Week 1 – What is Entrepreneurship?
16 Surprising Statistics About Small Businesses – Forbes Article
Entrepreneurship =>Impact – Seth Godin
Entrepreneurship in Canada Ranks #2 in the World – CBC Article
Some of my favourite books on Entrepreneurship
The E-myth Revisited
Zero to One
The Hard Thing About Hard Things
The Steve Jobs Biography
Week 2 – Starting our business
In this class we are going to start our very own business from a generous donation from the folks at Strategy Lab. By the end of class we will need to:
- Pick a business name (if not UpliftingTshirts.com then what?)
- Determine everyone’s role (Jeph is chairmen of the board)
- Set goals and an outline to take our company to market in 8 weeks
What you’ll hopefully learn:
- List advantages and disadvantages of small business ownership. (Class discussion)
- Relate personality and organizational characteristics required by successful entrepreneurs. (3 in 30)
- Examine environments that are conducive to small business success. (WTF?)
- Relate reasons why some businesses succeed and others fail. (Cool!)
- Describe the similarities and differences between the entrepreneur and the manager. (See book E-Myth Revisited)
What the bigger reason why people go into entrepreneurship?
1. Pick the title you want on your business cards!
2. Also look up ten websites about t-shirt companies, start-up marketing, entrepreneurs, etc. We will be discussing in class.
Week 3 – is it feasible? (All the fun that Feasibility testing can be)
- List the four stages of the entrepreneurial process.
- Identify the various sources of ideas for new ventures.
- Summarize the non-quantitative aspects of evaluating business opportunities.
- Describe the methods by which an entrepreneur can enter a market with a product or service.
- Recognize the ways that an entrepreneur can develop a strategic competitive advantage.
- Discuss the types of information available to assist in the quantitative analysis of selecting a small business and illustrate how that information can be used.
- Identify a systematic way to quantitatively assess an industry and evaluate the financial feasibility of a specific small business opportunity.
The amazing video we watched….
Week 4 – Pros and Cons of a business plan – why you’ll need two
One for the bank and one for yourself. We will be putting together the latter.
Week 5 – Legal requirements – what they don’t tell you in Business School
An amazing video from the Stanford Entrepreneurship program
Week 6 – Midterm
Week 7 – How to analyze a small business (what the hell are you looking for?)
Week 8 – How much will it cost? (Financing your startup Or shoe string budgeting)