4 Ways to Get Facebook Shares (Part 2 of 2)

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As an add-on to my last post entitled “Time to Reconsider What You’re Sharing on Facebook” , here are the four reasons people share Facebook content:

1. To Make Their Life Easier
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Here are two great examples of people posting with the intent of making some aspect of their life easier. Taron needs music for a soundtrack and Laura needs a goalie to play for her team. Each post also has an element of helping others *foreshadowing*…

2. To Build Relationships
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If a nice pic of three great friends doesn’t strengthen their relationship, I don’t know what does. Seriously, though.

3. To Help Others
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A nice music suggestion makes me happy. Thanks Danny.

4. To Craft Their Identity
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We’re constantly posting pictures of things we like (maybe more so on Pinterest and Instagram these days), talking about issues that concern us, and stating our opinions on the absurd amount of people complaining about the weather these days. Originally, Facebook was all about crafting your identity when it was focused around actually listing your favourite bands and movies. Now, the ability to craft your identity lies in individual posts and the pages you like.

Now these are examples of people posting content that achieves these goals. For a business, create and post content that makes people’s lives easier, helps people forge relationships with you and others, is extremely helpful, and helps people craft their identity while identifying with you. And, of course, as illustrated below, make sure these posts fall in line with what people love about you. Discover this and get posting 2-5 times a week!

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Back to Part 1 (Time to consider what you’re sharing on Facebook)…

 

Time to Reconsider What You’re Sharing on Facebook (Part 1 of 2)

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Sssshhhh! It’s time to acknowledge that the days of simply asking questions, sharing quips, and doing giveaways on your business’s Facebook page are over.

If you’ve continued to rely on these tactics, I’m sure you’ve noticed plateaus or stagnant engagement.
If you haven’t and things are still rolling smoothly, think of just how much more effective you could be with some smarter posting.
We all know it was Steve Jobs who said, “Stay Hungry. Stay Foolish.”
This is a case of staying hungry and looking for ways to constantly improve but staying intelligent while doing so.
Here’s how:

Screen Shot 2013-02-19 at 12.39.06 PM1. Discover what people love about you: Perhaps you already know exactly what people love about you. Perhaps you THINK you know what people love about you but it’s time to find out again. Even still, what people love about you in real life might not directly translate to what they like about you on Facebook. If there’s a disconnect, reel them back in to what’s truly great about your product or service by offering this info up in a way that adds value to them.

2. Recognize what people are likely to share: The average post is seen by 16% of those connected to your page. In order to increase this, you’re going to want to focus on the virality of your posts (shoot for 1-2% for post). Virality depends on people sharing your content. Pay close attention to what people have shared from your page in the past and focus on how your posts appear on the News Feed NOT on your own page. The News Feed is where people are most likely to see your post.

Part 2: The Four Main Reasons People Share and Like Facebook Content (via HooteSuite)

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The Trouble With Social Media

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We all enjoy seeing people like our Instagram pictures, like our Facebook pictures and posts, and favourite our tweets. The problem with these tokens of affirmation is that often, whether we’ve acknowledged it or not, we base our self esteem on these “vanity metrics”.  Once we’ve achieved that “100 like picture” or hit 10 favourites on a tweet, we don’t walk away with confidence and look for different ways of getting better that are actually productive. We look for new ways to do the same thing because, as far as we’re concerned, we’re only as good as our last post. We don’t get better; we simply work to improve the way others see us for the sake of our ego.

This phenomenon of improper focus can be extremely damaging for businesses. Those who pour their energy into stacking up Facebook likes  and Twitter followers are often missing the point. Time spent acquiring these things which, more often than not, have little to no bearing on overall health of an organization, takes away from measuring appropriately.

Did taking five different pictures of the same thing before spending 15 minutes editing and choosing the right filter in hopes of 50+ likes take away from quality time spent building relationships with the people around you? And did celebrating your company page’s 500th Facebook like take time that could have been better spent following up with a recent customer or measuring actual conversions?

Social media can enhance your life and business relationships if used properly and with a purpose. Don’t get caught spinning your wheels.

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