Dear Montréal, We’re Stealing Mural Festival. Sincerely, The City of Regina.

Dearest Montréal,

We here on the prairies have grown quite fond of some of the pleasantries your fine cultured citizens have the pleasure of enjoying year on year. We feel it is our duty to inform you that we will be politely (and with the utmost respect) be stealing your Mural Festival as well as a few other ideas from your wildly addictive city.

Your streets are nothing short of beautiful. We intend to do the same to our fair city in due time.  Not only do I want to steal the idea of the Mural Festival, I want to take back to Regina a few other parts of Montréal.

Thank you Montréal for your cooperation and willingness to share in your Mural Festival. We from the City of Regina (unofficially), thank you in advance for your consideration of this request.

A Regina citizen that appreciates your fine city.

First of all Montréal is 375 years old, yeah that’s older than our country! So you can assume Montréal is doing something right, otherwise it wouldn’t be around. There’s a lot of history there, a lot of history this author had no idea about. The people are proud of their rich cultural heritage, far more than I witness on the prairies. It’s about time to start that rich, cultural, artistic, prairie heritage.

If we want to become a major destination in Canada we need to believe we can be a major destination in Canada.

What you want? CHEESEBURGER!! CHEESEBURGER!!

They Get Hospitality and Customer Service – fast service is a win-win

You don’t wait for meals very long at all. Be it crêpes, burgers, or a famous smoked meat sandwich, the service in most places in Montréal was remarkable. They are FAST! Sometimes you are served literally in minutes after ordering. This is a huge win-win! The restaurants like to have more people through their doors and customers don’t want to stay in one place too long. Serving meals fast is a way to impress customers and help your bottom line!

The “cooler” the dining experience the better your odds of success

Montréal really gets outdoor dining. Patios, terraces, tables in the middle of nowhere, some of the most romantic places to share a meal with someone are in the most unique places. We can easily steal this idea. We just need to talk to the City of Regina about allowing dining establishments more leniency on “where” they can setup tables to serve you. “Creating Instagramable Moments”.

Does It Cost To Get In? Nope.

Never short on fun (free) things to do 

We went on a Tuesday till a Saturday and there was the Mural Festival, The Francofolies Festival, as well as a beer fest going on near by. They were all free to attend. That means the organizers must have some great funding to be able to put on acts like that throughout the week. The Mural Festival was an entire street blocked off and shops, restaurants, and artistic acts lining the way. Amazing art pieces now cover the not so boring concrete jungle most cities become.

There’s a free app called Cite Memoire that tells the history of old Montréal in 22 different projections telling the history of Montréal.  Some of these projections were literally hundreds of feet in the air and you could only see them after a certain at night (had to check the app). They were breathtaking. Talk about “creating Instagramable moments” what a smart idea!

 

cite memoire

Got street art?

It’s beautiful just to walk around, the Street Art is amazing

Many of the most spectacular ones were from last year and 2015, Mural Festival is a way to keep making your city more artistically beautiful. The amount of tourists walking around snapping pictures of the Murals was also amazing (guilty!). What a brilliant way to make your city more beautiful, once a year hold a “mural fest” invite famous artists from around the world, and BOOM, every year there are more places with stunning art for everyone to enjoy.

Read More
UpliftingTshirts-a business,experiment and class

3 Reasons Why I Always Have Students Do “Real World” Projects In My Class

In our culture we tend to equate thinking and intellectual powers with success and achievement. In many ways, however, it is an emotional quality that separates those who master a field from the many who simply work at a job. –Robert Greene, Mastery

I’ve been teaching at a Sask Polytechnic for the past Four years and at a University if Regina for one. Since my second year I’ve always incorporated class projects that involve real world organizations, here’s why.

The back story…. I think I subconsciously want to teach using projects because the classes that included real works projects were the classes I found I learned the most in. Whether be Al Derges unconventional approach to the class or Lorne Schnel giving us real examples from the company he was running at the time. One of my favourite classes was one where we actually got to pitch an insurance company out of Toronto a new marketing strategy. I only remember that because our commercial was incredibly forward thinking and probably would have made them millions. Sadly they didn’t use the Idea. I didn’t care, I got to work on a real problem.

I had this idea of creating a learning moment by helping students “experience” entrepreneurship. By experience I obviously mean failing at something, learning, retrying, and succeeding. Here was the video I recorded before I started my first class project. Little did I know I was stumbling upon a gold mine of possibility!

Students need to work on real world problems, they learn more that way. At least that was my theory when I was in school, it holds true 10 years out. What an amazing conclusion!! The best way we learn inside or outside of school is by doing.

The “marketing apprenticeship” was born.

After your formal education, you enter the most critical phase in your life—a second, practical education known as The Apprenticeship. –Robert Greene, Mastery

My top three reasons why I always do a real world class project:

Read More
Once you understand everything around you that you call life was made up by people that were no smarter than you.

The Most Important Thing You Need To Learn That Will Change The Way You Think

The Plasticity of your brain

Steve Jobs talked about it, the best educators understand it, and it’s a powerful fact rarely talked about. The fact of the matter is you can learn new things and change the makeup of your brain well into the later years in your life. The “plasticity” of your brain refers to its ability to change it’s makeup.

A professional violinist will have many more neurons firing around where their hands control the bow and violin in the brain. Mark McMorris’s brain would have many more neurons firing where his brain controls balance, and foot control being a world class snowboarder. A NewYork Times Journalist would have thousands of neurons firing in the parts of their brains that control writing, story telling, and reading.

Whatever your brain focuses a lot of time on, your brain will build up sufficient muscle around that particular area. Whether it be conscious or subconscious, you’re constantly making your brain smarter or dumber(if you’re not doing anything of future benefit to your brain).

Common knowledge has always been, what you’re born with is what you get! So if you were born “dumb” or didn’t have a good upbringing, you’re destined to fail. Wrong!

It’s those who realize that they can learn, practice and teach themselves many different skills and ideas that begin to truly flourish in life.

Learning doesn’t stop after highschool or university. This is how our society has been brought up. You go to school, learn, then get into the real world and work till you retire, then die board to death.

What if that’s the wrong way to think about it? What if we were meant to learn throughout our life? What if there isn’t a hard and fast “way” to do it? What if we could keep learning and adapting as we go becoming increasingly more valuable with every new experience?

You can learn anything

Yes you can’t go to the NHL after a certain point, the physical nature of the sport will hold you back. But that doesn’t mean you can’t train a coach, assistant coach, be a trainer, etc. It’s all in your mindset.

We’re great at telling ourselves “we can’t”. “That’s impossible!” a small part of our brains are extremely protective over what we can and can’t do. We love to quit before even trying, after all that is easier.

At Least I Tried

See this print at GapingVoid.com.

Start thinking the opposite. Start thinking you can do anything you want. It’s difficult at first but it’s the same idea as affirmations, the Tony Robbins’ system or “The Secret”. A positive attitude can literally move mountains.

I love the jobs quote from Steve Jobs:

“Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. And the minute that you understand you can poke life, when you push in something will pop out the other side. You can change it, you can mould it. That’s maybe the most important thing.” 

-Steve Jobs

Remember, anything is possible.

Your Favourite show you've never seen

Your Favourite Show You’ve Never Seen // #SocialTV Season 2 eps 1

Welcome back to another exciting season of #SocialTV. With your hosts Greg Moore and Jeph Maystruck.

A couple years ago at Access Communications for channel 7, Greg and Jeph hosted a show together called “Social TV”, the show about local social media stories. We had a riot!! But our viewership never really took off much past my friend Garth. Garth PVR’d every episode. So between Greg’s family and my friend Garth we didn’t have a major following. That didn’t deter us!

Now our dearly beloved Social TV is now onto Season Two of social media madness on air. This time around we’ll be able to share the videos ONLINE, in a medium that doesn’t attempt to control the message. Funny how it took us this long to truly make social TV, well, social.

Greg has a brilliant mind on marketing(works at Look Agency) and he does a podcast on hockey too. He also sends me articles like this….will this be on the test?

Read More
How do you teach entrepreneurship-how do you teach an art form

How Do You Teach Entrepreneurship? || Eps 35 #InTheField

How do you teach entrepreneurship? How do you teach an art form?

My best guess is you must experience it.

I don’t have the answer but I do know it’s not the traditional way of textbooks, quiz’s, sitting in desks and writing tests. Memorization is not a quality we need in the world of 2015 and beyond, so why do we keep putting so much emphasis on the standardized test?

Read More
Three-documentaries-you-have-to-watch

Three Documentaries You Have To Watch – Pandora’s Promise, Artifact and Ivory Tower

Pandora’s Promise

Pandora's PromisePandora’s Promise is the story of Nuclear energy. It’s from the perspective of people that came from the Anti-Nuclear fight. Scientists that were very much against anything to do with Nuclear power kept learning more and more about the industry. They learned so much that they finally changed their stance on it.

True wisdom is taking a topic you have had a strong stance on, and upon the discovery of new facts, change your strong opinion.

People with a vested interest in one side of an argument should rarely be trusted. Therein lies the problem, “where do you find people that you can trust their opinion on such a major issue as Nuclear power?”. This doesn’t just go for the Nuclear industry, this goes for every industry. So when someone completely changes their opinion 180 degrees take note, they should be the ones you hear out.

 

Artifact: the 30 Seconds to Mars storyArtifact: The 30 Seconds to Mars Story

I had no idea how bad the record industry was until I watched this documentary. It’s eye opening to say the least. Personally I found myself looking up to Jared Leto, the lead singer and mastermind behind the band 30 Seconds to Mars. The struggle he and the band go through. The utter disregard for people and jobs within the recording industry.

This is just one industry that has been displaced. It will happen to more if not every industry. Do you have the courage that Jared Leto had to fight for what was right? What war are you going to fight in your industry? Who is going to be the record execs in your industry that are going to try to wipe you clean off the earth? Ok maybe a little hyperbole, but we haven’t really seen the impact of what the internet will do to every business model. Prepare for war.

 

Ivory Tower

Ivory tower the movieThis one hits a little closer to home. Teaching at Sask Poly Tech and being the president of the University of Regina Alumni Association I can see the Ivory Tower even in the institutions in Saskatchewan. In whatever you do in the connected world, the juice better be worth the squeeze. Whatever takes up your time, whatever you’re spending money on, it better be worth it.

If the cost of post secondary school out paces the value of what you are capable of once you are out, post secondary school will become obsolete. Sorry let me correct myself, post secondary school as we know it will become obsolete. Last year I took my first online course from the University of France on Coursera. The class was truly a great experience. The professor was engaging (even with a strong French accent), he loved the topic (What managers can learn from Philosophers), and any concept I wanted to go back over I just started the video over again (every week you’re sent 5 videos as your weekly lecture, they’re).

In the future you will learn whatever it is you want to learn from whoever teaches it the best in the world. Do you really want to learn consumer behaviour from a professor in Regina or do you want to learn it from the best marketing professor Stanford has? I don’t know about you but I’ll take the Ivey League schools education thank you. And yes the online education world isn’t perfect but if you are an institution and you aren’t experimenting on how to make it work online, I would be worried.

Ben Hill Griffin Stadium - Florida Gators

How Do You Build a Visionary University?

You pick what you want to be known for.

Crazy Florida Gators fansDo you think the University of Florida cares about their academic performance? No, they don’t because they don’t need to. Their sports following for Basketball and Football is incredible and enough to give students a great reason to go there.

 

Do you want to go to the University of Pennsylvania (Wharton School of Business)? Do you want to play on their Basketball team? They haven’t won their division since 1979 and have never won the NCAA tournament. But that doesn’t matter, the only reason you’re going to Wharton is to get the best financial education money can buy.

 

“Standing out” is an underrated strategy when it comes to Universities and how to compete. That’s because it’s only up until now that they’ve never had to compete. The barrier to entry in to most higher level jobs in the past 20 years was a University degree or a comparable education. If you wanted a better job, you had to go to a post-secondary institution. Up until only 5-10 years ago, you didn’t have many choices of where to go to University. If you were from Regina you either went to the University of Saskatchewan or University of Regina, OK maybe Calgary or Edmonton (maybe Leftbridge, who knows). But why travel when you can go to your home town University?

 

But now you have to look across Canada and around the world because taking University from an institution away from home is going to be expensive either way. If your options are to move to Saskatoon or Dubai now you have an honest chance of attending the University of Dubai. (and next year it will be even easier)

Today your choices for post-secondary education have never been more abundant.

Education is free online. Want to learn about Consumer Neuroscience and Neuromarketing from Copenhagen Business School? Click the link and sign up for free. Or how about What Managers Can Learn From Philosophers from the University in Châtenay-Malabry, France. Yup, that ones free as well. Or how about What a Plant Knows (and other things you didn’t know about plants) from Telaviv University.

Coursera Home Page

You can make the argument that the quality of online education can’t compete with in person lectures at any of the bricks and mortar degree granting institutions. Combine that with not being able to verify “who” wrote your final exam and the traditionalists may have a reason why we shouldn’t trust an online degree. Even if the quality isn’t there yet, it won’t be long before it is. Why wouldn’t you go online to get a more interesting lecture about a topic you care about more, taught by someone who’s more passionate about their craft?

Dukes crazy Basketball Fans

What changed? Why is it getting more difficult for universities to compete?

1. More universities means more options for students

Today enough people are convocating and not finding the job they’re were promised, so why did we go to school, to get “smart” or to get a job?

Today, I can take almost any course I want online with an assortment of Universities to choose from. So why would I pick yours?

 

2. More graduates means more options to choose from: a degree doesn’t guarantee a job. 

A lot of people go to post-secondary to get an “education”. That means something different to everyone so don’t start trying to define what “education” means, someone can argue the opposite point. Besides getting an “education” school in the past was very good at getting people jobs.

Did you get a job because you had the education? Or did you get the education because you had to get a job? How we approach the degree vs job debate really changes the way we approach how post-secondary should be administered and in the end how institutions will compete in the future.

 

3. Transparency is making it hard for people to hide behind the letters that come after their name. 

If you convocated from a post-secondary institution in the past 10 years I bet you could recall at least one to two professors that well, to put it politely, were completely incompetent. Ten years ago you could fill out the form at the end of the semester and hopefully the administration and the professor read the feedback. Most likely they didn’t.

Even if you disagree with the student the fact of the matter is you can’t control what they say about you. Education will be held accountable.

Today, a Tweet, a Facebook post and a review on RateMyProfessor.com are the standard now. If you really good OR bad people will tell their friends, they will tell their friends, and alas, word-of-mouth remains the most powerful marketing tactic few organizations want admit to. The truth (or perceived truth) about a professor, program, or institution will spread like wildfire online.

Do you know what graduates are saying about your institution?

 

Page 1 of 212