, engaging, educational, and well-measured website, people often spend a lot of time fretting over design details. While we’ll be the first to stress the website’s function and measurability as it meets your needs as being a much larger part of the website development and marketing strategy, the fact that […]
Infographic by KISSmetrics
As many of you know, Gmail has recently added tabs to its inbox, automatically sorting incoming emails into one of 5 categories: Primary, Social, Promotions, Updates, and Forums. While email recipients who are on the front end of this new format’s rollout are enjoying the ease of use and automatic sorting, some email marketers have […]
What: The How To Be Awesome Online Workshop ft. Mitch Gallant, Jackson Middleton, Kaeli Decelles, and Brin Werrett When: 9:00AM July 18th, 2013 Where: Ramada Plaza – Canada North Room It’s here! It’s finally here! Jeph, Brandon, and I have been waiting for this day for quite some time. Our talented speakers have been a […]
Conferences come and conferences go. Perhaps you’ve been to many but have only taken valuable information away from a few. Was there a common thread amongst the ones you found valuable? I’m willing to bet that aside from quality content and great speakers, the ones that left a lasting impression are the ones to which […]
The call came in the form of a group Facebook message from friend and former hockey coach Barret Kropf from Caronport. Some mutual friends of ours from High River, Alberta had been in one of the hardest hit areas of the recent flood and hadn’t been able to return to their home since their abrupt […]
The scene was a sultry June evening in Regina’s third favourite frozen yogurt (froyo, or “FROYO” to which my my phone has grown accustomed to autocorrecting it) shop. After making plans to bike to TCBY, which is short for The Country’s (self-proclaimed) Best Yogurt, I’d ditched the idea at the last minute in order to take […]
1. Be Remarkable These days, everyone and their dog has Twitter, Facebook, and a website. The quickest way to get lost in the noise is to do exactly what others are doing and expect a different result. Learn to pivot and don’t be afraid to take a leap to get noticed. People will find it […]
The date has been set! Some amazing marketing influencers and presenters are ready and eager to spend a morning in July imparting upon you their experiences marketing online in this rapidly changing business world. Kaeli Decelles of the Regina Police Service, Mitch Gallant of Capital Ford, Jackson Middleton of First Foundation, and Brin Werrett of […]