Entries by Jeph

26 Must Read Books

It’s very simple for anyone today to educate themselves on just about anything they could dream of.  On Amazon, a simple search under any topic will bring up a list of books and more importantly the average rating people gave each book.  Find the top rated books in whatever category interests you, buy the top […]

You Know Advertising Is Down When…

Have you ever driven past a billboard and on it there’s some cliche, “hey you looked!!! see advertising does work!!!” line trying to promote the usage of billboards? This is a sign advertising is on the decline in that area.  If it was such a great medium the company wouldn’t be foregoing revenue to put […]

There’s No Such Thing As a Neutral Brand Impression

Every time you come in contact with any brand, company, or organization you either like it a little bit more or like it a little bit less, the feeling is never completely neutral.  The majority of these impressions (feelings) come from your sub-conscious mind, which makes it difficult to understand why you feel the way […]

The 10 Fascinating Websites You’ve Never Seen

Below are some of the more interesting/creative/weird/awkward/amazingly designed websites I’ve found over the past few years.  If you have a really cool site you’d like to share please leave a link in the comments below, I’d love to see it. Now put a helmet on cause your mind is about to be blown…. 1.  Musical […]

How To Win Business and Influence People

1.  Smile. Smile a lot. When walking into a boardroom. When meeting someone for the first time. When you’re unsure of yourself. When you need that extra boost of confidence.  Just smile, it’s contagious.  Don’t you love walking into a restaurant and the person at the front door is happier to see you than you […]

17 Search Engine Optimization Resources

Search Engine Optimization (SEO) as a marketing tactic will continue to grow in importance for any company who’s growing their online presence.  If immediately you say “oooh but Jeph, we live in Regina, Saskatchewan, SEO doesn’t work here!  I’ma git me another bus bench ad!” I truly feel sorry for you, you may leave now. […]

How Do You Choose The Right Twitter Name?

I think people should always use their real name as their name (handle) on Twitter.  You’re scared of privacy are you?  It’s 2012, if someone wanted to stalk you they would, they’re not going to Twitter to search your name sweetheart.  So how do you choose the right Twitter name?   Simple, if you don’t […]

Before You Create Your Next Newsletter, Read This…

Today, every man, women, child, company, not-for-profit organization or any public entity, all have the freedom to create whatever they want and publish it online.  Think about it for a minute. Everyone is a media outlet. Ten years ago, there were too many hurdles to jump through before you could get your own website.  Today, […]