How do I come up for ________ in Google search?

Google Logo

Google

Coming up in Google for phrases your ideal customers are searching for is one of the most important tactics within your marketing strategy.

Think about how customers will find you in the future. Will they go directly to your website? Will they be searching on Facebook? Will they just ask their friends? Will they simply just ask their friends on Twitter? Will they look you up in the phone book? Will they see your coupon in the mail and go to your store and buy?

Read More

Why A Retroactive Customer Service Strategy is Silly

Quotes-sam-walton-the customerThe vast majority of organizations don’t do customer service properly. Without a great customer service strategy, you end up being retroactive in how you deal with customers. The smart companies understand that if they first delight, impress, or go out of their way for their customers, they will have to do a lot less apologizing.

Proactive > Reactive

Sam Walton said it best, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Instead of the putting out fires when they arise why not give your staff the training they need to do their job to the best of their ability.

Too often we blame marketing for poor sales, or we make excuses as to why people don’t like our product or to frequent our establishment. Before you jump to the conclusion of whose fault it is, maybe for a change look at how you approach customer service.

Do your employees get adequate training when they start? How do you know? 

Do they receive more training once they have experience on the job?

What do your customers think of your customer service? Do you ever ask them?

What if you incentivized your customers to help improve your customer service?

Who has the best in class customer service in your category? If it’s not you, why not?

What company do you look up to as a leader in customer service outside of your industry? What can you learn from them?

Is customer service a priority to all levels of management and employees at your company?  Be honest…

7 Ways to be an Awesome Person to Work With

1. Be excited to work with other people.cute-smiling-cat

If you’re always more excited to work/meet with the other person, they’re sure to have a great time meeting/working with you. When you go to a restaurant and a server is happy, it’s contagious, the same goes for when you meet with someone. If you’re happy and have a positive outlook on things, it’s difficult for others not to have the same view. As the song goes… don’t worry, be happy.

Read More

Video: The Only Two Reasons You Go On The Internet

There are only two reason why people go online; to either solve a problem or to entertain themselves, nothing else.

Think about it, you never just “waste time”, you’re solving a news, banking, work, vehicle, or home related problem or you’re entertaining yourself.  Gossip sites, games, the news, all forms of entertainment.  Twitter can be both, entertaining and solving a problem.  Reddit, YouTube, Facebook, are mostly entertaining but can solve problem for us.  E-mail newsletters for the most part don’t solve a problem, neither do they entertain, hence why average open rate for e-mail newsletters is dismally low.

 

There’s No Such Thing As a Neutral Brand Impression

comic-sansEvery time you come in contact with any brand, company, or organization you either like it a little bit more or like it a little bit less, the feeling is never completely neutral.  The majority of these impressions (feelings) come from your sub-conscious mind, which makes it difficult to understand why you feel the way you do about some brands.  Just assume everything is marketing.

They way the flight attendant smiles at you gives you an impression of the airline.

The way a hostess open the door at a restaurant changes your impression of the establishment.

The way the cashier talks to you while making a purchase changes your impression of the store.

The font you use on doors in your office changes our impression of your company.

Read More

17 Search Engine Optimization Resources

seoSearch Engine Optimization (SEO) as a marketing tactic will continue to grow in importance for any company who’s growing their online presence.  If immediately you say “oooh but Jeph, we live in Regina, Saskatchewan, SEO doesn’t work here!  I’ma git me another bus bench ad!” I truly feel sorry for you, you may leave now.

As for those of you who want to learn more about SEO and need a place to start, you’ve come to the right place.

Here are 17 of the most helpful articles, video and inforgraphics on search engine optimization, please add your favorite in the comments below.

Overview

1.  A good start will be with definitions, learn the new words that you’re going to hear in boardroom SEO conversations, now you’ll actually know what people are talking about when they reference your internal link structure and you can answer like the shmarty pants you are.

30 (New) SEO Terms You Have to Know from SEOptimize

2.  A good overview of the SEO process from SEOMoz, most content coming from SEOMoz is well researched and to the point.  I use SEOMoz a lot.

The New SEO Process (Quit Being Kanye)

3.  This is probably the most exhaustive article on local search factors, worth a read before you start focusing the wrong attributes establishing your local search engine optimization campaign:

Local Search Ranking Factors by Davidmihm.com

4.  On Page Search Engine Optimization, keywords, the page’s user experience, page authority, domain authority and multi vs single page optimization:

4 Graphics to Help Illustrate On-Page SEO from SEOMoz

5. An article written based on information provided by Google, things to focus on when building a website that you want to rank for specific search terms:

Direct From Google: How To Build A Quality Website In 2012

Measurement

6.  This is a great article for beginners looking at how to evaluate how a single page on a site.

How to Conduct an On-Page SEO Site Audit

7.  There’s a lot to this report but it covers almost everything from an SEO audit report

How to Perform the World’s Greatest SEO Audit

8.  In this article, Avinash Kaushik shares the most effective metrics to use to measure the effectiveness of your website.

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Tips

9.  SEO yet again provides us with a juicy post on making the highly sought after link bait posts.  A lot of people misunderstand this as a tactic, definitely worth a read:

4 Tips for Creating Link Bait from SEOMoz

10.  A great 20 point overview of what to do and not to do to rank in the top 10 on Google

SEO Tips to Shorten Time to The Top 10 from SEO Design Solutions

11.  A lot of great tips in here if you’re a designer or interested in a best practices article on web design for a high traffic site.

List of Best and Worst practices for designing a high traffic website

Strategy

12.  A great read on different SEO tactics and their effectiveness.  Link bait, infographics, how to’s, there are a lot of options out there, this post simplifies how and why you’d create different types of content on your site.

Ecommerce website content for SEO – what is it and are you wasting your time?

13.  Many different ideas and tactics to help in building links to your site.

62 steps to the definitive link building campaign

14.  This is a great read on the your overall digital strategy, you must read it.

11 Digital Marketing “Crimes Against Humanity”

15.  6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits – Whiteboard Friday

16.

SEO Infographic

17.

The Nature of Black Hat SEO

Before You Create Your Next Newsletter, Read This…

your-newsletter-is-incredibly-boringToday, every man, women, child, company, not-for-profit organization or any public entity, all have the freedom to create whatever they want and publish it online.  Think about it for a minute.

Everyone is a media outlet.

Ten years ago, there were too many hurdles to jump through before you could get your own website.  Today, a site can be developed as fast as your hosting company can get you on to their server.  We’re talking hours, not months, weeks, or days.  On Twitter and Facebook you can have an audience within minutes of signing up.

When something that’s traditionally been expensive, like communication to an audience, becomes incredibly inexpensive (almost free) inevitably more people will utilize it.  That means there will be a lot of unintentional communication (more noise than signal).  Companies begin communicating without understanding the repercussions and soon will alienate their past and potentially future customers.  It happens on Facebook daily, updates that don’t solve a problem or entertain, just useless noise.

Here’s my warning.

Have you seen the Unsubscribe button on Facebook?

Unsubscribe

With one click, any one of your “friends/people” who like your page can silence everything you publish.  That’s just Facebook.

Filters on e-mail allow anyone to block your address if you’re sending them e-mails they don’t want.

Twitter’s the easiest, they can just simply unfollow you.

Remember, everyone’s a publisher now, if you or your company are trying to communicate something to an audience, it better be anticipated, engaging, relevant, timely, helpful, or entertaining.  If it’s not, no one is going to listen and you’re wasting your time.

Maybe it’s time to revisit your communication strategy.

13 Steps To Develop A Generic Marketing Campaign

willa-wonka-oh-you-created-awareness-for-our-company1.  Don’t be risky, pick something safe to do.

2.  Whatever you do, do not offend anyone.

3.  Make sure everyone around the boardroom table agrees unanimously with the tag-line and marketing tactics.

4.  When you get a complaint stop what you’re doing and conform to whatever the complainant says.

5.  Make sure your campaign is targeted at the largest audience possible.

6.  Don’t worry about selling your product, create the most amount of awareness as possible.

7.  Don’t worry about increasing the bottom line, try to win advertising awards.

8.  Find where your competitors are advertising and advertise there.

willa-wonka-oh-youre-using-a-qr-code-in-an-ad9.  Put a QR code on your advertisement even if it’s on a billboard or a TV commercial, everyone uses QR codes.

10.  Use words like competitive advantage, synergies, going viral, strategic alliances, impressions, and

11.  Focus on the 4 P’s of marketing (Price, product, promotion, place).

12.  Ensure you’re in full control of the message 100% of the time.

13.  Don’t measure unless you have to and if you do, measure by ad impressions and campaign reach.

Page 5 of 6« First...23456