The Dark Side of Social Media A Modern Day Addiction

The Dark Side of Social Media; A Modern Day Addiction

Stop listening to your fans. “Your enemies know information your friends won’t tell you.”

I’ve heard a lot of this lately… “I’m at 15,000 followers, why would I do anything different?!”, “I just got 500 likes on one post, amazing!”, or a personal favourite; “We’re doing a give away at 20,000 followers, like, share, comment, slay your first born to be entered!”. Maybe we’re over thinking it, and that’s not a good thing. “Fans” on social media networks aren’t necessarily real relationships. Sure some are, but most are superficial social passings by, meaningless in the

When validation has gone too far

I heard a story of high school students posting on Instagram and if they don’t receive over a certain amount of likes within the first 15 minutes they delete it and try again later.

Wow.

Could you imagine testing your creative in real time, then when not performing you pull it immediately? Are these students getting feedback and acting upon in hyper-speed without even knowing it?

I instantly said, “We should be doing that with clients!”

Or should we?

The more connected you are the less connected you actually are

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How To Be The Best Salesperson in the world

How To Be The Best Salesperson In The World

Lie to people

It’s unethical. It’s immoral at times. But if you want to be the best salesperson around just lie to people. Stretch the truth, “you look great in that shirt!”, “You definitely need the F-350!”, “You should go with the full rebrand package, it’ll be the best for your company!”

Lying to people may help you make a sale but you’re ruining a future relationship. People don’t forget.

There was a story of Patagonia, the retailer. They are known for being kind to the earth, their customers, and employees. I heard a story about an all-star salesperson. She was easily making her budgets sometimes setting records in the company for sales. So much success that the CEO had to go see how this person was doing such a bang-up job!

The CEO goes to the store to congratulate the employee, but instead instantly fires her on the spot. He had just witnessed this “all-star” employee lie to a customer so that they would buy a jacket. The CEO explained in a heartfelt email that Patagonia doesn’t want to simply just sell products, they help people what whatever it is they need. Over-selling to someone is a great way to lose a customer forever.

Just help people, no questions asked

The problem is people trust you, when you’re in a position of power (yes any salesperson is in a position of power) people look up to you, they assume you have their best interests in mind. When you take someone’s trust and use it to increase your sales, you will lose. Maybe not immediately, but in the long run you can’t keep finding new people to sell to, you’ll run out of repeat customers and won’t understand why.

You’ll blame marketing or sales. You’ll put more pressure on your salespeople, they won’t like that, they either get sleazier and “make a sale at any cost” or they quit. Both terrible options for the long-term viability of your company. Every time someone leaves, they tell more people about what you’re doing. It’s easy to blame marketing or sales for business strategy problems. Maybe it’s time you took your team off commission based pay, it’s ruining relationships.

I still think the worst people are the people who lie to you to help themselves out. The worst. Putting money before people is wrong.

 

Stop blaming sales start reinventing how you sell

Stop blaming “sales” start reinventing “how you sell

No one likes “selling”. I mean they probably LOVE the money from it but c’mon, convincing people to buy your wares? What is this? 1933? No one wants to buy from you. We want to be entertained, we want our friends to tell us about you, we want to fall in love what you do.

That’s hard, any new strategy in 2017 will be, but as long as your strategy is difficult you’re on the right track. Stop trying for the “easy sell”. The low hanging fruit exists in every industry, don’t fall for that, do what’s hard.

Go for the long sale. Don’t over sell. Remember, everyone has a much better memory now that you share on Instagram every day.

We remember when people fuck us over

It’s hard to forget when someone uses and abuses us and our wallets. If you do it, or work for a company that does it, be prepared for people to never hire you ever again. I remember people from 10 years ago that made a sale, not caring about the consumer (me), you just remember the feeling you got after. It’s very unpleasant.

You don’t need to make that extra recommendation. You don’t need to oversell to everyone, McDonald’s does that, you don’t need to.

How do you “sell” in 2017?

You be really, really, good. Give people a reason to hire you. Show the value in what you bring to the table and believe in yourself. Word-of-mouth has been and always will be the most powerful form of marketing, use it to your advantage.

Find moments to do the right thing, when there’s no monetary value

Caring about your people, helping other organizations in your community, doing the right thing because it’s the right thing to do. This is the new competitive advantage. Leopold’s and Victorias group in Regina, every year in December give away thousands of dollars to charities in the communities they operate. Victoria’s alone gave away $12,000 last year at Christmas time. When you have a choice of when to eat or drink it hard not to at least consider going to Leo’s or Vic’s because you probably know someone who was affected by the give-a-ways. I know I was.

Thank you @theunderstandus for doing what you do in our community! We are happy to support you!

A post shared by Leopold’s Tavern (@leopoldstavern) on

Both Leopold’s and Victoria’s had to do something different this past December, so why not try help in the fight against drinking and driving? Yup, offered free rides during the month of December is what they did! These are pubs that serve food and all they do for marketing is try to be “a good corporate citizen” is what business school called it, I call it the new cool! Because caring about your community is the new cool.


Hardpressed coming into the Queen city to sell their wares!? How do they get away with it? They are a Saskatoon company and people from Regina simply LOVE their clothing. Why? Yes it’s very comfy, yes it’s very stylish, but last year Hardpressed donated $8,000 to Carmichael Outreach after one of their pop-up sales. Do you want me to love you forever? Support the Non-profits that mean a lot to me. Hardpressed, Leopold’s and Victoria’s have done just that.

I’ll support these to organizations because at their very core, they believe in doing the right thing as a part of their business model. That’s something I can get behind.

 

 

In a society that profits from your self doubt-liking yourself is a rebellious act

You Have To Love Yourself First

Loving others begins with being able to love yourself.

On a recent Tim Ferriss podcast I was listening to, Morgan Spurlock tells the story of Touré visiting Kanye West at his home.

“He went to Kayne’s house. So he’s inside Kanye’s house, and inside Kanye’s house there’s a big, giant picture of Kanye, like, right inside the living room. And so Toure said to him, he goes, Kanye, why do you have a giant picture of YOU on the wall?’ And Kanye goes, Well, I gotta cheer for me before anyone else can cheer for me.'”

And that’s why Kanye West has a picture of Kanye West in his own house.

You have to be your own champion first. If you can’t cheer for yourself, why would anyone else cheer for you? An important lesson Kanye West has taught me.

Then today on Instagram I saw my friend Tiffany’s post. I commented on it but it made me want to post this story. Liking yourself isn’t easy sometimes but you have to try.

In a society that profits from your self doubt

On the door of one of the offices at StratLab there’s a poorly designed poster with a weird smiling Alien that says (in Star Wars font) “GEBY”.

  • Gratitude (showing you care about something or someone makes you appreciate it/them more)
  • Exercise (see documentary “23.5 Hours” thanks Barb!)
  • Breakfast (you need some fuel)
  • You (do something for you)

Every morning if you do these four things you’re going to have a great day. Ironically, also learned on a Tim Ferriss podcast (the one with Noah Kagan).

What’s your hobby?

You have to start taking time out of your day to care for yourself. If you don’t know how to, ask someone how they do it. You’ll find it fascinating because generally no two people have the exact same things they do to take care of themselves. Or you’ll find people will give you a weird look like “I don’t do anything for myself I have (insert excuse here).” Generally I don’t keep exploring the conversation with those folks, they’re happily in their bubble of comfort.

Start loving yourself.

It’s rare in the business world. People are very willing to backstab a competitors, a coworker, even friends. People who do these things have no respect for themselves, and no respect for their reputation. In the end, you will be judged on how you treat others but also yourself. If you love yourself you have no reason to try to take stabs at others. You’ll have no reason to look at other people in a negative light. It all starts with loving yourself first.

In a society that profits from your self doubt, liking yourself is a rebellious act. 

 

“You Shouldn’t Take Moral Issues To The Stock Market, You’re Going To Be Disappointed”


Betting on Zero, a chilling documentary on the reality of how far a business is willing to go to increase shareholder value. 

I don’t like the stock market. This documentary reaffirms my beliefs in that.

The movie Betting on Zero is the tale of one venture capitalist versus another. A good battling evil story for the ages. But if you’re anything like me you probably Googled the company before the end of the documentary and were completely disappointed with our world.

Herbal Life is a pyramid scheme but it continues to grow and the stock price has increased since the movies release

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the marketing of medicine

The Marketing of Medicine

Who would you rather have operate on you, a newly minted Doctor recently out of her residency or a surgeon with 16 years of experience?

The statistics would indicate the later is more error prone than the former. That means if you think experience in the operating room matters you may be wrong. This post uncovers the hidden side of the medical industry that you never knew about. Freakonomics did a three part series called Bad Medicine, below are the three podcast and one marketers banter. 

What else could we simply be wrong about in the medical establishment? 

Prescription opioid use has gone up about 300-400 percent since the year 2000.

83% of all Oxycodon sales come from the United States.

Medical error is the third-leading cause of death in the United States.

Prescription opioid use has gone up about 300-400 percent since the year 2000

Do you think that the United States has 83% of the World’s pain?

America is a world leader in the consumption of painkillers? We’ve created a pill dependant society always searching for the next quick fix. It’s always so easy to ask the doc for one more prescription, just something different, maybe a new pain killer will work. Maybe not.

Bad Medicine Part 1 – The Story of 98.6

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Eddy and Tina Swinging with the stars

How To Raise $100,000 In One Night 

You cannot discover new oceans unless you have the courage to lose site of the shore.

Swinging with the stars

I met her a couple years ago, she was an outgoing student with a smile you could pick out a mile away. Kelsey Stewart is an inspiration to me, here’s why. 

Kelsey works at Hope’s Home in Regina. She came to us a few (just 4) months before the big event saying, “I got this idea…”. We instantly loved it. Though a bit courageous trying to pull it all off in such a short time frame. Why not wait till next year and plan out a “proper” event? Kelsey proved you DON’T need years to plan one of these events, you just need, well, Kelsey.

We had worked on Swinging With The Stars in Saskatoon. The firm we worked with spent two years planning their event, Kelsey had four months. FOUR MONTHS!!! The folks in Saskatoon had done it before, Kelsey and the Hope’s Home team have never tried it before. After our first meeting I still remember saying to Brandon that “she’s crazy and that’s definitely not enough time to pull it off!!”. That’s exactly why we wanted to help.

Parkinson’s Law

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“I Can Get It Cheaper” 

Few phrases say more about an individual than those five words. So much is communicated when one judges a product or service based on the price alone.

The fact that you can find anything these days for a cheaper price shouldn’t come as a surprise. The surprising part is people still use price as a major factor in decision making, when they verbalize their frugal attitude it labels them.

1. When you say the words “I can get it cheaper” you seem, well, cheap. 

We don’t look up to cheap people. Do you have a friend or family member brag about a “deal” they got at Walmart? Probably not because that’s not something to brag about. We look up to people who are generous, who don’t count the change after some one gives it to them, who tips more than they should, who doesn’t make a big deal about money ever. Those are the people I look up to.

In the creative field you can always find someone who’s willing to do what you do for a cheaper price, but that price comes with a cost.

Just because it costs less at first it may end up costing you a whole lot in the long run. I find in my old age I’d rather pay a good price for something and get a great product in return. Every now and then when cutting costs you get burned. Ever buy something just because it was cheap? Tennis balls, never buy the cheap tennis balls, I’d much rather pay more for a better quality ball.

Pizza, sure you can get cheap pizza but c’mon Sparky’s isn’t even that much more but the taste!!

As a kid it was hockey sticks. You could buy a cheap stick at Superstore but it won’t last long.

I wrote about this 7 years ago, labeled it as “Walmart Culture” cheapest prices for the cheapest products, it wasn’t sustainable. Now in 2017 it has become extremely apparent some people will always use price as their major deciding factor.

price is a calculation value is a feeling

Price is a calculation, value is a feeling.

Be careful not to confuse the two, value is a much bigger topic for another day.

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what are you changing

What Are You Changing? 

 What are you changing?

who moved my cheeseWhere are you moving your cheese to? What a wonderful read Who Moved My Cheese is, a story on why change matters and will always matter. Just started getting used to it.

I was speaking to a grade 12 class and I was trying to give an example of how we resist change. I picked up a desk, moved it 3 feet over. I went on and finished the presentation, the bell rings, students start leaving and a few students start entering the class. Do you know what the first thing they did when they got into that class? Moved the desk back. 

With no prompt, no asking, no reminders, a student was so well trained they felt the need to put the room back to where they were comfortable. We’re taught to seek comfort at a very young age.

The problem is life doesn’t always give you perfect rows of desks. Life doesn’t let you plan things out perfectly. Life is rarely “comfortable”, I would argue life tries to frustrate us, push us, and test us to the point where we want to give up. Most people give up. Most people have to deal with so many desks out of place, at one point its not worth it anymore, and they give up.

Don’t.

Don’t be afraid when the desk is out of place, let it be. If you aren’t annoyed by the little things and embrace change, life gets better. The next time a desk goes out of place you won’t be so worried, you won’t be so over come with fears about the desks “looking” out of place. Embracing change early in life helps you deal with change later in life.

How are you keeping your mind fresh? How are you getting outside your comfort zone? That’s where you learn best you know.

How will you stay out of the monotony of routine

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whos your hero

Who’s Your Hero? 

When you were young up it may have been famous people, superhero’s, maybe Jesus, your parents, the Fresh Prince of Bell-Air? Maybe a grandparent, I thought my grandpa was a hero. My parents were hero’s, my brother was a hero most of my life growing up. A few teaches at a young age, Ms. Davis and Mr. Hall in elementary school made it possible to think outside of what was possible, they truly changed me as a person. They were hero’s.

Superhero’s are those special individuals that make the impossible possible. They do what others can’t conceive of. Sure sometimes they fly or turn green, but more often than not Superhero’s are the ones who’ve been through the most, they’ve been down and out, horrible things have happened to them, but still some how they survive. They’re resilient. Not indestructible, resilient. It’s the destructible nature that makes them a hero, the immense possibility of failure is the precise reason it creates greatness. Superhero’s are all around us.

Why do we forget about our hero’s at one point? Why do we just try to live life without striving to be a modern day Superman? 

I think we need to bring back hero’s. Life sucks some days, life REALLY sucks some days, if you have a hero, you’re subconsciously shooting for something, you want to be your favourite hero. Life doesn’t suck so much to the young kid dreaming about being Wonder Women. I say dream away, set a crazy awesome goal, trying to be something in the future builds confidence. Confidence leads to self-esteem, that’s very healthy.

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how to Save Money on Groceries and Drugs

How To Save Money On Groceries and Drugs

Stop Buying Brand Names!

Ten years ago as an angsty little marketer, I wanted to explore why I was leaning more and more towards “No-Name” Products, so I wrote this; The No-Name Strategy. You know the No-name brands, every supermarket has their “own”. At Superstore: No Name, and President’s Choice. At Safeway, Select (my Grand parents never bought regular pop), at Sobey’s it’s Compliments, at Costco it’s Kirkland. 

Almost every grocery store has their own brands which tend to be cheaper than their comparable branded counterparts. So why are we buying the more expensive one? Do you feel you trust it more? What bad stuff could be in the generic version?! For a long time I’ve bought generic pop citing that I still can’t taste the difference. Though teaching my first class I did divulge the fact that when I first moved out of my house and living with a roommate, we used to purchase no-name pop for the house but branded Coke or Ginger Ale if we were going to a party, why in the heck would we do such a thing?

It’s moments like this that I love marketing for, moments that make you feel so humble, so, well, dumb in moments of pure showing of ego. 

The fact that we didn’t want to be seen at a party with “No-name Cola” was a sign of where our confidence was at. After all, you know what the studies show, the larger the brand name on your chest, the smaller the ego. Or what the economics community calls Conspicuous Consumption; buying things to signal to others your wealth. Not a healthy practice to be into, I know because for the majority of my life I loved brands, wore brands, and had to have the new “cool” thing.

Buying quality products is one thing, refusing to purchase items because they are unbranded is silly. The problem with that is it’s not sustainable and teaches the wrong lesson. Life’s not about stuff. It’s about impact, experiences, and love. Things help you measure your status, but the moment you purchase something just because “you can” doesn’t mean you should. Humility goes much further than the person with the newest “thing”.

If peeing your pants is cool, consider me Miles Davis

You aren’t in the in crowd unless you’re doing what the cool people do!  Who decides what’s “cool”? Since the dawn of time some people have just been better trend setters than others, those that understand it know what to look for. They easily convince us to buy the next iPhone, headphones, Xbox, TV, etc. The best brands are the ones to trust…..right? You can’t possibly buy the generic brand, can you?

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