What books do you read when you're in a bad place?

Three Books To Read When You’re In a Bad Place – Episode 18 #InTheLab


Every time I speak I get some interesting questions, this one really got me, “you said when you’re in a bad place, you had some books you recommended, what were those books?”. It caught me off guard, they were obviously not in a good place and were looking for help. With little deliberation I came up with my top three books you have to read (specially if you’re in a bad place).

The Monk Who Sold His Ferrari by Robin SharmaThe Monk Who Sold His Ferrari

Robin Sharma also wrote the amazing book The Leader Without a Title. The Monk Who Sold His Ferrari is a tale that I believe everyone needs to read. The story of the big hotshot lawyer who wakes up unhappy too many days in a row. He had to make a major change.

Going through highschool and university money is a big thing. You can’t argue that money gets you a lot in life. It’s the goal for most coming out of school, make money, money, make money, money. But the only rap song that tells the truth about money is Mo Money, Mo Problems. 

There’s something bigger in life to focus on, something that will make up much MUCH happier than money ever can. The Monk Who Sold His Ferrari is like a secret weapon, to put the odds in your favour. You’re going to be more confident, less argumentative and you’ll be able to reflect on what you really care about in your life.

Life’s about something big, something you’re going to do. Read this book, it’ll help.

 

The Alchemist by Paulo CoelhoThe Alchemist by Paulo Coelho

A magical fable about following your dream. A worldwide bestseller, Paulo Coelho takes you on a journey through finding your life’s purpose.

I read this book when I was on the fence about what I was to do with my life. After reading the Alchemist somewhat of a peace came over me, I knew what I had to do.

“When you’re doing your life’s work, the universe has a funny way of helping you.” When you’re doing what you’re meant to be doing the star align. When you follow your heart it can be risky, when you risk it all to follow a dream, there lies a potential reward in your decision. This book is about those tough decision in life and why you should follow your heart.

This would be a perfect book to read in grade 11. By grade 11 you know what you like and you have one year left to change your horrible habits. Read the Alchemist, start brainstorming what you should be doing with your life. Then spend grade 12 preparing to do your life’s work.

Man's search for meaningMan’s Search For Meaning by Viktor E. Frankl

Everyone has bad days, everyone has bad weeks, no one has a perfect life and no on has completely no control over their life. You always have, and will have control over your attitude no matter what.

Viktor Frankl wrote this book before he went into an Auschwitz concentration camp in World War two. There, he survived, unlike many of the people around him. He made it out and rewrote the entire book. It’s a remarkable account of how powerful the human mind can be, and what we humans are truly capable of.

In life, we’re governed by triggers and responses. No matter how bad the trigger or how terrible your response, there is always a moment in between where you can decide how to react. We always have a choice.

Do you know how powerful that is to a child? No matter what, they can remain positive in the face of extreme adversity. They just need to hear it from people who had it as bad as they do, or in Frankl’s instance, much, much worse.

We all have bad days

It’s never about the bad day you have, it’s about what you do to make tomorrow better. It’s always having that growth mindset that no matter what, tomorrow will be better. Reading will help you through the tough times. Another thing you have to start doing that will actually manufacture happiness is volunteer. Well, not just volunteer, help people, the more people you can create a positive impact for, the better. Start small, make one person feel awesome every day and I guarantee you’ll be a happier person.

 

Everyone has a superpower

Why I Give Away Stickers Regularly – Episode 15 #InTheLab


Hugh MacLeod says the future of marketing is social objects. I wholeheartedly agree. That’s why I give away stickers regularly, I want someone to be inspired a week, a month, a year after I have met them.

"Never half ass Two things. Whole ass One thing." -Ron Swanson. Find this sticker and more because it's NEW STICKER DAY!!!!!

A photo posted by Strategy Lab Marketing (@stratlab) on

There’s something special about seeing a sticker you gave someone displayed in public. It’s like a badge of honour. If you can make stickers that make people feel good or inspire them, bonus!!

We all have a vested interest in making the people around us happy, why not encourage the people on your team with an uplifting sticker, postcard or (fill in the blank).

Stratedgy Lab Stickers - Weird equals Awesome

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How-do-you-market-a-nerdy-sport-inthelab-episode-#12

How Do You Market a Nerdy Sport? – #InTheLab Episode 12


Volleyball is a nerdy sport. I don’t care what you say about it, it’s nerdy, trust me.

I don’t like it, I want to change that.

The Regina Volleyball Club hasn’t been the Volleyball powerhouse that I thought it would be. We’re trying to change that. We (along with three other awesome coaches) are coaching the youngest age group in the boys category possible, we’re trying to get kids involved early. Our theory is if we get them playing and loving Volleyball at a young age, they’ll keep with it, play more and more and grow into talented Volleyball players.

On the road to making things awesome you’re going to have good days and bad days. Just ensure the former out way the later.

Each year for the past four years we’ve coached two teams together, we practice together but go to tournaments as two different teams. My team looked great the first day of provincials, we went undefeated. Then the second day we were upset the first game in the morning, we lost out. It was devastating, I felt terrible. But, our sister team, the Goats made a run and won provincials. Pretty awesome for those boys!

You’re always going to have setbacks, it’s how you deal with them that matters.

Moral of the story: on your road to changing the world  Volleyball community you’re going to have set backs, don’t let that deter you or make you lose momentum. Use set backs as a sign you’re on to something.

 

Three-documentaries-you-have-to-watch

Three Documentaries You Have To Watch – Pandora’s Promise, Artifact and Ivory Tower

Pandora’s Promise

Pandora's PromisePandora’s Promise is the story of Nuclear energy. It’s from the perspective of people that came from the Anti-Nuclear fight. Scientists that were very much against anything to do with Nuclear power kept learning more and more about the industry. They learned so much that they finally changed their stance on it.

True wisdom is taking a topic you have had a strong stance on, and upon the discovery of new facts, change your strong opinion.

People with a vested interest in one side of an argument should rarely be trusted. Therein lies the problem, “where do you find people that you can trust their opinion on such a major issue as Nuclear power?”. This doesn’t just go for the Nuclear industry, this goes for every industry. So when someone completely changes their opinion 180 degrees take note, they should be the ones you hear out.

 

Artifact: the 30 Seconds to Mars storyArtifact: The 30 Seconds to Mars Story

I had no idea how bad the record industry was until I watched this documentary. It’s eye opening to say the least. Personally I found myself looking up to Jared Leto, the lead singer and mastermind behind the band 30 Seconds to Mars. The struggle he and the band go through. The utter disregard for people and jobs within the recording industry.

This is just one industry that has been displaced. It will happen to more if not every industry. Do you have the courage that Jared Leto had to fight for what was right? What war are you going to fight in your industry? Who is going to be the record execs in your industry that are going to try to wipe you clean off the earth? Ok maybe a little hyperbole, but we haven’t really seen the impact of what the internet will do to every business model. Prepare for war.

 

Ivory Tower

Ivory tower the movieThis one hits a little closer to home. Teaching at Sask Poly Tech and being the president of the University of Regina Alumni Association I can see the Ivory Tower even in the institutions in Saskatchewan. In whatever you do in the connected world, the juice better be worth the squeeze. Whatever takes up your time, whatever you’re spending money on, it better be worth it.

If the cost of post secondary school out paces the value of what you are capable of once you are out, post secondary school will become obsolete. Sorry let me correct myself, post secondary school as we know it will become obsolete. Last year I took my first online course from the University of France on Coursera. The class was truly a great experience. The professor was engaging (even with a strong French accent), he loved the topic (What managers can learn from Philosophers), and any concept I wanted to go back over I just started the video over again (every week you’re sent 5 videos as your weekly lecture, they’re).

In the future you will learn whatever it is you want to learn from whoever teaches it the best in the world. Do you really want to learn consumer behaviour from a professor in Regina or do you want to learn it from the best marketing professor Stanford has? I don’t know about you but I’ll take the Ivey League schools education thank you. And yes the online education world isn’t perfect but if you are an institution and you aren’t experimenting on how to make it work online, I would be worried.

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