You Need To Stop Buying Facebook Likes, You’re Killing Your Engagement

Here’s a video we came across one day scouring the annals of the internets. It makes a clear case as to why you shouldn’t be buying Facebook likes. With every fake like added to your page, every real person liking your page

Facebook isn't for everyone

will see less and less of your content. Basically, if you artificially inflate your your Facebook likes, you’re hurting yourself in the long run.

Many people can’t do it and Facebook isn’t for everyone. Brandon and I have agreed that Facebook isn’t something we want nor should be focusing on right now. Hence we don’t have an undated Facebook page. If you can’t put the time in, it isn’ worth it.I think this is a brilliant lesson for any situation in life where you have the choice to either  a)work hard for something or b) take the easy way out and pay for it. The former is always the harder choice but it comes with a larger reward as well. It’s hard to come up with current and consistent content for Facebook. But if you do it for a long time you get faster and more efficient at it and over time you get a name for yourself. The keywords there are “over time” nothing on social happens over night.

On the other hand, if you do put in the time, you’re going to create a following and inspire a lot of people (COR does a great job of this on Facebook). COR doesn’t pay for likes on Facebook, they acquired them organically from people who love what they share. (that’s why I liked their page, go check out the images they share)

Anytime there’s a choice of the hard way or the easy way, take the hard way. You’ll be happier in the long run. And for crying out loud stop trying to buy influence on Social Media sites, be that Twitter, Facebook, Instagram or Pinterest. Buying influence never works.

What do you think? Can you buy influence? 

Moz + google analytics = awesome

What is Domain Authority & Why Do We Use It? (66 Websites Ranked)

 

Every website on the Internet has a Domain Authority, yes yours does too. 

You're still measuring hitsDomain Authority is one of the most effective website measurements because you can benchmark against your competitors, see the impact of your SEO efforts, and set future goals based on a quantitative outcome. We use Domain Authority to measure the websites we manage. It’s an objective indicator for how your website will perform in the future. You want to see your Domain Authority increase over time.

If you start with all the qualitative malarky (focusing on design and feel and making it “pop”) sooner or later you’re going to be fired. That’s a certainty. If you really want to impress the boss start with some substantial quantitative metrics. Hook up Google Analytics and you’re off to the races. If you want to get more technical you’ll have to consider using a company like Raven or Moz (the company we use).

When dealing with website measurement, Moz is pretty much the bees knees. Out of Seattle Washington, they’re like a small vigilante group of online special forces who ensure your website is firing on all cylinders.

What is Domain Authority?

Domain Authority is Moz’s best prediction at how well your website will rank in search engines. This is a number calculated from many different data points from all over the internet. Every page on the internet has a page authority, also a number out of 100, this would be that specific pages’ ranking potential.

Every page on your website has a page authority and together those combine to make up your Domain Authority. It’s a relative metric in that your competition will have a similar number and whether it be higher or lower, generally you can explain why one website is ranking better than another based on Domain Authority. It doesn’t always mean a higher domain authority will always out-rank a lower domain authority, but higher domain authorities always have a better chance of ranking higher in search engines.

Why do we use it?

imagine- you can see why your competitors are out ranking you in googleIt’s a standard metric that can be compared to all of your competition. It’s the number you can use to test your hypothesis’s of what works and doesn’t work when it comes to your online strategy. If you increase Domain Authority, you increase your organic traffic.

 

The coolest part? You can look up your websites Domain Authority by using this tool called Open Site Explorer.

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The Top 11 Home Construction Related Keywords in Regina

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

The key to good traffic stems from many core parts, one of them being:

Optimization!

You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.

One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website.  We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.

top-11-home-construction-keywords-in-regina-page

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction.  If you think your website may be lacking and might need a little boost, we might be able to help!  Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.

Reinvent Continuously

What Does It Take To Be A Great Leader? [6 Quotes]

Mark Miller is the author of some amazing books on leadership and all the proceeds of those books go to charity. That’s awesome.

Mitch Joel talked to him on the Six Pixels of Separation Podcast, check it out by clicking On Great Leadership with Mark Miller. The quotes below are Mark Millers, he has a way of summing things up that is simply brilliant.

I believe great leadership is “the willingness to be wrong and the courage to admit it.” I think Seth Godin said that. Genius. I’ve been thinking about that a lot lately. Leadership. It can get hard sometimes, every leader had their setbacks, every visionary makes mistakes on the way. But the greatest leaders have been through more, every setback making them smarter and closer to their end goal.

Every setback, every struggle, everything put in your way is there for a reason, to make you stronger.

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13 Grievances For The 2014 Social Media Season

How-many-twitter-followers-do-you-have-

1. Don’t ask me to like your page, Retweet you or buy something.

If it’s important I’ll find it on my own or a friend will tell me about it. I’ll buy it when I’m good and ready, stop asking me to do ‘something’ for you, and start doing things for others so that you may get something from them one day.

2. Your website sucks, so does mine.

I’m updating and improving my website today, what are you doing?

3. You can’t judge someone by their Twitter, Facebook or Instagram account.

You can only judge a person’s Twitter account, Facebook profile, Instagram account after meeting them in real life. Paradoxically you can lose all respect on social platforms by saying one thing wrong. And no, tweeting a couple things ‘right’ or automating your tweets gains you no respect whatsoever.

4. Giving people recommendations on LinkedIn for the sole purpose of increasing your own recommendation number is lazy and if you do that I hate you.

Just clicking a button to vote for a certain someone to be an “expert” in something is just lazy. Never talk about your recommendations on LinkedIn, it’s nothing to brag about. Now, instead why not write a couple of paragraphs about the person you work with that never gets credit but is one of the best coworkers you’ve ever had.

Bosses and manager, write nice thing about your people. If you can’t find nice things to say you’re not looking hard enough.

5. Nobody cares about the amount of Twitter followers you have or what your Klout score is. Stop bringing them up.

Didn’t think I had to mention this, but if you mention “Klout” or your “Klout Score” you are a huge nerd. Stop doing that.

6. It can be terrifying to face the metrics, but if Buckley’s taught us anything, things that are awful are good for us.

As Jim Collins says, you must face the brutal facts, what’s the most important thing to measure that determines success?! The ironic part of measurement is once you start measuring yoy really don’t need to do much further. Just the fact that you’re measuring results, humans tend to perform much much better when they can correlate what they’re doing with the results.

7. We get it, you have a Facebook page, now stop inviting us to your events.

Remember, there’s nothing easier than starting a Facebook page, creating an event, and inviting people to said event. If it’s “easy” EVERYONE IS GOING TO DO IT!!! Making your event no different than the other hundred events we get invited to on Facebook every day.

8. Nobody likes the “new” social network until everyone likes the “new” social network.

Be picky about where you spend your time but not too stubborn that you’ll end up still using a Blackberry in 2013.

9. Don’t ever use the phrase, “OH GOD YOU HAVE TO BE ON (insert any social platform)!”

To each their own. Stop thinking you’ll know exactly what someone else would prefer.

10. If you think being on Google plus is beneficial to your websites search engine optimization show me why, don’t just tell me to get on.

That goes for all social platforms by the way.

11. I get it, you like Vine.

But if you’re a person who’s in charge of your company do you think your best time is spent making and editing extremely short videos? (if you’re the exception to the rule please let me know in the comments below)

12. If you’re not on a social network or don’t know much about it don’t make fun of it or discount its legitimacy.

Few things make you look more unintelligent than poking fun at something you don’t understand.

13. If you still think Facebook and Twitter are good demand generation tools you’re way off your kilter.

They’re customer service and brand building tools. They are horrible at creating demand.

 

Sharpening Your Competitive Edge Conference Saskatoon

Finding Your Mustache: how to standout in a clean shaven media world

This was filmed in November in Saskatoon at the TCU Centre. I’ve done the Sharpening Your Competitive Edge conference for a couple years now. It’s always a great crowd. This years presentation was titled Finding your Mustache: how to standout in a clean shaven media world.

Part 1:

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Digital Darwinism

The Nine Laws of New Business Strategy

Adapt-or-die-strategy-lab

1. A room is always smarter than the one person standing in front of it. The challenge for leaders, coaches, teachers, and managers is taking advantage of connectivity, to inspire the pack to do the right thing. To inspire the tribe to keep reaching for more. To see their combined potential, to push them further than what any one of them could do on their own. To help internal communication. To improve culture. Read Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room by David Weinberger  

2. Your Brand is what Google tells you it is.  With a click of a button anyone in the world can find everything they can about you. If they don’t find very much they’re going to find your competitors and hire them instead. It’s a different world we live in, a world where we like to “meet people” online first before in person. What’s your Twitter handle, what do they look like on Facebook, where have you worked-checking the LinkedIn profile, and finally what does Google say about you? These are all questions you should be asking yourself before a competitor or a sneaky friend of yours finds those pictures of you from that Halloween party in University. Your Mother would not be proud of that picture.

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Goals Are For Losers, Systems Are For Winners

Scott Adams wrote an inspiring book. It’s called How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life

How to Fail at Almost Everything and Still Win Big- Kind of the Story of My Life-book by Scott AdamsYou probably know Mr. Adams a lot better once you find out he’s the guy behind those Dilbert comic strips. Yup, that’s Scott.

Throughout this fascinating read he keeps reminding the reader not to listen to his advice, after all he says, “you’re taking advice from a cartoonist!” I think this is why I felt like I should listen to him more, because he was open with his inherent bias’s and extremely transparent. Still one of the best all around books on improving your life, career, business, and most importantly, mindset.

Goals are for losers, systems are for winners. He had a lot of great advice in the book, but this counterintuitive thinking jumped out at me. As a guy who’s always been a firm believer in goals, goal setting, writing down goals, etc. this statement of Goals are for losers! really caught me off guard.

What the hell have I been doing? Why am I setting goals? Am I a loser?!? 

Then you read on and find there is a method to his madness. The general argument is that goals, once completed, give you nowhere else to go, no next step, no contingency plan. But systems scale, they get larger with ease, they adjust to their surroundings, they’re more adept for growth. Your system is the way you create successful outcomes (if you aren’t creating successful outcomes you are probably using a bad system). Your style, personality, approach, tone of voice, attitude, etc. are all a part of your system. 

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harry-potter-the-patronas

Sometimes You Just Have To Be Like Harry Potter

In Harry Potter The Prisoner of Azkaban, there’s a scene at the lake where dementors are about to kill Harry, Hermoine and Sirious Black. There are too many dementors for Harry to defend against.

Just when you think all is lost, all of a sudden a Patronus appears from the other side of the lake and staves off the dementors.

Harry believes it’s his father who cast the Patronus charm and saved them.

Some time later in the movie, using Hermione’s time-turner to go back in time, they go back to the lake where supposedly Harry’s father saves them. But what they find is Harry’s father doesn’t show up. So who saved them?

It must have been Harry. But he wasn’t powerful enough, or so he thought.

He didn’t think he had the power to do it, but because he’d already seen himself do it, it wasn’t impossible anymore.

Visualizing, affirming, positive self talk, there are many ways to help yourself do this in your marketing, business and life. Sometimes you must believe in yourself to do the impossible, otherwise how else are you going to achieve your goals? Just like Harry did.

How many major moments in your life would have been much easier if you would have saw yourself doing it perfectly in advance?

Strategy Lab and Based in Business

On Wednesday, August 14th, we had the opportunity to take part in a program dedicated to creating entrepreneurial opportunities for discharged and retired Canadian Forces members. The program, entitled Based in Business, works with the Memorial University Enactus Group to execute a year-long, three-phased program that teaches participants everything they need to know about owning and running their own business.

We were invited into the marketing phase of the program being held at the University of Regina. Along with Lee Elliot, I (Linden) was able to share insights into the rapidly changing marketing world.

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