“You Shouldn’t Take Moral Issues To The Stock Market, You’re Going To Be Disappointed”


Betting on Zero, a chilling documentary on the reality of how far a business is willing to go to increase shareholder value. 

I don’t like the stock market. This documentary reaffirms my beliefs in that.

The movie Betting on Zero is the tale of one venture capitalist versus another. A good battling evil story for the ages. But if you’re anything like me you probably Googled the company before the end of the documentary and were completely disappointed with our world.

Herbal Life is a pyramid scheme but it continues to grow and the stock price has increased since the movies release

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Queen City Pride 2017

Queen City Pride Parade 2017

The video footage was shot by Brandon and Andy, then Andy edited the same day. What an amazing result. As a part of Strategy Lab it’s moments like this that really make you smile and reflect on why you do what you do. We’ve had a long relationship with Pride Week (long relationship for @StratLab, Ha!), so this ended up being the best support we could have ever offered Dan and his crew. Even with the rain Pride Week Regina pulled off an amazing day.

We couldn’t have been more proud to put the video together as well as capture some amazing stills (photos thanks to Lauren, find out more about her on our About page). You can see by her work she does some amazing work behind the camera.

Pride Week Parade 2017-1 Pride Week Parade 2017-7 Pride Week Parade 2017-4 Pride Week Parade 2017 Pride Week Parade 2017-2

Regina Pride Week Parade 2017 Pride Week Parade 2017

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you don't have to win awards to be fricken amazing

You Don’t Need To Win Awards To Be Fricken’ Amazing

One day in the StratLab office Eddy says,
“eh, chew guys ever see Aaron Draplin’s Ted talk?!”
Me: “What did you just say?!?”
Eddy: “Just watch this….”

 

Meet Aaron Draplin. A crazy hat wearing, beard grooming, design denim god. He’s what we strive to be one day. Just happy to be able to wake up and create art every day. That’s something to get excited about.

  1. He’s genuine (I mean he wore a hat and swore in a Ted talk, haha!).

  2. He does not care about awards (they just inflate ego).

  3. He’s incredibly excited to be able to do his art every day.

1. He’s genuine

He cares. He cares so much about his audience he wants to show them how to be original. When someone swears in front of your it’s a sign of respect, they’re comfortable enough to be themselves. When Aaron takes to the stage you instantly realize this isn’t going to be your regular speech. His outfit makes him look comfortable as well, jean jacket, trucker hat? He’s making it okay to be yourself.

2. He does not care about awards

In the marketing/advertising world it’s hard to get very far without finding out about “an award you could win!” or better yet “you should apply for this award!”. Apply for an award?!? Doesn’t that defeat the purpose?!? Yet it happens all the time. Agencies attach “awards” they’ve won to proposals not knowing that clients want to hire them to create value for their organization, not simply win awards.

Winning awards can send you down a dangerous path. Always striving for the next award. What there is no more? You can’t control that outcome hence why this author thinks it’s very silly to focus on winning awards.

Finally Aaron doesn’t need an award to make him feel good, he just needs to look at the team he works with and the amazing volume of work they’ve created, and smile.

Awards are a false idol you’re seeking. Their poisonous, they change people, once you are an “award winner” you’re never the same. Stay hungry, stay thirsty.

3. He’s incredibly excited to able to do his Art every day

When I met Hugh MacLeod for the first time I asked which of his cards he created was his favourite. He said he had a lot he really liked but one always came to mind.

“If you have your health and you can make a decent living doing what you love, then you have little reason to envy other people.” -Hugh MacLeod

If you have your health and you get to do what your love

The way Aaron looks when he talks about being “able” to do his art every day. That’s incredible. That’s what I want to become.

You don't have to win awards to be fricken amazing-strategy lab

Youtube sask pavilion Jeph

The Worst Month of My Life

​One of the worst parts of my younger years was ironically during the 2010 Vancouver winter Olympics. I say Ironically because unless you’re a close friend of mine, you’ve never heard this story. And it really wasn’t that bad looking back, while I was there I was going through utter turmoil .

My videographer friend (Riley Moynes) and I were hired to be the online video bloggers for the Saskatchewan pavilion during the 2010 Vancouver Winter Olympics! What an unbelievable experience I said, you have to do it I said to my self, at any cost. At any cost. 

And boy did it cost a lot, but my trade off was I learned so much while being there, a once in a lifetime experience I’ll never forget.

When we agreed to do it we thought we could have a lot of fun doing Rick Mercer style interviews while producing Vice style video blogs. That’s wasn’t what we were hired to do. The Government representative flat out did not want this to come across as fun, no no, she had a much different idea. We were to report back to her with all video ideas before we were to shoot them. She’d send the ideas about to her counterparts in Saskatchewan and decision by committee made our lives pretty shitty for a while. Talk about micromanagement! I loathed it.

On top of terrible working situation I was staying in an apartment with a friend that was a bus, then train ride away to and from the Sask Pavilion. We didn’t have a fridge, 45 minute commute on a good day, a hour and a bit on a bad day. It was hell on earth. I know why people in big cities are miserable a lot of the time, it’s draining to commute so much. Every day the same, every day no more fun just shitty videos. I had to eat out every day on the same budget I was used to in Regina. I ended up using my credit card way to much. But I had no choice, it was a once in a lifetime experience, you don’t give up during those experiences. You bite your tung, you lie to yourself, you say everything will be alright. 

I got home sick. So home sick my friend Derek asked if I wanted him to fly my girlfriend out there. It was a nice gesture, I declined.

My saving grace was Riley. He talked me off the ledge several times there, one day I had my head set on leaving early, but he convinced me to stay. We Sushi’d lots, went to a couple Olympic events, and one morning we almost lost him to a riot downtown Vancouver. He edited the videos we shot every day, he was a machine, I really don’t know how he did it. He had to work way more than I did, but that’s why I’ve always looked up to him. That’s why I still look up to him, he did everything I had to do without complaining. Incredible.

Towards the end of the Olympics we started just shooting our own thing. We thought “what the hell! They can’t fire us now, right?!”. Ironically those are the videos you won’t find on Tourism’s Youtube channel. HA! My favourite video to shoot was when Riley convinced me to wear green tights, a green cape and a watermelon on my head, we were going Rider fan hunting!! By far the funnest day. We had people from all walks of life yelling at us, heckling us with most of it in good fun.

Now I look back on it and it wasn’t as bad as I thought. A once in a lifetime experience that’s for sure. Most days we had a blast! We went to a curling semi final, women’s hockey game, and got busted one night for bringing a Mickey of rum into the pavilion. (beers were like $100, you can’t blame me, blame Vancouver!).

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Purple Cow

Welcome To The @StratLab Office

Marc’s first day

 if-you-want-to-go-far-go-alone

Kind of a motto around here. “If you want to go fast go alone. If you want to go far join us.” Stop trying to do things on your own and find an all-star team to help you.

Super Hero Office

We have a lot of “Super Hero” symbolism around the office. Jordan Mcfarlen told me a story about a time he visited Silicon Valley. He went to a place called “Draper University” and in the incubator part of Draper they had a “Hero Alley”. A place where the walls inspired you to be a hero. To be selfless, humble, hard working and to be a great teammate. We love it and our office will always have Superhero’s in it!

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what-your-marketing-strategy

What’s Our Marketing Strategy? Plus 8 Other Questions About @StratLab

What is your marketing strategy?

free-prize-inside-by-seth-godinWe don’t have one. Over deliver, care more, work harder. At Strategy Lab we believe in being so good at what you do that you don’t have to rely on telling others about it. We want to ensure the work we do is remarkable enough that people will inherently want to talk about it. Permission based marketing.

Pull > Push

 

Remember, we never used to buy cereal for the whole grain goodness inside, we bought it for the free prize inside! You don’t need a marketing strategy if you have a free prize inside!

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winning-isnt-everything

The Most Important Lesson ‘Cool Runnings’ Taught Us

“A Gold medal is a wonderful thing, but if you’re not enough without it, you’ll never be enough with it.” -Irv Blitzer to Derice Bannock after Derice asked why he had cheated in the Olympics.

Winning isn’t everything.

At times it may seem like it is but coaches, captains, players, and parents all need to understand that winning isn’t the goal of team sports. Like Irv (John Candy) says, if you’re not good enough when you lose, you’ll never be good enough when you win. But we insist on focusing on the score or the team record, when’s the last time you heard someone worry about the team culture or player wellbeing? That’s because most of us don’t know how to run a team successfully. 

winning-isnt-everything

Focus on what’s more important than the win

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Keep Thinking Different

Keep Thinking Different

A recent addition to Netflix “Steve Jobs: The Man in the Machine” is a new look at the fascinating life of a change agent. Inspiring stories, interviews with people that worked with him, and the negative side to being a visionary. They don’t beat around the bush, people admitted that at times he was a tyrant, but those same people also talk about how much they learned while working for Jobs.

It’s an interesting watch, I hope you do! We all need a little inspiration every now and then, this documentary reminds us that we need to keep thinking different.

You Have Time, You Just Don’t Know It // eps 53 #inthelab

I was going to start this blog with a quote about how precious time is, but after a quick Google search for “time quotes” that seemed kind of unnecessary. Just about every majorly quotable person has said something about time and how we use it (or don’t use it) and it seems pretty clear that we’re all on the same page: Time is the most valuable, fleeting commodity we have and, much like Bill Murray movies, there never seems to be quite enough of it. We all marvel at that select group of high-functioning individuals who seem to be able to achieve so much with the exact same 24 hours afforded to us every day. Perhaps my favourite response to “I don’t have time” comes from Gary Vaynerchuck. There’s some language that’s a little NSFW, but the sentiment is real: Everyone has time, stop watching f***ing Lost.

Now, does this mean you should live your life like a non-stop automaton, never allowing yourself a second for personal growth or relaxation? No. But it does highlight the importance of taking real stock of how much of your time is spent inefficiently, probably without you even knowing it. Now I’ve never been a big fan of the “self help” mentality, but over the past few weeks I have challenged myself to follow three things to make better use of my time and so far I gotta tell you, they’re helping a lot.

digital marketing regina 2

1. Stop Procrastinating

As an avid, life-long procrastinator I know full well that this is easier said than done, but completing tasks immediately as opposed to letting them pile up can take a mountain of stress off your shoulders and save you time in the long run. Things always seem to take longer when you leave them until the last possible minutes. Start with small things. Wash a dish right after you use it. Make a phone call you need to make when you think of it, not a few hours later. You’d be amazed at how these small behavioral patterns will eventually form broader habits that will save you time.

2. Identify your “Peak Times”

I have never been, and will likely never be, a morning person. Between the hours of 9 and 10:30 am I might get a half hour of real work done on a good day. My most productive hours fall between about 7 and 9:30 pm after I’ve worked out and had a few hours to wipe my brain clean from the rest of the day. This is when I get the most work done, so this is when I work the most. It seems logical, but I’m sure you’ve felt it. The restless dread that comes from knowing you have the motivation to do something but convincing yourself that outside of your nine to five isn’t “work time”. Figure out at what point during the day you’re likely to achieve the most and DO IT. You’ll find yourself getting three hours of work done in one simply because of your mental state.

3. Make a Checklist

Putting pen to paper (or fingers to keys) and actually writing out exactly what you need to get done in a given week is just what the disorganized monkey in your brain (don’t kid yourself, we all have one) needs to find a track and stay on it. The more detailed and step-by-step the list, the quicker you will accomplish the task at hand. Imagine you’re putting together Ikea furniture if that helps. With a few vague illustrations and a general idea of what the thing is suppose to look like, you’ll probably be able to put something resembling a dresser in a few days. Throw in some actual detailed instructions and you’ll have that puppy done in an hour.

Write yourself better Ikea instructions.

Well there you have it, my three ways of skinning the cat that is the average work week. I can’t imagine a point in the foreseeable future when any one of us will get more that our allotted 86,400 seconds in a day, but what we do get is to choose how we manage those seconds in order to get the most out of our day and ultimately, our lives. Time is precious and, much like change in the couch cushions, we typically have more of it than we think. It’s just a matter of believing that and knowing where to look when the pizza guy arrives.

Why it sucks being a coach... some days

Why It Sucks Being a Coach….. Some Days // eps 52 #inthelab

Why it sucks being a coach….. some days

At a given Volleyball tournament of 12 teams, the first three teams go home happy. One, Two or Three are a nice finish, but anything after that really sucks. So the average coach has a 25% chance of going home happy?!? That’s crazy! Now I’m obviously over exaggerating but your win loss record is only one of many things to focus on as a coach. The problem is that’s the easiest thing to single out as a parent, athlete, spectator, did you win? Why not? 

It’s not just coaching, in life we often forget what the purpose is. Is the end goal really just to win the tournament? At what cost? What are you willing to sacrifice? When will one more win be enough? In life, how much do you make? How much did you clear last year? How  Any time I hear conversations like that I feel a little worse for man kind.

The money doesn’t matter, just like the win doesn’t matter. 

Your goal is to get your team to focus not on the win but the bigger issues at stake in sport.

  1. Are you a team?
  2. Are you contributing to that team?
  3. Are you getting better every day?

These can be very hard to focus on when everyone around you wants a win.
It’s hard to focus on creating something amazing in life when everyone tells you to get a “real job”.

As long as you don’t give up you’re not a failure.

The 75% of the tournaments you leave without a medal makes the other 25% all that much sweeter. There’s a romantic side to sports that Billy Beane talked about in Moneyball and I see on coaches faces time and time again. It seems delusional how much these coaches and volunteers put in just to help the younger generation see a sport through their eyes. It’s really quite amazing to see.

Don’t give up.

I talk to amazing teachers, mentors, and coaches all the time. I feel everyone is on the brink of quitting and getting more “me” time. I crosses every volunteers mind I guarantee it. But the tittle of this post is “It Sucks Being a Coach….Sometimes” because there are these magic moments where you see kids come together, do things they never thought possible, and learn life skills in a completely different way.

This past weekend we has Nationals in Winnipeg. We didn’t do as good as I thought we should (in the tournament), but throughout the weekend I witnessed a bunch of thirteen and fourteen year olds become a team. As a team they cheered on our arch rival at Provincials, Meadow Lake in any game they watched them play in. It’s like they grew up. The crux of the boys coming together was after cheering on a girls team they all went on to the court, lined up to shake hands, and congratulated the girls team on a game well played.

I couldn’t have been more proud.

Life gets hard to teach us a lesson. As long as we don’t cave under the pressure, as long as we don’t throw in the towel, we’ll be okay. The harder the challenge the more important the lesson.

don't give up

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