App Spotlight: Tinder: The Spicy New App That Could Get You A Date (Even in Regina)

tinderpaper

Perhaps one of the spicier apps catching on these days is Tinder.

Overview:
Tinder is simple. It connects you with people around you, whether you know them or not, lets you decide if you want to connect with them based on their appearance, interests, and mutual friends, and then allows you to chat with them if you’re a “match”. You become a match if they, while unaware of your interest or lack of interest in them, decide that they want to connect with you. The concept sounds a lot like what Shawn Fanning and Sean Parker were trying to accomplish with their under-utilized Airtime creation but with more emphasis on what is loosely referred to as “dating”.

The User Experience:
Users upload up to five pictures of themselves and have the option to write a short tagline that will appear under them. Mutual friends and interests are drawn from Facebook profiles. You can set your matching preferences for the categories of age, gender, and search distance (to a maximum of 100 miles). The fun begins when you click on Recommendations and the first profile pops up.

At this time, you can click the photo to view the others and then make a decision on whether or not you want to invite this person to connect. You have to make this decision to discard them into an abyss, never to be seen again, or save them before viewing the next profile. The allure and thrill come from the feeling, real or contrived, that you’re tempting fate with each dismissal swipe to the left or approval swipe to the right.

The Evaluation:
What some might immediately dismiss as a meat market of sorts actually has some draw to it. The problem at this point is that very few people in the Regina area are using it, meaning you’ll quickly run out of match recommendations and have to check back every few days to see if any newcomers match your criteria. The value of this app for a business is extremely minimal or non-existent since it lacks the premise of meeting new people for the idea of knowledge-sharing and relationship-building in a business context. My initial thought is that an app could make a road trip into a strange new city a bit more exciting depending on your selectiveness. This app has the potential to take off as more users get it.

Overall Rating: 6/10

Kitchener School Needs Your Help

My good friend Stacey Laing (@stacelaing) works as a “dream broker” at Kitchener School. Awesome title right? Anywho, Stacey is doing a used sporting equipment drive for the school so more kids have the opportunity to play sports. As of now they don’t have nearly enough equipment, that’s where you can help.

dream broker equipment drive

If you have used equipment that you want to get rid of, let us know where to pick it up from and Capital Ford Lincoln has agreed to let us use one of their trucks to pick up the equipment tomorrow morning.

All you need to do is Tweet (@CapitalFord or @JephMaystruck), e-mail jephmaystruck(at)gmail(dot)com or comment on this post and tomorrow morning, Friday April 19, from 9:00-12:00 we’ll come by to pick up your used equipment.

Please help spread the word, it’s a great cause. Every kid should have the chance to play sports.

5 Reason Why You Should Support Our U of R Cougars

UofR - cougars logo

1. We support local in Regina. As a rule we (Regina folk) like to support local businesses and organizations in Regina. If you disagree you can go pound salt. It’s always more fulfilling to dine at a local restaurant (Rock Creek, Freehouse, Enso) or local clothing store (Coda Clothing & Shoes, Venice Tailors, Colin O’Brien’s), so why not also support your local sports teams?

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13 Steps To Develop A Generic Marketing Campaign

willa-wonka-oh-you-created-awareness-for-our-company1.  Don’t be risky, pick something safe to do.

2.  Whatever you do, do not offend anyone.

3.  Make sure everyone around the boardroom table agrees unanimously with the tag-line and marketing tactics.

4.  When you get a complaint stop what you’re doing and conform to whatever the complainant says.

5.  Make sure your campaign is targeted at the largest audience possible.

6.  Don’t worry about selling your product, create the most amount of awareness as possible.

7.  Don’t worry about increasing the bottom line, try to win advertising awards.

8.  Find where your competitors are advertising and advertise there.

willa-wonka-oh-youre-using-a-qr-code-in-an-ad9.  Put a QR code on your advertisement even if it’s on a billboard or a TV commercial, everyone uses QR codes.

10.  Use words like competitive advantage, synergies, going viral, strategic alliances, impressions, and

11.  Focus on the 4 P’s of marketing (Price, product, promotion, place).

12.  Ensure you’re in full control of the message 100% of the time.

13.  Don’t measure unless you have to and if you do, measure by ad impressions and campaign reach.

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