supermensch-the legend of shep gordon

10 Business Lessons From The Amazing Supermench, Shep Gordon


Supermench, the legend of Shep Gordon. So I’m listening to the Timothy Ferriss Podcast and this guy who Tim’s about to interview has one of the coolest introductions, Shep’s done a lot. He’s cooked for His Holiness the Dali Lama, entertained who’s-who of Hollywood, and managed some of the most amazing musical acts, then the most amazing chefs in the world. He was a brilliant story teller and had accomplished so much. He seemed content, I wanted to know more. So i bought the book, They Call Me Supermench: A Backstage Pass to the Amazing Worlds of Film, Food, and Rock’n’Roll. This post is inspired by the book. I highly recommend it. Entertaining, funny, and thought-provoking, one of my favourite books this year.

This quote pretty much sums up Shep.

hero

Shep Gordon is one of my hero’s, here are a few reasons why.

1. Create history.

Don’t wait for it to happen, you can create history. Most people believe all you have is what you’re dealt, like you can change your future if you want to. What a lie! Create history. When Shep first started managing his first artist, Alice Cooper, these were his marching orders, to create history. Quite literally working with Alice they didn’t try to “market” Alice Cooper, he didn’t “advertise” Alice Cooper. No that’s what the other managers would do, if he really wanted to stand out he needed to create history. 

Whether it was wrapping an album in Panties or shooting Alice Cooper out of a cannon, Shep tried nearly everything. The first time Alice was to play in the UK they needed a really aggressive stunt as ticket sales were nonexistent. Shep got a flatbed truck with a giant billboard on the back displaying Alice wearing nothing by a large snake. Oh and he paid the driver handsomely to ensure the truck “broke down” several times in Piccadilly Square downtown London during rush hour. The driver was subsequently arrested, but they sold the show out! Create history. 

Or the time that they promised to shoot Alice out of a cannon on stage in Pittsburgh. The problem was the cannon didn’t work. The night before the big show, Shep invited media to a “pre-concert party” where they were going to demo the cannon shot, how exciting! Shep was up to something, because when the cannon fired, Alice (or a dumby, who knows!) fired but only went ten feet. Panic strikes, the star is injured! Rush him to the hospital!

On the news you’d hear of the “accident” and how Alice was hurt with “non-life threatening” injuries. He played the show the next night in a wheel chair with hospital staff on stand-by if anything should go wrong. But how could it? It was all staged, Alice wasn’t hurt at all. It worked perfectly.

Create history, don’t wait for it to happen.

Create history

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What's the best thing I can do for you

The Best Thing I Can Do For You….

….is to give you my recommendation. It’s not to pay you, it’s not to hire you, it’s not to give you an A+ on an assignment, it’s to tell someone in my life how I honestly feel about you.

Isn’t that the best thing anyone can do for us? Give their recommendation of us to someone they know?

Think about it. An old Manager talking to a business owner who offers you your dream job? An interview while in school for a co-op placement and your Volleyball coach give you a rave reference? (This happened! Jeremy who worked with us for a little while and who I coached with for a couple years had me as a reference for a job placement over the Summer, I had so many positive stories about that boy they HAD to hire him after talking to me).

Isn't that the best thing anyone can do for us give a recommendation

The best thing anyone can do for you is to give an honest recommendation of you to a peer or colleague. There’s no higher honour than someone saying, “oh, you want good cupcakes? You MUST talk to Jeph, he makes the BEST cupcakes!”. No advertising could ever be better than honest word-of-mouth.

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Don't bash your competition

Stop Bashing Your Competitors || Eps 34 #InTheLab


I have a beef to make. Why do we insist on bashing our competitors? I mean, you have an obvious bias against them, they run a business that’s very similar to yours in YOUR industry. They probably even copied some of the stuff you do! Still not a reason to insult your competition.

Why shouldn’t you bash your competitors you ask? Well, several reasons.

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Professional Stock Photos-the we can make a mobile and a desktop website

My Birthday Wish For You….

…is to inspire someone to do better. To achieve more. To aim higher. We love to undercut ourselves, underestimate our abilities, and set underwhelming goals. Stop it. It’s not fair to yourself.

It’s not hard to inspire someone. All it takes is any random act of kindness.

Buy the first round.
Send a text to someone you haven’t talked to in a while.
Give someone a bag full of candy. (Who doesn’t like candy?)
Give a stranger $5 and tell them the bill fell out of their pocket.
Hold the door open for someone.
Do more than is requested.
Tell someone you love them.
Tell that person who smiles too much how beautiful it looks on them.
Give someone a chocolate bar for no reason at all.
Buy breakfast.
Leave your waitress/waiter a $20 bill and write on it “pass on the love”.
Tell an elderly lady her hair looks gorgeous.
Pay for someones’ coffee in line behind you.
Leave $20 in the bathroom and wait till the next person goes in, which for their smile when they come out.
Fill someones’ parking meter.
Actually give something to the guy who plays guitar at the liquor store.
Make cookies for your significant other.
Say yes the next time someone asks a favor of you.
Buy someone at your office a coffee, someone who you’d never buy coffee for.

Etc.

Get creative, the more you try and help others the more you’ll end up helping yourself. Trust me.

Psst, now pass it along…

Kitchener School Needs Your Help

My good friend Stacey Laing (@stacelaing) works as a “dream broker” at Kitchener School. Awesome title right? Anywho, Stacey is doing a used sporting equipment drive for the school so more kids have the opportunity to play sports. As of now they don’t have nearly enough equipment, that’s where you can help.

dream broker equipment drive

If you have used equipment that you want to get rid of, let us know where to pick it up from and Capital Ford Lincoln has agreed to let us use one of their trucks to pick up the equipment tomorrow morning.

All you need to do is Tweet (@CapitalFord or @JephMaystruck), e-mail jephmaystruck(at)gmail(dot)com or comment on this post and tomorrow morning, Friday April 19, from 9:00-12:00 we’ll come by to pick up your used equipment.

Please help spread the word, it’s a great cause. Every kid should have the chance to play sports.

How To Make Yourself Happy

Happy ElephantYou’re in a bad mood, you need to cheer yourself up. Some people go on a shopping spree, some people eat their feelings. If you think spending money on yourself is going to make you happier you’re wrong, kinda. The feeling you get after you spoil yourself with materialistic gifts is short lived and your long-term happiest isn’t affected at all.

So how do you make yourself happy?

It’s a remarkably easy solution.

Do something nice for someone else. Biologically we get more of a benefit from spending money on other than we do on ourselves. If you don’t believe it check out this article on how to buy happiness.

Here’s a video of me talking about how to make yourself a happier person.

If you want to learn more about the study on how to buy happiness here’s the Ted talk.