The Dark Side of Social Media A Modern Day Addiction

The Dark Side of Social Media; A Modern Day Addiction

Stop listening to your fans. “Your enemies know information your friends won’t tell you.”

I’ve heard a lot of this lately… “I’m at 15,000 followers, why would I do anything different?!”, “I just got 500 likes on one post, amazing!”, or a personal favourite; “We’re doing a give away at 20,000 followers, like, share, comment, slay your first born to be entered!”. Maybe we’re over thinking it, and that’s not a good thing. “Fans” on social media networks aren’t necessarily real relationships. Sure some are, but most are superficial social passings by, meaningless in the

When validation has gone too far

I heard a story of high school students posting on Instagram and if they don’t receive over a certain amount of likes within the first 15 minutes they delete it and try again later.

Wow.

Could you imagine testing your creative in real time, then when not performing you pull it immediately? Are these students getting feedback and acting upon in hyper-speed without even knowing it?

I instantly said, “We should be doing that with clients!”

Or should we?

The more connected you are the less connected you actually are

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be weird be awesome be loved

One of The Most Remarkable Non-Profit Organizations in the World

“Be weird. Be awesome. Be loved!”

This was the latest sticker COR had printed and left out in a container on a table just inside their office. A circular container that has the likes of stickers, postcards, magnets, stress balls, pens, you name it. All with similar bright colours and uplifting messages. The table they are on is located by the pinball machine, just down the hall from the coffee bar and to the right of the foosball table, and PS4 complete with beanbag chairs for optimum gaming comfort.

This isn’t your regular not-for-profit organization

I’ve never met anyone with the same consistent energy. COR has its own unique culture and brand. Talk to their employees family members, even people who don’t work there any more, you’ll hear nothing but amazing stories about how gentle teaching has changed their life. They don’t run the organization like a regular non-profit, they do things different and they don’t apologize for it. COR is a breathe of fresh air in an industry that was getting stuffy.

COR is an inspiring organization. You don’t have to go far to hear some of these stories:

“Being WITH one another is one of the main lessons I have grown to appreciate since being introduced to Gentle Teaching.”

“Gentle Teaching has pushed me to be the best support and friend possible”

“A culture of gentleness for me has come naturally by genuinely caring for the three gentlemen I serve.”

Or check out one of their “COR Cribs Episodes”

COR Cribs: Episode 2 from Creative Options Regina (COR) on Vimeo.

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Sales is dead; long live sales-selling

Sales is Dead, Long Live Sales | eps 59 #inthelab


In school we were taught that sales is one of if not the most important function of business. Without sales you don’t exist. Sales people made the most money, had the best schedules and took the most time off. It was good to be a sales person.

Sales rules all.

 sell me this pen!

Then it went overboard, movies glorified the best sales people, ABC! ALWAYS BE CLOSING! Don’t forget “Coffee’s for closers!” I would repeat lines from the Wolf of Wall Street but they’re far too vulgar.

Then something happened. These amazing sales people seem more like sleazy used car sales people than glorified titans of business.

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If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums

If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums?

Ask Dyson or Roomba.

You don’t sell by selling anymore, you sell by doing something different.

Different enough to get someone to talk about you. That’s it. Not different to be goofy, no, different to be top-of-mind in your market space. That spot is left to the most innovative companies in the world, and you can do it too.

Vacuum cleaner sales people no longer exist. At one time what a great profession! Think about it, you choose your own hours, you get exercise while working, you get to meet new people all the time and you choose how much money to make. Based on the amount of hours you put in, you can make a lot in a very little amount of time.

You can see why many people went into this profession, good wages, fun work, what more could you ask for. The better you could manipulate sell people on a vacuum, the more money you were to make. The problem is that way of thinking doesn’t work anymore.

i am the future

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the-people-who-are-crazy-enough-

A 2016 @stratlab Year in Review 

Those who think they can change Regina are the ones who do.  -@Stratlab, 2016

What a year it was! The StratLab Fam had some ups and downs but all in all it was a stellar year! We said goodbye to Miranda, Jeremy, and Braedon. With a big smile we welcomed to the team Anastas, Brooke, Addison, and Marc. Whether it was some amazing new non-profts we got to work with, the visits to Fort McMurray before and after the fires, or hosting another wildly awesome Big Idea Camp, it was a another fun filled year.
Some New stickers, some old ones too!

 

A few amazing trips to Fort McMurray for Brandon, Eddy and Jeph this year. A horrible tragedy but an amazing community rebuilding itself. A month after the fire Layers Wellness held a “Wild Fire” party, to celebrate the community that wasn’t broken, only made stronger.

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Why Podcast?

 

Over the past few years the podcast as a content piece has seen a major resurgence. Much like the rise, fall, and rebirth of blogs (remember the early Blogger sites?) podcasts have found new life. But why should you as a business or as a person care? Why should you podcast? If you’re reading this instead of listening to the recording above, you’re probably a little skeptical. Here are six reasons why you should stop reading right now and hit that “play” button!

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Or will they change into something worth a look, maybe a My Little Brony shop

It’s PHONEBOOK Day! | Edgar Alan Poems Vol 2

New phonebook day is here, as kids we’d be so excited!!
To look up dirty names, and prank businesses, our parents we not delighted.

But of great utility it was, to look up whatever you needed at the time.
A butcher, a baker, even a candlestick reseller, whatever you needed it worked just fine!

But along came a beautiful beast by the name of The Google Search Engine.
No more need for the phonebook? Not according to the 411 henchmen!

Their sales people tell you results are guaranteed, just sign up here and soon you will see! It's the truth they don't want you to believe, that no one has used a phonebook since 2003

Their sales people tell you results are guaranteed, just sign up here and soon you will see!
It’s the truth they don’t want you to believe, that no one has used a phonebook since 2003!

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Monetize the website monetize the Facebook monetize our blog! Figure how much profit we can make

The New Age Marketing Rap | Edgar Alan Poems Vol 1

Everyone thinks they understand the marketing game.
But when you see their work, they’re so afraid to go against the grain.

“It doesn’t work on me”, everyone thinks they understand advertising.
Then they only buy pop-culture products by name brands, to me that’s not surprising.

The marketing world has been based on selling more eye balls, I need more exposure, more impressions, more branding!
The smart companies know that if they spend more on Customer service and making a better product, when the smoke clears they will be the ones left standing.

We’re about to enter the marketing war, you have no choice in this matter.
But it’s not about a bigger megaphone to try and create more useless banter.

We're about to enter the marketing war, you have no choice in this matter. But it's not about a bigger megaphone to try and create more useless banter

That’s what we don’t like, your boring message that’s supposedly tailored to my “demographic”.
Really you don’t care about my opinion of your product, you’re making a feeble attempt at increasing your website traffic.

The war of traditional versus the future, we’ve seen this battle before.
Older people don’t like to change but the younger generation can hardly wait for what’s in store.

Agencies have ruled over the marketing world for long enough, I wonder how they’re going to adapt.
When you work for one and offer an idea outside TV, radio, or print, you’re bound to get your hand slapped.

“Recommend billboards or TV, we make a quick 15% off every ad we sell!”
It’s this mentality at agencies that makes me think their business model is about to go through hell.

Monetize the website, monetize the Facebook, monetize our blog!
Figure how much profit we can make, heck put our logo on that dog!

You think I hate mass media, commercials are bad and have no use for the newspaper.
It’s not the medium, it never was, it’s your attitude I have a problem with, you sound like Don Draper.

it's your attitude i have a problem with you sound like don draper

You assume people want to hear about what your company has to say.
But for 98% of us we could care less about your company while going about our day to day.

Stop trying to get more exposure and stop interrupting me while I listen, watch and read.
Focus on the 2% and make sure you’re there the second your service is in need.

Have a conversation with your customers and realize you need feedback to grow.
Your other option is to listen to no one and change nothing, this last opportunity you will inevitably blow.

As marketing budgets get slashed and business models turned upside down, bankruptcy is no longer the “unthinkable”.
If you don’t want to adapt, if you don’t change the course. Always remember the titanic was touted as being unsinkable.

Experience will tells us it’s too risky to change, “focus on your strengths, don’t follow fads”.
Instagram and Snapchat seem like effort, it’s much easier just to buy ads.

Now here’s your warning, I’m delighted to let you know.
If you ignore the conversation and keep interrupting us, it’ll start to show.

You’ll alienate your loudest customers and they’ll be sure to let everyone know,
what an ignorant company you are and to your competition they’ll go.

The companies that will win have something you can’t get from an agency.
A dedicated tribe of people who care dearly about your company.

So fire the marketing department and hire a philanthropist or nine.
Begin your tribe by telling your story to the world online.

Written in January 27, 2012. Originally titled “The Marketing Rap”.

Why You Don't Need a Marketing Strategy

Why You Don’t Need a Marketing Strategy // eps 50 #inthelab

Why You don’t Need a Marketing Strategy

How many small startups have a marketing strategy? I’d venture a guess as very few. No I don’t mean a “marketing plan” I mean an actual strategy with tactics, objectives, and intended outcomes. Rarely do startups care about marketing because if you have to rely on marketing to make your product or service successful you’re not going to be.

How many recent extremely successful products or services have grown exponentially because of a marketing strategy? I’d guess very few. The reason something catches fire is one part luck and one-part remarkability.

Remarkability: The odds that someone will talk about your company, product, service or organization.

Most business owners think of marketing as logos and commercials when really it about getting people to spread your story. There’s nothing traditional about marketing in 2016.

You don’t need a marketing strategy. A lot of people will tell you you do. Professors of marketing, those who’ve never practiced their theories just taught them in the classroom are the worst at spreading the lies about why you need a marketing strategy.

They’ll say you can’t be “off brand” and that every communication you make needs to be consistent.

“Mind your four p’s!” they’ll tell you, even though three out of the four are almost obsolete or useless for your company. Price, Place, Product, Promotion.

Marketing needs to start at the beginning of the planning process of your product or service.

I love the Seth Godin quote “Advertising is the tax for the unremarkable.”

Advertising is the tax for the unremarkable

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