The Dark Side of Social Media A Modern Day Addiction

The Dark Side of Social Media; A Modern Day Addiction

Stop listening to your fans. “Your enemies know information your friends won’t tell you.”

I’ve heard a lot of this lately… “I’m at 15,000 followers, why would I do anything different?!”, “I just got 500 likes on one post, amazing!”, or a personal favourite; “We’re doing a give away at 20,000 followers, like, share, comment, slay your first born to be entered!”. Maybe we’re over thinking it, and that’s not a good thing. “Fans” on social media networks aren’t necessarily real relationships. Sure some are, but most are superficial social passings by, meaningless in the

When validation has gone too far

I heard a story of high school students posting on Instagram and if they don’t receive over a certain amount of likes within the first 15 minutes they delete it and try again later.

Wow.

Could you imagine testing your creative in real time, then when not performing you pull it immediately? Are these students getting feedback and acting upon in hyper-speed without even knowing it?

I instantly said, “We should be doing that with clients!”

Or should we?

The more connected you are the less connected you actually are

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be weird be awesome be loved

One of The Most Remarkable Non-Profit Organizations in the World

“Be weird. Be awesome. Be loved!”

This was the latest sticker COR had printed and left out in a container on a table just inside their office. A circular container that has the likes of stickers, postcards, magnets, stress balls, pens, you name it. All with similar bright colours and uplifting messages. The table they are on is located by the pinball machine, just down the hall from the coffee bar and to the right of the foosball table, and PS4 complete with beanbag chairs for optimum gaming comfort.

This isn’t your regular not-for-profit organization

I’ve never met anyone with the same consistent energy. COR has its own unique culture and brand. Talk to their employees family members, even people who don’t work there any more, you’ll hear nothing but amazing stories about how gentle teaching has changed their life. They don’t run the organization like a regular non-profit, they do things different and they don’t apologize for it. COR is a breathe of fresh air in an industry that was getting stuffy.

COR is an inspiring organization. You don’t have to go far to hear some of these stories:

“Being WITH one another is one of the main lessons I have grown to appreciate since being introduced to Gentle Teaching.”

“Gentle Teaching has pushed me to be the best support and friend possible”

“A culture of gentleness for me has come naturally by genuinely caring for the three gentlemen I serve.”

Or check out one of their “COR Cribs Episodes”

COR Cribs: Episode 2 from Creative Options Regina (COR) on Vimeo.

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supermensch-the legend of shep gordon

10 Business Lessons From The Amazing Supermench, Shep Gordon


Supermench, the legend of Shep Gordon. So I’m listening to the Timothy Ferriss Podcast and this guy who Tim’s about to interview has one of the coolest introductions, Shep’s done a lot. He’s cooked for His Holiness the Dali Lama, entertained who’s-who of Hollywood, and managed some of the most amazing musical acts, then the most amazing chefs in the world. He was a brilliant story teller and had accomplished so much. He seemed content, I wanted to know more. So i bought the book, They Call Me Supermench: A Backstage Pass to the Amazing Worlds of Film, Food, and Rock’n’Roll. This post is inspired by the book. I highly recommend it. Entertaining, funny, and thought-provoking, one of my favourite books this year.

This quote pretty much sums up Shep.

hero

Shep Gordon is one of my hero’s, here are a few reasons why.

1. Create history.

Don’t wait for it to happen, you can create history. Most people believe all you have is what you’re dealt, like you can change your future if you want to. What a lie! Create history. When Shep first started managing his first artist, Alice Cooper, these were his marching orders, to create history. Quite literally working with Alice they didn’t try to “market” Alice Cooper, he didn’t “advertise” Alice Cooper. No that’s what the other managers would do, if he really wanted to stand out he needed to create history. 

Whether it was wrapping an album in Panties or shooting Alice Cooper out of a cannon, Shep tried nearly everything. The first time Alice was to play in the UK they needed a really aggressive stunt as ticket sales were nonexistent. Shep got a flatbed truck with a giant billboard on the back displaying Alice wearing nothing by a large snake. Oh and he paid the driver handsomely to ensure the truck “broke down” several times in Piccadilly Square downtown London during rush hour. The driver was subsequently arrested, but they sold the show out! Create history. 

Or the time that they promised to shoot Alice out of a cannon on stage in Pittsburgh. The problem was the cannon didn’t work. The night before the big show, Shep invited media to a “pre-concert party” where they were going to demo the cannon shot, how exciting! Shep was up to something, because when the cannon fired, Alice (or a dumby, who knows!) fired but only went ten feet. Panic strikes, the star is injured! Rush him to the hospital!

On the news you’d hear of the “accident” and how Alice was hurt with “non-life threatening” injuries. He played the show the next night in a wheel chair with hospital staff on stand-by if anything should go wrong. But how could it? It was all staged, Alice wasn’t hurt at all. It worked perfectly.

Create history, don’t wait for it to happen.

Create history

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Dear Montréal, We’re Stealing Mural Festival. Sincerely, The City of Regina.

Dearest Montréal,

We here on the prairies have grown quite fond of some of the pleasantries your fine cultured citizens have the pleasure of enjoying year on year. We feel it is our duty to inform you that we will be politely (and with the utmost respect) be stealing your Mural Festival as well as a few other ideas from your wildly addictive city.

Your streets are nothing short of beautiful. We intend to do the same to our fair city in due time.  Not only do I want to steal the idea of the Mural Festival, I want to take back to Regina a few other parts of Montréal.

Thank you Montréal for your cooperation and willingness to share in your Mural Festival. We from the City of Regina (unofficially), thank you in advance for your consideration of this request.

A Regina citizen that appreciates your fine city.

First of all Montréal is 375 years old, yeah that’s older than our country! So you can assume Montréal is doing something right, otherwise it wouldn’t be around. There’s a lot of history there, a lot of history this author had no idea about. The people are proud of their rich cultural heritage, far more than I witness on the prairies. It’s about time to start that rich, cultural, artistic, prairie heritage.

If we want to become a major destination in Canada we need to believe we can be a major destination in Canada.

What you want? CHEESEBURGER!! CHEESEBURGER!!

They Get Hospitality and Customer Service – fast service is a win-win

You don’t wait for meals very long at all. Be it crêpes, burgers, or a famous smoked meat sandwich, the service in most places in Montréal was remarkable. They are FAST! Sometimes you are served literally in minutes after ordering. This is a huge win-win! The restaurants like to have more people through their doors and customers don’t want to stay in one place too long. Serving meals fast is a way to impress customers and help your bottom line!

The “cooler” the dining experience the better your odds of success

Montréal really gets outdoor dining. Patios, terraces, tables in the middle of nowhere, some of the most romantic places to share a meal with someone are in the most unique places. We can easily steal this idea. We just need to talk to the City of Regina about allowing dining establishments more leniency on “where” they can setup tables to serve you. “Creating Instagramable Moments”.

Does It Cost To Get In? Nope.

Never short on fun (free) things to do 

We went on a Tuesday till a Saturday and there was the Mural Festival, The Francofolies Festival, as well as a beer fest going on near by. They were all free to attend. That means the organizers must have some great funding to be able to put on acts like that throughout the week. The Mural Festival was an entire street blocked off and shops, restaurants, and artistic acts lining the way. Amazing art pieces now cover the not so boring concrete jungle most cities become.

There’s a free app called Cite Memoire that tells the history of old Montréal in 22 different projections telling the history of Montréal.  Some of these projections were literally hundreds of feet in the air and you could only see them after a certain at night (had to check the app). They were breathtaking. Talk about “creating Instagramable moments” what a smart idea!

 

cite memoire

Got street art?

It’s beautiful just to walk around, the Street Art is amazing

Many of the most spectacular ones were from last year and 2015, Mural Festival is a way to keep making your city more artistically beautiful. The amount of tourists walking around snapping pictures of the Murals was also amazing (guilty!). What a brilliant way to make your city more beautiful, once a year hold a “mural fest” invite famous artists from around the world, and BOOM, every year there are more places with stunning art for everyone to enjoy.

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Sales is dead; long live sales-selling

Sales is Dead, Long Live Sales | eps 59 #inthelab


In school we were taught that sales is one of if not the most important function of business. Without sales you don’t exist. Sales people made the most money, had the best schedules and took the most time off. It was good to be a sales person.

Sales rules all.

 sell me this pen!

Then it went overboard, movies glorified the best sales people, ABC! ALWAYS BE CLOSING! Don’t forget “Coffee’s for closers!” I would repeat lines from the Wolf of Wall Street but they’re far too vulgar.

Then something happened. These amazing sales people seem more like sleazy used car sales people than glorified titans of business.

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Let’s Take a Second to Remember The Basics

So you’re a business looking to dive into social media. What does that even mean? Back in the day when social was just beginning to become the massive snowball it is today, getting involved as a business was messy. It was imperfect. You had to watch and listen to how people were using various platforms. You had to try things and make mistakes. You had to learn in real time as things were changing and growing and evolving.

Nowadays it seems like you can just decide “I want to be on social media”.

And you probably should be. Creating a community and actively engaging with that community has become the new marketing model. Storytelling and relationship building are more important than ever, overtaking “brand-building” or “reach and frequency” as key outcomes for your marketing budget. That being said, businesses seem to be pivoting to social as a silver bullet for their online marketing while fundamentally forgetting basic marketing concepts. Before you even think about creating a page or an account be it SnapChat, Facebook, LinkIn, or the like, check yourself against these basics when it comes to social media

 

  1. Not all platforms are created equal.

    Gone are the days when you could just set up a Facebook and Twitter page, link them to auto-post and call it a day. There is a buffet of options to choose from when it comes to social platforms. It can be overwhelming, which makes it so surprising that most company’s first instinct is to jump into everything at once. Specific, methodic targeting is becoming a lost art. Less is more. Get really good at one thing, not mediocre at five. Take stock of your core function as an organization, the type of content you’ll be posting, and your audience and be selective with the platforms you choose. Which brings us to rule number two…

    never-half-ass-two-things-whole-ass-one-thing

  2. Focus on where your people are (and where they want to see you).

    “We need to be on Snapchat”. Why? Is that really where your target audience is? Is that going to be the best use of your time? Is that where you’re going to make the highest number of meaningful connections? More importantly, is that where your people even want to connect with you? You may have the best concrete company in the world, but I don’t necessarily want to look at concrete on Instagram. Founder of the Social Fresh Conference Jason Keath speaks regularly about the importance of focus when it comes to social media and his message is simple: if you really want to convert you don’t need to be (and probably shouldn’t be) everywhere. Respect your audience, view your business through their eyes, and act accordingly.

  3. Have a freaking purpose.

    This is possibly the most bizarrely broken rule in the book. Organizations and companies seem to think that the equation goes “IF I’m active on social media AND I get lots of likes THEN my business will do better”. What the heck does that mean?! There are so many other steps involved in that equation. I recently caught an episode of the Jelly Marketing Podcast (would highly recommend) featuring writer and speaker Tod Maffin where he hammers the idea of true purpose home and slays the concept of vanity metrics. What are you specifically trying to achieve with the tools you’re using? Are you trying to keep your membership up to date with new information? Are you trying to show how easy your product is to use? Are you trying to showcase the genuine personalities of your team? Have a purpose beyond getting likes and followers. Those will come and arguably don’t matter as long at your working towards a clear goal.

  4. Create value.

    Advertising and selling without value creation does not work. Period. Full stop. I don’t care about your car dealership. I don’t care that you can broker my mortgage. I DO NOT CARE. Do something that makes my life better, even a little. Tell me something interesting I didn’t know before. Better yet, show me it in a cool way. Make me smile, make me laugh, make me think, solve my problem. Do something that goes beyond the basic transaction. It’s not just a nice touch anymore, it’s expected.

Well there you go. None of this is particularly ground-breaking. They’re things we as internet marketers have been shouting about for years, but as the social media space becomes more and more crowded and confusing it’s important to remember the basics. They’ll save you time, money, and a whole lot of headaches.

how to Save Money on Groceries and Drugs

How To Save Money On Groceries and Drugs

Stop Buying Brand Names!

Ten years ago as an angsty little marketer, I wanted to explore why I was leaning more and more towards “No-Name” Products, so I wrote this; The No-Name Strategy. You know the No-name brands, every supermarket has their “own”. At Superstore: No Name, and President’s Choice. At Safeway, Select (my Grand parents never bought regular pop), at Sobey’s it’s Compliments, at Costco it’s Kirkland. 

Almost every grocery store has their own brands which tend to be cheaper than their comparable branded counterparts. So why are we buying the more expensive one? Do you feel you trust it more? What bad stuff could be in the generic version?! For a long time I’ve bought generic pop citing that I still can’t taste the difference. Though teaching my first class I did divulge the fact that when I first moved out of my house and living with a roommate, we used to purchase no-name pop for the house but branded Coke or Ginger Ale if we were going to a party, why in the heck would we do such a thing?

It’s moments like this that I love marketing for, moments that make you feel so humble, so, well, dumb in moments of pure showing of ego. 

The fact that we didn’t want to be seen at a party with “No-name Cola” was a sign of where our confidence was at. After all, you know what the studies show, the larger the brand name on your chest, the smaller the ego. Or what the economics community calls Conspicuous Consumption; buying things to signal to others your wealth. Not a healthy practice to be into, I know because for the majority of my life I loved brands, wore brands, and had to have the new “cool” thing.

Buying quality products is one thing, refusing to purchase items because they are unbranded is silly. The problem with that is it’s not sustainable and teaches the wrong lesson. Life’s not about stuff. It’s about impact, experiences, and love. Things help you measure your status, but the moment you purchase something just because “you can” doesn’t mean you should. Humility goes much further than the person with the newest “thing”.

If peeing your pants is cool, consider me Miles Davis

You aren’t in the in crowd unless you’re doing what the cool people do!  Who decides what’s “cool”? Since the dawn of time some people have just been better trend setters than others, those that understand it know what to look for. They easily convince us to buy the next iPhone, headphones, Xbox, TV, etc. The best brands are the ones to trust…..right? You can’t possibly buy the generic brand, can you?

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Why stratlab doesn't have a ceo president or formal boss

Why Stratlab Doesn’t Have a CEO, President or Formal Boss 

the starfish and the spiderWe at Stratlab are growing a “Starfish” organization, stolen from Ori Braffman’s the Starfish and the Spider, the story of leaderless organizations.

I don’t believe the future is in an organizational chart that dictates a clear divide between management and employees. The future is a leaderless organization. An organization that doesn’t need constant management, an organization where you’re free to make decisions on your own, we hope they are good ones but we know we can’t control that.

What we can control is how StratLab grows as a Starfish, by taking on bigger and better (more impossible) problems. To do this structure is a hindrance to true creative brilliance hence why at Stratlab we have as few rules a humanly possible.

The starfish and the spider

The current way to organize a business with Executives, Management and Employees dates back to the 1600’s

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Imagine if you could

My Favourite Business Book of All Time

Maverick written by Ricardo Semler in Brazil published in 1993. A transformational business book from start to finish. Completely counter what you’d come to expect from a Ricardo Semler MaverickBrazilian industrial tycoon. I think Mr. Semler is one of the most thought-provoking, honest, most humble leaders I’ve ever come across.

Semco, a heavy duty industrial manufacturer has no rules to live by. You pick your own hours, pick your own pay, pick your own vacation times, heck you even vote on your own managers regularly! Twice a year you fill out a 30 question questionnaire about your management and division you work in.

No one has a long term contact. No one is employed longer than 6 months. Everyone’s salary is openly known by anyone who cares to know.

Semco is the most democratic company I’ve ever read about, and they did it in a 1980’s Brazilian economy. Not the beacon of sought after economies you once thought, on the contrary, Brazil was avoid by many businesses because of the government, high inflation rates, and a fast growing unpredictable future. It’s astounding what Ricardo and Semco accomplished during this period in Brazil.

How did they get it so right?

Ricardo lucked out in a sense, his father build a multi-million dollar company. He became of age and realized it would never last in its current state. Plus the fact that second generation wealth is squandered 70% of the time, Ricardo had to make a gamble.

He was courageous in his decisions but the theme throughout his career and the book was that he cared (and still cares) dearly about people. It’s so refreshing to see in someone like him in a leadership role, putting people before profits.

Telling, forcing, commanding, never works. Inspiring, helping, listening, always does.

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Why You Won't See Any Blouses or Ties at the Stratlab Office

Dress Code? Nah. Why You Won’t See Any Blouses or Ties at the Stratlab Office 

In Ricardo Semler’s Maverick he tells the story about the first few times he came in on a weekend. The first thing he noticed “people dress differently when they come in on the weekend, why is that?”. They did it to be more comfortable. But don’t we want everyone to be comfortable when they are working all week long?

The dress code era at Semco was ended.

The executive dealt with the obvious backlash. “What if someone doesn’t want to do business with us because of the way someone is dressed in a meeting?” Ricardo’s answer; “if someone doesn’t want to do business with us because of the way one of our employees ‘looks’ then that’s probably someone we shouldn’t be doing business with”. Wow, that’s leadership.

Isn’t that simple? Why do you try to make your staff conform? Because you’ve always done that? That’s not a good reason why. Ask your staff, what they think, you may stumble upon a smart way to make your company culture better.

The original dress code disobeyer

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