Have you ever driven past a billboard and on it there’s some cliche, “hey you looked!!! see advertising does work!!!” line trying to promote the usage of billboards? This is a sign advertising is on the decline in that area. If it was such a great medium the company wouldn’t be foregoing revenue to put […]
Though Saskatchewan and Regina may not be the blogging mecca we all predicted it would be, there are still many talented writers here (and many more in the making). As an organization or individual, if you wish to grow your brand online whatsoever, Creating content is inevitable, you may as well start sooner than later. […]
Every time you come in contact with any brand, company, or organization you either like it a little bit more or like it a little bit less, the feeling is never completely neutral. The majority of these impressions (feelings) come from your sub-conscious mind, which makes it difficult to understand why you feel the way […]
Below are some of the most fascinating websites I’ve found over the past few years. If you have a really cool site you’d like to share please leave a link in the comments below, I’d love to see it.
1. Smile. Smile a lot. When walking into a boardroom. When meeting someone for the first time. When you’re unsure of yourself. When you need that extra boost of confidence. Just smile, it’s contagious. Don’t you love walking into a restaurant and the person at the front door is happier to see you than you […]
Search Engine Optimization (SEO) as a marketing tactic will continue to grow in importance for any company who’s growing their online presence. If immediately you say “oooh but Jeph, we live in Regina, Saskatchewan, SEO doesn’t work here! I’ma git me another bus bench ad!” I truly feel sorry for you, you may leave now. […]
I think people should always use their real name as their name (handle) on Twitter. You’re scared of privacy are you? It’s 2012, if someone wanted to stalk you they would, they’re not going to Twitter to search your name sweetheart. So how do you choose the right Twitter name? Simple, if you don’t […]
Today, every man, women, child, company, not-for-profit organization or any public entity, all have the freedom to create whatever they want and publish it online. Think about it for a minute. Everyone is a media outlet. Ten years ago, there were too many hurdles to jump through before you could get your own website. Today, […]
1. Don’t be risky, pick something safe to do. 2. Whatever you do, do not offend anyone. 3. Make sure everyone around the boardroom table agrees unanimously with the tag-line and marketing tactics. 4. When you get a complaint stop what you’re doing and conform to whatever the complainant says. 5. Make sure your campaign […]
In the business community, unless you live under a rock, you’ve heard of Jim Collins. He wrote the classics, Built to Last with Jerry Porras (on the best seller list for 6 years), followed up by Good to Great (sold over 2.5 million hard cover copies) and How The Mighty Fall (didn’t do nearly as well as his […]
