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Last week Strategy Lab partnered with our good buddies at Pidgeon Social to present the first ever Honest Conference. The idea for the conference was simple: Get some amazing marketing leaders in our community together to have a frank and honest discussion about they know and even what they don’t. I wasn’t personally involved in […]
Seth Godin has long been an inspiring figure around our office. His “be remarkable” mantra has been the foundation of a lot of what we do at Strat Lab. For a time our logo even incorporated Seth’s “purple cow” concept. So when I began searching for podcasts to listen to during my drives to and […]
Recently I’ve been making a concerted effort to get more reading done. My mother is a teacher librarian so when I was a kid reading was priority numero uno, but as often happens when one goes through university “reading for pleasure” is squeezed out of the equation by “required reading”. That said, (oops, ignore that) I’m realizing […]
I was going to start this blog with a quote about how precious time is, but after a quick Google search for “time quotes” that seemed kind of unnecessary. Just about every majorly quotable person has said something about time and how we use it (or don’t use it) and it seems pretty clear that we’re all on […]
Over the past few years the podcast as a content piece has seen a major resurgence. Much like the rise, fall, and rebirth of blogs (remember the early Blogger sites?) podcasts have found new life. But why should you as a business or as a person care? Why should you podcast? If you’re reading […]
Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves? The key to good traffic stems from many core parts, one of them being: Optimization! You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the […]
Ricky Gervais. Actor, writer, director, atheist. Whatever box you choose to place him in, you’ll find a quote from Mr. Gervais on the subject. After reading countless articles and interviews from around the web I was inspired to create a list of the top Ricky Gervais quotes that’ll change the way you work. Prepare […]
Thanks to everyone who came out to dive into the deep world of Google Analytics and measurement tools with us. The morning went very well, stimulated some educational conversation, and highlighted some compelling case studies. This workshop was geared toward non-profit organizations and will be followed by workshops open to all companies. See you all […]
On Wednesday, August 14th, we had the opportunity to take part in a program dedicated to creating entrepreneurial opportunities for discharged and retired Canadian Forces members. The program, entitled Based in Business, works with the Memorial University Enactus Group to execute a year-long, three-phased program that teaches participants everything they need to know about owning and […]