Darwinism of Business Strategy

Digital Darwinism

Your customers are changing. Your customers want more, they want different, they want new, the want fully-loaded, and the want minimalism. How will you adapt?

It’s easy to stay with the status quo. A wise person doesn’t rock the boat, the old adage goes. But that’s assuming the sea is calm of course. What if the sea has transformed into a turbulent hurricane and the only way to stay afloat is to rock the boat and embrace the waves?

Business isn’t getting less turbulent, you may think your organization is immune but when it comes time for layoffs, a horrible “I told you so” is going to be the last thing you remember from your obsolete job.

It’s survival of the fittest on a whole new level.

The only constant is change. You must adapt. You must cannibalize your own products. Steve Jobs said this. His rationale was that if you don’t cannibalize your own products your competitors will.

Your core ‘why’ may never change but you’re probably going to change everything else about your product/service offering. Why wait till the market forces you to change? Why not lead change?

Plan to innovate. Plan to get feedback on your innovation. Plan to measure what works and be willing to change the plan based on the feedback you receive.

The organizations that thrive in 2013 and beyond will have a determination to adapt. A willingness to change for the better. They will take calculated risks and understand that the riskiest place to be is standing still avoiding change.

(Photo Credit: Digital Darwinism: survival of the business)

4 Reasons Why You Should Never Add People To Your Email List Without Permission

4 Reasons Why You Should Never Add People To Your Email List Without Permission

Lots of spam cans

(photo credit: Spam.budwin.net)

  1. If you add someone without permission what are the odds that person stays subscribed and actually reads what you send?  Don’t kid yourself Charlie Brown, 95% of people could care less about your company. Who do you think you are, Cirque Du Soleil? The more you try to pepper people with your boring company “news or current events”, the more you alienate potential customers. No you don’t need to “just get your message across”, this is a major assumption most organizations make. Why do public entities think we want to hear what they have to say?
    If you must communicate with customers make sure you ask the most important question you know they’re going to ask, “what’s in it for me?”. Are you going to solve a problem that they have or are you going to entertain them? If you’re not doing either of those two you’re wasting their time. 
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Video: The Only Two Reasons You Go On The Internet

There are only two reason why people go online; to either solve a problem or to entertain themselves, nothing else.

Think about it, you never just “waste time”, you’re solving a news, banking, work, vehicle, or home related problem or you’re entertaining yourself.  Gossip sites, games, the news, all forms of entertainment.  Twitter can be both, entertaining and solving a problem.  Reddit, YouTube, Facebook, are mostly entertaining but can solve problem for us.  E-mail newsletters for the most part don’t solve a problem, neither do they entertain, hence why average open rate for e-mail newsletters is dismally low.

 

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