7 Things My Class Learned From The Brand Manager of the Leopold’s Group

I’ve been a big fan of what Leopold’s has done in our city and now the better part of Canada. The story of a small dive bar on Albert st. that’s now the most popular establishment in every neighbourhood they’ve entered. If it’s not the fastest growing pub in Canada I’d like to have a pint at what is!

It just so happened that the Brand Manager was an old friend who used to own night clubs in Regina, a guy I’ve always looked up to, and who’s had a very interesting career path. Meet Mike Ash. A quiet demeanor with a brilliant mind on marketing (though he’d never admit it in person!)

I asked Mike to come talk to my class about his social media strategy. His response? “What Strategy?” Haha! Mike is humble, he says things like “he doesn’t have a strategy” when clearly his strategy is a lot less fluid and responsive than most. But it works, really well. Leopold’s has always had a funny personality online, following in the footsteps of the walls of each Leo’s, they publish, local people, food, and really anything they think is funny. I appreciate that.

From the talk I gathered these 7 points. We talked the next day in class and these were a lot of the themes that the students remembered. Big thanks to Mike for coming to speak to my class!