everyone-has-a-superpower

Video Is The Future And These Regina Kids Are Beating You At It

An article by FastCompany, already a year old, claims that short-form video is the future of marketing. Well, the future is now and it’s plain to see that FC was dead on.
YouTube is the internet’s second most popular search engine (behind Google), Vine is this year’s fastest growing app, and Instagram followed suit with the addition of video mere weeks after Vine’s explosion.

The Fast Company article cites 5 main reasons for video becoming the dominant medium:
1. More and more users are consuming video entertainment online.
2. Marketers are using video to engage social media audiences.
3. Barriers to entry are low.
4. Quality is rapidly improving.
5. There are plenty of avenues for videos to spread.

Wondering what this means for you and how you should go about doing video? Start off by seeing how effective a simple and bare bones video can be by checking out Gary Vaynerchuk’s YouTube Channel.

Then, take a look at some local talent who have been absolutely crushing it with dynamic video content:

1. Chris Dimas – Drummer – 16 Years Old

2. Alex McIntosh and Matt Stefan – Students – 20 Years Old

What makes these videos so successful? Here’s what I think:

Both of the above videos reside at the intersection of the creators’ strengths and what is relevant. In Chris’s case, his strength is his high energy and skillful drumming and the relevance is that he uses popular music in his videos. For Matt and Alex, their strengths are sense of humour and comedic timing and the relevance of their video lies in the fact that levelling was partially a spoof on the planking craze and exemplified what most people are looking for on YouTube: a good laugh. This concept is illustrated below:

Regina Video Content Strategy

For your business, this “sweet spot” framework should really simplify things, as it did for Stella and Sway in this video we filmed for them:

Stella And Sway – Summer Weddings from Strategy Lab on Vimeo.

If you have any video questions please comment below! And if you’re looking for some help with your first/next video, email us at info@strategylab.ca

 

 

 

Everything You’ve Heard About Social Media Is Wrong [Workshop in Saskatoon]

Saskmade Marketplace

Hey Saskatoon, what are you doing September 18th? Sask Made Marketplace and Strategy Lab have teamed up to offer an afternoon workshop titled “Everything You’ve Heard About Social Media Is Wrong”. An afternoon workshop about your online marketing strategy.

You’ll learn about Twitter, Facebook, blogging, how to establish an online strategy (and how to measure it) and how to standout. You’re going to learn a lot.

When:  Wednesday, September 18, 2013

Time:  1:00 pm to 5:00 pm.

Location: The Saskatoon Club, 417-21st East, Saskatoon
(Dress code in effect.  Smart, casual business attire, no jeans.)

Cost:  $50 – CAMA Members
$60 – Non-CAMA Members

Here’s some inspiring words from Meph Jaystruck…


Here’s a little video I put together about it…

 

Al-Derges-and-Ray

Al D’s Four Keys To Life

Al-Derges-Quotes-the-four-keys-to-life

On June 26, 2013 we lost one of the good ones. One of the influencers. One of the thought leaders. He may not have been published in the Harvard Business Review regularly but he influenced the people around him and the students he taught in a way that changed their lives forever. Much, much, more of an accomplishment in my opinion.

Read More

Where to Learn: Photoshop, Coding, Everything

chalkboard

At Strategy Lab, we strive to educate every client on how to eventually manage their own website and create their own content. While we give you the tools to do this, your website’s performance will be enhanced by teaching yourself how to create dynamic content. For this reason (and because we love learning so much) here are three of my favourite places to learn online.

Code.org
Created by Hadi Partovi and backed by many big names like Gates, Zuck (yeah, we’re on a nickname basis), and Dorsey, Code.org tackles the challenge of improving computer science education. Even if you don’t plan on creating the next Facebook, Code.org will put you on a path to understanding coding basics while changing the way you look at the internet.

KhanAcademy.org
Salman Khan began by making extremely simple videos to help his family learn basic math concepts. His pleasant voice and knack for explaining things in easy to understand ways led to his creation of the Khan Academy. It’s an amazing place to learn or refresh your skills in the areas of algebra, world history, or anything between.

Lynda.com
Started by self-taught computer expert Lynda Weinman, Lynda.com is an amazing place to learn the basics and the intricacies of everything from Photoshop, to AutoCAD, to everything Apple.

Have a favourite place to learn online? Please share!

spiderman-quote-with-great-power

5 Ideas On The Future of Business Strategy

5 Steps to the Ultimate Business Strategyi.  Everyone’s connected.

Business strategy traditionally came from the smartest people in the room, the executive team, the bosses and when they needed help they turned to incredibly expensive consultants to build a brilliant foolproof plan. Everyone at the top laughed all the way to the bank. If the plan failed it was the consultants fault, if the plan succeeded it was the executives’ idea all along. Rarely does centralized, autocratic, command and control leadership work anymore.

Read More
Professional Stock Photos-the we can make a mobile and a desktop website

My Birthday Wish For You….

…is to inspire someone to do better. To achieve more. To aim higher. We love to undercut ourselves, underestimate our abilities, and set underwhelming goals. Stop it. It’s not fair to yourself.

It’s not hard to inspire someone. All it takes is any random act of kindness.

Buy the first round.
Send a text to someone you haven’t talked to in a while.
Give someone a bag full of candy. (Who doesn’t like candy?)
Give a stranger $5 and tell them the bill fell out of their pocket.
Hold the door open for someone.
Do more than is requested.
Tell someone you love them.
Tell that person who smiles too much how beautiful it looks on them.
Give someone a chocolate bar for no reason at all.
Buy breakfast.
Leave your waitress/waiter a $20 bill and write on it “pass on the love”.
Tell an elderly lady her hair looks gorgeous.
Pay for someones’ coffee in line behind you.
Leave $20 in the bathroom and wait till the next person goes in, which for their smile when they come out.
Fill someones’ parking meter.
Actually give something to the guy who plays guitar at the liquor store.
Make cookies for your significant other.
Say yes the next time someone asks a favor of you.
Buy someone at your office a coffee, someone who you’d never buy coffee for.

Etc.

Get creative, the more you try and help others the more you’ll end up helping yourself. Trust me.

Psst, now pass it along…

management-entitlement-the-actual-problem-at-your-company

Management Entitlement: The Actual Problem At Your Company

Almost everyone I talk to these days who’s over the age of 50 always complains about the The Entitled Managerentitlement of young employees. Some have even gone to say that being “entitled” is the worst characteristic in a young budding employee. I’m not arguing this point, I think it’s valid. What I am seeing more and more of though is management entitlement.

You know these managers. They expect employees to work harder than they do because they’ve been around since the great depression and have more management experience that Drucker himself. The owner who thinks they can run their company in an autocratic style, fast-forward a couple years and this chap can’t figure out why none of his employees have ever invited him out for a pint and turnover is thru the roof.

You can lie to employees for a while and still make money as a business. But sooner or later the market will find out, it always does. Information travels too quickly.

Read More

11 Facts You Need To Know About Your Brain

Brain RulesThis blog post is based on John Medina’s book Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. I loved this book, it’s a thought-provoking read. It teaches you about your brain in a way that’s actionable and easily remembered. At the end of every chapter he sums up what the important parts of the chapter were. Kind of like a coles notes of his own book. Atta boy John, good on you.

1. Exercise helps you think better.

 

Brain Rules Quotes - Alzheimer prevention

Read More

The Marketing Revolution: What You Need To Know About an Interconnected World

This is a presentation I did for Farm Credit Canada’s marketing group in Regina this Septemeber.  If you weren’t there the slides may be confusing as I like using as many pictures as I can.  If you have questions on it please don’t hesitate to Tweet me (@jephmaystruck) or e-mail me at jephmaystruck(at)gmail(dot)com.

Read More
Page 4 of 512345