4 Ways to Get Facebook Shares (Part 2 of 2)

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As an add-on to my last post entitled “Time to Reconsider What You’re Sharing on Facebook” , here are the four reasons people share Facebook content:

1. To Make Their Life Easier
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Here are two great examples of people posting with the intent of making some aspect of their life easier. Taron needs music for a soundtrack and Laura needs a goalie to play for her team. Each post also has an element of helping others *foreshadowing*…

2. To Build Relationships
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If a nice pic of three great friends doesn’t strengthen their relationship, I don’t know what does. Seriously, though.

3. To Help Others
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A nice music suggestion makes me happy. Thanks Danny.

4. To Craft Their Identity
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We’re constantly posting pictures of things we like (maybe more so on Pinterest and Instagram these days), talking about issues that concern us, and stating our opinions on the absurd amount of people complaining about the weather these days. Originally, Facebook was all about crafting your identity when it was focused around actually listing your favourite bands and movies. Now, the ability to craft your identity lies in individual posts and the pages you like.

Now these are examples of people posting content that achieves these goals. For a business, create and post content that makes people’s lives easier, helps people forge relationships with you and others, is extremely helpful, and helps people craft their identity while identifying with you. And, of course, as illustrated below, make sure these posts fall in line with what people love about you. Discover this and get posting 2-5 times a week!

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Back to Part 1 (Time to consider what you’re sharing on Facebook)…

 

Time to Reconsider What You’re Sharing on Facebook (Part 1 of 2)

SSHHFB

Sssshhhh! It’s time to acknowledge that the days of simply asking questions, sharing quips, and doing giveaways on your business’s Facebook page are over.

If you’ve continued to rely on these tactics, I’m sure you’ve noticed plateaus or stagnant engagement.
If you haven’t and things are still rolling smoothly, think of just how much more effective you could be with some smarter posting.
We all know it was Steve Jobs who said, “Stay Hungry. Stay Foolish.”
This is a case of staying hungry and looking for ways to constantly improve but staying intelligent while doing so.
Here’s how:

Screen Shot 2013-02-19 at 12.39.06 PM1. Discover what people love about you: Perhaps you already know exactly what people love about you. Perhaps you THINK you know what people love about you but it’s time to find out again. Even still, what people love about you in real life might not directly translate to what they like about you on Facebook. If there’s a disconnect, reel them back in to what’s truly great about your product or service by offering this info up in a way that adds value to them.

2. Recognize what people are likely to share: The average post is seen by 16% of those connected to your page. In order to increase this, you’re going to want to focus on the virality of your posts (shoot for 1-2% for post). Virality depends on people sharing your content. Pay close attention to what people have shared from your page in the past and focus on how your posts appear on the News Feed NOT on your own page. The News Feed is where people are most likely to see your post.

Part 2: The Four Main Reasons People Share and Like Facebook Content (via HooteSuite)

My 2013 Goals

This will be the biggest year of my life and hopefully yours too.  As such I thought it would be helpful to set a couple goals.  Do you set goals?  You should.  I could help you.

1.  Win the last game of the season coaching volleyball.

My favorite pass time for the past few years has been coaching volleyball. It’s the best.

2.  Read 52 books this year.

Came up several short last year.

3.  To have a family dinner once a week.

I have a 15 month old nephew who thinks I’m just the funniest.

4.  To help the University of Regina Alumni create something to be proud of.

Already in progress. Will report back.

5.  To fall in love with the organizations that want my help. (Ehem, Capital Ford, Regina Police, Regina and District Association for Community Living).

6.  Have SIAST ask me to teach more. (I’m teaching a marketing class for the first time ever this semester).

7.  To speak in a province or state that I’ve never spoke in before.

Yes I’m still giving out lottery tickets during presentations if you were wondering.

8.  To grow Strategy Lab to five of us.

Yeah that’s right, tell yer kids, tell yer wife.

9.  Lose 20 pounds.

(I’ve been trying for 7 years but love cooking and wine far too much)

10.  To always give credit when do.

A teacher in grade 11 once told our class when ever you receive amazing service you should tell the person or company. They may never know the impact they’re making unless you tell them.

11.  To admit being wrong more often.

This is more so for Brandon and Linden. We argue a lot. Good arguing though. I think.

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