the anthropologist

How We Start Every Project, Being “an Anthropologist” // eps 58 #inthelab

When we start projects at StratLab we like to understand the organization we’re working with, the best way we’ve found is to be what David Kelly would call The Anthropologist. The most success we’ve had (and still have) is really getting to know an organization. Going to the Annual General Meeting, Christmas Party, Golf Tournament, Fundraising dinner, basically anything they will invite us to we’ll go. You get to know people on a different level when you see them out of the office in the “wild”. Don’t ever be afraid to get out from behind your laptop to do some hands-on research.

One of the most successful projects we worked on was with the Regina Police. It was an internal marketing strategy where we were to change their core values, vision and mission to better reflect their current culture. It took Six months longer than we thought because we really didn’t want to rush the research process of interviewing every level of different Police officer. It was amazing

From David Kelly’s 10 Faces of Innovation, the Anthropologist is the face of discovery and understanding.

To observe without judgement. To develop an empathetic understanding of the organization. You must look at the tiniest of details, the most mundane things can have a major impact on what the end consumer takes away in their experience.

From the book:

The Anthropologist is rarely stationary. Rather, this is the person who ventures into the field to observe how people interact with products, services, and experiences in order to come up with new innovations. The Anthropologist is extremely good at reframing a problem in a new way, humanizing the scientific method to apply it to daily life. Anthropologists share such distinguishing characteristics as the wisdom to observe with a truly open mind; empathy; intuition; the ability to “see” things that have gone unnoticed; a tendency to keep running lists of innovative concepts worth emulating and problems that need solving; and a way of seeking inspiration in unusual places.

Look into a company as if you were Sherlock on a case

look-into-a-company-as-if-you-were-sherlock-on-a-case

Asking questions, becoming very curious, always asking “why” and never excepting “that’s just the way it is here.” The Anthropologist needs to uncover the hidden story behind what the client isn’t telling them. Remember what Sherlock Homes said, “the devil is in the smallest of details.” -or something thing like that. The little things matter. Pay attention to the little things.

Create a company “idea wallet”. Much like your wallet that you carry money around in, your companies idea wallet is where you think and pitch ideas.

how-do-you-get-to-know-an-organization

How do you get to really know an organization? 

By asking questions of course you silly nilly!!

Any question that leads you closer to the central purpose of that organization, generally it’s not your run of the mill questions that are going to get to the bottom of things. People never simply open up to you, you must gain their trust first. Be positive, listen to their answers, and be very respectful (no judging). You need to get creative, the more out there the question is, the more people have a chance to show you their personality. See some ideas on research questions you could use.

Vuja De thinking (from Practically Radical)

Seeing a problem for the first time, through a new lens. The definition of Deja Vu is seeing something you’ve seen before in a ridiculously clear manner. Vuja De thinking is approaching problems like you’ve never seen them before. Trying to solve your organizational problems with novel solutions we’ve never thought about trying. The next time you want an “expert” to solve the problem instead why not ask a beginner to take a stab at it, you may surprise yourself!

Learning Friday

Learning Friday(s) 2017

We want to be one of the most caring, smartest, driven companies in the world. How can we do that? By working on the team!

Every Friday after lunch our team gets together and learns something about work at @StratLab. We invite clients to learn with us and so far it’s been awesome!

Week one was “All About Dat Measurement”

This coming week (January 27th) is “Learning About Your CreativEddy” -with your favourite @edwardoalvaro.

  • Learn how he uses Photoshop and Illustrator
  • Learn what goes though his mind when he posts on Instagram
  • Learn how to put simple text over a photo as well as make simple edits
  • Delve into the awesome world of Edwardo Alvaro

February 3rd – 5 Minutes Question Roundtable, no question is off limits.

Business Card-goes good with your face

February 10th – Eddy (Illustrator) Alvaro is leading down another creative rabbit hole. 

  • Reviewing Photoshop quick keys (lets make a checklist!)
  • Troubleshooting in photoshop
  • Creating freaking amazing Instagram moments

Photoshop Phun

 

February 17th – Creating your own business cards/team building

  • You business cards should reflect you, your personality, your beliefs. Let’s create some!
  • Similar to the Hugh cards, we make personalized business cards by illustrating and putting quotes on the back
  • What’s on the front you ask? Well lets decide as a team!

February 24th – Brooke on how to create a following on Instagram

  • How do you make pictures look GOOD?
  • What frequency do you post at? Time of day? Day of the week? Are those annoying questions?
  • How do you gain a following?

March 3rd – Andy on how to make you a better videographer with 5 tips

  • How can you take a simple video, add music, a title and post, AND still make look good? ………..You can’t.
  • How do you prioritize what to do when creating a major video? (Walter Scott as an example)
  • What have you changed your mind on in regards to video in the last three months? What trends are happening currently?

March 10th – Conrad on how to be a better, faster, smarter writer

February 24th – Brandon on how he designs a website and where websites are going in 2019

17-books-for-2017

17 Must Read Books For 2017

1. How To Fail At Almost Everything and Still Win Big – Scott Adams

creativity-is-allowing-yourself-to-make-mistakes

Counterintuitive thinking on how one attains success. It’s a fun read, he’s a cartoonist so you can imagine how much fun Scott has in a book. My favourite part was the first time reading through, he gives you some piece of contrarian advice and then follows it up with “remember, you are the one taking advice from a cartoonist”. He’s not afraid to make fun of himself.

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Keep Thinking Different

Keep Thinking Different

A recent addition to Netflix “Steve Jobs: The Man in the Machine” is a new look at the fascinating life of a change agent. Inspiring stories, interviews with people that worked with him, and the negative side to being a visionary. They don’t beat around the bush, people admitted that at times he was a tyrant, but those same people also talk about how much they learned while working for Jobs.

It’s an interesting watch, I hope you do! We all need a little inspiration every now and then, this documentary reminds us that we need to keep thinking different.

Once you understand everything around you that you call life was made up by people that were no smarter than you.

The Most Important Thing You Need To Learn That Will Change The Way You Think

The Plasticity of your brain

Steve Jobs talked about it, the best educators understand it, and it’s a powerful fact rarely talked about. The fact of the matter is you can learn new things and change the makeup of your brain well into the later years in your life. The “plasticity” of your brain refers to its ability to change it’s makeup.

A professional violinist will have many more neurons firing around where their hands control the bow and violin in the brain. Mark McMorris’s brain would have many more neurons firing where his brain controls balance, and foot control being a world class snowboarder. A NewYork Times Journalist would have thousands of neurons firing in the parts of their brains that control writing, story telling, and reading.

Whatever your brain focuses a lot of time on, your brain will build up sufficient muscle around that particular area. Whether it be conscious or subconscious, you’re constantly making your brain smarter or dumber(if you’re not doing anything of future benefit to your brain).

Common knowledge has always been, what you’re born with is what you get! So if you were born “dumb” or didn’t have a good upbringing, you’re destined to fail. Wrong!

It’s those who realize that they can learn, practice and teach themselves many different skills and ideas that begin to truly flourish in life.

Learning doesn’t stop after highschool or university. This is how our society has been brought up. You go to school, learn, then get into the real world and work till you retire, then die board to death.

What if that’s the wrong way to think about it? What if we were meant to learn throughout our life? What if there isn’t a hard and fast “way” to do it? What if we could keep learning and adapting as we go becoming increasingly more valuable with every new experience?

You can learn anything

Yes you can’t go to the NHL after a certain point, the physical nature of the sport will hold you back. But that doesn’t mean you can’t train a coach, assistant coach, be a trainer, etc. It’s all in your mindset.

We’re great at telling ourselves “we can’t”. “That’s impossible!” a small part of our brains are extremely protective over what we can and can’t do. We love to quit before even trying, after all that is easier.

At Least I Tried

See this print at GapingVoid.com.

Start thinking the opposite. Start thinking you can do anything you want. It’s difficult at first but it’s the same idea as affirmations, the Tony Robbins’ system or “The Secret”. A positive attitude can literally move mountains.

I love the jobs quote from Steve Jobs:

“Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. And the minute that you understand you can poke life, when you push in something will pop out the other side. You can change it, you can mould it. That’s maybe the most important thing.” 

-Steve Jobs

Remember, anything is possible.

The hard thing isn't setting big hairy audacious goals

What To Do About The Struggle [a letter to entrepreneurs]

The hard thing isn't dreaming big...

The hard thing isn’t usually what you think it is. In the entrepreneurial journey there are a lot of emotions, life gets down right shitty some days. There is hope though. You’re on a journey only the greatest minds of our world start out on. A journey that most won’t try make. The journey of a true entrepreneur is plagued with disappointment, triumph, and even more let down. As long as you stay a little more positive than those negative thoughts you’re going to come out the other side a winner.

When you’re in it, it sucks. There’s no way to describe it. It’s a necessary evil, without the years of failure there is no learning, and no learning means no company.

The struggle is when food loses its taste

What is the struggle?

Something every entrepreneur human being goes through. The longer you can last, the further you will go. A lot of people don’t last. The Struggle eats them up, destroys their soul, and all they’re left with is a scared, hurtful attitude towards anything outside of what is expected. Protectionism sets in the status quo is the only way of doing things.

Why do we have to struggle?

Simple, the universe doesn’t give you anything for free. Nothing in life is easy. The more you struggle, the better the reward.

There’s a famous quote from Bill Gates “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.”. You have to struggle, there’s no easy way about it. You have to go through the bad to appreciate the good.

How long has the struggle been around? 

The struggle has been around since the dawn of civilization. Our ancestors went through it. Anyone who has done anything worth talking about has been through it.  Anyone who has that crease near the corner of the eye, you know the one, the one that lets you know they’ve been through a lot.

Don't take it personally

When we’re in the struggle our minds are our greatest enemy. We tell ourselves lies, we’re delusional, we create a reality in our heads that’s just not true. Humans are amazing at finding every possible way a plan can fail. We find every loophole that might come back to bite us in the ass. In this horrible state of mind we never look for the positive horizon with the attitude of it gets better. No instead we try to warn our subconscious with these thoughts, it’s a defence mechanism sounding the alarm bells.

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The Fox and the Hedgehog-Im not that good at a lot of things

I’m Not Very Good At a Lot of Things || Eps 41 #InTheLab

The first thing I tell my class when teaching is that I’m only good at two things, baking chocolate chip cookies (I’m really good at it) and getting excited about Volleyball, as in coaching or helping a team. Everything else I’m not that good at. When you really think about it, no one is amazing at a lot of things. I mean some people just seem to be really good in several areas of their life. But when you find someone who’s amazing at something, usually they lack in many other areas of their life. And when I say “lack” I don’t mean we’re bad at those things, we just haven’t had the practice we need. I feel a lot of people need to have the power of being “smarter” than others, be it ego, self esteem or lack there of. Anyone in a leadership role (coach, teacher, professor, manager, boss) should never deliberately act smarter than anyone else. This comes out in correcting others, arguing, overtly disagreeing, putting others down, and generally being a know it all. Don’t be that person in life. No one likes a know it all.

The Oxford Philosopher Isaiah Berlin wrote the now famous essay, The Fox and the Hedgehog. The Fox knows many things but the Hedgehog only knows one important thing. It’s an analogy that works for many different life situations. Psychologist Phillip Tetlock studied the political predictions of two different types of expert speculators, foxes and hedgehogs. Throughout the 20th century Hedgehogs were more likely to get prime time television slots on Fox political hour(they made the big bold predictions) but Foxes seems to be right far more often in their predictions. An anomaly in political predictions, the more press you get, the more you think you’re right.

“I am not very good at a lot of things.” -Jeph Maystruck

I like to look at the Fox and the Hedgehog in regards to my life. I was never the Jack of all trades growing up. I didn’t fix things around the house, I wasn’t overly helpful when things broke. I still don’t fix things around the house, I just not a fox. This amuses my family. I don’t change my own oil or winter tires. They usually bug me about it. Not any more!!

I say not any more because of what happened the other weekend. I bring my car over to my parents place and my family is going to help put on my winter tires. We get half way done when two tires won’t come off the vehicle. We literally tried and tried to no avail. I went home with two winter tires on and two summer tires. The next day I had to explain to the folks at Quicklane why I had two tires changed out already! ha! I told my family they can’t make fun of me for not wanting to be “handy”. I trust experts to do what they do best. Long live the hedgehogs.

You can get great at many things but you’re much better off to focus your attention on one thing and try to be the best in the world at it.

Upliftingstshirts dot see eh website

The Aftermath of UpliftingT-shirts.ca | eps 40 #InTheLab

“It worked, it really worked!”

We went into this class not knowing what to expect. It was my first time teaching entrepreneurship and I wasn’t going to pass up an opportunity for some hands on learning!! A few weeks back before we started UpliftingTshirts.ca I filmed this #InTheLab episode asking the question, how do you teach entrepreneurship?  At that time I had no idea what would happen with our newly founded company disguised as an experiment disguised as a class.

A business disguised as an experiment disguised as a class

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Advanced education in saskatchewan

I Would Do AnyThing For a Like But I Won’t Do That: Post-Secondary Social Media Marketing

When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you.

People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email.

Don’t tell people to like your institution, give people reason to like it.

Don’t tell people to follow you online, give people a reason to like you online.

Don’t tell people to share something, give people a reason to share what you are doing.

A “Cribs” style video to showcase your school

Tell your story as to why you’re going to school

 The best University/College Recruitment Video Ever

The Top 500 University/College/Research Institutions in Canada

Marketing and communications professionals of colleges and universities in Saskatchewan

Authentic Weather App Screen Shots

9 Apps That Will Make Your Life Better and/or More Entertaining – Eps. 20

A couple years ago, 60% of apps were never even downloaded. That’s a startling stat. I’m sure it’s not exactly that bad now but geez, when it comes to apps we sure do have a choice, A LOT of choices. Before you demand your marketing department to “make a company app!”, make sure you do your due diligence. Before you just hop on the app ban-wagon make sure you’re solving a problem or entertaining us. Otherwise you’re boring us.

There are only two reasons people go online

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