Quote the crowd is always smarter than the individual

There is Always a Smarter Way

There is always a smarter way.

You just have to come to grips that it’s not going to be your idea at the centre of it. The number one thing that holds most organizations back is ego, the attitude at the top, leadership believing they are the smartest in the room. When you finally realize that the people connected around you are much, MUCH smarter at solving problems, finishing projects, and finding new solutions, that’s when you can start actually running your business. The trick is to assume your connected team is smarter than any individual on the team, then start getting ideas from everyone.

Yes I mean everyone.

The Improbability PrincipleWe communicate to quickly for mob rule not to work. You can’t tell people how to feel, just like you can’t tell them to work. You can only inspire them with a challenge and put the best people you can find around them. If your employees don’t like you, all the policy in the world isn’t going to help, you can’t force people to feel different, you can only treat them different.

Even when you have the best plan in mind, after you’ve tested it in your head a hundred times, you know the weak points and you’ve mitigated them perfectly. It’ll still fail. The greatest plans in the world are always foiled by chance and rare occurrences.
From the book The Improbability Principle, incredibly rare impossible situations occur all the time. It’s your job to plan for them.

So how do you prepare for the unexpected? How do you make sure all your bases are covered?

Counterintuitively it’s not the man with the best plan that will come out on top, it’s the women with the most flexible plan that will come out the victor.
Here’s how.

1. Learn to be a better listener.

We all must learn to be a better listener, no one is born a great listener, people learn how to just like we learn how to play sports, with practice. 

So how can you actively practice listening? Ask for feedback. Even if you completely disagree with the feedback you don’t have to let the other person know. Bite your tounge and listen.

2. Put yourself in situations that will force you to be a better team player.

Join a team, a board, a group, a cult (ok probably not a cult), an organization, join something that will force you to work as a team. As we get older our vision gets very tainted with experience. Just because you think you’re a great team player doesn’t make it so. Every day you can be a better team mate, you just need to make it a priority.

3. Try to understand kids better.

Kids see the world through a different lens. They enjoy life more, are more judgemental, but forgive much easier than most adults. When a kid approaches a problem, they do whatever it takes to overcome it. The try and try and try. Like a baby learning to crawl, failure is not an option.

We learn what failure is later on in life. We find out we can make excuses for not continuing with the learning process. Could you image if a child learning to walk gave up one day and said, “you know, I just don’t have time for this” like many of us do on the road to learning something new. We’re great at making excuses

Steam Whistle Beer box

Be Kind To Others (Especially When It’s Not Expected)

Character is doing the right thing when nobody is looking. Character is about treating people like a friend of family even when they are a complete stranger. To me, few things in life are more important than building your own personal character.

 

10 years ago I was at my first conference (I attended 13) in University, it was at the DeGroote School of Business in Hamilton, Ontario. 100+ students were at a pub in Hamilton and they shut down the bar because the guest speaker was about to take the stage.

 

I was a second year University student, you don’t close the bar on a second year University student! I was raising my voice and being a jerk to the bartender when an angel appeared (well that’s an exaggeration but Cam gave me a beer). Cam Heaps was our guest speaker that night and I got to talk to him before he talked to the group. He was one of the original partners in Steam Whistle, he was down to earth and just a fun guy who you’d think came from Saskatchewan.

 

In his talk he made me standup and introduce myself to the audience and then we exchanged belt buckles for some odd reason. After the talk the group from Regina was talking to him and he offered to give a personal tour on Sunday if we were interested. We were very interested!

Steam Whistle Opener Series2014

The tour was amazing, when you tour a brewery with an owner it has it’s perks. 😉 We received Steam Whistle clothing and some collectibles and beer to bring home of course. After the tour was over we still had time to kill before our cross Canada flight. He opened up his house to go hot-tubbing before our flight, we went, it was awesome, and I learned a very important lesson.

Be overly kind to other people, especially if they are strangers.

 

Cam did not know us and by all accounts we were nobody’s from a little ol’ place called Regina. I think Steam Whistle grew to be an international beer sensation because of their attitude towards people. They acted like a little guy while growing into being one of the big guys.

steam whistle beer

Why do they drink and drive?

What I Learned on a Research Project on Teen Drinking and Driving

During the spring and summer of 2014 I was commissioned to do a drinking and driving research project. Over the past few years, Saskatchewan can’t seem to reduce the number of drinking and driving incidents. In a country where almost everywhere the drinking and driving numbers are decreasing, here in Saskatchewan that’s just not the case.

We were going to tour the province and talk to teens about “why” they drink and drive.

The wrong way to approach a problem; ask the person with the problem “why they do it” and they are most certainly going to lie. Ask students about similar problems and how they approach them and now you may be getting somewhere!

Drinking and driving is a perplexing issue. One of those social issues that people’s attitudes and actions don’t match up. The think and do gap if you will. We all know it’s a bad idea to drink and drive but how many of those people still get behind the wheel and drive after having a few pints.

They'd love to show you a good time...

Methodology

We picked six different locations all over Saskatchewan. From a high school in Regina, to a day-time program in Prince Albert. We talked to an inner-city high school in Saskatoon, and a Narcotics Anonymous summer camp on a First Nations Reserve. We visited rural high schools and mid-sized city high schools all over Saskatchewan. We had a diverse student population and share information is one thing they loved to do.

We had a set of questions we’d ask once the students were comfortable with sharing their opinions. We knew we could just come right out and say, “hey, so really, why is it that students every now and then think it’s ok to drink and drive?” We had to be much smarter than that.

 

Some of the questions we’d ask would be:

Which do you watch more of, YouTube, Netflix, Cable?

Who do you look up to more, Celebrities, Athletes or Musicians? (Why?)

What do you use your phone for, top three things?

Which one do you like more?

Facebook or Twitter? Instagram or Vine? Snapchap or Instagram?

What’s the easiest way to communicate a message to a pre-determined audience?

What do you think of these ads? (drinking and driving ads)

What do you think of anti texting and driving ads?

How would you stop drinking and driving if you absolutely had to?

Stop the violence, don't drink and drive.

 

The Three Things we learned:

Get to them younger, you can’t tell kids anything, if you have to ‘tell’ kids, don’t, ‘show’ them instead.

 

1. Get to them younger

Highschool students (especially grade 12s) have already made up their minds. You may inform them about a potential fatal decision that they’re going to make but actually changing their behaviour? Not likely. By grade 12 you’ve made up your world view, you’re not a fan of authority in your life, and the last thing you want to do is listen to “what’s good for you”. As soon as we realize that at this stage in life (grade 12 in particular) is a relatively bad time to convince anyone of behavioural change. We need to get to them first, before the social norms of high school get them.

 

If you don’t believe me, try to remember what you were like in grade 12. Were you open to other people’s ideas? Did you listen to authority? Did you always do what was right for you? If you answered yes to any of those questions you’re either lying to yourself or you didn’t have much fun in highschool. We don’t need to convince the students who aren’t a problem, we need to convince the hardest to reach.

They'd love to show you a good time

2. You can’t ‘tell’ me anything

Well if you want me to listen. “Telling” people to do something or the perception of “telling” people never goes over well. This remains true throughout life, adults generally don’t like to be told what to do either.

Create behavioural change by educating early on and allowing kids to make their own decisions (even if they’re wrong), helps learn life lessons in a much more surreal and memorable way.

The problem with drinking and driving is you can’t let kids make even one mistake, because all it takes is once behind the wheel and it could be fatal. Making younger kids more aware of the situations they are going to face when they get older, and the difficult decisions they’re going to have to make will only help in preparing them. You’ll never eliminate it completely, but you can attach a stigma to it at a young age that deters kids from even trying it.

 

This is precisely what happened to smoking. Advertising and propaganda around smoking used to be “cool”. Many governments (including Canada) passed laws (http://www.smoke-free.ca/filtertips04/tobacco%20act%20provisions.htm limiting tobacco companies the amount of advertising they were allowed to do and where they were allowed to do it. Making a much better chance a kid doesn’t see James Dean on a billboard in downtown smoking a dart. Present day (Sept 2014) smoking is on the decline (obviously not for all populations of society, I’m making an over simplification). But there is an argument that once something isn’t deemed “cool” society has a lovely way of reducing the “uncool” behavior.

 

They younger they are when they realize that “drinking and driving is not cool” the odds that they do it when they are older go down.

 

Every grade 9 class should have to put a campaign together on how to stop drinking and driving. Putting the messaging up in the school, implementing the best ideas that come up, throughout the year the students in grade 9 become the Champions of reducing drinking and driving incidents. They grade 12s vote on the best campaign and a cash prize is awarded for the best project and the most influential school. (I’m completely offering my services if you want to get this off the ground, I think it could work great helping students educate students on drinking and driving).

3. Don’t tell kids, show kids…

When it comes down to major decisions that we make in life, whenever we’re on the fence, we’ll generally look to people similar to us and see what they did in the same situation before we make our decision. The psychological term is social proof. I first read about social proof in Robert Cialdini’s Influence The Psychology of Persuasion.

 

Social proof is gaining in popularity as our world gets more confusing, more going on, demanding more of your attention, you have to make better decisions faster. For years we’ve used social proof. Before we take a look at a new car we ask a neighbor about theirs and what they like about it. If we look up to that neighbor we’re even more likely to take their opinion as the truth.

 

Social proof is a powerful influencer. In a world where it’s very simple to see where people live, what they drive, who they interact with, what they wear and what they do for fun, we don’t need to look far to get ideas on what to buy. A simple stroll through Instagram will show me a lot of information on what you care about, what you spend your money on and where you spend your time. I don’t have the answer on how to use social proof to curb drinking and driving, I do however have a couple ideas.

 

You need the students that other students look up to to be the ones making it very uncool to drink and drive. I say I don’t have the answer because I think I’d rather ask the students what would work, and get ideas from them.

 

A project at the grade 12 level creating a campaign or project answering the question: “how do you reduce drinking and driving?” again offering up a cash prize for the winner. Make it a part of a class; make it a major part of the curriculum. If you get students creating amazing campaigns addressing the negatives of drinking and driving in a new creative or different or interactive way, in time they will convince themselves it’s a bad idea.

 

Think about it, the more research you do in a subject area the more the information you’re uncovering will affect you. This happens all the time. Why couldn’t it work for kids and drinking and driving?

 

Conclusion

Lets get to them younger, stop telling people to change their behaviour and start using social proof to influence people in a smarter, more effective manner. In the future, the status quo is going to be easy to seek out. Why change? In the future you’re going to come to this question more and more often. The smartest organizations know that change has to be a part of the plan. Try new things, try new ideas, as long as you’re sticking with the status quo, you’re never going to know what you’re missing. You’re never going to see the future of your product or service.

Business is change, and how we communicate with our younger generation is something we’re all going to need to get better at. Yes yes, try something new, who knows, you might just prove yourself wrong.

 

You can download the PDF here: Why do they drink and drive, a Strategy Lab Research Project

Ben Hill Griffin Stadium - Florida Gators

How Do You Build a Visionary University?

You pick what you want to be known for.

Crazy Florida Gators fansDo you think the University of Florida cares about their academic performance? No, they don’t because they don’t need to. Their sports following for Basketball and Football is incredible and enough to give students a great reason to go there.

 

Do you want to go to the University of Pennsylvania (Wharton School of Business)? Do you want to play on their Basketball team? They haven’t won their division since 1979 and have never won the NCAA tournament. But that doesn’t matter, the only reason you’re going to Wharton is to get the best financial education money can buy.

 

“Standing out” is an underrated strategy when it comes to Universities and how to compete. That’s because it’s only up until now that they’ve never had to compete. The barrier to entry in to most higher level jobs in the past 20 years was a University degree or a comparable education. If you wanted a better job, you had to go to a post-secondary institution. Up until only 5-10 years ago, you didn’t have many choices of where to go to University. If you were from Regina you either went to the University of Saskatchewan or University of Regina, OK maybe Calgary or Edmonton (maybe Leftbridge, who knows). But why travel when you can go to your home town University?

 

But now you have to look across Canada and around the world because taking University from an institution away from home is going to be expensive either way. If your options are to move to Saskatoon or Dubai now you have an honest chance of attending the University of Dubai. (and next year it will be even easier)

Today your choices for post-secondary education have never been more abundant.

Education is free online. Want to learn about Consumer Neuroscience and Neuromarketing from Copenhagen Business School? Click the link and sign up for free. Or how about What Managers Can Learn From Philosophers from the University in Châtenay-Malabry, France. Yup, that ones free as well. Or how about What a Plant Knows (and other things you didn’t know about plants) from Telaviv University.

Coursera Home Page

You can make the argument that the quality of online education can’t compete with in person lectures at any of the bricks and mortar degree granting institutions. Combine that with not being able to verify “who” wrote your final exam and the traditionalists may have a reason why we shouldn’t trust an online degree. Even if the quality isn’t there yet, it won’t be long before it is. Why wouldn’t you go online to get a more interesting lecture about a topic you care about more, taught by someone who’s more passionate about their craft?

Dukes crazy Basketball Fans

What changed? Why is it getting more difficult for universities to compete?

1. More universities means more options for students

Today enough people are convocating and not finding the job they’re were promised, so why did we go to school, to get “smart” or to get a job?

Today, I can take almost any course I want online with an assortment of Universities to choose from. So why would I pick yours?

 

2. More graduates means more options to choose from: a degree doesn’t guarantee a job. 

A lot of people go to post-secondary to get an “education”. That means something different to everyone so don’t start trying to define what “education” means, someone can argue the opposite point. Besides getting an “education” school in the past was very good at getting people jobs.

Did you get a job because you had the education? Or did you get the education because you had to get a job? How we approach the degree vs job debate really changes the way we approach how post-secondary should be administered and in the end how institutions will compete in the future.

 

3. Transparency is making it hard for people to hide behind the letters that come after their name. 

If you convocated from a post-secondary institution in the past 10 years I bet you could recall at least one to two professors that well, to put it politely, were completely incompetent. Ten years ago you could fill out the form at the end of the semester and hopefully the administration and the professor read the feedback. Most likely they didn’t.

Even if you disagree with the student the fact of the matter is you can’t control what they say about you. Education will be held accountable.

Today, a Tweet, a Facebook post and a review on RateMyProfessor.com are the standard now. If you really good OR bad people will tell their friends, they will tell their friends, and alas, word-of-mouth remains the most powerful marketing tactic few organizations want admit to. The truth (or perceived truth) about a professor, program, or institution will spread like wildfire online.

Do you know what graduates are saying about your institution?

 

Can I give you some feedback?

The Phrase You Hate To Hear But Have to Say Yes To

Can I give you some feedback?

If you’re like me this is one of the worst phrases to hear in the English language. What they’re actually saying is “would you like me to tell you how I actually feel about you? And oh yeah, if it was good we would have already told you so it’s almost guaranteed to be negative.”

Without feedback we never learn, we never get better, and we never progress.

The extent of your management career will largely be based on the amount of feedback you’re willing to take.
I’ve said to Brandon many times that we will get as far as the feedback we’re willing to take.

I still love the Tim Sanders analogy of “how” to process feedback. He says it’s like eating an almond. Not all of the feedback is valuable, find the nut at the middle (the learning moment) and discard everything else. Rarely do we receive 100% true feedback.

Three reasons why you need to get feedback from your team:

 

1. If you currently think “my team loves me though, I don’t need their feedback to know that”. You need to ask for feedback soon, you’re worse off than you think. It’s always those managers who “think” their staff can give honest feedback but don’t. Instead there ends up being a revolving door for staff, lots of turnover and no long term employees.

 

2. It underhandedly shows your team that you care, that you aren’t a know-it-all, and that you’re not too egotistical to change. You don’t have to listen to everything you hear but you do have to make yourself available to hear people when they want to give some feedback. Listen to people shows you care, even if you know you aren’t getting the best feedback, listen, don’t talk, don’t interrupt, just listen. You’ll be amazed at what you find.

 

3. The teams that communicate up the hierarchy just as efficiently as down the hierarchy will be the most sought after and in turn the most effective.
If your team doesn’t have a feedback strategy soon, your competitors will. They’ll be able to turn on a dime, adjusting to feedback they’re receiving. Today it is relatively simple to setup a feedback strategy, 10 years ago a lot more difficult. 5 years from now it will be baked into the strategy of the high performing teams, and I’m sure it’ll get easier and easier to track, manage and act upon the information acquired.

a beginners guide to website strategy

A beginners guide to website strategy


In the real world if your store has a better location, if you can get in front of more people, if everyone can recognize your store from a mile away, you have a distinct advantage.

 

The Internet doesn’t work that way.

 

If you rent space in the West Edmonton mall beside a popular retailer you’re sure to increase your foot traffic. The catch is, retail space beside Holts, the Disney or Apple store will come at a premium.
When you build a website it’s like you put your store in a farmers field somewhere near Grenfell, SK. As your site acquires more links, is updated more often, you move closer and closer to a bigger town (more “traffic”). The front page of Google, the epicentre for qualified traffic, takes time and deliberate effort to get to the front page of and every day it’s getting more and more competitive.

The front page of Google is a zero sum game…

as one website goes up, another has to go down. All four major players in the market can’t rank number 1. As one company builds links and increases their rankings, other websites feel the equal and opposite reaction. If you don’t start being proactive about your online presence you’re going to see you traffic decrease from Google.

And I’m not sure if you’ve checked your traffic sources report in Google Analytics lately, Google organic search is probably your websites largest traffic provider. Might be a good idea to build a strategy to increase that traffic from Google.

You could advertise on Facebook or LinkedIn or reddit or the Leaderpost.com. Telling more people to come to your website should help you get closer to your goal.
You have defined a goal haven’t you?

OK we may need to take a step back here. No one really “needs” a website, think about it.

You need a contact us page so people can get a hold of you. You need a products page so people can see your new products regularly. You need a staff page so potential customers can see ‘who’ they’ll be dealing with if they so choose to set up an appointment. But no one really needs a website, a website is a tool, a tactic within a strategy. The sooner you recognize this the sooner you can being to use your website to its full potential.

 

No one really needs a website, companies need to be found, they need to be searchable, within a couple words hopefully. So that in the moment when your next customer has a problem, they pick up their phone, pull up Google and search for (insert your company’s keywords here) “funny marketing speaker Regina” and boom you’re right there.

Funny marketing speaker regina

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90-percent-of-the-data-in-the-world-today-has-been-created-in-the-last-two-years

9 Lessons Learned Volunteering on Not-For-Profit Boards

1. The world is changing faster than you can imagine.

“Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.”

-IBM

On a single day on the Internet there are:

  • Over 2 million Google search queries

  • 48 hours of new YouTube videos

  • 684,000 bits of content shared on Facebook

  • More than 100,000 tweets

  • $272,000 spent on e-commerce

  • Source: Webopedia

If you disappeared tomorrow, who would miss you? What distinct advantage does your organization create? Why is your mission a noble cause? Ask these questions early and often or else you may find your organization obsolete. To the Not-for-profits that take advantage of the changing online landscape and embrace technology your audience will adore you and you will attract a new smarter customer who (if you do your job right) becomes a loyal evangelist.

2. Every year, every month, every day, people have less attention than they did last year, last month, and yesterday. How are you getting peoples’ attention?

There’s a new not-for-profit starting up tomorrow who’s mission is better than yours, who help more people than you and who can do what you do for cheaper. What are you going to do about it? How will you stand out? How will you be remembered? How do you get to the point where people seek YOU out? If you don’t standout you definitely aren’t going to be remembered. You need to create a “Social Object” that people can associate with your cause.

3. You’re only as smart as the feedback you’re getting.

Not-for-profits are really bad at this. Trying to get feedback as an organization is a very forward thinking endeavour. Not-for-profits are not very forward thinking entities(rash generalization but true). Every year they talk about what they did last year and how well it went. No critical breakdown of what happened, no holding people accountable to goals set last year, and no wants to change in the future to get better. It’s that last part that bothers me the most. Because these aren’t profit generating entities it doesn’t make sense to adapt and innovate and strive to lead a market.

The only thing more risky than changing is staying the same.

The only thing more risky than changing is staying the same.

Everything about business is changing at an alarming rate right now, your only hope in survival is ensuring you’re getting feedback from your customers and employees.

Since we were children, feedback has been the only way we learn. Why is that any different for not-for-profits? You need a feedback strategy, and an honest one. If you have a 56 Question Questionnaire providing your feedback for you, just know you’re basing your information on the sick twisted person that would fill out a 56 question Questionnaire.

4. You can’t change what people say about you, but you can influence it.

“Branding” in 2014 is what people say about you behind your back. As a Not-for-profit if your members smile to your face but bad mouth you behind your back that’s a terrible brand. If you have complete board turnover every year that’s bad. IF you have past board members that refuse to be contacted, that’s bad!

Your reputation precedes you. Google your name, what comes up? You have a personal brand whether you like it or not, most people don’t understand they can influence it if they want to. Not-for-profits usually have an advantage here, your reputation is what you’ve done, the people you’ve helped and the impact you’ve created. The RedCross is one of the most recognized “brands” in the world and I would argue it has nothing to do with their messaging (though the logo is pretty ubiquitous), it has everything to do with their impact. Otherwise when you see the infamous Red “+” sign you wouldn’t immediately attribute positive characteristics.

5. Face the brutal facts. 

Yes this is stolen from Jim Collin’s book Good To Great. You must face the brutal facts about your organization and marketplace. People don’t have time to care about your organization, no one does. You have to pitch why your not-for-profit matters. I’ve been on a board where we only talked about the good things we did, how great every event was, and never brought up any criticism or created an urgency to get better.

Confront the hard facts, the longer you put off the truth the worse it gets when it finally becomes a reality. Business changes, Not-for-profits change. The only ignorant thing to do is assume we know what we’re doing and not seek out feedback.

What if we don't change at all and something magical just happens?

6. You can tell people’s priorities by the way they allocate their resources (time, money).

I’ve met people who give their time selflessly year in and year out. I look up to these people, they truly understand priorities in life. They put relationships before money. People before work and organizations over themselves. These people are the builders of our communities. You have no idea how much these selfless people have given in time to ensure that people they don’t even know get to enjoy (insert community event, sports team, or club here). From Brownies and Scouts to Hockey and Basketball organizations, boys and girls clubs and sports clubs. The one thing they have in common is people like you and me built them.

The unsung heros are the people who tirelessly volunteer their time to work, coach, organize, plan and do all the things that it takes to make Not-for-profits tick. If you meet someone who’s been a part of a Not-for-profit for a while just assume they’re amazing, you have no idea how much they’ve given.

If you want to find out about someone’s work ethic ask somebody they volunteered with on a board or an organization. Reputations go a long way. I find myself recommending people I’ve volunteered with and coached with a lot. You trust someone on another level when you know they believe in giving their time back to help others.

7. At any given moment, one or a few people can ruin it for everyone, you must ignore past these people.

People love to complain. You have to constantly remind yourself that it’s easy to be a critic and it’s hard to take negative feedback and actually act upon it. On volunteer boards I find this to happen a lot. People LOVE to complain without offering any other solutions. People love to tell you you’re wrong. People love to say “it won’t work”. You have to ignore these people.

Create a culture of proactive feedback, never are you allowed to say “I don’t like it this way!” without providing another plausible way.

8. There’s nothing more important than having a clear vision that everyone understands.

Those who built the visionary companies wisely understood that it is better to understand who you are than where you are going – for where you are going will almost certainly change.

-Built to Last by Jim Collins & Jerry I. Porras

Many business folks I’ve met underestimate the power of a vision. But most companies try to explain “everything we’re good at” without “pissing some department” in their mission statement. Effectively making it useless. Einstein said you only truly know a subject when you can explain it to a six year old. that’s my philosophy when it comes to your organizations vision, simply down to a few words that you could explain to a six year old. 

Examples:

Regina Volleyball Club: Lets grow Volleyball

University of Regina Alumni Association: Build Pride 

Regina Police Service: Public Servie First

Creative Options Regina: Gentle teaching

9. Fun can be a competitive advantage.

In the future the best organizations will have done the most important thing, attracted the best people. To attract the best people you have to have an amazing cause, but not just that, you have to create a work environment that people would seek out. A workplace to love. People will take a pay cut and make other sacrifices just so that they can work with people they like, and people we like are the people we have the most fun with.

Fun can be a competitive advantage

Fun can be a competitive advantage.

Think about it, at a board meeting have you ever asked: “how could we make our meetings more fun?”. Most don’t bring that up because they still think doing what they’ve always done is enough to attract younger, smarter, better talent. If your meetings are fun it’s going to be easier to attract better people in the future.

If you encourage your employees to have fun more often they will respect the workplace more, tell people about how great it is to work there, and when shit really does hit the fan, employees you’ve encouraged to have fun will be there for the organization. It’s when we’re at our worst our allies matter the most. Make strong supporters out of your members, encourage them to be themselves and have fun.

Bad online reviews

How To Combat Bad Online Reviews – a Video from John Taffer

video platformvideo managementvideo solutionsvideo player

What do you do when someone leaves you a negative online review? 

On sites such as Yelp, Trip Advisor, Urban Spoon, Google Reviews, a few bad reviews can ruin your company entirely. At the same time you can use these tools to give your company an unfair advantage.

I love John’s comment about the social media world not being fair. No one police’s it, no one is held accountable, it’s a dog-eat-dog online world. The smart companies are creating an unfair advantage, they’re outsmarting the competition by building a positive online brand. As Mr. Taffer says, if you have lots and lots of positive reviews and fans of your place, a couple negative people here and there will be drowned out by the positive comments.

So how do you ready yourself for the troll attack?

1. Kill em with kindness – if you’re a great company people will want to share your story.

Your employees should be brand ambassadors. They should be the ones promoting you and your story to everyone. “But Jeph, they aren’t, what do I do?”. If people aren’t sharing your story enough you have one of two problems, a) you have the wrong people on the bus* or b) your story isn’t good enough to share. Go back to the drawing board. If you story isn’t interesting enough let your staff come up with it. I love the quote from David Kelly, founder of the innovation firm IDEO “In a world filled with so much creative potential, it is dangerous to assume that all good ideas are found at the top.” -David Kelly, IDEO.

2. Make it everyones job to say nice things about your organization.

If your own staff don’t want to tell people about how amazing you are you have a problem. Why isn’t coming up with an internal word-of-mouth strategy not done by more companies? If your staff are excited about what you’re doing, if everyone that comes into your store feels that excitement, sooner than later the word-of-mouth will spread.

Why don’t more people come up with word-of-mouth strategies Jeph?!? Well I’m glad you asked. Few companies focus on word-of-mouth because its hard. It’s hard to come up with a viable plan, it’s even harder to execute it. Once you’ve executed it it’s still hard to hold your staff accountable for something that’s very difficult to measure. If you’re still have trouble with a word-of-mouth strategy move on to point 3…

3. Encourage word-of-mouth by offering an incentive.

If you’ve read any of Stephen Dubner’s or Steven Levitt’s Freakonomics series of books, shows or podcast you would completely understand why offering an incentive may be your best bet. If you offer an incentive people will keep it top-of-mind, they’ll be much more likely to share your message. Don’t assume people want to talk about you, assume you need to make it worth their while to spread your message.

*Wrong People On the Bus was an analogy coined by Jim Collins in Good to Great. Getting the right people on the bus is critical to any organizations success. 

Aftermath of Sept. 11th

Could You Stand Up To An Overwhelming Majority Who Disagree With You?

Barbara Lee was a Congress Person when the September 11th attacks occurred in the United States. In the hours following the attacks the United States Congress drafted a 60 word sentence that would change the way the U.S. could use to military force from then on. The Authorization for Use of Military Force (AUMF) was signed by George W.Bush on September 14th, 2001, and has been the legal foundation for the war on terror for the past thirteen years.

Barbra Lee was the only Congress person to vote against the Authorization for Use of Military Force.

Of the 535 people in the United Sates Congress, 534 of them voted in favour of the Authorization to Use Military Force, only one person voted against it. Immediately after she began to receive hate mail, a tons of it, and for months on end. She had the courage to standup for what she believed in. She had to vote against an overwhelming majority because she knew she had to live with the repercussions of that vote.

Fast forward thirteen years and the United States has been evacuating troops for the past several years now admitting the “war on terror” wasn’t the success they hoped it would be. Looking back Barbra seems to be the smartest person in that room at the time. She’s truly an inspiration.

What was written in a few days of fear has now come to govern years of action

Could you standup for what is right even though you know everyone around you disagrees?

I first heard this story on the podcast titled “60 words” from Radiolab is an amazing listen. They interview many of the people who were there the day the vote went through and the backlash that followed.

Buzzfeed covered this story as well in a long article titled; The Untold Story of the Most Dangerous Sentence in U.S. History. 

Here’s a video of her explaining her position. She’s very smart and courageous.

Help people even when they cant help you back

3 Reasons Why You Should Do Favours For Other People

1. It makes you feel good. 

(^Article from Berkley citing several studies on why doing good deeds makes you feel good not just emotionally but biologically as well)

2. It’s the morally right thing to do.

As in, it builds good Karma. (In the Steve Jobs biography by Walter Isaacson he talked about the point in which Apple was coming up with iTunes. Everyone was stealing music on the Internet and Steve didn’t agree with that, he wanted a different solution. When the media was critical of iTunes in the beginning Steve was questioned about if iTunes was viable and if it would last, his response was “stealing music isn’t going to last, it’s bad Karma.”

Stealing music hasn’t stopped but iTunes has done very well since it’s inception. Jobs was right, we don’t mind paying a small amount for music, it’s the morally right thing to do.

Everyone could use a little more Karma.

3. The more people you’ve helped, the more people there are out there to help you in the future when you need it most.

Reciprocity suggests that doing things for others is the best way to help yourself in the long run. We’re all going to stumble in the future, we’re all going to make mistakes, you can guarantee it. If you help people without expecting anything in return, when you’re at your worst the people you’ve helped will step up and be there for you.

 

Go on, make some good Karma.

 

Help people, even when you know they can’t help you back.

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