how do you create a visionary city

How Do You Create A Visionary City?

It needs to be remarkable

If you were Seth Godin you would say it needs to be remarkable! You know, your “Purple Cow” idea that will spread like wildfire.

 

You need a big hairy audacious goal

If you were Jim Collins’ you’d start with a Big Hairy Audacious Goal (BHAG). Cities like Las Vegas, Austin, Amsterdam, Paris, even Victoria, all have a created visionary cities by doing something big, hairy and audacious. (they’re all REALLY good at something, or have something they are known for).

You need a social object

If you were Hugh MacLeod you would come up with a social object. Something people would have to talk about, have to share with their friends, it’d probably be really cool.

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Why You Don't Need a Marketing Strategy

Why You Don’t Need a Marketing Strategy // eps 50 #inthelab

Why You don’t Need a Marketing Strategy

How many small startups have a marketing strategy? I’d venture a guess as very few. No I don’t mean a “marketing plan” I mean an actual strategy with tactics, objectives, and intended outcomes. Rarely do startups care about marketing because if you have to rely on marketing to make your product or service successful you’re not going to be.

How many recent extremely successful products or services have grown exponentially because of a marketing strategy? I’d guess very few. The reason something catches fire is one part luck and one-part remarkability.

Remarkability: The odds that someone will talk about your company, product, service or organization.

Most business owners think of marketing as logos and commercials when really it about getting people to spread your story. There’s nothing traditional about marketing in 2016.

You don’t need a marketing strategy. A lot of people will tell you you do. Professors of marketing, those who’ve never practiced their theories just taught them in the classroom are the worst at spreading the lies about why you need a marketing strategy.

They’ll say you can’t be “off brand” and that every communication you make needs to be consistent.

“Mind your four p’s!” they’ll tell you, even though three out of the four are almost obsolete or useless for your company. Price, Place, Product, Promotion.

Marketing needs to start at the beginning of the planning process of your product or service.

I love the Seth Godin quote “Advertising is the tax for the unremarkable.”

Advertising is the tax for the unremarkable

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bridesmaids-the-movie

“I’m Life Annie And I’m Going to Bite You In The Ass” Life Lesson’s From Bridesmaids

Bridesmaids - Megan and Annie

“I’m life Annie and I’m going to bite you in the ass!”

The brilliant and timely advice from Annie’s friend Megan. If you haven’t watched Bridesmaids it’s a must. I was skeptical when I found out about it too but it’s a hilarious movie.

At one point when Annie’s at her worst Megan comes in to give her some advice. It’s one of the best parts of the movie.

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winning-isnt-everything

Why Every Young Business Person Needs To Coach a Team

You try and you fail.Role models wanted-coaching inspires

You succeed and don’t know why.

You lead when times are tough. You follow when times are great.

You have to be mature in the worst moments possible when you want to fly off the handle and freakout.

You learn what self control actually means.

You learn how to read people emotionally.

You learn how to deal with different types of people and different types of personalities.

You learn to create an over all goal then try and work like hell to achieve it.

You learn to be self aware in emotional situations knowing that for a moment 8 guys lives literally depend on how you approach adversity.

There’s nothing worse than letting down a 14 year old kid.

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