The Largest Canadian Google Analytics Study ever done-website strategy

The Largest Google Analytics Study We’ve Ever Done

This blog was originally published on Cupcakes & Websites website here: The Largest Canadian Google Analytics Study Ever Done

For this study we wanted to compare data from 2015 to 2016. Over those, only 57 qualified (had enough traffic over a two year period) to make the cut. If the website wasn’t setup until after 2015 we didn’t include the data as it is incomplete. Next years study (or later this year, we’ll see) will be even bigger!

What did we find?

Average number of visits to a website:

2016 – 14,267

2015 – 15,700

A decrease of 10%

A decrease in average traffic would indicate you can’t have the “build it and it will come” attitude. You have to be doing something on your website that gets people to come back again and again. No you don’t need SEO (search engine optimization) if you’re creating amazing content for your intended audience.

Monitor you traffic. One past almost client (they never said yes) asked if they could talk to us about their “new” website and why they lost 80% of their traffic. Get a monthly report from your website provider at the very least just to ensure someone is reading what you publish!

Average number of visits from search (traffic from Google):

2016 – 7,513

2015 – 6,150

An increase of 18%

Ever since we’ve been measuring websites in Google Analytics it’s always been an anomaly about how much traffic comes from search. And not just our website, EVERYONE’S, yes yours too! You just need to understand better what Google is looking for. Search in powerful, if someone if looking for what you sell, the odds are they will search for it eventually. Make sure when your potential customers search for what you provide, you come up!

Everyone needs a Google Strategy.

The average growth (loss) of traffic:

Total traffic – (10%)

Organic traffic – 18%

Facebook traffic – (.08%)

Traffic fluctuates. Google gives you some tools on seeing what the average search volume is for specific terms over the twelve months of the year to see when search peak.

stratlab video department 17

StratLab Video Production in 2017

One of my favourite videos of all time. It made me tear up the first time I watched it. The part about this video no one really knows is Andy edited it the same day and had it to pride week organizers a few hours after the parade. The response online was overwhelming and I don’t think we would have had that type of response if we would have waited a few days or the regular week or two to ship the video. Hats off to you Andy!

Tourism Regina wanted a campaign to showcase what Regina is to us. That’s easy, we call it the greatest city you’ve never seen. The idea came when we had folks visit us from Fort McMurray visiting and they couldn’t stop talking about how much they loved the city. From Wascana park to the amazing night life, it’s easy to take Regina for granted, this short video puts into perspective all the different options you have in the Queen City.

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Queen City Hack

5 Reasons Why You Need To Come To The Next Queen City Hack

I had the pleasure of judging the last Queen City Hack hosted by Gas Buddy. I was BLOWN AWAY! These teams created some amazing applications, working applications, applications designed beautifully, ALL IN 24 HOURS!!! I couldn’t believe what these teams created and was incredibly surprised! I left inspired, the future is looking very bright. Here are 5 reasons you should get involved with the next Hack-a-Thon:

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The Dark Side of Social Media A Modern Day Addiction

The Dark Side of Social Media; A Modern Day Addiction

Stop listening to your fans. “Your enemies know information your friends won’t tell you.”

I’ve heard a lot of this lately… “I’m at 15,000 followers, why would I do anything different?!”, “I just got 500 likes on one post, amazing!”, or a personal favourite; “We’re doing a give away at 20,000 followers, like, share, comment, slay your first born to be entered!”. Maybe we’re over thinking it, and that’s not a good thing. “Fans” on social media networks aren’t necessarily real relationships. Sure some are, but most are superficial social passings by, meaningless in the

When validation has gone too far

I heard a story of high school students posting on Instagram and if they don’t receive over a certain amount of likes within the first 15 minutes they delete it and try again later.

Wow.

Could you imagine testing your creative in real time, then when not performing you pull it immediately? Are these students getting feedback and acting upon in hyper-speed without even knowing it?

I instantly said, “We should be doing that with clients!”

Or should we?

The more connected you are the less connected you actually are

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be weird be awesome be loved

One of The Most Remarkable Non-Profit Organizations in the World

“Be weird. Be awesome. Be loved!”

This was the latest sticker COR had printed and left out in a container on a table just inside their office. A circular container that has the likes of stickers, postcards, magnets, stress balls, pens, you name it. All with similar bright colours and uplifting messages. The table they are on is located by the pinball machine, just down the hall from the coffee bar and to the right of the foosball table, and PS4 complete with beanbag chairs for optimum gaming comfort.

This isn’t your regular not-for-profit organization

I’ve never met anyone with the same consistent energy. COR has its own unique culture and brand. Talk to their employees family members, even people who don’t work there any more, you’ll hear nothing but amazing stories about how gentle teaching has changed their life. They don’t run the organization like a regular non-profit, they do things different and they don’t apologize for it. COR is a breathe of fresh air in an industry that was getting stuffy.

COR is an inspiring organization. You don’t have to go far to hear some of these stories:

“Being WITH one another is one of the main lessons I have grown to appreciate since being introduced to Gentle Teaching.”

“Gentle Teaching has pushed me to be the best support and friend possible”

“A culture of gentleness for me has come naturally by genuinely caring for the three gentlemen I serve.”

Or check out one of their “COR Cribs Episodes”

COR Cribs: Episode 2 from Creative Options Regina (COR) on Vimeo.

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the marketing of medicine

The Marketing of Medicine

Who would you rather have operate on you, a newly minted Doctor recently out of her residency or a surgeon with 16 years of experience?

The statistics would indicate the later is more error prone than the former. That means if you think experience in the operating room matters you may be wrong. This post uncovers the hidden side of the medical industry that you never knew about. Freakonomics did a three part series called Bad Medicine, below are the three podcast and one marketers banter. 

What else could we simply be wrong about in the medical establishment? 

Prescription opioid use has gone up about 300-400 percent since the year 2000.

83% of all Oxycodon sales come from the United States.

Medical error is the third-leading cause of death in the United States.

Prescription opioid use has gone up about 300-400 percent since the year 2000

Do you think that the United States has 83% of the World’s pain?

America is a world leader in the consumption of painkillers? We’ve created a pill dependant society always searching for the next quick fix. It’s always so easy to ask the doc for one more prescription, just something different, maybe a new pain killer will work. Maybe not.

Bad Medicine Part 1 – The Story of 98.6

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Queen City Pride 2017

Queen City Pride Parade 2017

The video footage was shot by Brandon and Andy, then Andy edited the same day. What an amazing result. As a part of Strategy Lab it’s moments like this that really make you smile and reflect on why you do what you do. We’ve had a long relationship with Pride Week (long relationship for @StratLab, Ha!), so this ended up being the best support we could have ever offered Dan and his crew. Even with the rain Pride Week Regina pulled off an amazing day.

We couldn’t have been more proud to put the video together as well as capture some amazing stills (photos thanks to Lauren, find out more about her on our About page). You can see by her work she does some amazing work behind the camera.

Pride Week Parade 2017-1 Pride Week Parade 2017-7 Pride Week Parade 2017-4 Pride Week Parade 2017 Pride Week Parade 2017-2

Regina Pride Week Parade 2017 Pride Week Parade 2017

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Dj Clumsy Vegetarian

45 Downloadable Stock Songs For Your Video Blog

Looking for free downloadable songs for your video blog? Has BenSound sent you cease and desist order? Well you’ve found the best thing possible. Yup, free downloadable stock songs made by DJ Clumsy Vegetarian.

It happens on every video project now, it’s almost ready to ship and we come to a slamming halt and then ask that age old question; what music should we use? Music can make a video, it can also ruin it. Music gives you a feeling, it attaches what you’re watching to a sound. It makes video more memorable and is something to listen to when you’re at your very worst AND your very best. There are few things in this world that can compare to music. 

DJclumsy v

So here you have it. DJ Clumsy Vegetarian’s (cause I be droppin’ so many beats) compilation. 45 electronic beats developed in Garage Band, so yes yes you can make your own too.



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