Imagine if you could

My Favourite Business Book of All Time

Maverick written by Ricardo Semler in Brazil published in 1993. A transformational business book from start to finish. Completely counter what you’d come to expect from a Ricardo Semler MaverickBrazilian industrial tycoon. I think Mr. Semler is one of the most thought-provoking, honest, most humble leaders I’ve ever come across.

Semco, a heavy duty industrial manufacturer has no rules to live by. You pick your own hours, pick your own pay, pick your own vacation times, heck you even vote on your own managers regularly! Twice a year you fill out a 30 question questionnaire about your management and division you work in.

No one has a long term contact. No one is employed longer than 6 months. Everyone’s salary is openly known by anyone who cares to know.

Semco is the most democratic company I’ve ever read about, and they did it in a 1980’s Brazilian economy. Not the beacon of sought after economies you once thought, on the contrary, Brazil was avoid by many businesses because of the government, high inflation rates, and a fast growing unpredictable future. It’s astounding what Ricardo and Semco accomplished during this period in Brazil.

How did they get it so right?

Ricardo lucked out in a sense, his father build a multi-million dollar company. He became of age and realized it would never last in its current state. Plus the fact that second generation wealth is squandered 70% of the time, Ricardo had to make a gamble.

He was courageous in his decisions but the theme throughout his career and the book was that he cared (and still cares) dearly about people. It’s so refreshing to see in someone like him in a leadership role, putting people before profits.

Telling, forcing, commanding, never works. Inspiring, helping, listening, always does.

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Why You Won't See Any Blouses or Ties at the Stratlab Office

Dress Code? Nah. Why You Won’t See Any Blouses or Ties at the Stratlab Office 

In Ricardo Semler’s Maverick he tells the story about the first few times he came in on a weekend. The first thing he noticed “people dress differently when they come in on the weekend, why is that?”. They did it to be more comfortable. But don’t we want everyone to be comfortable when they are working all week long?

The dress code era at Semco was ended.

The executive dealt with the obvious backlash. “What if someone doesn’t want to do business with us because of the way someone is dressed in a meeting?” Ricardo’s answer; “if someone doesn’t want to do business with us because of the way one of our employees ‘looks’ then that’s probably someone we shouldn’t be doing business with”. Wow, that’s leadership.

Isn’t that simple? Why do you try to make your staff conform? Because you’ve always done that? That’s not a good reason why. Ask your staff, what they think, you may stumble upon a smart way to make your company culture better.

The original dress code disobeyer

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what are you looking for a job a career or a calling

What Are You Looking For; a Job, Career or a Calling?

From John Mackey’s Conscious Capitalism he sums up what the vast majority of people are looking for when it coming to work.

A job, a career, or a calling.

a job

A Job

We’ve all had a job. We’ve all hated a job. 

A job is what we first want when we’re young. Mostly for means to an ends. We want cash money. We treat the job as such, we don’t get too attached, we try to do just a good enough job not to get fired. There are many people in this world that simply work at a job. It’s not fulfilling, they don’t love the organization they work for, and when another “job” comes along that seems similar but pays better, they’re gone fast than you can say “do you want fries with that?”

a career

A Career

A career is a little different. Like a longer, well-paid boring job.

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What's the best thing I can do for you

The Best Thing I Can Do For You….

….is to give you my recommendation. It’s not to pay you, it’s not to hire you, it’s not to give you an A+ on an assignment, it’s to tell someone in my life how I honestly feel about you.

Isn’t that the best thing anyone can do for us? Give their recommendation of us to someone they know?

Think about it. An old Manager talking to a business owner who offers you your dream job? An interview while in school for a co-op placement and your Volleyball coach give you a rave reference? (This happened! Jeremy who worked with us for a little while and who I coached with for a couple years had me as a reference for a job placement over the Summer, I had so many positive stories about that boy they HAD to hire him after talking to me).

Isn't that the best thing anyone can do for us give a recommendation

The best thing anyone can do for you is to give an honest recommendation of you to a peer or colleague. There’s no higher honour than someone saying, “oh, you want good cupcakes? You MUST talk to Jeph, he makes the BEST cupcakes!”. No advertising could ever be better than honest word-of-mouth.

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Learning Friday

Learning Friday(s) 2017

We want to be one of the most caring, smartest, driven companies in the world. How can we do that? By working on the team!

Every Friday after lunch our team gets together and learns something about work at @StratLab. We invite clients to learn with us and so far it’s been awesome!

Week one was “All About Dat Measurement”

This coming week (January 27th) is “Learning About Your CreativEddy” -with your favourite @edwardoalvaro.

  • Learn how he uses Photoshop and Illustrator
  • Learn what goes though his mind when he posts on Instagram
  • Learn how to put simple text over a photo as well as make simple edits
  • Delve into the awesome world of Edwardo Alvaro

February 3rd – 5 Minutes Question Roundtable, no question is off limits.

Business Card-goes good with your face

February 10th – Eddy (Illustrator) Alvaro is leading down another creative rabbit hole. 

  • Reviewing Photoshop quick keys (lets make a checklist!)
  • Troubleshooting in photoshop
  • Creating freaking amazing Instagram moments

Photoshop Phun

 

February 17th – Creating your own business cards/team building

  • You business cards should reflect you, your personality, your beliefs. Let’s create some!
  • Similar to the Hugh cards, we make personalized business cards by illustrating and putting quotes on the back
  • What’s on the front you ask? Well lets decide as a team!

February 24th – Brooke on how to create a following on Instagram

  • How do you make pictures look GOOD?
  • What frequency do you post at? Time of day? Day of the week? Are those annoying questions?
  • How do you gain a following?

March 3rd – Andy on how to make you a better videographer with 5 tips

  • How can you take a simple video, add music, a title and post, AND still make look good? ………..You can’t.
  • How do you prioritize what to do when creating a major video? (Walter Scott as an example)
  • What have you changed your mind on in regards to video in the last three months? What trends are happening currently?

March 10th – Conrad on how to be a better, faster, smarter writer

February 24th – Brandon on how he designs a website and where websites are going in 2019

what-your-marketing-strategy

What’s Our Marketing Strategy? Plus 8 Other Questions About @StratLab

What is your marketing strategy?

free-prize-inside-by-seth-godinWe don’t have one. Over deliver, care more, work harder. At Strategy Lab we believe in being so good at what you do that you don’t have to rely on telling others about it. We want to ensure the work we do is remarkable enough that people will inherently want to talk about it. Permission based marketing.

Pull > Push

 

Remember, we never used to buy cereal for the whole grain goodness inside, we bought it for the free prize inside! You don’t need a marketing strategy if you have a free prize inside!

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how do you create a visionary city

How Do You Create A Visionary City?

It needs to be remarkable

If you were Seth Godin you would say it needs to be remarkable! You know, your “Purple Cow” idea that will spread like wildfire.

 

You need a big hairy audacious goal

If you were Jim Collins’ you’d start with a Big Hairy Audacious Goal (BHAG). Cities like Las Vegas, Austin, Amsterdam, Paris, even Victoria, all have a created visionary cities by doing something big, hairy and audacious. (they’re all REALLY good at something, or have something they are known for).

You need a social object

If you were Hugh MacLeod you would come up with a social object. Something people would have to talk about, have to share with their friends, it’d probably be really cool.

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Why You Don't Need a Marketing Strategy

Why You Don’t Need a Marketing Strategy // eps 50 #inthelab

Why You don’t Need a Marketing Strategy

How many small startups have a marketing strategy? I’d venture a guess as very few. No I don’t mean a “marketing plan” I mean an actual strategy with tactics, objectives, and intended outcomes. Rarely do startups care about marketing because if you have to rely on marketing to make your product or service successful you’re not going to be.

How many recent extremely successful products or services have grown exponentially because of a marketing strategy? I’d guess very few. The reason something catches fire is one part luck and one-part remarkability.

Remarkability: The odds that someone will talk about your company, product, service or organization.

Most business owners think of marketing as logos and commercials when really it about getting people to spread your story. There’s nothing traditional about marketing in 2016.

You don’t need a marketing strategy. A lot of people will tell you you do. Professors of marketing, those who’ve never practiced their theories just taught them in the classroom are the worst at spreading the lies about why you need a marketing strategy.

They’ll say you can’t be “off brand” and that every communication you make needs to be consistent.

“Mind your four p’s!” they’ll tell you, even though three out of the four are almost obsolete or useless for your company. Price, Place, Product, Promotion.

Marketing needs to start at the beginning of the planning process of your product or service.

I love the Seth Godin quote “Advertising is the tax for the unremarkable.”

Advertising is the tax for the unremarkable

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