How do you pick a website domain name

How To Pick A Website Domain Name

How do you pick a website domain? 

Two words: chat roulette 

Kidding!

YES, finally someone answers all those questions we’ve had over the past two years about domain names and best practices for picking a URL. It’s changed so much because of how competitive search engine results have become.

At one time you could have bought the domain name “www.ReginaWebsites.com” and you’d get all the organic traffic for people search for websites in Regina. Times have changed. You can’t just “get” to the front page by setting up a keyword heavy domain name. Yes there will be exceptions to the rule and if you’re on the front page of Google with very little work it won’t last long.

Make it brand-able and pronounceable

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remarkable customer service is similar to being a dog

Customer Service Explained By The Friendliest Person In The World || Eps 33 of #InTheLab

  

I’ve only known Maple for a few years, but in that time she’s taught me a life time of lessons on how to treat people. We used to work up above Coda Clothing and shoes. Maple would be working on the floor of Coda when we’d come into work. We’d have to walk past her as we shared an entrance. She was always excited to see us no matter what. She genuinely wanted to get to know you better, it wasn’t fake or contrived, Maple is actually one of the happiest people I’ve ever met. She could keep a conversation going with a mute person!

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How we measure your website using Moz

How We Measure Your Website || Episode 32 of #InTheLab

Warning, Jeph gets nerdy in this one!!

The slides I go through in the video are included in the Slideshare below. Some of the images aren’t the highest quality in the presentation, if you want to look at the specific reports referenced, scroll down I’ve included them in this post!

1. Open Site Explorer

Open Site Exporer strategylab website metrics

You have to start somewhere with measurement, Open Site Explorer is a good place to start. It’s also a Free SEO tool you can use. We use Domain Authority as a central metric to compare websites to each other. If you want to learn more about Domain Authority check out this blog here (What is Domain Authority? And why do we use it?).

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a beginners guide to website strategy

A beginners guide to website strategy


In the real world if your store has a better location, if you can get in front of more people, if everyone can recognize your store from a mile away, you have a distinct advantage.

 

The Internet doesn’t work that way.

 

If you rent space in the West Edmonton mall beside a popular retailer you’re sure to increase your foot traffic. The catch is, retail space beside Holts, the Disney or Apple store will come at a premium.
When you build a website it’s like you put your store in a farmers field somewhere near Grenfell, SK. As your site acquires more links, is updated more often, you move closer and closer to a bigger town (more “traffic”). The front page of Google, the epicentre for qualified traffic, takes time and deliberate effort to get to the front page of and every day it’s getting more and more competitive.

The front page of Google is a zero sum game…

as one website goes up, another has to go down. All four major players in the market can’t rank number 1. As one company builds links and increases their rankings, other websites feel the equal and opposite reaction. If you don’t start being proactive about your online presence you’re going to see you traffic decrease from Google.

And I’m not sure if you’ve checked your traffic sources report in Google Analytics lately, Google organic search is probably your websites largest traffic provider. Might be a good idea to build a strategy to increase that traffic from Google.

You could advertise on Facebook or LinkedIn or reddit or the Leaderpost.com. Telling more people to come to your website should help you get closer to your goal.
You have defined a goal haven’t you?

OK we may need to take a step back here. No one really “needs” a website, think about it.

You need a contact us page so people can get a hold of you. You need a products page so people can see your new products regularly. You need a staff page so potential customers can see ‘who’ they’ll be dealing with if they so choose to set up an appointment. But no one really needs a website, a website is a tool, a tactic within a strategy. The sooner you recognize this the sooner you can being to use your website to its full potential.

 

No one really needs a website, companies need to be found, they need to be searchable, within a couple words hopefully. So that in the moment when your next customer has a problem, they pick up their phone, pull up Google and search for (insert your company’s keywords here) “funny marketing speaker Regina” and boom you’re right there.

Funny marketing speaker regina

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Moz + google analytics = awesome

What is Domain Authority & Why Do We Use It? (66 Websites Ranked)

 

Every website on the Internet has a Domain Authority, yes yours does too. 

You're still measuring hitsDomain Authority is one of the most effective website measurements because you can benchmark against your competitors, see the impact of your SEO efforts, and set future goals based on a quantitative outcome. We use Domain Authority to measure the websites we manage. It’s an objective indicator for how your website will perform in the future. You want to see your Domain Authority increase over time.

If you start with all the qualitative malarky (focusing on design and feel and making it “pop”) sooner or later you’re going to be fired. That’s a certainty. If you really want to impress the boss start with some substantial quantitative metrics. Hook up Google Analytics and you’re off to the races. If you want to get more technical you’ll have to consider using a company like Raven or Moz (the company we use).

When dealing with website measurement, Moz is pretty much the bees knees. Out of Seattle Washington, they’re like a small vigilante group of online special forces who ensure your website is firing on all cylinders.

What is Domain Authority?

Domain Authority is Moz’s best prediction at how well your website will rank in search engines. This is a number calculated from many different data points from all over the internet. Every page on the internet has a page authority, also a number out of 100, this would be that specific pages’ ranking potential.

Every page on your website has a page authority and together those combine to make up your Domain Authority. It’s a relative metric in that your competition will have a similar number and whether it be higher or lower, generally you can explain why one website is ranking better than another based on Domain Authority. It doesn’t always mean a higher domain authority will always out-rank a lower domain authority, but higher domain authorities always have a better chance of ranking higher in search engines.

Why do we use it?

imagine- you can see why your competitors are out ranking you in googleIt’s a standard metric that can be compared to all of your competition. It’s the number you can use to test your hypothesis’s of what works and doesn’t work when it comes to your online strategy. If you increase Domain Authority, you increase your organic traffic.

 

The coolest part? You can look up your websites Domain Authority by using this tool called Open Site Explorer.

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The Top 11 Home Construction Related Keywords in Regina

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

The key to good traffic stems from many core parts, one of them being:

Optimization!

You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.

One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website.  We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.

top-11-home-construction-keywords-in-regina-page

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction.  If you think your website may be lacking and might need a little boost, we might be able to help!  Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.

13 Grievances For The 2014 Social Media Season

How-many-twitter-followers-do-you-have-

1. Don’t ask me to like your page, Retweet you or buy something.

If it’s important I’ll find it on my own or a friend will tell me about it. I’ll buy it when I’m good and ready, stop asking me to do ‘something’ for you, and start doing things for others so that you may get something from them one day.

2. Your website sucks, so does mine.

I’m updating and improving my website today, what are you doing?

3. You can’t judge someone by their Twitter, Facebook or Instagram account.

You can only judge a person’s Twitter account, Facebook profile, Instagram account after meeting them in real life. Paradoxically you can lose all respect on social platforms by saying one thing wrong. And no, tweeting a couple things ‘right’ or automating your tweets gains you no respect whatsoever.

4. Giving people recommendations on LinkedIn for the sole purpose of increasing your own recommendation number is lazy and if you do that I hate you.

Just clicking a button to vote for a certain someone to be an “expert” in something is just lazy. Never talk about your recommendations on LinkedIn, it’s nothing to brag about. Now, instead why not write a couple of paragraphs about the person you work with that never gets credit but is one of the best coworkers you’ve ever had.

Bosses and manager, write nice thing about your people. If you can’t find nice things to say you’re not looking hard enough.

5. Nobody cares about the amount of Twitter followers you have or what your Klout score is. Stop bringing them up.

Didn’t think I had to mention this, but if you mention “Klout” or your “Klout Score” you are a huge nerd. Stop doing that.

6. It can be terrifying to face the metrics, but if Buckley’s taught us anything, things that are awful are good for us.

As Jim Collins says, you must face the brutal facts, what’s the most important thing to measure that determines success?! The ironic part of measurement is once you start measuring yoy really don’t need to do much further. Just the fact that you’re measuring results, humans tend to perform much much better when they can correlate what they’re doing with the results.

7. We get it, you have a Facebook page, now stop inviting us to your events.

Remember, there’s nothing easier than starting a Facebook page, creating an event, and inviting people to said event. If it’s “easy” EVERYONE IS GOING TO DO IT!!! Making your event no different than the other hundred events we get invited to on Facebook every day.

8. Nobody likes the “new” social network until everyone likes the “new” social network.

Be picky about where you spend your time but not too stubborn that you’ll end up still using a Blackberry in 2013.

9. Don’t ever use the phrase, “OH GOD YOU HAVE TO BE ON (insert any social platform)!”

To each their own. Stop thinking you’ll know exactly what someone else would prefer.

10. If you think being on Google plus is beneficial to your websites search engine optimization show me why, don’t just tell me to get on.

That goes for all social platforms by the way.

11. I get it, you like Vine.

But if you’re a person who’s in charge of your company do you think your best time is spent making and editing extremely short videos? (if you’re the exception to the rule please let me know in the comments below)

12. If you’re not on a social network or don’t know much about it don’t make fun of it or discount its legitimacy.

Few things make you look more unintelligent than poking fun at something you don’t understand.

13. If you still think Facebook and Twitter are good demand generation tools you’re way off your kilter.

They’re customer service and brand building tools. They are horrible at creating demand.

 

you-can-fit-in-or-standout-but-you-cant-do-both

How Long Should A Website Take To Build? A Highschool Website Experiment

Campbell BusinessThe other day, Brandon and I went to a Campbell entrepreneurship class taught by Jordan McFarlen. Mr. McFarlen invited us to talk about how we started Strategy Lab and the entrepreneurial experience. The way Mr. McFarlen teaches the class is he divides them in two groups and they have to start companies which over the semester they will run like an actual company (last years company actually imported iPhone cases from China, pretty awesome). Mr. McFarlen is one in a million and the Campbell Business program is very lucky to have him. The passion and excitement for learning he has is such a bright light in our ever troubled education system.

Instead of talking about ourselves for an hour, we decided to do something different.

In the first 15 minutes we talked about as a company what we believe in, our 10 values, and the story of how Brandon and I met.

Then Brandon went to work.

This first thing Brandon did was made each company decide on a domain name and he bought for them. Then he set each website up on WordPress and give them the login. There’s a lot of technical work that Brandon didn’t do (like 18 hours worth of work he’d do on a regular website) but the students will figure that out, they can learn how to hack WordPress to get it to do what they want.

It was amazing to see the looks on their faces. Something that most people think takes days, weeks or even months, Brandon created in front of their very eyes. It was amazing to witness. A website doesn’t have to take months to create, you can have one in an hour, it won’t look great but you’ll have your very own online publishing platform.

Websites don’t take that long to build. Yes there is a lot of technical and design elements that you should trust a professional on but for the most part people spend an insanely long time on design. Why? Because they’re trying to appease everyone. But when need to build a bridge, you don’t ask a committee or a board, you hire the best dam bridge builder around. Something to think about the next time you want to “re-design” your website.

I’m really excited to see what the students at Campbell will end up doing with the websites. The last thing we said on our way out was, experiment, try new things, and try to break the website. Get Creative.

Hopefully they teach us an entirely different way that websites should look and feel.

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