If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums

If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums?

Ask Dyson or Roomba.

You don’t sell by selling anymore, you sell by doing something different.

Different enough to get someone to talk about you. That’s it. Not different to be goofy, no, different to be top-of-mind in your market space. That spot is left to the most innovative companies in the world, and you can do it too.

Vacuum cleaner sales people no longer exist. At one time what a great profession! Think about it, you choose your own hours, you get exercise while working, you get to meet new people all the time and you choose how much money to make. Based on the amount of hours you put in, you can make a lot in a very little amount of time.

You can see why many people went into this profession, good wages, fun work, what more could you ask for. The better you could manipulate sell people on a vacuum, the more money you were to make. The problem is that way of thinking doesn’t work anymore.

i am the future

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Why You Don't Need a Marketing Strategy

Why You Don’t Need a Marketing Strategy // eps 50 #inthelab

Why You don’t Need a Marketing Strategy

How many small startups have a marketing strategy? I’d venture a guess as very few. No I don’t mean a “marketing plan” I mean an actual strategy with tactics, objectives, and intended outcomes. Rarely do startups care about marketing because if you have to rely on marketing to make your product or service successful you’re not going to be.

How many recent extremely successful products or services have grown exponentially because of a marketing strategy? I’d guess very few. The reason something catches fire is one part luck and one-part remarkability.

Remarkability: The odds that someone will talk about your company, product, service or organization.

Most business owners think of marketing as logos and commercials when really it about getting people to spread your story. There’s nothing traditional about marketing in 2016.

You don’t need a marketing strategy. A lot of people will tell you you do. Professors of marketing, those who’ve never practiced their theories just taught them in the classroom are the worst at spreading the lies about why you need a marketing strategy.

They’ll say you can’t be “off brand” and that every communication you make needs to be consistent.

“Mind your four p’s!” they’ll tell you, even though three out of the four are almost obsolete or useless for your company. Price, Place, Product, Promotion.

Marketing needs to start at the beginning of the planning process of your product or service.

I love the Seth Godin quote “Advertising is the tax for the unremarkable.”

Advertising is the tax for the unremarkable

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At least you tried

The Next Time Someone Doesn’t Like Your Original Idea Remember….

They just don’t get it yet.

John Cleese’s advice is so perfect for creatives, “if you do something a bit original nobody gets it at the start”. You can’t be discouraged when someone doesn’t like your new idea. They just don’t get it yet.

I used to have the wallpaper on my computer of a Seth Godin quote: “All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame and even dangerously bad ideas.”.

No one understands an original idea in it’s first form, that’s why you shouldn’t get discouraged when people don’t like your ideas. The trick is to keep coming up with ideas, that way, when someone doesn’t like one of your ideas that’s just fine, tomorrow you’ll come up with another and the day after that another. As long as you keep creating, keep trying, and keep pushing yourself to get to that “one” person to say, “I get it”, you’ll be just fine. It’s that endless pursuit that makes it fun isn’t it?

If you do something a bit original nobody gets it at the start

the-whole-basis-of-gentle-teaching-isnt-trying-to-change-the-individuals-behaviour-but-rather-changing-our-approach-on-how-we-serve-the-individuals

Making people smile since 2013

Think You Suck At Writing? 15 Articles To Help You Become A Better Blogger

Though Saskatchewan and Regina may not be the blogging mecca we all predicted it would be, there are still many talented writers here (and many more in the making).  As an organization or individual, if you wish to grow your brand online whatsoever, Creating content is inevitable, you may as well start sooner than later.

If you take writing seriously you’re always looking for ways to get better.  The more you read, the better understanding you have of what makes a great blog and what doesn’t.  Below are some of the best posts on writing and blogging I’ve stumbled upon.  If YOU have some great articles on writing you’ve come across, don’t be afraid to leave a link in the comment below.

Enjoy.

1.  Copyblogger is like the Wayne Gretzky of blogging, here’s a great 5 step formula:  The Simple 5-Step Formula for Effective Online Content

2.  Another from Copyblogger, this one is a lot of little ideas that may help you.  73 Ways to Become a Better Writer

3. From Mitch Joel, a piece of what a blog actually should be.  He’s from Canada, he’s smart, read it.  What Is A Blog? The Question That Won’t Go Away

4.  For any writer trying to improve his or her writing needs to read this.  You’d be silly not to.  The Two Most Import Words in Blogging

5.  Ira Glass On Creativity (or, The Gap Between Our Taste And Our Work…) – Ira Glass hosts one of my favorite Podcasts, This American Life, he’s a brilliant story teller.  One of the best of our time.  Ira Glass On Creativity (or, The Gap Between Our Taste And Our Work…)

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