How do you pick a website domain name

How To Pick A Website Domain Name

How do you pick a website domain? 

Two words: chat roulette 

Kidding!

YES, finally someone answers all those questions we’ve had over the past two years about domain names and best practices for picking a URL. It’s changed so much because of how competitive search engine results have become.

At one time you could have bought the domain name “www.ReginaWebsites.com” and you’d get all the organic traffic for people search for websites in Regina. Times have changed. You can’t just “get” to the front page by setting up a keyword heavy domain name. Yes there will be exceptions to the rule and if you’re on the front page of Google with very little work it won’t last long.

Make it brand-able and pronounceable

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Why you should treat your business like a good landlord

Why You Should Run Your Business Like A Good Landlord // EPS 49 #inthelab

Why You Should Run Your Business Like a Good Landlord.

Yasher Zareh, Director of Operations at Nighthawk Properties in Regina (a property rental and building management company here in Regina), is interviewed by our very own Conrad Hewitt Chief Social Officer at Strategy Lab and a current renter in Regina. Conrad asks about the relationship you have to keep as a landlord. With the assumption you want to maintain the best relationship as possible with your renter.

It’s a delicate relationship. As a landlord you deal with family emergencies, building emergencies and whatever other kind of emergencies you have to deal with.

You can’t be a jerk anymore! You have to maintain a positive relationship with your renters.

Communication is so vitally important. In 2016 where everything is digital and you can text anyone anything! We get lazy in our communication. We don’t use a phone call when we can text and no context is shared in a text message Nd we have a communication breakdown. It IS 2016 that’s what makes phone calls so much more important to use.

“Your property is your brand. Every time someone comes into contact with your brand(property) they either like it a little more or a little less.” -Conrad Hewitt

 

you are sending signals to everyone who comes in contact with your brand-no such thing as a neutral brand impression

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Do you think people want to follow a faceless company online

How The Golden Rule Applies To Your Social Media Strategy // eps 45 #InTheLab

How The Golden Rule Applies To Your Social Media Strategy

Common sense is not so common when it comes to social media. “Businesses act too much like businesses online” – Conrad Hewitt

Conrad shares with us why he thinks a lot of companies get it wrong with it comes to social media and their online marketing presence. Running accounts on Facebook, Twitter, and Instagram he sees it all right now and from the sounds of it he’s not happy! It’s easy to sound professional and to echo “business jargon”, it’s hard to create a personality that people come to like and trust.

It’s hard to argue against developing a personality online with so many local examples (@ReginaPolice, @KiltedBroker, @Eric_Dillon@BradWall, @Nenshi). All these folks don’t exactly “follow the rules” when it comes to social and their fans absolutely adore it. Don’t take yourself (or your business) to seriously online.

With the amount of options we all have to buy what you are selling from someone else, you have to figure out a way to cut through the clutter. Being different is now the safest thing your brand can be.

I wish your pictures on Instagram were more business like

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You Dont Have to be Goofy to be Different

You Don’t Have to be Goofy to be Different // eps 43 #InTheLab

Being Different Doesn’t Mean Being Goofy

It’s bothered me for a while now. I give people my business card or a lottery ticket, they smile and the first thing they say is, “Oh we can’t be goofy like that!!” Well no $!%& Sherlock!! I don’t expect you to outright copy what we do, it’s the thought that matters. It’s the intention of being a little bit different in a lot of little ways.

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We all see the world through a different lens

Perspective: The Most Underrated Quality in Creating Design || Eps 38 #InTheLab


This week Eddy and I are talking about perspective. Why do we trust designer? What do create professionals see that others do not? What’s so special about having taste?  

Trust your designer

There’s a reason they are a designer, they have perspective. Trust them. Any creative needs some free reign over what they’re doing, they are artists after all. Don’t micro manage any creative process, that’s a great way to create something extremely mediocre.

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Every Cool company needs a t shirt

Why Your Company Needs a T-Shirt || Eps 26 #InTheLab

T-shirt marketing has been around for years. I’m not sure who started it, probably someone who loved making people smile. Any way, what we wear has changed so much over the years. Clothing can affect the way you think(peoples’ perception of you changes), from the psychology of social signalling and Status Anxiety, to understanding that most of what we do is centred around attracting the opposite sex (see the book Spent for a fascinating look into this theory).

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The magestic Canadian beaver riding a magestic canadian goose

What’s The Best Part About The Canadian “Brand”?

We’re the stereotypically friendly and polite to the rest of the world.

How cool is that?!?

We were in Las Vegas, leaving to the airport to go home and my worst fear happened. I forgot to tip the bellhop who kept our bags all day long. And everyone knows you don’t mess with Karma before a flight!! What do you do, our cab was driving off!

Like any decent Canadian person would do, you stop the taxi. Run out to the bellhop counter and leave the tip you forgot to leave, no questions asked. I did just that. When I returned to the taxi, the following line out of the taxi drivers mouth was the best,

“Oh you folks must be from Canada!”. 

He was right. I laughed and said, “how did you know?!? Is our accent THAT bad?!”. “No” he replied, “it was the good deed that tipped me off! No one is that nice, other than Canadians!”. 

This is the second time in a foreign country people have told me Canadians are the nicest people. Personally I couldn’t be happier with that stereotype.

But remember, when you travel aboard, you HAVE to be nice to people. You have to be friendly, and you have to be polite. Lets keep this reputation going that Canadians are the nicest people in the world.

Happy Canada Day!

Canadian Gangsters...

Canadian Gangsters…

Canadian Graffiti

Biggest protest in canadian history

Robin Williams quote about canada

Featured image photo credit: Found on reddit

How do you design a logo?

How Do You Design a Logo? – Episode 8 of #InTheLab

 

Eddy Alvaro

If you need a logo designed, better call Eddy!

Episode 8 of #InTheLab I get to talk to Eddy Alvaro, a design, dance, and digital professional from Regina who has a brilliant way of looking at designing your next logo. Eddy has a brilliant eye for design. In everything he creates he takes into account who the audience is, what he’s trying to get out of them and determines the minimalist way to get there. He’s a creative mastermind who takes the personality of an organization and captures it in a logo.

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