you don't have to win awards to be fricken amazing

You Don’t Need To Win Awards To Be Fricken’ Amazing

One day in the StratLab office Eddy says,
“eh, chew guys ever see Aaron Draplin’s Ted talk?!”
Me: “What did you just say?!?”
Eddy: “Just watch this….”

 

Meet Aaron Draplin. A crazy hat wearing, beard grooming, design denim god. He’s what we strive to be one day. Just happy to be able to wake up and create art every day. That’s something to get excited about.

  1. He’s genuine (I mean he wore a hat and swore in a Ted talk, haha!).

  2. He does not care about awards (they just inflate ego).

  3. He’s incredibly excited to be able to do his art every day.

1. He’s genuine

He cares. He cares so much about his audience he wants to show them how to be original. When someone swears in front of your it’s a sign of respect, they’re comfortable enough to be themselves. When Aaron takes to the stage you instantly realize this isn’t going to be your regular speech. His outfit makes him look comfortable as well, jean jacket, trucker hat? He’s making it okay to be yourself.

2. He does not care about awards

In the marketing/advertising world it’s hard to get very far without finding out about “an award you could win!” or better yet “you should apply for this award!”. Apply for an award?!? Doesn’t that defeat the purpose?!? Yet it happens all the time. Agencies attach “awards” they’ve won to proposals not knowing that clients want to hire them to create value for their organization, not simply win awards.

Winning awards can send you down a dangerous path. Always striving for the next award. What there is no more? You can’t control that outcome hence why this author thinks it’s very silly to focus on winning awards.

Finally Aaron doesn’t need an award to make him feel good, he just needs to look at the team he works with and the amazing volume of work they’ve created, and smile.

Awards are a false idol you’re seeking. Their poisonous, they change people, once you are an “award winner” you’re never the same. Stay hungry, stay thirsty.

3. He’s incredibly excited to able to do his Art every day

When I met Hugh MacLeod for the first time I asked which of his cards he created was his favourite. He said he had a lot he really liked but one always came to mind.

“If you have your health and you can make a decent living doing what you love, then you have little reason to envy other people.” -Hugh MacLeod

If you have your health and you get to do what your love

The way Aaron looks when he talks about being “able” to do his art every day. That’s incredible. That’s what I want to become.

You don't have to win awards to be fricken amazing-strategy lab

If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums

If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums?

Ask Dyson or Roomba.

You don’t sell by selling anymore, you sell by doing something different.

Different enough to get someone to talk about you. That’s it. Not different to be goofy, no, different to be top-of-mind in your market space. That spot is left to the most innovative companies in the world, and you can do it too.

Vacuum cleaner sales people no longer exist. At one time what a great profession! Think about it, you choose your own hours, you get exercise while working, you get to meet new people all the time and you choose how much money to make. Based on the amount of hours you put in, you can make a lot in a very little amount of time.

You can see why many people went into this profession, good wages, fun work, what more could you ask for. The better you could manipulate sell people on a vacuum, the more money you were to make. The problem is that way of thinking doesn’t work anymore.

i am the future

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We don't need teachers

How Education Will Change [Presentation]

1. Be prepared for Non-Linear learning. Students don’t just learn the grade 6 curriculum and enter grade 7 with a predictable knowledge base anymore. Kids can learn about what ever they want thanks to services like The Khan Academy, iTunes U and other Massive Open Online Courses (mooc’s)The teacher may not be the smartest person in the room anymore (arguably never was) on certain topics. We need to be prepared for this.

2. We need to change curriculums faster. We need to help students learn as fast as the world is changing. Reviewing your curriculum is going to have to happen more often than once every five years (which is the default many institutions get stuck in). Our world changes at an incredible rate. If you think what you’re teaching to students isn’t that relevant anymore I bet they think it’s even worse. Determine the learning outcomes that you’re trying to achieve but leave it up to the professor to build the plan to achieve those outcomes. Stop micromanaging the classroom.
I love this video by Cameron Herold. He’s brilliant and he talks about some of the learning outcomes he’s focusing on as a parent, skills that are applicable in the real world (selling, dealing with failure, negotiations, teamwork, leading, serving). 

3. Teach less and they will learn more. Why do we try to cover everything under sun in our curriculums? Do you think students remember everything that’s listen in the curriculum? Do you think they’re retaining the knowledge they are getting in each class? We forget 90% of what we learn in the classroom immediately after the class anyway. So why don’t we flip this around. What if every class had to find the 10% most important stuff on the topic at hand and developed a class around helping students retain that entire 10%?

Inspire them to learn more on a topic instead of trying to bore them to death on a subject that doesn’t interest them.
4. Stop using the text book. It’s to make money. We get it, that’s not going to fly in the future. No one learns from texts books once out of school, so why are we focusing on learning from textbooks while in school? I believe that all teachers should sign a hypocratic outh so this can’t happen any more. In the presentation I compare the textbook I’m supposed to use for my class and I compare three marketing books I want to use. The marketing books have many positive reviews while the textbook has a lone one. I think we need to take a serious look at this.

5. We don’t need teachers, we need leaders. I like to talk about my friend Jordan McFarlen who teaches Entrepreneurship at Campbell here in Regina. In the class the students have to start a company, create a product or service and go to market, all in the matter of months. With the tradition structure of a business, the students learn how to (and sometimes more so how not to) run a business. You don’t learn major lesson in life without trying and failing. I believe this is what school can and should help with.

Unleashing Your Creative Genius: Touch The Snake

In a brilliant Ted Talk, David Kelly (founder of IDEO, an innovation firm on steroids) shows us how everyone can be a creative genius, it just takes a lot of mini steps.

The analogy he gives is a story from Dr. Albert Bandura (the greatest living psychologist in the world, also born in Mundare Alberta, fact) who is world renown for curing phobias in a radically short period of time, sometimes in 4 hours or less. His secret? He does it in many small steps,working up to the finale, the crux, the thing they’ve always been afraid of.

He’ll bring a patient into his office and tell them there’s a snake in the room next door. The patient obviously thinks it’s ludicrous that they’ll ever go into the snake filled room. He opens a one way mirror to let them see the snake, calms them down. Then opens the door and calms them down. Then into the room, then calms them down. Recognize the pattern?

It’s a series of many steps, over time, they contribute to a major outcome. It’s really how we humans get anything done.

With this process in mind, David encourages everyone that they can be creative and they can come up with novel, unique solutions to problems they never thought were possible before. In small steps, over time, you can be come a genius.

They Can’t Be More Passionate Than You

Sir-ken-robinson-quotes-drawing-a-picture-of-god

Older people have more experience than you.
CFL linemen are stronger than you.
Accountants are more analytical than you.
Comedians are funnier than you.
Financial analysts are better with their money than you.
Religious people are more spiritual than you.
NCAA football coaches are better leaders than you.
People who work at Google are smarter than you.

The only thing they can’t be is more passionate than you.

What ever your thing is, nobody can be more passionate about it than you.

You may never be as smart, or as strong, or as fast, or as spiritual, or as rich as the next person. But you CAN be more passionate about your thing than anyone else in the world.

The quote in the picture at the top is from Sir Ken Robinson in his Ted Talk How Schools Kill Creativity

How To Make Yourself Happy

Happy ElephantYou’re in a bad mood, you need to cheer yourself up. Some people go on a shopping spree, some people eat their feelings. If you think spending money on yourself is going to make you happier you’re wrong, kinda. The feeling you get after you spoil yourself with materialistic gifts is short lived and your long-term happiest isn’t affected at all.

So how do you make yourself happy?

It’s a remarkably easy solution.

Do something nice for someone else. Biologically we get more of a benefit from spending money on other than we do on ourselves. If you don’t believe it check out this article on how to buy happiness.

Here’s a video of me talking about how to make yourself a happier person.

If you want to learn more about the study on how to buy happiness here’s the Ted talk.