whens the last time you bought something from a salesperson that you weren’t in the market for

If you want donations to your cause don’t ask for money 

If you want me to buy something the last way to do that is by trying to sell it to me. What you need to do is pitch me your why. 

I still remember the Tweet. It was from Kayla Kozan, she said “Someone trying to sell you a watch is probably a watch sales-person.” Meaning, if someone is trying to get you to buy something you should simply say no because they obviously have an interest in you buying it from them.

How do you sell in a world where Vacuum Cleaner sales people no longer exist? 

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Advanced education in saskatchewan

I Would Do AnyThing For a Like But I Won’t Do That: Post-Secondary Social Media Marketing

When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you.

People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email.

Don’t tell people to like your institution, give people reason to like it.

Don’t tell people to follow you online, give people a reason to like you online.

Don’t tell people to share something, give people a reason to share what you are doing.

A “Cribs” style video to showcase your school

Tell your story as to why you’re going to school

 The best University/College Recruitment Video Ever

The Top 500 University/College/Research Institutions in Canada

Marketing and communications professionals of colleges and universities in Saskatchewan

We don't need teachers

How Education Will Change [Presentation]

1. Be prepared for Non-Linear learning. Students don’t just learn the grade 6 curriculum and enter grade 7 with a predictable knowledge base anymore. Kids can learn about what ever they want thanks to services like The Khan Academy, iTunes U and other Massive Open Online Courses (mooc’s)The teacher may not be the smartest person in the room anymore (arguably never was) on certain topics. We need to be prepared for this.

2. We need to change curriculums faster. We need to help students learn as fast as the world is changing. Reviewing your curriculum is going to have to happen more often than once every five years (which is the default many institutions get stuck in). Our world changes at an incredible rate. If you think what you’re teaching to students isn’t that relevant anymore I bet they think it’s even worse. Determine the learning outcomes that you’re trying to achieve but leave it up to the professor to build the plan to achieve those outcomes. Stop micromanaging the classroom.
I love this video by Cameron Herold. He’s brilliant and he talks about some of the learning outcomes he’s focusing on as a parent, skills that are applicable in the real world (selling, dealing with failure, negotiations, teamwork, leading, serving). 

3. Teach less and they will learn more. Why do we try to cover everything under sun in our curriculums? Do you think students remember everything that’s listen in the curriculum? Do you think they’re retaining the knowledge they are getting in each class? We forget 90% of what we learn in the classroom immediately after the class anyway. So why don’t we flip this around. What if every class had to find the 10% most important stuff on the topic at hand and developed a class around helping students retain that entire 10%?

Inspire them to learn more on a topic instead of trying to bore them to death on a subject that doesn’t interest them.
4. Stop using the text book. It’s to make money. We get it, that’s not going to fly in the future. No one learns from texts books once out of school, so why are we focusing on learning from textbooks while in school? I believe that all teachers should sign a hypocratic outh so this can’t happen any more. In the presentation I compare the textbook I’m supposed to use for my class and I compare three marketing books I want to use. The marketing books have many positive reviews while the textbook has a lone one. I think we need to take a serious look at this.

5. We don’t need teachers, we need leaders. I like to talk about my friend Jordan McFarlen who teaches Entrepreneurship at Campbell here in Regina. In the class the students have to start a company, create a product or service and go to market, all in the matter of months. With the tradition structure of a business, the students learn how to (and sometimes more so how not to) run a business. You don’t learn major lesson in life without trying and failing. I believe this is what school can and should help with.
social-media-icons

How The C-Suite Are Using Social Media

They aren’t, that’s the easy answer. Well not yet. The executives in and around Regina and Saskatchewan are slower to adopt this new found social technology. Sure there are some very social executives (and a social Premier!) you’ll find out about them in the presentation but for the vast majority of leaders in the business community have fallen prey to the “I don’t have enough time” and the “I don’t get it” virus.

So how is the C-Suite using Social Media? They use Twitter and LinkedIn. The presentation below is mostly focused on Twitter.

In the presentation you’ll find:

  • Some of the most important Tweets of all time
  • 5 Myths about Social Media
  • Several case studies of business/political leaders and organizations who use Twitter specifically (and use it well!)
  • We finish off with 3 “How To’s”, tips on making you better on Twitter.

If you want to learn more about presentations similar to this, book Jeph to speak or host a workshop, check out our speakers, presentations and workshops page here.

The Marketing Revolution: What You Need To Know About an Interconnected World

This is a presentation I did for Farm Credit Canada’s marketing group in Regina this Septemeber.  If you weren’t there the slides may be confusing as I like using as many pictures as I can.  If you have questions on it please don’t hesitate to Tweet me (@jephmaystruck) or e-mail me at jephmaystruck(at)gmail(dot)com.

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