want-to-annoy-people-play-devils-advocate

Want To Really Annoy People? Play the Devil’s Advocate

To the devil’s advocate: STOP IT! The devil is doing fine on his own, he does not need your help. 

Do you ever find argumentative people love to talk about the exception to the rule? Finding the one in a millionth chance and using it as “evidence” for what could happen. It’s a great way to stress yourself out. Also a good way to determine if one is a know-it-all. Do they like proving someone wrong by arguing the exception to the rule?

Why do we do it though? Why do we cause this undue harm on our minds always trying to determine “what’s the worst that could happen?” Sure it’s good to understand what’s the worst that can happen, but to act upon it, or be planning based on it is silly. If we’re constantly worried about what’s the worst that can happen we never look at what’s the best thing that can happen! Ever bring that up in a planning session? Probably not because optimism isn’t generally looked fondly on in the business community (until lately!)

What’s the WORST that could happen? What’s the BEST that could happen?

A part of our brains are built to do this, to protect us. But that same part of your brain telling you to run from danger in a dark alley is the same part that’s holding you back from doing something amazing. In ancient times running away from what scared us was a smart tactic but in today’s world we need to seek out what scares us and push through it. Playing devils’ advocate is a way to assess what’s the worst that could happen. They problem with this is that the “worst” rarely ever happens, but our brains love to focus on the smallest negative piece of feedback. So instead of finding a solution to the obstacle in the way we think about how bad the feedback was and we never move on.

worry-wort

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what-your-marketing-strategy

What’s Our Marketing Strategy? Plus 8 Other Questions About @StratLab

What is your marketing strategy?

free-prize-inside-by-seth-godinWe don’t have one. Over deliver, care more, work harder. At Strategy Lab we believe in being so good at what you do that you don’t have to rely on telling others about it. We want to ensure the work we do is remarkable enough that people will inherently want to talk about it. Permission based marketing.

Pull > Push

 

Remember, we never used to buy cereal for the whole grain goodness inside, we bought it for the free prize inside! You don’t need a marketing strategy if you have a free prize inside!

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I can

There Are Only Two Types of People In The World: “I cans” and “I can’ts”

Which one are you?

When a new challenge comes along do you jump on it? Do you tell yourself you can do it instead of the opposite? Good, I like you.

Or…

When someone asks you something to do and you’re unsure of, do you immediately say “NO”?
When someone asks you to do something uncomfortable do you try to avoid it?

You could be creating very detrimental habits that are going to affect your life in the future

When someone asks you to do something and you say “I can’t” you’re doing terrible things to your brain on multiple different levels. Your conscious mind likes the decision because you don’t need to try anything new, staying the same is easy. If all you do is seek out and perform tasks that are “easy” you’ll never learn.

Doing what’s easy or safe affects your subconscious mind too. Your subconscious mind thinks that any task you say “no” to is now something you can’t do, just because of your attitude not your ability. You’re creating a precedent for your mind to say, I can’t, I shouldn’t, I’m no good at that. Think if that was your attitude as a child? You wouldn’t have learned very much at all! In the long run “safe” doesn’t help anyone.

The Elephant and the Rider: your Conscious and SubConscious mind

Chip and Dan Heath from the book Switch tell us to be wary of what we tell our subconscious mind.

The now famous Heath Brothers compare your conscious and subconscious mind to that of an Elephant and a person riding it. Your conscious mind (the rider) in the grand scheme of your brain is quite small and relatively powerless compared to your subconscious (the Elephant). The catch is the Elephant (your subconscious) doesn’t choose what to focus on, it simply listens to the conscious mind. Hence the “power of positive thinking”, affirmations, goal setting, all have the same goal in mind, to tap into the power of your subconscious. 

Be very careful what you ‘tell’ your brain

A coach at a volleyball camp when asked to do an underhand serve said those horrible, horrible words. I CAN’T. Basically saying “I have no courage, I can not even fathom doing this incredibly difficult task you have given me!” ANY volleyball player can do an underhand serve, let alone a coach!!!!

Then I realized I couldn’t convince her otherwise. She’d put up a wall to learned new things. Whatever her conscious mind told her she couldn’t do, her subconscious believe through and through. This is why this attitude is so bad for anyone.

When you say ‘no’ you’re telling people not to ask you ever again

As much as you probably don’t believe the Hollywood Blockbuster “Yes Man” movie, it’s a brilliant thought experiment. Saying ‘yes’ to as many opportunities that come your way is a great way to show others you’re willing to try new things, that you’re spontaneous, and that generally fun to hangout with.

When you say %22I can't%22 it's like you've given up, it's a defeatist attitude. And people don't want to associate with defeated people

When you say “I can’t” it’s like you’ve given up, it’s a defeatist attitude. And people don’t want to associate with defeated people.

NO MAN! NO MAN! NO MAN! NO MAN!

The opposite is that one friend you have had that never wanted to try anything new, that never would join the group or try anything new, every time you ask they have an excuse as to why not. Get far, far away from these people they are toxic and you don’t want to learn any bad habits from them.

What do you do when you're having a bad day?

What Do You When You Have a Bad Day? // eps 46 #InTheLab

We had a really intense discussion in our office the other day and the question was asked, what do you do when you have a bad day?
(Other than play that catchy Daniel Powter song by the same name)

We had varied answers but what was interesting was that everyone could relate, everyone has bad days. No one is immune from bad days, EVERYONE has them. Everybody. So to figure out what to do about a bad day seems like something we all should talk about.

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Don't bash your competition

Stop Bashing Your Competitors || Eps 34 #InTheLab


I have a beef to make. Why do we insist on bashing our competitors? I mean, you have an obvious bias against them, they run a business that’s very similar to yours in YOUR industry. They probably even copied some of the stuff you do! Still not a reason to insult your competition.

Why shouldn’t you bash your competitors you ask? Well, several reasons.

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Quotes-change-happens

The Business of Belief [14 Brilliant Quotes]

I recently finished an amazing read by Tom AsackerThe Business of BeliefHow the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.

It’s an easy read, not very long, and filled with wonderful little stories that teach memorable lessons in a simple manner. I loved the book and have since bought it for people. I really think you should pick up a copy, after all, don’t you want something to believe in?

I’ve heard this stat before but really puts into perspective the ‘maker’ culture we’re living in.

Every two days we create as much information... quotes-eric-schmidt-information

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harry-potter-the-patronas

Sometimes You Just Have To Be Like Harry Potter

In Harry Potter The Prisoner of Azkaban, there’s a scene at the lake where dementors are about to kill Harry, Hermoine and Sirious Black. There are too many dementors for Harry to defend against.

Just when you think all is lost, all of a sudden a Patronus appears from the other side of the lake and staves off the dementors.

Harry believes it’s his father who cast the Patronus charm and saved them.

Some time later in the movie, using Hermione’s time-turner to go back in time, they go back to the lake where supposedly Harry’s father saves them. But what they find is Harry’s father doesn’t show up. So who saved them?

It must have been Harry. But he wasn’t powerful enough, or so he thought.

He didn’t think he had the power to do it, but because he’d already seen himself do it, it wasn’t impossible anymore.

Visualizing, affirming, positive self talk, there are many ways to help yourself do this in your marketing, business and life. Sometimes you must believe in yourself to do the impossible, otherwise how else are you going to achieve your goals? Just like Harry did.

How many major moments in your life would have been much easier if you would have saw yourself doing it perfectly in advance?

The Lean Startup

Business Quote of the Day: Eric Ries on Competitive Advantage

Today’s business quote of the day comes from one of the best books I’ve ever read on innovation and entrepreneurship. Even though the quote is widely applicable regardless of the context, I’ll provide you some. Author Eric Ries is discussing businesses and entrepreneurs who spend their time keeping their strengths, discoveries, and prototypes behind a curtain, making tweaks based on speculation and delaying going to market. Ries explicitly states that in today’s business world, this will not give you the competitive advantage you’re looking for. The only way be a market leader is to learn faster than your competition. The best way to do this is to go to market, get feedback, and make rapid improvements.

leanstartupcover

Full Quote:  “A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.” – Eric Ries

Cute! - Downloadable smartphone wallpaper

Five Steps In The Ultimate Customer Service Strategy

1. A clear vision of who you are and where you’re going (Westjet)

I don’t care if you’re Bruce Willis in Die Hard 2, if you don’t have a clear vision of who you are and where you are going, you have have no hope in hell of getting anywhere. If you are successful it’s purely out of luck. I love the quote from Alice in Wonderland:

Cheshire Cat - Alice in Wonderland

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Deep practice is built on a paradox struggling in certain targeted ways operating at the edges of your ability where you make mistakes makes you smarter

The Paradox of Work

hard work, A constant up hill battleIf you want something in life you have to work your ass off for it. Anything worth having is worth working for. So to be successful, to get what you want in life, you have to do an unhealthy amount of work for as long as humanly possible. Then you might have a fighting chance.

Whether it be your sports team, your health or your career, it’s difficult to see the results of hard work in the short term. But the only way to guarantee long-term success is to work unbelievably hard in the short-term. Sometimes it’ll feel like an endless upward climb going nowhere.

The harder the squeeze the better the juice.

Here’s the paradox.

When you’re done, when you ship, when it’s all over, no one will recognize the work you put in. No one cares about the amount of hours you’ve put in, the sleepless nights, the psychological battle, nobody cares about it. All we care about is the result.

It’s going to be up to you to determine if the juice is worth the squeeze.

Begin with the end in mind. You must shy away from busy work (this won’t get you anywhere). You can’t just do work for the sake of work and expect to get somewhere.

Doing the difficult work is a recipe for success, but when you get there don’t expect people to be patting you on the back and praising you for how long you’ve been working at it. All they care about is the result.

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