4. Being weird will get people’s attention. Staying weird will keep people’s attention.
You can’t be afraid to put a something crazy on the menu, you never know what the customer will like. In the case of Leopold’s, their weirdness also comes from a relentless pursuit of all things extreme food. Extreme like a Pig, Cow, Chicken and Bacon burger challenge, with the prize being a polaroid of your awesome burger-eating self put up on the wall.
Over it’s short existence, Leopold’s has succeeded in introducing things to their menu that no Reginan has ever experienced. A Monday special of a Bucket of Bacon, a dynamic Wing price on Wednesdays, where each hour the wings get more expensive! Or a poutine special that changes each week, including a Turkey Dinner themed Poutine RIGHT AFTER CHRISTMAS?! Sometimes they’re simply reckless!
They even have a very inclusive washroom policy at their OG location: if the Mens or the Womens is being used, you can just use the other if it’s free. I love that.
Their newest menu has the 5lb Poutine Monstrosity on it! YES 5 pounds of glorious Poutine. They are weird in a good way, but they also aren’t afraid to stay weird.