Capital C the Movie

The Sharing Economy: The Biggest Change Since The Industrial Revolution

Presented Nov 24th at the Regina Realtors Association Business builder day. Here are some of the videos we had a look at.
From the documentary on Netflix, Capital C comes the story of “Freaker USA”. One of the coolest Kickstarter success stories.

Freaker Kickstarter from freakerusa on Vimeo.

Next to put into perspective what goes on in a given year of search on Google.


Finally when you get depressed about when someone says something bad to you online watch this:

Country Music artists read out angry tweets written about them.

I don’t think you can find a better song about the new online world. And Alanis Morissette just had a way speaking to my soul. Hope you enjoy!

 

Want to see a brand new website the @Stratlab team just launched? Welcome to Normanview Dental

At Normanview Dental we want to see you smile-dentists regina

Advanced education in saskatchewan

I Would Do AnyThing For a Like But I Won’t Do That: Post-Secondary Social Media Marketing

When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you.

People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email.

Don’t tell people to like your institution, give people reason to like it.

Don’t tell people to follow you online, give people a reason to like you online.

Don’t tell people to share something, give people a reason to share what you are doing.

A “Cribs” style video to showcase your school

Tell your story as to why you’re going to school

 The best University/College Recruitment Video Ever

The Top 500 University/College/Research Institutions in Canada

Marketing and communications professionals of colleges and universities in Saskatchewan

2001 Tweeters in Regina

Who Are The Top 2,001 People on Twitter in Regina? [Searchable Local Twitter list]

I’ve been there too, sitting alone on a Friday night wondering; how many people are actually on Twitter in Regina?

Well thanks to a wonderful tool called FollowerWonk we can now find out!

Followerwonk allows you to do searches for people on Twitter. You can search by location, by a word or phrase in the bio or by several different factors. Below the list is made up of people who have self selected their location to include the word “Regina”.

The list is ranked by Social AuthoritySocial Authority is a metric developed by Moz that helps cut through the vanity metrics out there and measures influence on Twitter. Who would have thought that gaining Followers wasn’t the only thing you use Twitter for.

I first sorted them by Follower count but it wasn’t cool to see all the bots and people who hired bots and the bots who hired people at the top of that list. This is a much better look at the Regina Twitteratti.

Want to find yourself or your ex-girlfriend from Highschool? Hold ‘Control’ and press ‘F’ then type your Twitter handle.

 

In other news check out some of the more recent blog posts on the Stratlab blog!

RECENT ARTICLES

Keep Thinking Different

Keep Thinking Different 

 

 

social-media-icons

How The C-Suite Are Using Social Media

They aren’t, that’s the easy answer. Well not yet. The executives in and around Regina and Saskatchewan are slower to adopt this new found social technology. Sure there are some very social executives (and a social Premier!) you’ll find out about them in the presentation but for the vast majority of leaders in the business community have fallen prey to the “I don’t have enough time” and the “I don’t get it” virus.

So how is the C-Suite using Social Media? They use Twitter and LinkedIn. The presentation below is mostly focused on Twitter.

In the presentation you’ll find:

  • Some of the most important Tweets of all time
  • 5 Myths about Social Media
  • Several case studies of business/political leaders and organizations who use Twitter specifically (and use it well!)
  • We finish off with 3 “How To’s”, tips on making you better on Twitter.

If you want to learn more about presentations similar to this, book Jeph to speak or host a workshop, check out our speakers, presentations and workshops page here.

13 Grievances For The 2014 Social Media Season

How-many-twitter-followers-do-you-have-

1. Don’t ask me to like your page, Retweet you or buy something.

If it’s important I’ll find it on my own or a friend will tell me about it. I’ll buy it when I’m good and ready, stop asking me to do ‘something’ for you, and start doing things for others so that you may get something from them one day.

2. Your website sucks, so does mine.

I’m updating and improving my website today, what are you doing?

3. You can’t judge someone by their Twitter, Facebook or Instagram account.

You can only judge a person’s Twitter account, Facebook profile, Instagram account after meeting them in real life. Paradoxically you can lose all respect on social platforms by saying one thing wrong. And no, tweeting a couple things ‘right’ or automating your tweets gains you no respect whatsoever.

4. Giving people recommendations on LinkedIn for the sole purpose of increasing your own recommendation number is lazy and if you do that I hate you.

Just clicking a button to vote for a certain someone to be an “expert” in something is just lazy. Never talk about your recommendations on LinkedIn, it’s nothing to brag about. Now, instead why not write a couple of paragraphs about the person you work with that never gets credit but is one of the best coworkers you’ve ever had.

Bosses and manager, write nice thing about your people. If you can’t find nice things to say you’re not looking hard enough.

5. Nobody cares about the amount of Twitter followers you have or what your Klout score is. Stop bringing them up.

Didn’t think I had to mention this, but if you mention “Klout” or your “Klout Score” you are a huge nerd. Stop doing that.

6. It can be terrifying to face the metrics, but if Buckley’s taught us anything, things that are awful are good for us.

As Jim Collins says, you must face the brutal facts, what’s the most important thing to measure that determines success?! The ironic part of measurement is once you start measuring yoy really don’t need to do much further. Just the fact that you’re measuring results, humans tend to perform much much better when they can correlate what they’re doing with the results.

7. We get it, you have a Facebook page, now stop inviting us to your events.

Remember, there’s nothing easier than starting a Facebook page, creating an event, and inviting people to said event. If it’s “easy” EVERYONE IS GOING TO DO IT!!! Making your event no different than the other hundred events we get invited to on Facebook every day.

8. Nobody likes the “new” social network until everyone likes the “new” social network.

Be picky about where you spend your time but not too stubborn that you’ll end up still using a Blackberry in 2013.

9. Don’t ever use the phrase, “OH GOD YOU HAVE TO BE ON (insert any social platform)!”

To each their own. Stop thinking you’ll know exactly what someone else would prefer.

10. If you think being on Google plus is beneficial to your websites search engine optimization show me why, don’t just tell me to get on.

That goes for all social platforms by the way.

11. I get it, you like Vine.

But if you’re a person who’s in charge of your company do you think your best time is spent making and editing extremely short videos? (if you’re the exception to the rule please let me know in the comments below)

12. If you’re not on a social network or don’t know much about it don’t make fun of it or discount its legitimacy.

Few things make you look more unintelligent than poking fun at something you don’t understand.

13. If you still think Facebook and Twitter are good demand generation tools you’re way off your kilter.

They’re customer service and brand building tools. They are horrible at creating demand.

 

twitter-bird

The Top 100 Most Engaging People On Twitter In Regina [Infographic]

Follow me please!Hopefully you’ve seen the 100 Most Influential People on Twitter from Regina infographic we compiled last week. 

This list differs from the 100 Most Influential list because this is a list of the people who actually talk to other people on Twitter. So yeah, this is the list of people you’re going to want to follow.

This list is made up of people who have Regina listed in their bio on Twitter. Then I sorted the list of 16,141 people by percentage of @ mentions in their time line. I think this is one of the most interesting lists because these are the people who will talk to you.  Who want to talk to you. These are the folks who engage the most.

Methodology: 

Searched bios on Twitter for: Regina

Sorted by: % of Tweets containing @ mentions

For the entire list of everyone who came up for the “Regina” bio search (and to find your own score), see the Spreadsheet here: 8,267 people from Regina on Twitter.

Read More

The Top 100 Most Influential People on Twitter in Regina [Infographic]

Twitter birds RTingHave you ever wondered who the most influential people on Twitter in Regina are? I have, lots, I compiled a list of people to follow a while ago but it was a list I came up with myself (pretty, pretty, pretty, biased). The list below was created using Followerwonk An awesome tool from the goodlookin’ folks at Moz.

In Followerwonk you can search peoples’ bios, location, and much, more. For this infographic, I searched for all the people on Twitter with ‘Regina’ listed as their location. There were just over 21,000 results. Below are the top 100 people ranked by Social Authority. Social Authority is made up of three main parts, you can read more about it here and here.

The definition of Social Authority from MOZ:

  1. The retweet rate of a few hundred of the measured user’s last non-@mention tweets
  2. A time decay to favor recent activity versus ancient history
  3. Other data for each user (such as follower count, friend count, and so on) that are optimized via a regression model trained to retweet rate

Below you’ll also find three columns on the right that provide each individuals % Tweets w/ @contacts (a measure of how engaging you are), % Tweets w/ URLs (a measure of what you share) and % Retweets in your Timeline (a measure of how active you are). If you want a further explanation of what % Tweets w/ @contacts, % Tweets w/ URLs, and % Retweets in Timeline, see this post from the Moz on the new engagement metrics for Twitter. If Tweeter doesn’t have these values beside their name, it’s because Moz didn’t register the number, either inadequate information or not enough Tweet volume.

Methodology: 

Searched bios on Twitter for: Regina

Sorted by: Social Authority

For the entire list of everyone who has a Social Authority ranking (and to find your own score), see the Spreadsheet here: 1292 of the Most Influential People on Twitter in Regina.

Read More

The Stanley Cup of Twitter: Bruins vs. Blackhawks

The series is knotted up at a game a piece after two exciting overtime games. Those placing bets might as well just follow their heart because it’s basically too close to call if you’re relying on logic and each team’s performance in games 1 and 2.

Can the same be said for the team Twitter accounts? If the cup were handed to the team with the best social media presence, who would be declared the victor?

Let’s find out.

First, we must establish what “best” means. We believe that a great Twitter account helps a person establish a personal connection with a business or entity. From the business’s (or team’s) standpoint, an account should align with the image and values they portray and become more passionate about their product in order to facilitate purchases. In the case of the NHL, purchases include things like tickets, merchandise, and television/streaming subscriptions. The goal of these accounts should be to recruit new fans and engage those who are already fans.

I always say that the best marketing is a great product or service and, in this case, both the Hawks and the Bruins have iced an amazing product as has been made evident by their respective playoff runs. They already have that advantage over the competition so for this head to head matchup, we must establish some criteria.

But first! (I’m sure the suspense is killing you) it should be noted that Chicago and Boston are very similar hockey markets. Before looking at the accounts, it could be assumed that each team has a similar following based on annual revenues in these Forbes NHL Teams Valuation Rankings.

Ranking NHL Team worth

As chosen by the TSN panel..err..Strategy Lab panel, each team’s account will be evaluated in a seven game format with each game being based on a different competency category:

Tweet Frequency – the team’s ability to find a quantity-of-tweets “sweet spot”.
Game 1: Following Quantity – number of followers.
Game 2: Quality of Content – the degree to which a team’s tweeted content is dynamic and compelling
Game 3: Personality – the account’s ability to establish a twitter identity that aligns with the team’s and garners interest.
Game 4: X-Factor/Standoutishness – the team’s deviation from tweeting norms that often make for a dry, uninteresting feed.
Game 5: Engagement and Response – the team’s ability to mobilize/respond to followers.
Game 6: Faux Pas Avoidance – avoidance of spelling mistakes, rookie mistakes, and twitter worst practices.
Game 7: Contributing Platforms – a look at the quality of each team’s most commonly used twitter-connected app (ie. Instagram).

Let’s take a look:

Game 1: Number of Followers

Blackhawks vs Bruins

Recap: Boston edges Chicago out by an almost negligible 20,000. These extra followers could be due to their more recent cup run having taken place when Twitter had increased in popularity since Chicago’s championship season in 2010. Another reason could be the 7,300 edge in total tweets.

Game 1 Winner:      (Boston Leads Series 1-0)

Game 2: Quality of Content: 

Screen Shot 2013-06-17 at 6.19.52 PM

Screen Shot 2013-06-17 at 6.19.34 PM

Recap: Boston starts it off with a nice picture showing the pre-game festivities, evokes emotion with the Boston Strong theme, and makes fans following on Twitter feel like they’re really there. The Blackhawks counter with some lineup information and let everyone know that Ben Smith is in and Marian Hossa is out after an incident in warm-ups. The tweet lacks the degree of insider detail you’d expect from a team’s official account.

Game 2 Winner:     (Boston leads series 2-0)

Game 3: Personality

Screen Shot 2013-06-17 at 6.25.47 PM

 

Recap: Tweets with any sort of personality that come even close to touching that of the LA Kings twitter account are hard to come by with these two squads. If this were a real game, it’d be a bit of a snoozer. Luckily, the Hawks’s Twitter team just came through with an awesome tweet that shows the tweeter is a real person — capable of having emotions. In doing so, it made me feel like I’m in Ben Smith’s skates and don’t doubt I’m alone in feeling that.

Game 3 Winner:      (Boston leads series 2-1)

Game 4: X Factor/Standoutishness:

Screen Shot 2013-06-17 at 6.38.34 PM

Recap: In comparison to many great accounts that aren’t afraid to do something off-the-wall or out of the ordinary, these two play it pretty safe. The one standout thing that the Hawks do is retweet Hawks-related content from supporting organizations and subsidiaries like the Cubs picture tweet above. This, in my opinion, engages the community and helps prevent the team and the sport of hockey from becoming siloed. The Bruins have ample opportunity to do the same and more as the city recently became more tightly knit after the Boston Marathon tragedy but there is no evidence of this on the Bruins Twitter feed.

Game 4 Winner:      (Series tied 2-2)

Game 5: Engagement and Response:

Screen Shot 2013-06-17 at 6.37.51 PM

Recap: The only recent effort at fan engagement made by either team was this tweet from June 15th by the Chicago staff. Fans were encouraged to ask their questions to the hosts of a third-party show. Plenty of room for improvement in this area for both teams but Chicago narrowly escapes this one with a victory.

Game 5 Winner:      (Chicago leads series 3-2)

Game 6: Faux Pas Avoidance:

Screen Shot 2013-06-17 at 6.49.19 PM

Screen Shot 2013-06-17 at 6.49.35 PM

Screen Shot 2013-06-17 at 6.49.43 PM

Recap: In this crucial game 6, with the Bruins on the brink of elimination, it became a lesser-of-two-evils battle. Chicago missed the mark (and constantly does so) with hashtag overuse. Every tweet during games is adorned with a head to head hashtag. I, for one, am skeptical of the effectiveness of these hashtags and think they should be used in moderation but Chicago’s own metrics will be the final judge of that. Boston, whose tweets always include the initials of the writer despite there being no documentation of the full name of the initial-bearer in the bio or previous tweets, luckily had one tweet that included the initials “B.B.” amidst the thousands of “C.S.” tweets. The slightly less stinky team in this one was the Bruins, who force a game 7.

Game 6 Winner:     (Series tied 3-3)

Game 7: Contributing Platforms: Instagram

For the seventh and deciding game, each team’s most recent Instagram post was scrutinized:

Screen Shot 2013-06-17 at 6.57.24 PM

Screen Shot 2013-06-17 at 6.57.05 PM

Recap: As is expected in game sevens, a valiant effort was put forth by each team. Chicago really captured the energy following Patrick Sharp’s impressive 9th goal of the playoffs. The post was timely but lacked the organic feel Instagram enthusiasts have come to know and love. Boston’s pre-game hype picture, on the other hand, is quite likely taken with in iPhone and looks great with a black and white filter. It hasn’t been doctored by any gaudy text and really uses Instagram properly with a post that likely appeals to ‘Gram enthusiasts.

Game 7 Winner:     (Boston wins series 4-3)

 

2013 Stanley Cup of Twitter Champions

stanleycupoftwitter

Off-Season Analysis:

Each team does a good job of delivering hockey news and updates in a traditional way. The only real instance of going to the next level in terms of non-traditional media was when Boston really embraced the platform that Instagram is with an organic-feeling post. Twitter is dominated by witty and compelling people and businesses. Neither of these teams has truly found Twitter’s sweet spot. If they’re looking for an off-season trainer, it should perhaps be the Los Angeles Kings account.

Page 1 of 212