The Top 11 Home Construction Related Keywords in Regina

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

The key to good traffic stems from many core parts, one of them being:

Optimization!

You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.

One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website.  We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.

top-11-home-construction-keywords-in-regina-page

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction.  If you think your website may be lacking and might need a little boost, we might be able to help!  Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.

13 Grievances For The 2014 Social Media Season

How-many-twitter-followers-do-you-have-

1. Don’t ask me to like your page, Retweet you or buy something.

If it’s important I’ll find it on my own or a friend will tell me about it. I’ll buy it when I’m good and ready, stop asking me to do ‘something’ for you, and start doing things for others so that you may get something from them one day.

2. Your website sucks, so does mine.

I’m updating and improving my website today, what are you doing?

3. You can’t judge someone by their Twitter, Facebook or Instagram account.

You can only judge a person’s Twitter account, Facebook profile, Instagram account after meeting them in real life. Paradoxically you can lose all respect on social platforms by saying one thing wrong. And no, tweeting a couple things ‘right’ or automating your tweets gains you no respect whatsoever.

4. Giving people recommendations on LinkedIn for the sole purpose of increasing your own recommendation number is lazy and if you do that I hate you.

Just clicking a button to vote for a certain someone to be an “expert” in something is just lazy. Never talk about your recommendations on LinkedIn, it’s nothing to brag about. Now, instead why not write a couple of paragraphs about the person you work with that never gets credit but is one of the best coworkers you’ve ever had.

Bosses and manager, write nice thing about your people. If you can’t find nice things to say you’re not looking hard enough.

5. Nobody cares about the amount of Twitter followers you have or what your Klout score is. Stop bringing them up.

Didn’t think I had to mention this, but if you mention “Klout” or your “Klout Score” you are a huge nerd. Stop doing that.

6. It can be terrifying to face the metrics, but if Buckley’s taught us anything, things that are awful are good for us.

As Jim Collins says, you must face the brutal facts, what’s the most important thing to measure that determines success?! The ironic part of measurement is once you start measuring yoy really don’t need to do much further. Just the fact that you’re measuring results, humans tend to perform much much better when they can correlate what they’re doing with the results.

7. We get it, you have a Facebook page, now stop inviting us to your events.

Remember, there’s nothing easier than starting a Facebook page, creating an event, and inviting people to said event. If it’s “easy” EVERYONE IS GOING TO DO IT!!! Making your event no different than the other hundred events we get invited to on Facebook every day.

8. Nobody likes the “new” social network until everyone likes the “new” social network.

Be picky about where you spend your time but not too stubborn that you’ll end up still using a Blackberry in 2013.

9. Don’t ever use the phrase, “OH GOD YOU HAVE TO BE ON (insert any social platform)!”

To each their own. Stop thinking you’ll know exactly what someone else would prefer.

10. If you think being on Google plus is beneficial to your websites search engine optimization show me why, don’t just tell me to get on.

That goes for all social platforms by the way.

11. I get it, you like Vine.

But if you’re a person who’s in charge of your company do you think your best time is spent making and editing extremely short videos? (if you’re the exception to the rule please let me know in the comments below)

12. If you’re not on a social network or don’t know much about it don’t make fun of it or discount its legitimacy.

Few things make you look more unintelligent than poking fun at something you don’t understand.

13. If you still think Facebook and Twitter are good demand generation tools you’re way off your kilter.

They’re customer service and brand building tools. They are horrible at creating demand.

 

you-can-fit-in-or-standout-but-you-cant-do-both

How Long Should A Website Take To Build? A Highschool Website Experiment

Campbell BusinessThe other day, Brandon and I went to a Campbell entrepreneurship class taught by Jordan McFarlen. Mr. McFarlen invited us to talk about how we started Strategy Lab and the entrepreneurial experience. The way Mr. McFarlen teaches the class is he divides them in two groups and they have to start companies which over the semester they will run like an actual company (last years company actually imported iPhone cases from China, pretty awesome). Mr. McFarlen is one in a million and the Campbell Business program is very lucky to have him. The passion and excitement for learning he has is such a bright light in our ever troubled education system.

Instead of talking about ourselves for an hour, we decided to do something different.

In the first 15 minutes we talked about as a company what we believe in, our 10 values, and the story of how Brandon and I met.

Then Brandon went to work.

This first thing Brandon did was made each company decide on a domain name and he bought for them. Then he set each website up on WordPress and give them the login. There’s a lot of technical work that Brandon didn’t do (like 18 hours worth of work he’d do on a regular website) but the students will figure that out, they can learn how to hack WordPress to get it to do what they want.

It was amazing to see the looks on their faces. Something that most people think takes days, weeks or even months, Brandon created in front of their very eyes. It was amazing to witness. A website doesn’t have to take months to create, you can have one in an hour, it won’t look great but you’ll have your very own online publishing platform.

Websites don’t take that long to build. Yes there is a lot of technical and design elements that you should trust a professional on but for the most part people spend an insanely long time on design. Why? Because they’re trying to appease everyone. But when need to build a bridge, you don’t ask a committee or a board, you hire the best dam bridge builder around. Something to think about the next time you want to “re-design” your website.

I’m really excited to see what the students at Campbell will end up doing with the websites. The last thing we said on our way out was, experiment, try new things, and try to break the website. Get Creative.

Hopefully they teach us an entirely different way that websites should look and feel.

everyone-has-a-superpower

Video Is The Future And These Regina Kids Are Beating You At It

An article by FastCompany, already a year old, claims that short-form video is the future of marketing. Well, the future is now and it’s plain to see that FC was dead on.
YouTube is the internet’s second most popular search engine (behind Google), Vine is this year’s fastest growing app, and Instagram followed suit with the addition of video mere weeks after Vine’s explosion.

The Fast Company article cites 5 main reasons for video becoming the dominant medium:
1. More and more users are consuming video entertainment online.
2. Marketers are using video to engage social media audiences.
3. Barriers to entry are low.
4. Quality is rapidly improving.
5. There are plenty of avenues for videos to spread.

Wondering what this means for you and how you should go about doing video? Start off by seeing how effective a simple and bare bones video can be by checking out Gary Vaynerchuk’s YouTube Channel.

Then, take a look at some local talent who have been absolutely crushing it with dynamic video content:

1. Chris Dimas – Drummer – 16 Years Old

2. Alex McIntosh and Matt Stefan – Students – 20 Years Old

What makes these videos so successful? Here’s what I think:

Both of the above videos reside at the intersection of the creators’ strengths and what is relevant. In Chris’s case, his strength is his high energy and skillful drumming and the relevance is that he uses popular music in his videos. For Matt and Alex, their strengths are sense of humour and comedic timing and the relevance of their video lies in the fact that levelling was partially a spoof on the planking craze and exemplified what most people are looking for on YouTube: a good laugh. This concept is illustrated below:

Regina Video Content Strategy

For your business, this “sweet spot” framework should really simplify things, as it did for Stella and Sway in this video we filmed for them:

Stella And Sway – Summer Weddings from Strategy Lab on Vimeo.

If you have any video questions please comment below! And if you’re looking for some help with your first/next video, email us at info@strategylab.ca

 

 

 

The Debate Continues: How Much Do Colours Affect Your Website’s Performance?

During the creation of a content-driven, engaging, educational, and well-measured website, people often spend a lot of time fretting over design details. While we’ll be the first to stress the website’s function and measurability as it meets your needs as being a much larger part of the website development and marketing strategy, the fact that the colours use have an effect on customers’ propensity to trust your business and make purchases from you can’t be overlooked. This is illustrated in great detail in this awesome infographic from the folks over at KISSmetrics. We’re sure you’ll learn something new. Let us know what you think.

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20 of the Most Difficult “Regina” Keyword Searches in Google [Top 10 Google SERP included]

Google logoYour search results are wrong. Well not exactly, but kind of. Google personalizes your search results based on your search history and location. To get a true look at the top search results in Google you have to turn off your cookies or use a service like Moz (the company we use).

Before we get into the 20 top Regina keyword searches we need to define a few terms for you.

Domain Authority

From Moz (formerly known as SEO Moz):Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings.”

  • Based on 40 different signals Moz measures, including linking root domains, number of total links, MozRank, MozTrust, etc.
  • It’s a logarithmic scale so going from 10 to 20 is significantly easier than going from 60 to 70.
  • It’s a relative measurement for predicting Google search results. It’s better to compare Domain Authority to other websites than simply using it to track a single websites’ success.

Page Authority

From Moz:Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results.”

  • Based on 100 measured variables Moz tracks
  • Also a logarithmic scale, going from 10 to 20 will be easier than going from 50 to 60.
  • Page Authority differs from Domain authority as the former measures how well a single page will rank in Google and the later predicts the overall performance of your website in Google.

External Linking Domains

External Linking Domain are hyperlinks on websites pointing back towards your website.

  • Top SEOs believe that external links are the most important source of Google ranking power.
  • Links to your website act as votes to search engines. The more votes you get, the more valuable your website appears to Google

Here are 20 of the most difficult “Regina” keywords to rank for in Google. It’s interesting to compare these keywords to the same for Vancouver, San Francisco and Palo Alto. It’s obviously not as difficult to rank here in Regina, but looking at other centres to see what the future of search engine optimization holds is always a good idea.

SERP

Search Engine Results Page

 

20. Apartment Regina

google-Keyword-search-apartments-regina

19. Dentists Regina

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Give Me a Reason to go to Your Website – A Lesson From [IHeartCultureDotca]

Brandon recently completed a website for Regina Culture Days titled “iHeartCulture.ca“. Then they did the most important thing, they gave me a reason to check it out.

I love when people actually care about their website.

On their launch day at the downtown city square plaza you couldn’t miss this bus:

Iheartculture.ca bus

“Win packages to Saskatchewan Festivals. To enter visit IHeartCulture.ca”

They didn’t go the “field of dreams” route with their website like so many do. Spending a small fortune, you know, the if you build it they will come mentality. Stop it!

Building a website is easy. Getting people to your website again and again is difficult.

You must try harder every day to get people to your website. Obviously you’re going to need to measure what people are doing once they are on your website, but that’s for another blog post you silly nilly!

Good on you iheartculturedotca

Good on you IHeartCulture!

Professional Stock Photos-the we can make a mobile and a desktop website

9 Websites Brandon Built That Got To The Front Page of Google

@Brandon_wuThe other day going a bunch of websites that Brandon had built a while ago we started noticing something odd. Whenever we would Google the obvious search terms that a website should be ranking for they turned out to not only rank but usually rank within the top 3.

And yes I checked the actually universal search terms not just the Google results on my laptop. Any time you Google something it’s customized based on your past search, location, and activity on Google+. For a true search you must turn off personalization.

Here are some examples:

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Regina city scape

6 Ways To Make Your Website More Trustworthy

Have you ever heard about a company and look up their website to find what looks like a Chimpanzee’s art project in MS Paint? Five years ago you could get by without a website and still do business just fine. Today very few companies can get by without having something resembling their brand online.

Today just having a website doesn’t suffice. If Google can’t find your website you’re not going to acquire search traffic. If you’re not putting anything worth while on your website no one’s going to care (no your newsletter doesn’t count as something people care about).

People buy from people and companies they know, like and trust. Here are six things you can do to make your website stand out and be more trustworthy.

1. Have your contact info (e-mail and phone number) very easy to find on every page. Make it easy for people to ask a question. If it’s difficult to find your contact info it feels like you don’t want me to contact you. Unless of course you in fact don’t want people to contact you ignore this one and move on to two.

Display phone number on your home page

2. Give your “About Us” page some love. Of the websites analytics I’ve seen, the About UsStrategy Lab Regina About Us Page page is by far the most popular page other than the home page. Your potential customers want to see who you are before they do business with you. The more the can find out about you before you meet the better. Lots of pictures and video if at all possible.

3. Have blog posts that get comments, Retweets, Likes, Shares, etc. The more social shares and comments a website has, the more you know people actually give a damn about what they’re writing about.

4. Have links to your company/personal Twitter accounts, Facebook Pages, Google+ Pages, Pinterest Pinboards, LinkedIn Pages. But only on the very important caveat of “if thou shall keep a link to a social network on thy website, be certain to stay active on thy social network”.

Social Media Icons

5. Display badges of associations, affiliated websites, and awards you have won. If you’re a home builder a link to the Home Builder’s Association google-analytics-qualified-individual-usermakes a lot of sense. Being on the AdAge Power 150 or completing a course in Google adds a lot of credibility to your company. As long as it doesn’t seem sleazy or to cheesy, include your Best Employer award, Your Customer Service Award, Your JD Power & Associates, heck if you win a Juno, put er up! If you’re winning awards you must be doing something right, right? If you’re associated with websites that add to your credibility ensure images and links to those sites are visible.

6. Include testimonials either on the home page or one click away. People often hide their testimonials or keep them on a page deep in their website. If you’re as good as you say you are, other people will say really nice things about you. Put what they say on your homepage. There’s no more powerful marketing than a recommendation from someone with authority.

 

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