Marketing Strategy

At Strategy Lab we think about marketing strategy a little differently. We want you to standout, we want you to be the best in your industry, we want you to make smart marketing decisions. We work one-on-one with clients developing a plan and implementing like crazy. We measure everything we do so consistently improving your strategy over time is why our strategy is smarter. Together we create a plan that evolves as we implement based on feedback and analytics. It’s very easy to help the companies who want to change and grow.

Are you looking to…

Develop hordes of positive word-of-mouth for your company – People are going to talk about you either way, you may as well give them good things to talk about.

Finally figure out why you’re on Twitter and Facebook (a social media strategy) – Social Media is dead, long live social media.

Develop your greatest asset, your customer service strategy – Your people is your competitive advantage, if it isn’t it should be, we can help you figure that out.

When assessing one’s overall marketing strategy, the question should never be social OR traditional but a combination of the two.  Traditional media still drives traffic, response, intent, and awareness.  Focusing only on social media is rather short-sighted.  Comparatively, if you’re doing strictly traditional you’re missing out on some valuable conversations happening about your product online. 

While these numbers are not quite as drastic for Regina, Saskatchewan, you can be sure that those numbers will continue to increase for awhile.

We work with clients who want a marketing strategy driven by measurement that optimizes effectiveness over time.  By identifying short and long term objectives we help you work towards your organization’s communication goals.

Methodology:

Research:  First we have to get to know you.  We Facilitate interactive sessions with key-stakeholders in your organization to understand your key strengths and weaknesses.  We establish an understanding of your culture, the positive and negative aspects, then determine “the sore spots”; the core issues that need to be addressed.  Don’t worry, every company has a few things they do that they know need to change, they just haven’t figured out how yet.  We take a holistic look at your company and give you our honest opinion.  Even if you may disagree, we feel it is better to be brutally honest than lie to save face.  The core objectives of your strategy are developed in this stage.

Engagement:  Next we identify who your customers are, how they purchase your products or services and where they get their information from.  If we can figure out where your core target audience finds information we can assist them in finding it.  You see, this is the part of your strategy where you really take an in depth look into how people decide to purchase your services.  Are they Googling information around your industry?  Are they looking at reviews of your product?  Would they ask their friends on Facebook about your company?  Would they do a Twitter search for your brand?

Content:  Once we understand who your company really is in the research phase and find out who your audience is, we can then develop a plan to create content for your potential customers.  By “content” we mean articles, blog posts, pictures, video, podcasts, forums, wikis, e-books, white-papers, infographics, and anything else that may appeal to your audience.  Google favors sites that have currently updated content and customers like companies that are friendly, transparent, helpful, and trustworthy.  It’s in your best interests to begin to tell your story on your website.

Sharing: Now we begin to come up with ideas to get your site in front of more potential customers.  We develop ideas on trying to make content more shareable, spreadable, and findable by making your content more remarkable.  Writing frameworks, headline writing, and advanced research methods will enhance your content creation strategy.  As well, we identify potential social networks that would be of value to you, and when warranted, create and help implement the adoption of an interactive presence on specific networks.

Measurement:  The final stage of your strategy is identifying how we will measure what we are doing.  Once objectives are set, we set a date three months out to review the tactical implementation.  Over time your measurement dashboard becomes an intricate part of future decision making because of the insights you will gain by tracking certain key results over time.  Measurement by only tracking your Facebook Likes, Twitter following and YouTube views is a vanity approach.  Those numbers might look great but if they don’t equate to increased sales or a decrease in cost you’re wasting your time and money.

A cost-effective marketing strategy is one that relies on information to make budgetary decisions.  Your analytics on your website will also be an integral part of your measurement strategy and dashboard.  We determine the right metrics to track within Google Analytics and develop strategies based on what the data tells us.  Together we develop a plan to evolve your marketing budget into an investment instead of an expense.

“It’s simply about executing in the current way that will bring business success.  Don’t market like it’s 2006 or 2018.  Market like it’s 2012.” – Gary Vaynerchuk