Both Linden and Jeph run workshops regularly on different social media entities. Below are the workshops we offer. We come to your office or book a boardroom andin the past have worked with as few as 4 to as many as 400 people. The workshops are very interactive with hands-on teaching. If we’re talking about Twitter, you’re signing up on your laptop. If it’s about LinkedIn, you’re going to be working on your profile on LinkedIn so we can teach you how to use these platforms most effectively.
Facebook - In this workshop you’ll learn how to set up a page, claim your own URL, manage your privacy settings, fill out your entire bio, upload pictures, optimize “tagging”, “Liking” and commenting, create custom images for your page, practice Facebook etiquette, employ a basic engagement strategy, analyze key metrics, and choose a smart Facebook strategy. Despite Facebook being a rapidly changing platform, it can be capitalized on with a strong knowledge-base .
Twitter – Since its inception, Twitter has emerged as an extremely valuable business tool. It’s ability to capture what is being said about brands, foster relationships, share content, and effectively radiate the voice of people and companies alike make it a great tool for many businesses. Our Twitter workshop has been honed over the past year to focus on its effective use by looking at real life examples of what works and what doesn’t. The session starts by covering the basic technicalities before taking an in-depth look at capturing your company’s true voice and employing a measurable and effective strategy.
LinkedIn - For individuals and companies alike, there tends to be some uncertainty as to how to effectively use LinkedIn appropriately. Choosing between a basic account and a premium account, as well as allocating time for LinkedIn group interactions should be scrutinized in order to find the best fit for you. This session helps you determine this then goes on to aid you in completing your profile, participating in groups, using the search tool effectively, and adjusting your settings. If a premium profile is a good fit for you, we’ll explain the benefits of using it and the unique tools it offers. Finally, we’ll teach you how to get the most out of your company’s LinkedIn page.
Site Content: Blogging - At the core of any content strategy – necessary for getting your company noticed online through Search Engine Optimization (SEO) – is blogging. Driving traffic to your site through the production and presentation of unique, valuable content is imperative. We will help you capture your company’s voice and teach you how to get your content noticed and read through the use of effective headlines, concise content, editorial calendars, backlinks, and appropriate publication timing.
Measurement - Without a scrupulous measurement strategy and constant reevaluation, any marketing, internet, or social strategy will quickly become inefficient and ineffective. We will teach you how to utilize Google Analytics to track visitor behaviour in order to constantly tweak your online operations for maximum effectiveness. Aside from your website, there are easy and effective ways to measure the effectiveness of other social media platforms and customer service strategies that can give you invaluable knowledge regarding not only how to use the tools, but also what changes need to be made within your organization. Measurement is the backbone of any strategy and we would love to teach you to use it most effectively.