a beginners guide to website strategy

A beginners guide to website strategy


In the real world if your store has a better location, if you can get in front of more people, if everyone can recognize your store from a mile away, you have a distinct advantage.

 

The Internet doesn’t work that way.

 

If you rent space in the West Edmonton mall beside a popular retailer you’re sure to increase your foot traffic. The catch is, retail space beside Holts, the Disney or Apple store will come at a premium.
When you build a website it’s like you put your store in a farmers field somewhere near Grenfell, SK. As your site acquires more links, is updated more often, you move closer and closer to a bigger town (more “traffic”). The front page of Google, the epicentre for qualified traffic, takes time and deliberate effort to get to the front page of and every day it’s getting more and more competitive.

The front page of Google is a zero sum game…

as one website goes up, another has to go down. All four major players in the market can’t rank number 1. As one company builds links and increases their rankings, other websites feel the equal and opposite reaction. If you don’t start being proactive about your online presence you’re going to see you traffic decrease from Google.

And I’m not sure if you’ve checked your traffic sources report in Google Analytics lately, Google organic search is probably your websites largest traffic provider. Might be a good idea to build a strategy to increase that traffic from Google.

You could advertise on Facebook or LinkedIn or reddit or the Leaderpost.com. Telling more people to come to your website should help you get closer to your goal.
You have defined a goal haven’t you?

OK we may need to take a step back here. No one really “needs” a website, think about it.

You need a contact us page so people can get a hold of you. You need a products page so people can see your new products regularly. You need a staff page so potential customers can see ‘who’ they’ll be dealing with if they so choose to set up an appointment. But no one really needs a website, a website is a tool, a tactic within a strategy. The sooner you recognize this the sooner you can being to use your website to its full potential.

 

No one really needs a website, companies need to be found, they need to be searchable, within a couple words hopefully. So that in the moment when your next customer has a problem, they pick up their phone, pull up Google and search for (insert your company’s keywords here) “funny marketing speaker Regina” and boom you’re right there.

Funny marketing speaker regina

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The Top 11 Home Construction Related Keywords in Regina

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

The key to good traffic stems from many core parts, one of them being:

Optimization!

You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.

One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website.  We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.

top-11-home-construction-keywords-in-regina-page

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction.  If you think your website may be lacking and might need a little boost, we might be able to help!  Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.

The Top 101 Most Searched Regina Keywords in Google [Infographic]

Have you ever wondered how many people in Regina are searching on Google for what you provide? From Pizza Regina (12,100 monthly local searches) to Yoga Regina (1,900 monthly local searches), some surprises and some obviously very popular searches (Hotel Regina).

Below you’ll finally get an idea of how many people actually Google Church Regina, Lawyer Regina, and Party bus Regina. We also solve the age old question, what do people from Regina Google more, Pizza or Chinese Food? (hint, pizza Regina wins by a long shot. Shocking.)

***Warning*** these numbers aren’t’ perfect, they are the average and they fluctuate just the same as local demand fluctuates. If you want to find the search volume of your own keywords check out Google Adwords Keyword Tool.

Listed below are 101 of the most searched Regina keyword terms in Google. Listed is the local search demand and the global search demand in Google.

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Professional Stock Photos-the we can make a mobile and a desktop website

9 Websites Brandon Built That Got To The Front Page of Google

@Brandon_wuThe other day going a bunch of websites that Brandon had built a while ago we started noticing something odd. Whenever we would Google the obvious search terms that a website should be ranking for they turned out to not only rank but usually rank within the top 3.

And yes I checked the actually universal search terms not just the Google results on my laptop. Any time you Google something it’s customized based on your past search, location, and activity on Google+. For a true search you must turn off personalization.

Here are some examples:

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5 Reports in Google Analytics You Need To Start Using

Google-Analytics-logo-2013

If you’ve had a website built recently you should be able to request Google Analytics to be installed and you given access to for free or a relatively cheap price. It literally takes 15-30 minutes for a developer to set up, depending on if he takes a break 10 minutes in to eat a doughnut or not.

Google Analytics is your command central for your website. You can tell where people found your website, what they searched to find your website, the pages they visited on your website, and a whole lot more. Below are 5 of the first reports I started using. Please ask if you have questions!

1. Traffic Sources Report

All traffic report in Google Analytics

Why is it important?

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Making people smile since 2013

4 Super Simple How-Tos on Using WordPress (with screen shots)

wordpress-oldschool-logoWe here at Strategy Lab are big fans of WordPress. It really is the cats pajamas when it comes to building a valuable online presence. Cost effective, beautifully designed websites with a backend so simple a chimpanzee could update it. Yeah, that’s pretty simple hey?

The majority of the time when you’re in WordPress it’s because you need to:

1. Publish a blog post

2. Upload a photo
3. Embed a video

4. Update a page

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How do I come up for ________ in Google search?

Google Logo

Google

Coming up in Google for phrases your ideal customers are searching for is one of the most important tactics within your marketing strategy.

Think about how customers will find you in the future. Will they go directly to your website? Will they be searching on Facebook? Will they just ask their friends? Will they simply just ask their friends on Twitter? Will they look you up in the phone book? Will they see your coupon in the mail and go to your store and buy?

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Making people smile since 2013

Marketing Tip Of The Day: Easy Google Chrome Depersonalized Search

Did you know that when you search your own product or company with the hopes of seeing where you appear in Google’s search results, you’re not getting objective information? Google hangs on to your past searches, takes your location into account, and gives results accordingly. You end up seeing an inaccurate representation of where your site appears in the search results.

A few months back, Jeph  blogged a nice little trick to depersonalize your search and see where you actually stack up for important search terms.

If you’re using Google Chrome, that trick isn’t required. You can get a true representation simply by opening a new incognito window as depicted below:

If you haven’t climbed aboard the Google Chrome train yet, check out Jeff’s page for his trick.

Happy search engine optimization!

17 Search Engine Optimization Resources

seoSearch Engine Optimization (SEO) as a marketing tactic will continue to grow in importance for any company who’s growing their online presence.  If immediately you say “oooh but Jeph, we live in Regina, Saskatchewan, SEO doesn’t work here!  I’ma git me another bus bench ad!” I truly feel sorry for you, you may leave now.

As for those of you who want to learn more about SEO and need a place to start, you’ve come to the right place.

Here are 17 of the most helpful articles, video and inforgraphics on search engine optimization, please add your favorite in the comments below.

Overview

1.  A good start will be with definitions, learn the new words that you’re going to hear in boardroom SEO conversations, now you’ll actually know what people are talking about when they reference your internal link structure and you can answer like the shmarty pants you are.

30 (New) SEO Terms You Have to Know from SEOptimize

2.  A good overview of the SEO process from SEOMoz, most content coming from SEOMoz is well researched and to the point.  I use SEOMoz a lot.

The New SEO Process (Quit Being Kanye)

3.  This is probably the most exhaustive article on local search factors, worth a read before you start focusing the wrong attributes establishing your local search engine optimization campaign:

Local Search Ranking Factors by Davidmihm.com

4.  On Page Search Engine Optimization, keywords, the page’s user experience, page authority, domain authority and multi vs single page optimization:

4 Graphics to Help Illustrate On-Page SEO from SEOMoz

5. An article written based on information provided by Google, things to focus on when building a website that you want to rank for specific search terms:

Direct From Google: How To Build A Quality Website In 2012

Measurement

6.  This is a great article for beginners looking at how to evaluate how a single page on a site.

How to Conduct an On-Page SEO Site Audit

7.  There’s a lot to this report but it covers almost everything from an SEO audit report

How to Perform the World’s Greatest SEO Audit

8.  In this article, Avinash Kaushik shares the most effective metrics to use to measure the effectiveness of your website.

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Tips

9.  SEO yet again provides us with a juicy post on making the highly sought after link bait posts.  A lot of people misunderstand this as a tactic, definitely worth a read:

4 Tips for Creating Link Bait from SEOMoz

10.  A great 20 point overview of what to do and not to do to rank in the top 10 on Google

SEO Tips to Shorten Time to The Top 10 from SEO Design Solutions

11.  A lot of great tips in here if you’re a designer or interested in a best practices article on web design for a high traffic site.

List of Best and Worst practices for designing a high traffic website

Strategy

12.  A great read on different SEO tactics and their effectiveness.  Link bait, infographics, how to’s, there are a lot of options out there, this post simplifies how and why you’d create different types of content on your site.

Ecommerce website content for SEO – what is it and are you wasting your time?

13.  Many different ideas and tactics to help in building links to your site.

62 steps to the definitive link building campaign

14.  This is a great read on the your overall digital strategy, you must read it.

11 Digital Marketing “Crimes Against Humanity”

15.  6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits – Whiteboard Friday

16.

SEO Infographic

17.

The Nature of Black Hat SEO