Or will they change into something worth a look, maybe a My Little Brony shop

It’s PHONEBOOK Day! | Edgar Alan Poems Vol 2

New phonebook day is here, as kids we’d be so excited!!
To look up dirty names, and prank businesses, our parents we not delighted.

But of great utility it was, to look up whatever you needed at the time.
A butcher, a baker, even a candlestick reseller, whatever you needed it worked just fine!

But along came a beautiful beast by the name of The Google Search Engine.
No more need for the phonebook? Not according to the 411 henchmen!

Their sales people tell you results are guaranteed, just sign up here and soon you will see! It's the truth they don't want you to believe, that no one has used a phonebook since 2003

Their sales people tell you results are guaranteed, just sign up here and soon you will see!
It’s the truth they don’t want you to believe, that no one has used a phonebook since 2003!

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Your Favourite show you've never seen

Your Favourite Show You’ve Never Seen // #SocialTV Season 2 eps 1

Welcome back to another exciting season of #SocialTV. With your hosts Greg Moore and Jeph Maystruck.

A couple years ago at Access Communications for channel 7, Greg and Jeph hosted a show together called “Social TV”, the show about local social media stories. We had a riot!! But our viewership never really took off much past my friend Garth. Garth PVR’d every episode. So between Greg’s family and my friend Garth we didn’t have a major following. That didn’t deter us!

Now our dearly beloved Social TV is now onto Season Two of social media madness on air. This time around we’ll be able to share the videos ONLINE, in a medium that doesn’t attempt to control the message. Funny how it took us this long to truly make social TV, well, social.

Greg has a brilliant mind on marketing(works at Look Agency) and he does a podcast on hockey too. He also sends me articles like this….will this be on the test?

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What do you do when you're having a bad day?

What Do You When You Have a Bad Day? // eps 46 #InTheLab

We had a really intense discussion in our office the other day and the question was asked, what do you do when you have a bad day?
(Other than play that catchy Daniel Powter song by the same name)

We had varied answers but what was interesting was that everyone could relate, everyone has bad days. No one is immune from bad days, EVERYONE has them. Everybody. So to figure out what to do about a bad day seems like something we all should talk about.

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Stratlab a year in review

2015 Year in Review at Strategy Lab || ep 42 #inthelab

Growth, experiments, and a whole lot of page views! The 2015 wrap up of Strategy Lab Marketing, the little marketing engine that could do the impossible!

4 new @stratlab t-shirt designs

6 new posters

7 new postcards

11 new stickers

42 #inthelab episodes filmed and published

48 presentations given

56 websites Built

85 websites monitored in Google Analytics

1,205 likes on Instagram

1,242 lottery tickets given away

1,575 keywords tracked weekly in Moz

89,983 website page views on strategylab.ca

1,161,000 pages crawled weekly in Moz 

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The Fox and the Hedgehog-Im not that good at a lot of things

I’m Not Very Good At a Lot of Things || Eps 41 #InTheLab

The first thing I tell my class when teaching is that I’m only good at two things, baking chocolate chip cookies (I’m really good at it) and getting excited about Volleyball, as in coaching or helping a team. Everything else I’m not that good at. When you really think about it, no one is amazing at a lot of things. I mean some people just seem to be really good in several areas of their life. But when you find someone who’s amazing at something, usually they lack in many other areas of their life. And when I say “lack” I don’t mean we’re bad at those things, we just haven’t had the practice we need. I feel a lot of people need to have the power of being “smarter” than others, be it ego, self esteem or lack there of. Anyone in a leadership role (coach, teacher, professor, manager, boss) should never deliberately act smarter than anyone else. This comes out in correcting others, arguing, overtly disagreeing, putting others down, and generally being a know it all. Don’t be that person in life. No one likes a know it all.

The Oxford Philosopher Isaiah Berlin wrote the now famous essay, The Fox and the Hedgehog. The Fox knows many things but the Hedgehog only knows one important thing. It’s an analogy that works for many different life situations. Psychologist Phillip Tetlock studied the political predictions of two different types of expert speculators, foxes and hedgehogs. Throughout the 20th century Hedgehogs were more likely to get prime time television slots on Fox political hour(they made the big bold predictions) but Foxes seems to be right far more often in their predictions. An anomaly in political predictions, the more press you get, the more you think you’re right.

“I am not very good at a lot of things.” -Jeph Maystruck

I like to look at the Fox and the Hedgehog in regards to my life. I was never the Jack of all trades growing up. I didn’t fix things around the house, I wasn’t overly helpful when things broke. I still don’t fix things around the house, I just not a fox. This amuses my family. I don’t change my own oil or winter tires. They usually bug me about it. Not any more!!

I say not any more because of what happened the other weekend. I bring my car over to my parents place and my family is going to help put on my winter tires. We get half way done when two tires won’t come off the vehicle. We literally tried and tried to no avail. I went home with two winter tires on and two summer tires. The next day I had to explain to the folks at Quicklane why I had two tires changed out already! ha! I told my family they can’t make fun of me for not wanting to be “handy”. I trust experts to do what they do best. Long live the hedgehogs.

You can get great at many things but you’re much better off to focus your attention on one thing and try to be the best in the world at it.

We all see the world through a different lens

Perspective: The Most Underrated Quality in Creating Design || Eps 38 #InTheLab


This week Eddy and I are talking about perspective. Why do we trust designer? What do create professionals see that others do not? What’s so special about having taste?  

Trust your designer

There’s a reason they are a designer, they have perspective. Trust them. Any creative needs some free reign over what they’re doing, they are artists after all. Don’t micro manage any creative process, that’s a great way to create something extremely mediocre.

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Don't bash your competition

Stop Bashing Your Competitors || Eps 34 #InTheLab


I have a beef to make. Why do we insist on bashing our competitors? I mean, you have an obvious bias against them, they run a business that’s very similar to yours in YOUR industry. They probably even copied some of the stuff you do! Still not a reason to insult your competition.

Why shouldn’t you bash your competitors you ask? Well, several reasons.

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the braedon and brandon episode

The Braedon & Brandon Episode | Between Two Sequoias ||Eps 30 #InTheLab

The Braedon & Brandon Episode.

The highly anticipated conversation that fans have been waiting for, the hotshot in the office, the young gun hailing from North Regina, Braedon McLeod interviews the Strategy Lab co-founder Brandon wu. We recently added a couple folks to our “About Us” page. They’d been hanging around the office long enough so we felt it was necessary to explain what they’re doing before people start asking too many questions if ya know what I mean. 😉

This will go down in the history books as the conversation that changed a generation! Well not exactly, it did uncover some of the secrets to Brandon’s working style and Braedon does make you laugh when he talks sometimes.

Their comedic banter in the Strategy Lab office is nothing short of amazing. Braedon knows how to get under Brandon’s skin, and well everyone is really hard on Braedon ANY time he makes a comment that isn’t exceptionally brilliant. A day doesn’t go by without a lot of laughter. We really make a great team.

Most days Braedon just sits there and codes singing Shakira, and other days he just sits. The way those two talk about designing a website is truly remarkable. A seasoned vet getting grilled by the rookie just to ensure our name is associated with a top quality product. When you care a lot about what you’re doing you tend to get opinionated about your work. Ahhh, the life of a creative.

Watch the video, it’s pretty, pretty, pretty, funny.

Want to meet another fellow who hangs around our office an awful lot? Check out Eddy Alvaro talking about Logo Design here.

Hat Farm on Instagram

The Hat Farm: An Example of Social Enterprise Using Instagram || Eps 29 #InTheLab

Born out of necessity the Hat Farm has grown into an amazing example of Social Enterprise.

The Hat Farm started at Carmichael Outreach in Regina. Carmichael Outreach is a place where people can get clothing, food, a cup of coffee, help with housing, drug addiction, plus pretty much anything else people need when they have no where else to turn. In 2014 Carmichael Outreach served 53,689 meals to people in Regina. In 2015 it’s looking like that number will be closer to 70,000. They’re growing, and that’s not a good thing. I mean it is great people who maybe weren’t getting a meal last year have the chance to but as an organization they can’t just keep growing.

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Between Two Sequoias w/ Braedon McLeod || Eps 25 #BetweenTwoSequoias


Braedon from Strategy LabI met Braedon back when he was in highschool and still full of piss and vinegar. I was the assistant coach of the Senior Boys at Winston Knoll and there was this young spitfire of a Volleyball player that looked at the world through a different lens. He was a little shit disturber, didn’t like authority but would compete no matter what. He was a competitor. We didn’t see eye to eye at first, but slowly I began to understand where this young fellow came from.

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