Once you understand everything around you that you call life was made up by people that were no smarter than you.

The Most Important Thing You Need To Learn That Will Change The Way You Think

The Plasticity of your brain

Steve Jobs talked about it, the best educators understand it, and it’s a powerful fact rarely talked about. The fact of the matter is you can learn new things and change the makeup of your brain well into the later years in your life. The “plasticity” of your brain refers to its ability to change it’s makeup.

A professional violinist will have many more neurons firing around where their hands control the bow and violin in the brain. Mark McMorris’s brain would have many more neurons firing where his brain controls balance, and foot control being a world class snowboarder. A NewYork Times Journalist would have thousands of neurons firing in the parts of their brains that control writing, story telling, and reading.

Whatever your brain focuses a lot of time on, your brain will build up sufficient muscle around that particular area. Whether it be conscious or subconscious, you’re constantly making your brain smarter or dumber(if you’re not doing anything of future benefit to your brain).

Common knowledge has always been, what you’re born with is what you get! So if you were born “dumb” or didn’t have a good upbringing, you’re destined to fail. Wrong!

It’s those who realize that they can learn, practice and teach themselves many different skills and ideas that begin to truly flourish in life.

Learning doesn’t stop after highschool or university. This is how our society has been brought up. You go to school, learn, then get into the real world and work till you retire, then die board to death.

What if that’s the wrong way to think about it? What if we were meant to learn throughout our life? What if there isn’t a hard and fast “way” to do it? What if we could keep learning and adapting as we go becoming increasingly more valuable with every new experience?

You can learn anything

Yes you can’t go to the NHL after a certain point, the physical nature of the sport will hold you back. But that doesn’t mean you can’t train a coach, assistant coach, be a trainer, etc. It’s all in your mindset.

We’re great at telling ourselves “we can’t”. “That’s impossible!” a small part of our brains are extremely protective over what we can and can’t do. We love to quit before even trying, after all that is easier.

At Least I Tried

See this print at GapingVoid.com.

Start thinking the opposite. Start thinking you can do anything you want. It’s difficult at first but it’s the same idea as affirmations, the Tony Robbins’ system or “The Secret”. A positive attitude can literally move mountains.

I love the jobs quote from Steve Jobs:

“Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. And the minute that you understand you can poke life, when you push in something will pop out the other side. You can change it, you can mould it. That’s maybe the most important thing.” 

-Steve Jobs

Remember, anything is possible.

The hard thing isn't setting big hairy audacious goals

What To Do About The Struggle [a letter to entrepreneurs]

The hard thing isn't dreaming big...

The hard thing isn’t usually what you think it is. In the entrepreneurial journey there are a lot of emotions, life gets down right shitty some days. There is hope though. You’re on a journey only the greatest minds of our world start out on. A journey that most won’t try make. The journey of a true entrepreneur is plagued with disappointment, triumph, and even more let down. As long as you stay a little more positive than those negative thoughts you’re going to come out the other side a winner.

When you’re in it, it sucks. There’s no way to describe it. It’s a necessary evil, without the years of failure there is no learning, and no learning means no company.

The struggle is when food loses its taste

What is the struggle?

Something every entrepreneur human being goes through. The longer you can last, the further you will go. A lot of people don’t last. The Struggle eats them up, destroys their soul, and all they’re left with is a scared, hurtful attitude towards anything outside of what is expected. Protectionism sets in the status quo is the only way of doing things.

Why do we have to struggle?

Simple, the universe doesn’t give you anything for free. Nothing in life is easy. The more you struggle, the better the reward.

There’s a famous quote from Bill Gates “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.”. You have to struggle, there’s no easy way about it. You have to go through the bad to appreciate the good.

How long has the struggle been around? 

The struggle has been around since the dawn of civilization. Our ancestors went through it. Anyone who has done anything worth talking about has been through it.  Anyone who has that crease near the corner of the eye, you know the one, the one that lets you know they’ve been through a lot.

Don't take it personally

When we’re in the struggle our minds are our greatest enemy. We tell ourselves lies, we’re delusional, we create a reality in our heads that’s just not true. Humans are amazing at finding every possible way a plan can fail. We find every loophole that might come back to bite us in the ass. In this horrible state of mind we never look for the positive horizon with the attitude of it gets better. No instead we try to warn our subconscious with these thoughts, it’s a defence mechanism sounding the alarm bells.

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Better and Faster Book

Better And Faster: The Proven Path To Unstoppable Ideas [7 Quotes]

No matter what business you’re in, to thrive you must fight the presumption that you know your customer

“No matter what business you’re in, to thrive you must fight the presumption that you know your customer.”

As soon as you claim to “know your ideal customer” you’ve lost. You no longer try to impress, you develop a standard operating procedure, you try and stream line your operation at the detriment of your customer. Always, always, ALWAYS ask for feedback and never shut down a customer from speaking their mind, even if you disagree. The fact that you are willing to open yourself up to feedback it a step ahead of everyone else.

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At least you tried

The Next Time Someone Doesn’t Like Your Original Idea Remember….

They just don’t get it yet.

John Cleese’s advice is so perfect for creatives, “if you do something a bit original nobody gets it at the start”. You can’t be discouraged when someone doesn’t like your new idea. They just don’t get it yet.

I used to have the wallpaper on my computer of a Seth Godin quote: “All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame and even dangerously bad ideas.”.

No one understands an original idea in it’s first form, that’s why you shouldn’t get discouraged when people don’t like your ideas. The trick is to keep coming up with ideas, that way, when someone doesn’t like one of your ideas that’s just fine, tomorrow you’ll come up with another and the day after that another. As long as you keep creating, keep trying, and keep pushing yourself to get to that “one” person to say, “I get it”, you’ll be just fine. It’s that endless pursuit that makes it fun isn’t it?

If you do something a bit original nobody gets it at the start

the-whole-basis-of-gentle-teaching-isnt-trying-to-change-the-individuals-behaviour-but-rather-changing-our-approach-on-how-we-serve-the-individuals

Every Cool company needs a t shirt

Why Your Company Needs a T-Shirt || Eps 26 #InTheLab

T-shirt marketing has been around for years. I’m not sure who started it, probably someone who loved making people smile. Any way, what we wear has changed so much over the years. Clothing can affect the way you think(peoples’ perception of you changes), from the psychology of social signalling and Status Anxiety, to understanding that most of what we do is centred around attracting the opposite sex (see the book Spent for a fascinating look into this theory).

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Everyone has a superpower

Why I Give Away Stickers Regularly – Episode 15 #InTheLab


Hugh MacLeod says the future of marketing is social objects. I wholeheartedly agree. That’s why I give away stickers regularly, I want someone to be inspired a week, a month, a year after I have met them.

"Never half ass Two things. Whole ass One thing." -Ron Swanson. Find this sticker and more because it's NEW STICKER DAY!!!!!

A photo posted by Strategy Lab Marketing (@stratlab) on

There’s something special about seeing a sticker you gave someone displayed in public. It’s like a badge of honour. If you can make stickers that make people feel good or inspire them, bonus!!

We all have a vested interest in making the people around us happy, why not encourage the people on your team with an uplifting sticker, postcard or (fill in the blank).

Stratedgy Lab Stickers - Weird equals Awesome

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We don't need teachers

How Education Will Change [Presentation]

1. Be prepared for Non-Linear learning. Students don’t just learn the grade 6 curriculum and enter grade 7 with a predictable knowledge base anymore. Kids can learn about what ever they want thanks to services like The Khan Academy, iTunes U and other Massive Open Online Courses (mooc’s)The teacher may not be the smartest person in the room anymore (arguably never was) on certain topics. We need to be prepared for this.

2. We need to change curriculums faster. We need to help students learn as fast as the world is changing. Reviewing your curriculum is going to have to happen more often than once every five years (which is the default many institutions get stuck in). Our world changes at an incredible rate. If you think what you’re teaching to students isn’t that relevant anymore I bet they think it’s even worse. Determine the learning outcomes that you’re trying to achieve but leave it up to the professor to build the plan to achieve those outcomes. Stop micromanaging the classroom.
I love this video by Cameron Herold. He’s brilliant and he talks about some of the learning outcomes he’s focusing on as a parent, skills that are applicable in the real world (selling, dealing with failure, negotiations, teamwork, leading, serving). 

3. Teach less and they will learn more. Why do we try to cover everything under sun in our curriculums? Do you think students remember everything that’s listen in the curriculum? Do you think they’re retaining the knowledge they are getting in each class? We forget 90% of what we learn in the classroom immediately after the class anyway. So why don’t we flip this around. What if every class had to find the 10% most important stuff on the topic at hand and developed a class around helping students retain that entire 10%?

Inspire them to learn more on a topic instead of trying to bore them to death on a subject that doesn’t interest them.
4. Stop using the text book. It’s to make money. We get it, that’s not going to fly in the future. No one learns from texts books once out of school, so why are we focusing on learning from textbooks while in school? I believe that all teachers should sign a hypocratic outh so this can’t happen any more. In the presentation I compare the textbook I’m supposed to use for my class and I compare three marketing books I want to use. The marketing books have many positive reviews while the textbook has a lone one. I think we need to take a serious look at this.

5. We don’t need teachers, we need leaders. I like to talk about my friend Jordan McFarlen who teaches Entrepreneurship at Campbell here in Regina. In the class the students have to start a company, create a product or service and go to market, all in the matter of months. With the tradition structure of a business, the students learn how to (and sometimes more so how not to) run a business. You don’t learn major lesson in life without trying and failing. I believe this is what school can and should help with.
Al-Derges-and-Ray

Al D’s Four Keys To Life

Al-Derges-Quotes-the-four-keys-to-life

On June 26, 2013 we lost one of the good ones. One of the influencers. One of the thought leaders. He may not have been published in the Harvard Business Review regularly but he influenced the people around him and the students he taught in a way that changed their lives forever. Much, much, more of an accomplishment in my opinion.

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