SEO for beginners Regina

Search Engine Optimization (SEO) Strategy For Beginners

SEO is an ugly topic. Lots of hearsay floating around with little evidence based opinion. Many assumptions, rarely facts that you can trust. It’s not my intention to tell you how to do SEO, no no, like they say, there are many ways to skin a cat! This is simply my findings over the past five years.

First of all we’re going to simplify what you’re doing with your website. Set one goal, one page must be more important than every other page. Pick three keyword phrases in your industry, those are your first three goals. Then develop your outreach strategy (how other websites will link back to your websites). Determine what you’ll update your website will ongoing forever and ever amen, and you got yourself a perfect little search engine optimization strategy.

  • Set one main goal
  • Pick three main phrases you want to come up for in Google search
  • Why will people want to link to your website?
  • Update your website weekly
  • Measure relentlessly 

If it isn’t as easy as described above than come along for the ride, you aren’t alone!

First, you don’t need traditional SEO if you are;

  • A major corporation, simply changing how your website is structured will do wonders!
  • If you have an amazing social media presence (e’hem, Wheel House, The Riders, Hard Pressed do NOT need SEO help)
  • If you publish content (stories, photos, videos) weekly to your website you most likely have no use for SEO

For everyone else here are a few starting points to give you enough information to piss off your I.T. manager at the office.

nobody likes a know it all

Read More
a beginners guide to website strategy

A beginners guide to website strategy


In the real world if your store has a better location, if you can get in front of more people, if everyone can recognize your store from a mile away, you have a distinct advantage.

 

The Internet doesn’t work that way.

 

If you rent space in the West Edmonton mall beside a popular retailer you’re sure to increase your foot traffic. The catch is, retail space beside Holts, the Disney or Apple store will come at a premium.
When you build a website it’s like you put your store in a farmers field somewhere near Grenfell, SK. As your site acquires more links, is updated more often, you move closer and closer to a bigger town (more “traffic”). The front page of Google, the epicentre for qualified traffic, takes time and deliberate effort to get to the front page of and every day it’s getting more and more competitive.

The front page of Google is a zero sum game…

as one website goes up, another has to go down. All four major players in the market can’t rank number 1. As one company builds links and increases their rankings, other websites feel the equal and opposite reaction. If you don’t start being proactive about your online presence you’re going to see you traffic decrease from Google.

And I’m not sure if you’ve checked your traffic sources report in Google Analytics lately, Google organic search is probably your websites largest traffic provider. Might be a good idea to build a strategy to increase that traffic from Google.

You could advertise on Facebook or LinkedIn or reddit or the Leaderpost.com. Telling more people to come to your website should help you get closer to your goal.
You have defined a goal haven’t you?

OK we may need to take a step back here. No one really “needs” a website, think about it.

You need a contact us page so people can get a hold of you. You need a products page so people can see your new products regularly. You need a staff page so potential customers can see ‘who’ they’ll be dealing with if they so choose to set up an appointment. But no one really needs a website, a website is a tool, a tactic within a strategy. The sooner you recognize this the sooner you can being to use your website to its full potential.

 

No one really needs a website, companies need to be found, they need to be searchable, within a couple words hopefully. So that in the moment when your next customer has a problem, they pick up their phone, pull up Google and search for (insert your company’s keywords here) “funny marketing speaker Regina” and boom you’re right there.

Funny marketing speaker regina

Read More

The Top 11 Home Construction Related Keywords in Regina

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

The key to good traffic stems from many core parts, one of them being:

Optimization!

You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.

One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website.  We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.

top-11-home-construction-keywords-in-regina-page

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction.  If you think your website may be lacking and might need a little boost, we might be able to help!  Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.

The Top 101 Most Searched Regina Keywords in Google [Infographic]

Have you ever wondered how many people in Regina are searching on Google for what you provide? From Pizza Regina (12,100 monthly local searches) to Yoga Regina (1,900 monthly local searches), some surprises and some obviously very popular searches (Hotel Regina).

Below you’ll finally get an idea of how many people actually Google Church Regina, Lawyer Regina, and Party bus Regina. We also solve the age old question, what do people from Regina Google more, Pizza or Chinese Food? (hint, pizza Regina wins by a long shot. Shocking.)

***Warning*** these numbers aren’t’ perfect, they are the average and they fluctuate just the same as local demand fluctuates. If you want to find the search volume of your own keywords check out Google Adwords Keyword Tool.

Listed below are 101 of the most searched Regina keyword terms in Google. Listed is the local search demand and the global search demand in Google.

Read More
Professional Stock Photos-the we can make a mobile and a desktop website

9 Websites Brandon Built That Got To The Front Page of Google

@Brandon_wuThe other day going a bunch of websites that Brandon had built a while ago we started noticing something odd. Whenever we would Google the obvious search terms that a website should be ranking for they turned out to not only rank but usually rank within the top 3.

And yes I checked the actually universal search terms not just the Google results on my laptop. Any time you Google something it’s customized based on your past search, location, and activity on Google+. For a true search you must turn off personalization.

Here are some examples:

Read More

5 Reports in Google Analytics You Need To Start Using

Google-Analytics-logo-2013

If you’ve had a website built recently you should be able to request Google Analytics to be installed and you given access to for free or a relatively cheap price. It literally takes 15-30 minutes for a developer to set up, depending on if he takes a break 10 minutes in to eat a doughnut or not.

Google Analytics is your command central for your website. You can tell where people found your website, what they searched to find your website, the pages they visited on your website, and a whole lot more. Below are 5 of the first reports I started using. Please ask if you have questions!

1. Traffic Sources Report

All traffic report in Google Analytics

Why is it important?

Read More
Making people smile since 2013

4 Super Simple How-Tos on Using WordPress (with screen shots)

wordpress-oldschool-logoWe here at Strategy Lab are big fans of WordPress. It really is the cats pajamas when it comes to building a valuable online presence. Cost effective, beautifully designed websites with a backend so simple a chimpanzee could update it. Yeah, that’s pretty simple hey?

The majority of the time when you’re in WordPress it’s because you need to:

1. Publish a blog post

2. Upload a photo
3. Embed a video

4. Update a page

Read More

How do I come up for ________ in Google search?

Google Logo

Google

Coming up in Google for phrases your ideal customers are searching for is one of the most important tactics within your marketing strategy.

Think about how customers will find you in the future. Will they go directly to your website? Will they be searching on Facebook? Will they just ask their friends? Will they simply just ask their friends on Twitter? Will they look you up in the phone book? Will they see your coupon in the mail and go to your store and buy?

Read More
Making people smile since 2013

Marketing Tip Of The Day: Easy Google Chrome Depersonalized Search

Did you know that when you search your own product or company with the hopes of seeing where you appear in Google’s search results, you’re not getting objective information? Google hangs on to your past searches, takes your location into account, and gives results accordingly. You end up seeing an inaccurate representation of where your site appears in the search results.

A few months back, Jeph  blogged a nice little trick to depersonalize your search and see where you actually stack up for important search terms.

If you’re using Google Chrome, that trick isn’t required. You can get a true representation simply by opening a new incognito window as depicted below:

If you haven’t climbed aboard the Google Chrome train yet, check out Jeff’s page for his trick.

Happy search engine optimization!

Page 1 of 212