don't take the credit

Don’t Take The Credit

Awards are overrated!

I received an email “sorry to bother, but would you mind voting for me? I’ve been nominated for an award!”. They were serious. I went and voted for their competitors out of spite.

Kidding!

In all honesty, it’s 2017.Who sends an email asking for a vote?

Ask on social media sure, maybe text or talk to your close friends.In my eyes the more people you have to ask to vote for you, the less you deserve the award.

I do realize this comes off as a rant from someone, who doesn’t win awards. Ha! You’d be right if you thought that, but I don’t think awards matter! Here are four individuals, who have put award winning on the back burner and focused on doing things that matter.

For every winner, there must be a loser. Every time you show, talk about, or mention an award you won, it’s simply your ego rearing it’s ugly face. Don’t do it. Don’t buy in. Don’t talk about awards you won. There’s a time and a place for it. During a job interview, on your LinkedIn Account sure, but in your social media bio? No!

Don't tell me what you invented. Tell me about who you changed

In the words of Seth Godin, “Don’t tell me what you invented. Tell me who you have changed.”

Humility is a virtue.

When you send an email asking someone to vote for you to win an award it makes you seem desperate. Awards are special, meant to celebrate something remarkable you did. If you ask others to “vote” for you via email, personally, I don’t think you deserve the award. With all the commotion about the awards out there, I thought something had to be said.

In the business community when you find out the vast majority of “awards” companies and people win, they had someone close to them apply for it, it doesn’t really seem like awards matter. Literally, an agency nominating their own client work for an award? I get a part of it, I mean, it makes them look great, but eventually unwarranted awards will ketchup to you. Results will always matter more than awards.

If you could afford to buy an award would you?

Five years ago a client asked about an ethical dilemma she was having.

“Do you think we should keep advertising in major Canadian magazine, they’re the ones who decide on Canada’s 50 Top Employers.We seem to be on the list if we advertise, but we won’t be if we pull our budget. What do we do?

If you automatically throwout the notion on advertising to win an award ask yourself, why? Sure it feels unethical, but all the major companies do it.Well at least the ones winning the awards anyway… You can choose to be a part of that world, or you can choose a different path.

How the holy hell did he get an award?

I always find it fascinating to look into the criteria for winning awards, generally someone has to apply for it. This reminds me of my 3rd year University. The Business faculty always had scholarships for “the top students”. This made no sense, because the top students were usually the kids who didn’t have to work, had school paid for, and could focus all their attention on class. Myself, on the other hand struggled to pay for school, had a terrible average and would have LOVED a scholarship. I just didn’t agree with “applying for it”.

As the story goes, my arch nemesis, the know-it-all kid, who never wanted to help out with the Business Students Society, who actually quit on us, applied for the BSS funded scholarship. Then he won. I couldn’t believe it. Why the hell would you pick the guy that was doing fine to give a scholarship to? Here I was struggling to get through classes (though I never failed one!) volunteering my ass off and the goodie two shoes just got a free ride, because he had a high average?!?

That’s when I began to mistrust “school” and any awards given away at school.

Life’s about being able to do your art, not winning awards.

Eddy introduced me to an amazing designer that he looks up to, Aaron Draplin. I’ve written about him before, You don’t need to win awards to be amazing. But I think you should watch his Ted Talk. He doesn’t care about awards, he cares about being able to do his art every single day.

What good is an award if you aren’t happy?

Aaron is a happy guy, my favourite part of his talk is when he talks about how lucky he is to just be able to do his art every day. How often we all take for granted what we do for a living? Here’s a guy, who is one of the most amazing designers of our generation and he is very open about not winning awards. I look up to people like Mr. Draplin. He could apply for awards and put that on his website and proposals, but I think his work speaks for itself.If you’re good enough you won’t need awards to make you feel better. Plus, putting syrup on shit doesn’t make it a pancake. Stop worrying about awards and start worrying about results!

pancake quote

What about BIG awards like the Nobel prize?

The Undoing Project by Michael Lewis tells the story of the remarkable relationship of two brilliant Israeli Psychologists, Amos Tversky and Daniel Kahneman. Amos wasn’t a fan of awards. For every winner there had to be a handful of losers and that just wasn’t fair to Amos.

When the Nobel committee called Amos to notify him he was on a very short list to win the Nobel Prize in Economics, Amos didn’t even take the call. He was quoted later saying winning the Nobel prize wasn’t one of the things he was going to miss when he was gone. The Nobel Prize comes with a $1,000,000 cash prize. Not a small prize to be walking away from. Amos died far too early, the behavioural economics community and the world lost a brilliant mind on June 2, 1996.

This was coming for a guy that was offered a job for the rest of his life from one of the top Universities in the world. Amos, was one of the greatest thinkers of our time! On his deathbed when the President of Stanford was preparing a last lecture and celebration for Amos, he quickly called and negotiated out of the big celebration. He never wanted to credit for what he did, it just wasn’t important to him.

undoing project quote-amos

How smart was Amos Tversky? Really?

The Tversky Intelligence Test.

In 2013 in Malcolm Gladwell’s David and Goliath, Gladwell tells a story about how highly Amos Tversky was regarded among his peers. As told to Gladwell by psychologist Adam Alter, the Tversky intelligence test was, “The faster you realized Tversky was smarter than you, the smarter you were.

Don’t take credit for what isn’t yours.

Shep Gordon never needed the credit. (I’ve written about Shep Gordon, the Supermench before). When a music manager works on an album or with an artist they are entitled to royalties for perpetuity of the sales that album makes. Shep never signed contracts with artists to guarantee royalties. He never thought he needed to, he trusted the people he worked with. This created loyalty with the artists and groups he worked with. Shep’s reputation proceeded him, after he is referred to as the Supermench. He did admit there was a fine line between smart and stupid when using contracts though. Not to claim royalties on an album like the Beatles Anthology (he worked on it) would fall into the category of the later.

Shep is still doing fine, instead of all that money he’d much rather have Mike Myers refer to him as “the nicest person he has ever met”.

Being a good teammate is better than winning an award.

From the book Give and Take, Adam Grant tells the story of George Meyer a habitual ‘giver’ that has never worried about receiving credit, even though he was involved in some major television productions in the past 30 years.

If his name – George Meyer doesn’t – sound familiar, the shows he’s worked on will; Saturday Night Live, Late Night With David Letterman and The Simpsons. Many people involved with The Simpson’s production agreed that Meyer was a pivotal part of the team, a linchpin really.

Your reputation is far more valuable than receiving credit or an award.

Seeing your name in the credits is an ego boost.

Many people in the entertainment industry thrive off the mention of their name in the credits. To be a part of a major production even as a small role, most people would demand their name appear in the credits. George Meyer was not one of those people. Meyer was a writer and producer on over 300 episodes of the Simpsons and was only mentioned Twelve times in the credits. Having his name mentioned in the credits wasn’t important to him, being an integral part of the team was. We should all strive to be a little more like George Meyer.

being a good teammate is better than winning an award

Congratulations StratLab! You won an award!

Finally if you don’t believe me that awards are something you should never focus on or put time in to, because you never know when someone just makes something up. Look to the top right hand corner of this page (sorry not on mobile). “Canada’s 50 Most Inclusive Employers” was an award I made up to celebrate the first 50 companies participating in the 4to40 initiative. See even you can make up an award and give it to whoever you choose.

Thanks to Aaron, Amos, Shep and George for setting an example for future leaders.

I look up to these four individuals for the courage it took to focus on what really mattered to them. Instead of idolizing pop, culture icons or TV stars try putting up a poster of Amos Tversky in your office. Or maybe it’s a Draplin original, to keep yourself humble at work. I love looking up to people like this, people I want to be like some day. After all, we become our hero’s in the end don’t we? Just make sure you pick the right hero’s to emulate.

Where are you putting in time just showing up again and again

What’s The Easiest Way To Get Along With Someone?

Just be around them more. That’s it, that’s all, no kidding. Regularly being in the presence of someone makes you more appealing. Do you want to build rapport? Show up, again and again and again.

Familiarity builds contempt? Actually it’s literally the opposite. 

From Ori Brafman’s Click, it’s not personality, likes, dislikes, personal characteristic or anything else, close proximity to someone will make you get along with them better. They reference an MIT study about dorm rooms in university, students who live in the centre of a hallway have on average more friends than the people who live at either end. Your best friend on average in a dorm room? The person who lives closest to you, your neighbour. The students have nothing special about their living arrangements accept the closer you are to people, the more friends you’ll have.

It makes no sense, you feel there has to be more to it but there isn’t. Proximity is the single best factor in helping you build a relationship with someone.

The best teams I’ve played on and coached weren’t the most skilled but the ones that got along the best. If you get along easily, you’re going to hangout more. The more you hangout, the better you know someone. The better you know each other the better the team plays.

That matters in a team atmosphere because when things are going well it’s easy to manage a team, it’s when the shit hits the fan you come closer as a team.

Same in business, the closer you are as a team, the better you’re going to perform in the long run. And now you know the easiest way to grow your team, simply make them hangout more. Want to get along better with someone? Show up to events they’ll be at more!

Where are you putting in time just showing up again and again

Where are you putting in time just showing up again and again?

You can judge a company by the way their people treat you

You Can Judge a Company By the Way Their People Treat you

You can judge a company by the way their people treat you

There was a moment I’ll never forget that made up my mind we needed to unfriend them on Facebook. A Stratlabber was on the phone with one of this companies main people and the conversations went something like, “do you think I have time to figure out where you’re going to setup your camera’s? I have more important things to do with my time.” It was harsh, it was completely uncalled for and I couldn’t believe someone would be so pompous. The ironic part was we were doing a video on this companies new and innovative approach to their industry. Wow, did we feel dumb. We trusted them. We put their logo on our website as a pride piece (have since taken it off).

It’s 2017 if you want to berate someone over the phone because you think they’re wasting your time all the power to you, but just know there are consequences. You can’t yell at someone too many times before they stop listening and stop caring all together. It’s a sign of your culture, if your people are that stressed out on the job that they scream and yell at the folks they’re working with, something needs to change. I don’t think you can operate like that for very long. Turn over increases, quality decreases, and anyone working there isn’t doing because they want to, but because it’s just a job.

You're never too important to be nice to people

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that said

Two Words You Should Never Use In a Conversation

“That said”

the Devil is doing just fine on his own

That said, is the phrase you use just before you disagree with whatever the other person said.

Example: 
Brenda: “This new martini shaker is really the bees knees! You can take it completely apart to clean it and it has a handle!”
Tom: “That said, the handle is bulky and makes it look dumb and it’ll probably fall apart because of all the different parts to it.” 

You see, being the “Devil’s Advocate” makes you sound like an ass. Stop it.

That said, maybe it’s good to be an ass every now and then?

No, it’s not.

Don’t do it. It makes you sound argumentative, you lose rapport and that person doesn’t want to talk to you anymore. When you disagree with someone, which whether you admit to it or not, that’s what you’re doing when you play devil’s advocate, you’re giving them a great reason not to ask you never time.

I heard this first from Richard Branson in the Virgin Way. He talks about how these two words should never be uttered in the context of business. The exact opposite of the 7 most important words a leader can say.

As you prepare your speech being the Devil’s advocate remember you’re going to lose all respect from the party you’re arguing with. As Seth Godin once eloquently put it, “the Devil is doing just fine on his own, he does NOT need you to advocate for him!”. 

It’s easy to disagree with people, it’s hard to find common ground where you can agree. Try to take the high road, stop disagreeing with people, you’ll be much more fun at cocktail parties!

 

The Dark Side of Social Media A Modern Day Addiction

The Dark Side of Social Media; A Modern Day Addiction

Stop listening to your fans. “Your enemies know information your friends won’t tell you.”

I’ve heard a lot of this lately… “I’m at 15,000 followers, why would I do anything different?!”, “I just got 500 likes on one post, amazing!”, or a personal favourite; “We’re doing a give away at 20,000 followers, like, share, comment, slay your first born to be entered!”. Maybe we’re over thinking it, and that’s not a good thing. “Fans” on social media networks aren’t necessarily real relationships. Sure some are, but most are superficial social passings by, meaningless in the

When validation has gone too far

I heard a story of high school students posting on Instagram and if they don’t receive over a certain amount of likes within the first 15 minutes they delete it and try again later.

Wow.

Could you imagine testing your creative in real time, then when not performing you pull it immediately? Are these students getting feedback and acting upon in hyper-speed without even knowing it?

I instantly said, “We should be doing that with clients!”

Or should we?

The more connected you are the less connected you actually are

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How To Be The Best Salesperson in the world

How To Be The Best Salesperson In The World

Lie to people

It’s unethical. It’s immoral at times. But if you want to be the best salesperson around just lie to people. Stretch the truth, “you look great in that shirt!”, “You definitely need the F-350!”, “You should go with the full rebrand package, it’ll be the best for your company!”

Lying to people may help you make a sale but you’re ruining a future relationship. People don’t forget.

There was a story of Patagonia, the retailer. They are known for being kind to the earth, their customers, and employees. I heard a story about an all-star salesperson. She was easily making her budgets sometimes setting records in the company for sales. So much success that the CEO had to go see how this person was doing such a bang-up job!

The CEO goes to the store to congratulate the employee, but instead instantly fires her on the spot. He had just witnessed this “all-star” employee lie to a customer so that they would buy a jacket. The CEO explained in a heartfelt email that Patagonia doesn’t want to simply just sell products, they help people what whatever it is they need. Over-selling to someone is a great way to lose a customer forever.

Just help people, no questions asked

The problem is people trust you, when you’re in a position of power (yes any salesperson is in a position of power) people look up to you, they assume you have their best interests in mind. When you take someone’s trust and use it to increase your sales, you will lose. Maybe not immediately, but in the long run you can’t keep finding new people to sell to, you’ll run out of repeat customers and won’t understand why.

You’ll blame marketing or sales. You’ll put more pressure on your salespeople, they won’t like that, they either get sleazier and “make a sale at any cost” or they quit. Both terrible options for the long-term viability of your company. Every time someone leaves, they tell more people about what you’re doing. It’s easy to blame marketing or sales for business strategy problems. Maybe it’s time you took your team off commission based pay, it’s ruining relationships.

I still think the worst people are the people who lie to you to help themselves out. The worst. Putting money before people is wrong.

 

Stop blaming sales start reinventing how you sell

Stop blaming “sales” start reinventing “how you sell

No one likes “selling”. I mean they probably LOVE the money from it but c’mon, convincing people to buy your wares? What is this? 1933? No one wants to buy from you. We want to be entertained, we want our friends to tell us about you, we want to fall in love what you do.

That’s hard, any new strategy in 2017 will be, but as long as your strategy is difficult you’re on the right track. Stop trying for the “easy sell”. The low hanging fruit exists in every industry, don’t fall for that, do what’s hard.

Go for the long sale. Don’t over sell. Remember, everyone has a much better memory now that you share on Instagram every day.

We remember when people fuck us over

It’s hard to forget when someone uses and abuses us and our wallets. If you do it, or work for a company that does it, be prepared for people to never hire you ever again. I remember people from 10 years ago that made a sale, not caring about the consumer (me), you just remember the feeling you got after. It’s very unpleasant.

You don’t need to make that extra recommendation. You don’t need to oversell to everyone, McDonald’s does that, you don’t need to.

How do you “sell” in 2017?

You be really, really, good. Give people a reason to hire you. Show the value in what you bring to the table and believe in yourself. Word-of-mouth has been and always will be the most powerful form of marketing, use it to your advantage.

Find moments to do the right thing, when there’s no monetary value

Caring about your people, helping other organizations in your community, doing the right thing because it’s the right thing to do. This is the new competitive advantage. Leopold’s and Victorias group in Regina, every year in December give away thousands of dollars to charities in the communities they operate. Victoria’s alone gave away $12,000 last year at Christmas time. When you have a choice of when to eat or drink it hard not to at least consider going to Leo’s or Vic’s because you probably know someone who was affected by the give-a-ways. I know I was.

Thank you @theunderstandus for doing what you do in our community! We are happy to support you!

A post shared by Leopold’s Tavern (@leopoldstavern) on

Both Leopold’s and Victoria’s had to do something different this past December, so why not try help in the fight against drinking and driving? Yup, offered free rides during the month of December is what they did! These are pubs that serve food and all they do for marketing is try to be “a good corporate citizen” is what business school called it, I call it the new cool! Because caring about your community is the new cool.


Hardpressed coming into the Queen city to sell their wares!? How do they get away with it? They are a Saskatoon company and people from Regina simply LOVE their clothing. Why? Yes it’s very comfy, yes it’s very stylish, but last year Hardpressed donated $8,000 to Carmichael Outreach after one of their pop-up sales. Do you want me to love you forever? Support the Non-profits that mean a lot to me. Hardpressed, Leopold’s and Victoria’s have done just that.

I’ll support these to organizations because at their very core, they believe in doing the right thing as a part of their business model. That’s something I can get behind.

 

 

In a society that profits from your self doubt-liking yourself is a rebellious act

You Have To Love Yourself First

Loving others begins with being able to love yourself.

On a recent Tim Ferriss podcast I was listening to, Morgan Spurlock tells the story of Touré visiting Kanye West at his home.

“He went to Kayne’s house. So he’s inside Kanye’s house, and inside Kanye’s house there’s a big, giant picture of Kanye, like, right inside the living room. And so Toure said to him, he goes, Kanye, why do you have a giant picture of YOU on the wall?’ And Kanye goes, Well, I gotta cheer for me before anyone else can cheer for me.'”

And that’s why Kanye West has a picture of Kanye West in his own house.

You have to be your own champion first. If you can’t cheer for yourself, why would anyone else cheer for you? An important lesson Kanye West has taught me.

Then today on Instagram I saw my friend Tiffany’s post. I commented on it but it made me want to post this story. Liking yourself isn’t easy sometimes but you have to try.

In a society that profits from your self doubt

On the door of one of the offices at StratLab there’s a poorly designed poster with a weird smiling Alien that says (in Star Wars font) “GEBY”.

  • Gratitude (showing you care about something or someone makes you appreciate it/them more)
  • Exercise (see documentary “23.5 Hours” thanks Barb!)
  • Breakfast (you need some fuel)
  • You (do something for you)

Every morning if you do these four things you’re going to have a great day. Ironically, also learned on a Tim Ferriss podcast (the one with Noah Kagan).

What’s your hobby?

You have to start taking time out of your day to care for yourself. If you don’t know how to, ask someone how they do it. You’ll find it fascinating because generally no two people have the exact same things they do to take care of themselves. Or you’ll find people will give you a weird look like “I don’t do anything for myself I have (insert excuse here).” Generally I don’t keep exploring the conversation with those folks, they’re happily in their bubble of comfort.

Start loving yourself.

It’s rare in the business world. People are very willing to backstab a competitors, a coworker, even friends. People who do these things have no respect for themselves, and no respect for their reputation. In the end, you will be judged on how you treat others but also yourself. If you love yourself you have no reason to try to take stabs at others. You’ll have no reason to look at other people in a negative light. It all starts with loving yourself first.

In a society that profits from your self doubt, liking yourself is a rebellious act. 

 

“You Shouldn’t Take Moral Issues To The Stock Market, You’re Going To Be Disappointed”


Betting on Zero, a chilling documentary on the reality of how far a business is willing to go to increase shareholder value. 

I don’t like the stock market. This documentary reaffirms my beliefs in that.

The movie Betting on Zero is the tale of one venture capitalist versus another. A good battling evil story for the ages. But if you’re anything like me you probably Googled the company before the end of the documentary and were completely disappointed with our world.

Herbal Life is a pyramid scheme but it continues to grow and the stock price has increased since the movies release

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the marketing of medicine

The Marketing of Medicine

Who would you rather have operate on you, a newly minted Doctor recently out of her residency or a surgeon with 16 years of experience?

The statistics would indicate the later is more error prone than the former. That means if you think experience in the operating room matters you may be wrong. This post uncovers the hidden side of the medical industry that you never knew about. Freakonomics did a three part series called Bad Medicine, below are the three podcast and one marketers banter. 

What else could we simply be wrong about in the medical establishment? 

Prescription opioid use has gone up about 300-400 percent since the year 2000.

83% of all Oxycodon sales come from the United States.

Medical error is the third-leading cause of death in the United States.

Prescription opioid use has gone up about 300-400 percent since the year 2000

Do you think that the United States has 83% of the World’s pain?

America is a world leader in the consumption of painkillers? We’ve created a pill dependant society always searching for the next quick fix. It’s always so easy to ask the doc for one more prescription, just something different, maybe a new pain killer will work. Maybe not.

Bad Medicine Part 1 – The Story of 98.6

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Eddy and Tina Swinging with the stars

How To Raise $100,000 In One Night 

You cannot discover new oceans unless you have the courage to lose site of the shore.

Swinging with the stars

I met her a couple years ago, she was an outgoing student with a smile you could pick out a mile away. Kelsey Stewart is an inspiration to me, here’s why. 

Kelsey works at Hope’s Home in Regina. She came to us a few (just 4) months before the big event saying, “I got this idea…”. We instantly loved it. Though a bit courageous trying to pull it all off in such a short time frame. Why not wait till next year and plan out a “proper” event? Kelsey proved you DON’T need years to plan one of these events, you just need, well, Kelsey.

We had worked on Swinging With The Stars in Saskatoon. The firm we worked with spent two years planning their event, Kelsey had four months. FOUR MONTHS!!! The folks in Saskatoon had done it before, Kelsey and the Hope’s Home team have never tried it before. After our first meeting I still remember saying to Brandon that “she’s crazy and that’s definitely not enough time to pull it off!!”. That’s exactly why we wanted to help.

Parkinson’s Law

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