Design 801- getting bedder with Dr. Eddy

Dr. Eddy’s Fantastic Photoshop 801 GraduatED Class: Getting bEDder at design

Ohh eddy definitely classic eddy

Welcome to the creative lottery, whether you stumble upon this by coincidence or a wonderful friend of your told you about this page you are very lucky. Whether you’re just starting with design or you want to perfect your craft, a session with Dr. Eddy will blow your creative mind. You’re going to need Photoshop, Illustrator will help too, over a four week period expect your brain to start leaking creative thoughts. You’ll be designing in your sleep, crafting beautifully design toast art every morning. This class will literally change your creative life.

 

Do you love the way things looks? Are you even a small fan of art? Do have a more than serious relationship with pizza? This creative class could be for you! 

What will you learn about design and photoshop?

  • The Four rules of design (Colour, Contrast, Subtlety, Simplicity)
  • How to use basic Photoshop tools (the basic 15 quick keys in Photoshop)
  • How to use masks to edit photos without changing the original file
  • How to find and install new fonts and use new fonts in photos
  • How to design a basic logo, stickers, postcards, posters
  • How to create files for print as well as files for the website (and knowing the difference between the two)
  • How to pick a colour scheme that looks good and goes well together
  • How to downsize a photo without losing quality
  • How to quickly edit a photo to make it look good

Eddy making design bedder-dr eddy

In all seriousness, the cost is $149, basically to cover the cost of Dr. Eddy’s Pizza. You get four classes on four Friday’s in a row (June 9, June 16, June 23, June 30 @ 6pm-9pmISH). You’ll be making logo’s, updating brochures, making postcards, designing and creating murals downtown Regina, heck anything you can imagine, you can create.

Put your PJ’s on and pop on by the @StratLab office, you’re going to learn a TON and have a blast doing it.

 

Find your design happy place

you don't have to win awards to be fricken amazing

You Don’t Need To Win Awards To Be Fricken’ Amazing

One day in the StratLab office Eddy says,
“eh, chew guys ever see Aaron Draplin’s Ted talk?!”
Me: “What did you just say?!?”
Eddy: “Just watch this….”

 

Meet Aaron Draplin. A crazy hat wearing, beard grooming, design denim god. He’s what we strive to be one day. Just happy to be able to wake up and create art every day. That’s something to get excited about.

  1. He’s genuine (I mean he wore a hat and swore in a Ted talk, haha!).

  2. He does not care about awards (they just inflate ego).

  3. He’s incredibly excited to be able to do his art every day.

1. He’s genuine

He cares. He cares so much about his audience he wants to show them how to be original. When someone swears in front of your it’s a sign of respect, they’re comfortable enough to be themselves. When Aaron takes to the stage you instantly realize this isn’t going to be your regular speech. His outfit makes him look comfortable as well, jean jacket, trucker hat? He’s making it okay to be yourself.

2. He does not care about awards

In the marketing/advertising world it’s hard to get very far without finding out about “an award you could win!” or better yet “you should apply for this award!”. Apply for an award?!? Doesn’t that defeat the purpose?!? Yet it happens all the time. Agencies attach “awards” they’ve won to proposals not knowing that clients want to hire them to create value for their organization, not simply win awards.

Winning awards can send you down a dangerous path. Always striving for the next award. What there is no more? You can’t control that outcome hence why this author thinks it’s very silly to focus on winning awards.

Finally Aaron doesn’t need an award to make him feel good, he just needs to look at the team he works with and the amazing volume of work they’ve created, and smile.

Awards are a false idol you’re seeking. Their poisonous, they change people, once you are an “award winner” you’re never the same. Stay hungry, stay thirsty.

3. He’s incredibly excited to able to do his Art every day

When I met Hugh MacLeod for the first time I asked which of his cards he created was his favourite. He said he had a lot he really liked but one always came to mind.

“If you have your health and you can make a decent living doing what you love, then you have little reason to envy other people.” -Hugh MacLeod

If you have your health and you get to do what your love

The way Aaron looks when he talks about being “able” to do his art every day. That’s incredible. That’s what I want to become.

You don't have to win awards to be fricken amazing-strategy lab

10 Photoshop quick keys

Top 10 Quick Keys in Photoshop (Plus 5 Freebies you should already know ya NOOB!)

We discovered these as a team during a Learning Friday with Eddy, there are so many quick keys that can make your life easier in Photoshop. Yes you don’t need to be a professional designer to be able to use Photoshop, I think it should be taught in school. Being able to manipulate an image is powerful. To be able to do it in a way where people can’t tell you did it?! That’s well what Eddy does!

It’s amazing what you can do in Photoshop, learn it, practice it, create something amazing! Oh and I know that title is a little aggressive, if we’ve missed some of if you don’t believe this list is right please add to it in the comments below!

Here are top 10 plus 5 Quick keys (shortcuts) in Photoshop

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iphones-personality - Downloadable smartphone wallpaper

FREE downloadable smartphone wallpapers to give your phone some personality!

Ladies and Gentleman Edwardo Alvaro has done it again.

Whether it’s “Pizza is my Bae” stickers or inspiring cartoon posters, Eddy sure does not disappoint. These free downloadable smartphone wallpapers can show people how you feel without even telling them! Imagine that!

Lost your voice at the Lot club last night but what to let your friend know you’re feeling happy? Send em a screen shot!

Cute! - Downloadable smartphone wallpaper

(Happy)

Happy - Downloadable smartphone wallpaper

(Freakin’ Excited!!!)

 Mad - Downloadable smartphone wallpaper

(Rather Perturbed)

Sad - Downloadable smartphone wallpaper

(Lazy and Upset)

Silly - Downloadable smartphone wallpaper

(Just ate a sour souther)

Tired - Downloadable smartphone wallpaper

(Just got bad feedback from a client)

iphones-personality - Downloadable smartphone wallpaper

What emotions should Eddy make next?

If we pick yours and Eddy makes it, Jeph owes you a lottery ticket!

We all see the world through a different lens

Perspective: The Most Underrated Quality in Creating Design || Eps 38 #InTheLab


This week Eddy and I are talking about perspective. Why do we trust designer? What do create professionals see that others do not? What’s so special about having taste?  

Trust your designer

There’s a reason they are a designer, they have perspective. Trust them. Any creative needs some free reign over what they’re doing, they are artists after all. Don’t micro manage any creative process, that’s a great way to create something extremely mediocre.

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Every Cool company needs a t shirt

Why Your Company Needs a T-Shirt || Eps 26 #InTheLab

T-shirt marketing has been around for years. I’m not sure who started it, probably someone who loved making people smile. Any way, what we wear has changed so much over the years. Clothing can affect the way you think(peoples’ perception of you changes), from the psychology of social signalling and Status Anxiety, to understanding that most of what we do is centred around attracting the opposite sex (see the book Spent for a fascinating look into this theory).

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How do you design a logo?

How Do You Design a Logo? – Episode 8 of #InTheLab

 

Eddy Alvaro

If you need a logo designed, better call Eddy!

Episode 8 of #InTheLab I get to talk to Eddy Alvaro, a design, dance, and digital professional from Regina who has a brilliant way of looking at designing your next logo. Eddy has a brilliant eye for design. In everything he creates he takes into account who the audience is, what he’s trying to get out of them and determines the minimalist way to get there. He’s a creative mastermind who takes the personality of an organization and captures it in a logo.

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