Queen City Pride 2017

Queen City Pride Parade 2017

The video footage was shot by Brandon and Andy, then Andy edited the same day. What an amazing result. As a part of Strategy Lab it’s moments like this that really make you smile and reflect on why you do what you do. We’ve had a long relationship with Pride Week (long relationship for @StratLab, Ha!), so this ended up being the best support we could have ever offered Dan and his crew. Even with the rain Pride Week Regina pulled off an amazing day.

We couldn’t have been more proud to put the video together as well as capture some amazing stills (photos thanks to Lauren, find out more about her on our About page). You can see by her work she does some amazing work behind the camera.

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Regina Pride Week Parade 2017 Pride Week Parade 2017

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branding don't buy in

The NHL and Branding

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As you probably know, the NHL and the NHLPA have finally ironed out a new collective bargaining agreement and the current hockey season will be salvaged starting next week. The excitement of some fans has been dampened by bitterness that an agreement wasn’t reached earlier. I’m sure some fans share the dissonance this is creating for me. While I am very much looking forward to watching my beloved Maple Leafs (who are still “sitting in a playoff spot”), the critical customer side of me can’t help but wish I had the gumption to boycott the NHL like I would any other business that closed its doors and offered me, a loyal patron, nothing for months on end.

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