“Everybody in this country should learn how to program a computer… because it teaches you how to think.” -Steve Jobs
I think this video is amazing. Kids need to learn more about computers, more about the internet and more about how the future is going to be created by them.
Lets teach our kids to code.
The analogy he gives is a story from Dr. Albert Bandura (the greatest living psychologist in the world, also born in Mundare Alberta, fact) who is world renown for curing phobias in a radically short period of time, sometimes in 4 hours or less. His secret? He does it in many small steps,working up to the finale, the crux, the thing they’ve always been afraid of.
He’ll bring a patient into his office and tell them there’s a snake in the room next door. The patient obviously thinks it’s ludicrous that they’ll ever go into the snake filled room. He opens a one way mirror to let them see the snake, calms them down. Then opens the door and calms them down. Then into the room, then calms them down. Recognize the pattern?
It’s a series of many steps, over time, they contribute to a major outcome. It’s really how we humans get anything done.
With this process in mind, David encourages everyone that they can be creative and they can come up with novel, unique solutions to problems they never thought were possible before. In small steps, over time, you can be come a genius.
An article by FastCompany, already a year old, claims that short-form video is the future of marketing. Well, the future is now and it’s plain to see that FC was dead on.
YouTube is the internet’s second most popular search engine (behind Google), Vine is this year’s fastest growing app, and Instagram followed suit with the addition of video mere weeks after Vine’s explosion.
The Fast Company article cites 5 main reasons for video becoming the dominant medium:
1. More and more users are consuming video entertainment online.
2. Marketers are using video to engage social media audiences.
3. Barriers to entry are low.
4. Quality is rapidly improving.
5. There are plenty of avenues for videos to spread.
Wondering what this means for you and how you should go about doing video? Start off by seeing how effective a simple and bare bones video can be by checking out Gary Vaynerchuk’s YouTube Channel.
Then, take a look at some local talent who have been absolutely crushing it with dynamic video content:
1. Chris Dimas – Drummer – 16 Years Old
2. Alex McIntosh and Matt Stefan – Students – 20 Years Old
What makes these videos so successful? Here’s what I think:
Both of the above videos reside at the intersection of the creators’ strengths and what is relevant. In Chris’s case, his strength is his high energy and skillful drumming and the relevance is that he uses popular music in his videos. For Matt and Alex, their strengths are sense of humour and comedic timing and the relevance of their video lies in the fact that levelling was partially a spoof on the planking craze and exemplified what most people are looking for on YouTube: a good laugh. This concept is illustrated below:
For your business, this “sweet spot” framework should really simplify things, as it did for Stella and Sway in this video we filmed for them:
If you have any video questions please comment below! And if you’re looking for some help with your first/next video, email us at email@example.com
Hey Saskatoon, what are you doing September 18th? Sask Made Marketplace and Strategy Lab have teamed up to offer an afternoon workshop titled “Everything You’ve Heard About Social Media Is Wrong”. An afternoon workshop about your online marketing strategy.
You’ll learn about Twitter, Facebook, blogging, how to establish an online strategy (and how to measure it) and how to standout. You’re going to learn a lot.
When: Wednesday, September 18, 2013
Time: 1:00 pm to 5:00 pm.
Location: The Saskatoon Club, 417-21st East, Saskatoon
(Dress code in effect. Smart, casual business attire, no jeans.)
Cost: $50 – CAMA Members
$60 – Non-CAMA Members
Here’s some inspiring words from Meph Jaystruck…
Here’s a little video I put together about it…
On June 26, 2013 we lost one of the good ones. One of the influencers. One of the thought leaders. He may not have been published in the Harvard Business Review regularly but he influenced the people around him and the students he taught in a way that changed their lives forever. Much, much, more of an accomplishment in my opinion.Read More›
At Strategy Lab, we strive to educate every client on how to eventually manage their own website and create their own content. While we give you the tools to do this, your website’s performance will be enhanced by teaching yourself how to create dynamic content. For this reason (and because we love learning so much) here are three of my favourite places to learn online.
Created by Hadi Partovi and backed by many big names like Gates, Zuck (yeah, we’re on a nickname basis), and Dorsey, Code.org tackles the challenge of improving computer science education. Even if you don’t plan on creating the next Facebook, Code.org will put you on a path to understanding coding basics while changing the way you look at the internet.
Salman Khan began by making extremely simple videos to help his family learn basic math concepts. His pleasant voice and knack for explaining things in easy to understand ways led to his creation of the Khan Academy. It’s an amazing place to learn or refresh your skills in the areas of algebra, world history, or anything between.
Started by self-taught computer expert Lynda Weinman, Lynda.com is an amazing place to learn the basics and the intricacies of everything from Photoshop, to AutoCAD, to everything Apple.
Have a favourite place to learn online? Please share!
i. Everyone’s connected.
Business strategy traditionally came from the smartest people in the room, the executive team, the bosses and when they needed help they turned to incredibly expensive consultants to build a brilliant foolproof plan. Everyone at the top laughed all the way to the bank. If the plan failed it was the consultants fault, if the plan succeeded it was the executives’ idea all along. Rarely does centralized, autocratic, command and control leadership work anymore.Read More›
…is to inspire someone to do better. To achieve more. To aim higher. We love to undercut ourselves, underestimate our abilities, and set underwhelming goals. Stop it. It’s not fair to yourself.
It’s not hard to inspire someone. All it takes is any random act of kindness.
Buy the first round.
Send a text to someone you haven’t talked to in a while.
Give someone a bag full of candy. (Who doesn’t like candy?)
Give a stranger $5 and tell them the bill fell out of their pocket.
Hold the door open for someone.
Do more than is requested.
Tell someone you love them.
Tell that person who smiles too much how beautiful it looks on them.
Give someone a chocolate bar for no reason at all.
Leave your waitress/waiter a $20 bill and write on it “pass on the love”.
Tell an elderly lady her hair looks gorgeous.
Pay for someones’ coffee in line behind you.
Leave $20 in the bathroom and wait till the next person goes in, which for their smile when they come out.
Fill someones’ parking meter.
Actually give something to the guy who plays guitar at the liquor store.
Make cookies for your significant other.
Say yes the next time someone asks a favor of you.
Buy someone at your office a coffee, someone who you’d never buy coffee for.
Get creative, the more you try and help others the more you’ll end up helping yourself. Trust me.
Psst, now pass it along…