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Marketing Tip Of The Day: Easy Google Chrome Depersonalized Search

Did you know that when you search your own product or company with the hopes of seeing where you appear in Google’s search results, you’re not getting objective information? Google hangs on to your past searches, takes your location into account, and gives results accordingly. You end up seeing an inaccurate representation of where your site appears in the search results.

A few months back, Jeph  blogged a nice little trick to depersonalize your search and see where you actually stack up for important search terms.

If you’re using Google Chrome, that trick isn’t required. You can get a true representation simply by opening a new incognito window as depicted below:

If you haven’t climbed aboard the Google Chrome train yet, check out Jeff’s page for his trick.

Happy search engine optimization!

The One Secret Thing That Every Brilliant Company Does

Break their expectations.

Their: Define your customer.  This is very important, who’s the target audience?  It’s not everyone, it’s not a large group of people, the smaller and more detailed the categorization of your target audience, the easier it will be to define their expectation.

Expectations:  What do your customers expect of your product or service?  What do they think they’re getting when they hire you?  What do they actually get when they buy your product?  What does working with you entail?  The more you can define ‘what’ they’re getting, the easier it is to set an expectation.

Break: You must exceed what ever is expected of you.  You’ve defined who ‘they’ are.  You’ve defined what they ‘expect’.  Now you must determine ways to exceed it what they expect.

If done correctly you’ll have a wildly popular company.

AKA: Over delivering, providing more

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